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School of Podcasting - Plan, Launch, Grow and Monetize Your Podcast

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Jul 12, 2023 • 15min

[Feed Drop] Ask the Podcast Coach Preview

I do a number of shows and over the next few weeks, I'm going to be previewing different podcast related shows I do.  Today is the show Ask the Podcast Coach, which I do with Jim Collison from Home Gadget Geeks, and Gallop Podcasts. We answer questions LIVE every Saturday at 10:30 AM EST at  www.askthepodcastcoach.com/live You can jump into the video at www.askthepodcastcoach.com/question  You can also leave a question by clicking on the microphone in the bottom right-hand corner at www.askthepodcastcoach.com  Mentioned: Episode 700: Fifty-Four Podcast Questions in Twenty Six Minutes  See you Monday! DaveMentioned in this episode:Help Me - Help YouIt's been too long since I did an audience survey. I would DEEPLY APPRECIATE your input on this show (as I do it for you) so you can help me make the best show for you. It only takes a few minutes, and I am picking five random people to receive a free month at the School of Podcasting (including current members). schoolofpodcasting.com/survey2024 Audience Survey
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Jul 10, 2023 • 40min

A Great Microphone For Solo Podcasters and Professional Podcast Guests

Today I'm talking about how I made 35% more than a host read ad. The POWER of feedback, and I'm playing with a new microphone that really lets me dial in a great sound.  Join the School of Podcasting Community Risk-Free Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting. Use the coupon code schoolofpodcasting.com/listener to save 20% Thanks for listening to episode 887 of the School of Podcasting. Your feedback is always appreciated. The Knee Jerk Reaction to Podcast Ads May Be Missing Other Opportunities I've heard the average host-read ad in a podcast pays about $25 per 1000 downloads. Less than 10% have the needed 10,000 downloads per episode to get a "big sponsor." In some cases, they may have enough for ads that pay anywhere from $3.85 - $7 CPM (boo!).  On Ask the Podcast Coach, I mentioned Switchy ( A link tracker and more) from App Summo (where it's a one-time payment for life). I earned $17.20. Obviously, I'm not going to retire on that, but the show doesn't have a huge audience. When I calculated the CPM, it was $34. So, if you're getting $5 CPM with your programmatic ads, you might want to mix in an affiliate that truly fits your audience. (and buy my book Profit From Your Podcast: Proven Strategies That Turn Listeners into a Livelihood )  For People Looking to Guest On Podcasts (and not start a show), the new Rode PodMic USB is a great choice. The mic is both USB and XLR, so if you later want to plug it into an interface like a Rodecaster Duo, you can.  It comes with a sturdy pop filter (the original PodMic was east to "pop." Its all-back design is cool.  You can use software that has Aphex processing and tweak the sound of your microphone and then SAVE THAT SOUND into the microphone. So when you plug it in via USB, you're sound is right where you left it.  It works with Rode's Capture app, so if you want to record directly to your phone, you can. (I had to use a USB C to Lightning Cable). Likewise, if your computer doesn't have a USB C input, you'll need a USB to USB C Connector.  The bottom line is for around $200 you end up with a single-channel roadcaster.  The Negatives While this microphone is obviously meant to be on a stand, when I had it on a boom arm it was very sensitive to any kind of tapping on the desk, etc. So, don't touch the mic or anything when recording.  At $200, it is more than double something like a Samson Q2u or ATR2100X, but those don't have the Aphex processing.   Don't Fear the Feedback I recently created a video sales for the School of Podcasting. I went to my newsletter and asked them to "Talk about it like I wasn't in the room." As I started implementing the suggestions, more came in (so looking back, you might want to wait or give a deadline) as I ended up making seven different versions before I loaded on the final (for now) version.  It all was great feedback, and I see people time and time again release their first episode without getting any feedback. What is the point of releasing something that is not going to impact the audience the way you want them to? Join the Newsletter For More Podcast Tips Want more podcast insights, tips, tricks, and strategies? Sign up for my newsletter at  www.podcastingobservations.com    Mentioned In This Episode Join the School of Podcasting Community Profit From Your Podcast Book Power of Podcasting Network Dave's YouTube Channel Podcast Rodeo Show Ask the Podcast Coach Rode PodMic USB Rode Wireless Go II Big Podcast with David Hooper Dave's Podcasting Newsletter Buy Dave a Coffee Put Dave In Your Pocket Where Will Dave Be? Question of the Month   Follow the Show and Never Miss an Episode on: Apple - Google - Spotify - Amazon Check out New Podcast Apps for apps to stream Bitcoin to podcasters. Did You Get Value From This Episode? Enjoy the Show? Buy Dave a Coffee and give some of that value back.     Mentioned in this episode:Help Me - Help YouIt's been too long since I did an audience survey. I would DEEPLY APPRECIATE your input on this show (as I do it for you) so you can help me make the best show for you. It only takes a few minutes, and I am picking five random people to receive a free month at the School of Podcasting (including current members). schoolofpodcasting.com/survey2024 Audience Survey
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Jul 3, 2023 • 37min

How to Promote Your Podcast Without Feeling Salesy

In this podcast episode, Dave Jackson, host of the School of Podcasting, interviews John Ainsworth, CEO and founder of DataDrivenMarketing.co and host of The Art of Selling Online Courses. They discuss various topics related to podcasting, online courses, and marketing. John emphasizes the importance of getting feedback from your audience and shifting your mindset from selling to helping. They also talk about the discontinuation of the Stitcher app and suggest alternative podcast apps. Additionally, Dave shares information about cleared music streaming and its potential impact on the music industry. Overall, the episode provides valuable insights and recommendations for podcasters and online course creators. Join the School of Podcasting Risk-Free Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. You can join risk-free with a 30-day Money Back Guarantee With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting. Use the coupon code schoolofpodcasting.com/listener to save 20% Connect With John Ainsworth and Data-Driven Marketing Check out their website The Art of Selling Online Courses Show Free Course Pimp Your Funnel YouTube Twitter Technology Recommendations Thinkific Kajabi Teachable New Zenler Fresh Learn Stitcher Replacements New Podcast Apps Castamatic.com (ios only) Overcast.fm (ios Only) Pocketcasts (ios, android) ClickFunnels Alternatives Clickfunnels ($127/month) Convertpages (one-time fee $49) Swipepages ($29/month)   Mentioned In This Episode Join the School of Podcasting Community Profit From Your Podcast Book Episode 870 about Email Lists Should I have a Christmas Sale? (one of John's favorite episodes) Podpage Power of Podcasting Network Dave's YouTube Channel Dave's Podcasting Newsletter Buy Dave a Coffee Put Dave In Your Pocket Where Will Dave Be? Question of the Month DataDrivenMarketing.co  The Art of Selling Online Courses The Future of Podcasting Show Google Forms Meta Survey Neil Hedley Copywriting Course Ray Edwards Books (aff) Timeline 00:00:00 - Introduction  00:00:37 - Opening 00:01:33 - Profit From Your Podcast Book 00:02:09 - The Art of Selling Online Courses 00:03:04 - The Dangers of Focus Groups 00:04:50 - Encouraging Honest Feedback 00:07:06 - Common Mistakes 00:09:36 - Picking Your Niche 00:11:15 - Benefits of Podcasting 00:12:40 - Getting Listeners On Your Email List 00:16:12 - Join the School of Podcasting 00:17:12 - Podcasting Newsletter () 00:17:30 - How to Overcome Feeling Salesy  00:18:17 - How Dave Does His Newsletter 00:18:34 - Switch From Selling to Helping  00:19:28 - Pimpyourfunnel.com  00:20:51 - John's Favorite Episode of His Show  00:22:45 - Preferred Platforms for Courses  00:24:42 - Dave Agrees Moving is a Pain  00:25:54 - Something I Noticed   00:28:57 - Question of the Month  00:29:58 - Where I Will Be  00:30:28 - Sticher App News  00:32:44 - New Features in Podcasting  00:35:12 - Join the School of Podcasting Risk-Free  Thanks for checking out episode 886 Follow the Show and Never Miss an Episode on: Apple - Google - Spotify - Amazon Check out New Podcast Apps for apps to stream bitcoin to podcasters. Did You Get Value From This Episode? Enjoy the Show? Buy Dave a Coffee and give some of that value back.   Mentioned in this episode:Help Me - Help YouIt's been too long since I did an audience survey. I would DEEPLY APPRECIATE your input on this show (as I do it for you) so you can help me make the best show for you. It only takes a few minutes, and I am picking five random people to receive a free month at the School of Podcasting (including current members). schoolofpodcasting.com/survey2024 Audience Survey
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Jun 26, 2023 • 38min

Does your podcast description fit only YOUR show? - in 10 Words or less

This episode is based on an exercise from the book, Make Noise:  A Creator's Guide to Podcasting and Great Audio Storytelling (also available on Audible), where you have to describe your show in a way that can't be used by other shows, and you can use any of these words. The idea is that instead of using the word "Awesome," explain WHY it's awesome. It's hard, but in the end, it leads you to ponder what makes your show. The book is from Eric Nuzum, who appears in episode 708. Join the School of Podcasting Community Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting. Use the coupon code schoolofpodcasting.com/listener to save 20% Chapters 00:00:00 - Introduction 00:00:36 - Opening 00:01:32 - The 10 Magic Words 00:02:03 - Avoid These Words 00:03:44 - Scott From What Was That Like 00:05:25 - Chris From 9th Grade Experience 00:06:17 - Bryan from Relaxed Male 00:07:16 - Glenn from Coaching Kids Curling 00:09:04 - Eric From Author Blurb 00:09:31 - Harris from Calm History 00:11:00 - Paul From Passing ACLS 00:11:30 - Sean from Radio Free Pro Wrestling 00:11:54 - It's Challenging 00:13:55 - Based on A True Story is Unique (https://www.basedonatruestorypodcast.com) 00:15:53 - How Can My Show Be Different?  00:17:21 - Because of My Podcast Stories Were Moved Based on Feedback  00:18:33 - Join the School of Podcasting (https://schoolofpodcasting.com/listener) 00:19:34 - Podcasting Observations Newsletter (https://www.schoolofpodcasting.com/newsletter ) 00:19:49 - Craig's Because of My Podcast Story (https://www.inglespodcast.com/) 00:22:18 - Find My Podcast...  00:23:29 - Google Podcasts Issues  00:24:31 - Dig the Well Before You're Thirsty  00:25:11 - Apple Category News  00:29:00 - Podcast Discovery () 00:29:17 - Always Listen Before Publishing () 00:33:07 - Question of the Month (https://www.schoolofpodcasting.com/question) 00:34:07 - Where Will I Be (https://www.schoolofpodcasting.com/where ) 00:35:13 - Podcast Baby Steps (https://www.schoolofpodcasting.com/babysteps ) Thanks for listening to episode 885. If you'd like to support the show, become an awesome supporter.      Mentioned in this episode:Help Me - Help YouIt's been too long since I did an audience survey. I would DEEPLY APPRECIATE your input on this show (as I do it for you) so you can help me make the best show for you. It only takes a few minutes, and I am picking five random people to receive a free month at the School of Podcasting (including current members). schoolofpodcasting.com/survey2024 Audience Survey
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Jun 19, 2023 • 43min

How to Record a Solo Podcast Without Sounding Scripted

NOTE: Today's show is NOT edited to show how much editing I do. JOIN THE SCHOOL OF PODCASTING Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll create high-quality, engaging content quickly. Say goodbye to the frustration and uncertainty, and hello to a successful podcasting career with the School of Podcasting. Use the coupon code schoolofpodcasting.com/listener to save 20%   Everyone has their own workflow. Here is mine: Write out what I'm trying to say. Record using the Google doc as a reference. As I'm recording/talking I know what the next paragraph is so I often will expand on the paragraph as I want to tell a story or elaborate on the concept. Previously I would boil down the document to bullet points, but found I have to do less editing, If I write out the main points, and the expand on those points when I record Dual Voices In This Episode So you can hear when I go off script, when I am off script I will be louder on one side of your headphones. Some of this is good as I expand on the point off of the documents. Other times, I'm taking tangents that normally would've been deleted. Don't Go Back to the Beginning Some people when they make a mistake will go back to the very beginning of the episode. You don't need to do this. Go back slightly until you see a good spot to jump in. Talking along with yourself and press the record button. When you get to a good stopping spot, go back and make sure that it sounds natural Relax, It's Not Live I know it's weird to talk to yourself, so think of that one person who needs to hear your content. If you mess up on a solo show, it's no sweat. There are no re-interviews to schedule. Just go back and fix your mistake. Practice, Practice, Practice Even in my early days at the School of Podcasting, while there are things that could be improved for a new podcaster, I felt I had the "talk to your invisible friend" part down. This might be because I often had to entertain myself. I played with audio tools like cassette decks and reel-to-reel tape machines when I was very young. I started and still keep a journal. I'm a musician and have been on stage since I was 15, and I did daily presentations as a teacher for decades. There is no replacement for experience. This doesn't mean it will take you 40 years to sound good, but it will take more than 40 minutes. Just start recording yourself and practice getting words out of your brain, out of your mouth, and into a recording. Then delete it. Mentioned in this episode:Help Me - Help YouIt's been too long since I did an audience survey. I would DEEPLY APPRECIATE your input on this show (as I do it for you) so you can help me make the best show for you. It only takes a few minutes, and I am picking five random people to receive a free month at the School of Podcasting (including current members). schoolofpodcasting.com/survey2024 Audience Survey
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Jun 12, 2023 • 31min

Is YouTube a Wolf in Sheep's Clothing?

Today I bring my insights from working a podcasting helpdesk to help you avoid some common pitfalls. Why isn't my episode in Apple? What is the most compatible audio format? I moved my website and broke my podcast! YouTube is sniffing the idea of being an audio media host... Join the School of Podcasting Community Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting. Use the coupon code schoolofpodcasting.com/listener to save 20%  Join the Newsletter For More Podcast Tips Want more podcast insights, tips, tricks, and strategies? Sign up for my newsletter at  www.podcastingobservations.com  Mentioned In This Episode Join the School of Podcasting Community Profit From Your Podcast Book Power of Podcasting Network Dave's YouTube Channel Dave's Podcasting Newsletter Buy Dave a Coffee Put Dave In Your Pocket Where Will Dave Be? Question of the Month Podnews Weekly Review Youtube Rewarding New Users Coolerwebsites.com (domains and hosting) Podpage - build a podcast website in 10 minutes! No Coding. Keto Mojo Blood Glucose Measuring  Podcast Apps That Support Video Podcast 411   Topics: 00:00:44 - Table of Contents  00:01:04 - Opening 00:01:55 - You Can't Fix What You Can't See  00:07:52 - The Most Compatible File Format  00:10:26 - Youtube a Wolf in Sheep's Clothing? () 00:16:34 - Clip From Podnews Weekly  00:17:38 - Join the School of Podcasting Community  00:18:41 - Podcasting Observations Nesletter (https://www.schoolofpodcasting.com/newsletter) 00:18:55 - Be Careful Attachnig Your Domain To Your Feed  00:26:02 - Question of the Month  00:27:02 - Where Will I Be?  00:27:33 - I Value Your Time  00:28:27 - Join the School of Podcasting  00:29:06 - Bloopers  Thanks for listening to episode 883. This show is part of the Power of Podcasting Network. Changing the world one download at a time.Mentioned in this episode:Help Me - Help YouIt's been too long since I did an audience survey. I would DEEPLY APPRECIATE your input on this show (as I do it for you) so you can help me make the best show for you. It only takes a few minutes, and I am picking five random people to receive a free month at the School of Podcasting (including current members). schoolofpodcasting.com/survey2024 Audience Survey
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Jun 5, 2023 • 32min

Identify and Lean Into Your Strengths in the Face of AI

On this episode of School of Podcasting, Dave Jackson covers a range of topics, including the importance of feedback before launching a podcast, insights from the Beatles' interviews (and how they apply to podcasting), the importance of relatability in storytelling, and a challenge to describe one's podcast in 10 words without using certain words. Dave also reflects on how technology has advanced and the nerves that come with it. The guest in this episode is a former street kid turned rapper who shares his inspiring story and encourages people to focus on what makes them unique. Lastly, the podcast discusses the impact of robots on people's jobs and shares a tool called 11 Labs that can generate fake voices. Tune in to this episode to learn more about podcasting and get inspired by the stories shared by its guests. Join the School of Podcasting Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting. Use the coupon code schoolofpodcasting.com/listener to save 20% QUESTION OF THE MONTH This exercise is from the book Make Noise: A Creator's Guide to Podcasting and Great Audio Storytelling. Describe your podcast in no more than ten words, and do so in a way that describes nothing else in the world. The fun part is you CAN'T use any of these words. PDF Leave Your Answer at  www.schoolofpodcasting.com/question I need your answers by 6/26/23 Where Will I Be? I look forward to seeing you all; please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where Mentioned In This Episode Join the School of Podcasting Community Profit From Your Podcast Book Power of Podcasting Network Dave's YouTube Channel Dave's Podcasting Newsletter Buy Dave a Coffee Put Dave In Your Pocket Where Will Dave Be? Question of the Month Listenable Jelly Roll 8 Days a Week Taylor Swift Tiny Desk Concert  Timeline 00:00:00 - Robo Dave 00:00:42 - Opening 00:01:39 - elevenlabs.io 00:03:03 - Robocasting 00:03:49 - Surprise Visit From Joe 00:04:29 - Things Are Going to Get Weird 00:05:09 - The One Thing Robots Can't Do 00:06:24 - People Can Relate To Your Experience 00:08:27 - Double-Down on Being Human 00:08:43 - Taylor Swift Embraces Her Strength 00:09:33 - Talk to one Person -And Give Your Audience What They Want 00:10:48 - We Like to See and Hear Ourselves in Others 00:14:03 - What Makes a Good Podcast? 00:15:36 - Join the School of Podcasting Community (https://www.schoolofpodcasting.com/listener) 00:16:37 - Podcasting Observations Newsletter (https://www.schoolofpodcasting.com/newsletter) 00:16:51 - The Beatles Talked to One Person () 00:17:25 - The Beatles Play 576 in 48 Days () 00:18:28 - They See You Before They Hear You () 00:18:45 - Proof Of Concept Before Big Launch () 00:21:04 - Amazing Interviews Made People Want to Know More () 00:21:53 - Know Your Guest and Avoid Sounding Stupid () 00:22:33 - Can Your Audience Relate To Your Content? () 00:24:48 - Content and Delivery () 00:26:44 - Question of the Month (https://www.schoolofpodcasting.com/question) 00:27:47 - Where Will I Be? () 00:28:16 - Conclusion (https://www.schoolofpodcasting.com/listener) 00:29:57 - Bloopers: Robo Dave ()Mentioned in this episode:Help Me - Help YouIt's been too long since I did an audience survey. I would DEEPLY APPRECIATE your input on this show (as I do it for you) so you can help me make the best show for you. It only takes a few minutes, and I am picking five random people to receive a free month at the School of Podcasting (including current members). schoolofpodcasting.com/survey2024 Audience Survey
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May 29, 2023 • 44min

Your Favorite Podcast Tools Revealed

We all use different tools to create our episodes. I left the door WIDE OPEN for your responses and asked what was your favorite tool to create your show. The answers are very interesting. Join the School of Podcasting Community Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting. Use the coupon code schoolofpodcasting.com/listener to save 20% Participants Scott from What Was That Like? - Pre Chat Conversations via Squadcast  Matt from The Author inside You loves Canva (so do I) Louis from Love Thy Lawyer loves his Rodecaster Pro I (hard to find the new Rodecasterpro Duo is available for pre-order, Sarah from the Kind Leadership Challenge thinks DELEGATION is her favorite tool. She uses Descript and an outside editor.  Craig from InglesPodcast - values his co-host. York from Welcome to Earth Stories loves Izotope. Alison from Starzology loves Buzzsprout Fred from Podcast Reporter loves Audacity Mark from the History of North America also loves Audacity Steve From stevestewart.me love Text Expander (SO DO I!) Chris from Podtastic Audio loves Cleanfeed Zo From Back Look Cinema loves Audacity Dave Loves Switchy, which is a one-time payment on AppSumo QUESTION OF THE MONTH 10 Words to Describe Your Show - Full description at: https://www.schoolofpodcasting.com/question Where Will I Be? I look forward to seeing you all; please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where    Mentioned in This Episode Listenable by Bert WeissMentioned in this episode:Help Me - Help YouIt's been too long since I did an audience survey. I would DEEPLY APPRECIATE your input on this show (as I do it for you) so you can help me make the best show for you. It only takes a few minutes, and I am picking five random people to receive a free month at the School of Podcasting (including current members). schoolofpodcasting.com/survey2024 Audience Survey
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May 22, 2023 • 48min

Sharing Podcast Launch Numbers

I get the "Is this good?" question when people first see their numbers. I'm going to share the launch numbers of two shows I did that got a "mild send off" and the shows are growing. Before we get into stats, we need to understand that downloads are just ONE WAY to measure your success. I know our ego is involved but the problem with comparing your podcast stats with others is: Podcasting is a lot like golf or bowling or any other sport that you do against yourself. I'm not saying there is no competition (often much less than you think) but we don't know what we are truly up against. Instead of starring at your competition and getting angry, stare at your audience to help give them what they want.  Know Why You're Doing Your Podcast For the School of Podcasting, my goals are to inspire you to start a podcast, go in the right direction with realistic expectations, and help you achieve your goals. How do we do that? By having you join my membership site and that is the biggest way I measure my show.  Michael O'Neil was nice enough to take a picture of my book Profit from your podcast: Proven strategies to turn your listeners into a livelihood in a Fed-ex store (picture on the website). The goal of that podcast is to inform people with monetization strategies that make them buy the book.  We All Go All In on the Podcast Launch When we launch we tell everyone we know (family friends, co-workers, email lists, etc) and we might continue that for a few weeks until we realize that growth is slow. At first, you might jump 10-20% (but that's easy when your first episode had 15 downloads and the next one had 18).  Full article with graphics at www.schoolofpodcasting.com/880  Mentioned in this episode:Help Me - Help YouIt's been too long since I did an audience survey. I would DEEPLY APPRECIATE your input on this show (as I do it for you) so you can help me make the best show for you. It only takes a few minutes, and I am picking five random people to receive a free month at the School of Podcasting (including current members). schoolofpodcasting.com/survey2024 Audience Survey
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May 15, 2023 • 52min

Katie Krimitsos and The Power of Pivoting: Building the Women's Meditation Network

Today we explore the factors that contribute to a successful podcast strategy, including getting featured on podcast players and paid advertising efforts. We hear the inspiring journey of Katie, Krimitsos who created the Women's Meditation Network after feeling disinterested in her previous business and finding a lacking market for women and meditation. We learn about the importance of just starting, experimenting, and having fun, as well as curating content for listeners. Katie shares her experience with advertising and maximizing revenue while engineering her pre-roll to not upset listeners. We dive into the uniqueness of her meditations and the focus on improving the content to create an audio experience that touches the listener's soul. Finally, we explore Katie's stickler for priorities and energy management, strategizing her business projects, and streamlining her energy to bring on more one-on-one clients. Check out her many shows at www.womensmeditationnetwork.com Katie's previous appearance on episode 565 about creating communities Join the School of Podcasting Community Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll create high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting. Use the coupon code schoolofpodcasting.com/listener to save 20% QUESTION OF THE MONTH This month's question is open-ended. This could be software, hardware, etc. What is your favorite tool? What is the thing that has you saying, "Oh, I'm so glad I have this!" What is your favorite tool? Leave Your Answer at  www.schoolofpodcasting.com/question I need your answers by 6/26/23  Mentioned In This Episode Join the School of Podcasting Community Profit From Your Podcast Book Power of Podcasting Network Dave's YouTube Channel Dave's Podcasting Newsletter Buy Dave a Coffee Put Dave In Your Pocket Where Will Dave Be? Mentioned in this episode:Help Me - Help YouIt's been too long since I did an audience survey. I would DEEPLY APPRECIATE your input on this show (as I do it for you) so you can help me make the best show for you. It only takes a few minutes, and I am picking five random people to receive a free month at the School of Podcasting (including current members). schoolofpodcasting.com/survey2024 Audience Survey

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