Nudge
Phill Agnew
Nudge is the UK's #1 marketing podcast, breaking down the hidden psychology behind what we do and why we do it. No BS, just smart, science-backed insights that actually work.
Episodes
Mentioned books
Jun 2, 2019 • 24min
#5: The science behind distinctive advertising
There are simple rules that make brands stand out, but most marketers and advertisers dismiss them. In this episode Richard Shotton will explain the science behind distinctive marketing and why so many brands fail to capture our attention.
Link to Richard’s book https://www.amazon.com/Choice-Factory-behavioural-biases-influence/dp/085719609X
Sign up to the mailing list: https://www.nudgepodcast.com/mailing-list
7 snips
May 15, 2019 • 17min
#4: How social proof reduces theft and doubles sales
One line of text has helped the UK government save billions in unpaid tax, helped pubs sell 2x more beer and stopped hikers stealing endangered petrified wood. In this episode Steve Martin explains how social proof can dramatically influence consumers and how brands use it to great success.
Link to Steve’s book The Small Big: https://www.amazon.com/small-BIG-changes-spark-influence/dp/1455584258
Sign up to the mailing list: https://www.nudgepodcast.com/mailing-list
6 snips
Apr 30, 2019 • 24min
#3: Why marketers want to know your habits
Did you know that companies spend millions trying to discover when customers have kids? In this episode I chat to best-selling author Richard Shotton about the power of habit. He explains how life events encourage purchases, why those aged 49 are more likely to run a marathon and how Sainsbury’s used habitual marketing to generate billions in revenue.
Link to Richard’s book https://www.amazon.com/Choice-Factory-behavioural-biases-influence/dp/085719609X
Sign up to the mailing list: https://www.nudgepodcast.com/mailing-list
13 snips
Apr 13, 2019 • 21min
#2: Five highly effective negotiation tactics
Let’s say you're trying to negotiate a pay rise at work. Do you know what to say, how to say it, or even when to say it? Most of us have no idea. In the episode best selling author, Steve Martin, talks through 5 effective tactics for getting the best deal in a negotiation.
Sign up to the mailing list: https://www.nudgepodcast.com/mailing-list
7 snips
Mar 25, 2019 • 24min
#1: How music affects what we buy
We know music can make us happy or sad, but did you know it can change the type of wine you buy? In the first episode of Nudge, we chat with Adrian North who has studied how music affects what consumers buy. Listen to learn: How music can change the products we buy. Why ads change narrators to improve product recall, and how a gym used music to keep people working out for longer.
Sign up to the mailing list: https://www.nudgepodcast.com/mailing-list
