#4: How social proof reduces theft and doubles sales
Nudge
00:00
Social Proof Messages Become Even More Effective When They're Relevant
Social proof messages become even more effective when they're more relevant. Costa coffe, the u k's largest coffee chain, used this tailored approach in one of their recent campaigns. By focusing their message and making it even more relevant, they boosted sales by five point five % on a likefelike basis. Steve explains how his team used social proof to stop dodges on public transport.
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