Social Proof Can Be Used to Increase Sales of Your Products

By simply stating that other people in the hotel re use their towels, guests are 26 % more likely to re use theirs. Using social proof can be used across all types of consumer decisions and consumer purchases. Richard shotton found really similar results in an english pub. He set up a study by convincing the owner of a south london brewery to place a tiny sign next to one of his beers. The sign said, best selling beer this week. No infer about its taste, no infer about its rice. That simple sign boosted sales of that ale by two times compared to previous weeks. But you can go even further than just shouting about your popularity. I'll let steve talk through the