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Noah's Towel Reuse Study
- Noah Goldstein increased towel reuse in hotels by 26% by noting most guests reused towels.
- Simply signaling others' behavior led to significant environmental benefit without added cost.
Pub Beer Sales Double
- In a South London pub, a simple sign stating "best selling beer this week" doubled sales.
- Social proof messages can dramatically boost product demand even without additional claims.
Relevance Boosts Social Proof
- Social proof messages work better when they show similarity between people.
- Noting that others in the same room reuse towels increased reuse by 33%.