School of Podcasting - Podcast Tips to Plan, Launch, Grow Your Podcast

I read an article by Leslie Thompson titled, A reflection on 5 years of podcasting, and it really moved me. It points out that even if you end up ceasing to produce your podcast, the time is not waste. It may feel that way, but Leslie shares how her time on the Rogue Ones podcast was not a wate of time and she has used her skills in other projects including her now show Niche to Meet You.  Join the School of Podcasting Community Risk-Free Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting. Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription. Meet Leslie Thompson Leslie is a podcast host, Leslie leads AncoraTN’s Someone Like Me podcast, which shares the firsthand stories of human sex trafficking survivors in the state of Tennessee. In addition to hosting, Leslie is a podcast and radio producer, and currently producing shows for CT Media (Christianity Today’s podcast network), and The Living Church. Leslie has worked with the Rabbit Room Podcast Network, No Small Endeavor’s podcast and radio show, and Sandra McCracken’s Steadfast podcast through Christianity Today. QUESTION OF THE MONTH Each month, I ask you to chime in on the show so we all can learn together. Be sure to tell us about your show and mention your website. Leave Your Answer at  www.schoolofpodcasting.com/question  Follow the Show and Never Miss an Episode on: Apple - Google - Spotify - Amazon Check out New Podcast Apps for apps to stream bitcoin to podcasters. Did You Get Value From This Episode? Enjoy the Show? Buy Dave a Coffee and give some of that value back.    Mentioned In This Episode Join the School of Podcasting Community Niche To Meet You Podcast Leslie's Music Leslie's Podcasts Episode 908 Lessons Learned from Doing Things Poorly as a Podcaster Profit From Your Podcast Book Power of Podcasting Network Dave's YouTube Channel Dave's Podcasting Newsletter Buy Dave a Coffee Put Dave In Your Pocket Where Will Dave Be? Question of the Month Mentioned in this episode:I Want Your OpinionI am doing an audience survey and I want your input to help me make this show exactly what you want. If you have a few minutes, I have a quick survey at www.schoolofpodcasting.com/survey252025 Audience Survey2025 Audience Survey

You get to do something new. You've never done it before, and you are feeling uncomfortable. In some cases, that feeling will stop you from starting your podcast. Today we talk about that feeling and how to overcome it.  Full show notes with video of the performance at www.schoolofpodcasting.com/908 JOIN THE SCHOOL OF PODCASTING COMMUNITY Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and expert instructors, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting. Join worry-free with our 30-day money-back guarantee. Save using this link www.schoolofpodcasting.com/listener  Podcast Rewind:I appeared on episode 16 of Tell Me How You're Mighty: Infidelity Survival Stories. QUESTION OF THE MONTH Each month, I ask you to chime in on the show so we all can learn together. Be sure to tell us about your show and mention your website. Leave Your Answer at  www.schoolofpodcasting.com/question Where Will I Be? I look forward to seeing you all, please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where Follow the Show and Never Miss an Episode on: Apple - Google - Spotify - Amazon Check out New Podcast Apps for apps to stream bitcoin to podcasters. Did You Get Value From This Episode? Enjoy the Show? Buy Dave a Coffee and give some of that value back.   Mentioned In This Episode Join the School of Podcasting Community Cancer and Comedy Podcast Start Ugly: A Timeless Tale About Innovation & Change Streamyard Livestreaming Tool Ecamm Livestreaming Tool Alec Johnson Take One Tech Academy Building a Better Dave "Was Frosty Depressed?" Building a Better Dave "Amish Porn" Mentioned in this episode:2025 Audience SurveyI Want Your OpinionI am doing an audience survey and I want your input to help me make this show exactly what you want. If you have a few minutes, I have a quick survey at www.schoolofpodcasting.com/survey252025 Audience Survey

I was listening to an episode of the Media Roundtable where people who work in the advertising space answered if they listened to ads. I know I am not a fan of bad ads, but I wondered what my audience thought. If you're considering putting advertisements into your podcast, you want to hear what NOT to do.  Join the School of Podcasting Community Risk-Free Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting. Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription. Timeline 00:00:00 - Introduction / Opening 00:01:30 - Matt: The Author Inside You 00:03:26 - Scott: What Was That Like? 00:07:22 - Kim: The Pharmacist's Voice 00:11:32 - Clay: Fish Nerds 00:13:32 - York: Welcome to Earth Stories 00:16:51 - Zoe: Back Look Cinema 00:19:29 - Mark: History of North America  00:20:18 - Paul: Pass ACLS Tip of the Day  00:22:51 - Chris: Podtastic Audio  00:23:56 - Timothy: Create Art Podcast  00:30:49 - Join the School of Podcasting  00:31:50 - Daily Podcast Tips  00:32:08 - Media Roundtable Chimes In  00:33:27 - Sanborn: Best Coop Games  00:35:04 - Chris: Deal Casters  00:38:14 - Chris: Dads with Daughters  00:38:54 - Brian: Relaxed Male  00:40:44 - Skipping Ads Settings  00:42:20 - Dave: School of Podcasting 00:43:05 - What Did We Learn?  00:44:09 - Media Hosts With Dynamic Tools 00:45:14 - Programmatic Complaints 00:47:42 - Consider Your Source  00:49:38 - Question of the Month  00:50:38 - Live Appearances  00:51:39 - Next Episode  Mentioned In This Episode Episode 858 on Bad Advertising Jordan Harbinger Show Libsyn.com Captivate.fm Blubrry.com Buzzsprout.com Join the School of Podcasting Community Profit From Your Podcast Book Power of Podcasting Network Dave's YouTube Channel Dave's Podcasting Newsletter Buy Dave a Coffee Put Dave In Your Pocket Where Will Dave Be? Question of the Month Heather Osgood Show Follow the Show and Never Miss an Episode on: Apple - Google - Spotify - Amazon Check out New Podcast Apps for apps to stream bitcoin to podcasters. Did You Get Value From This Episode? Enjoy the Show? Buy Dave a Coffee and give some of that value back.     Mentioned in this episode:I Want Your OpinionI am doing an audience survey and I want your input to help me make this show exactly what you want. If you have a few minutes, I have a quick survey at www.schoolofpodcasting.com/survey252025 Audience Survey2025 Audience Survey

One of the benefits of podcasting is your get to talk to experts. For me, LinkedIn is my weakest social platform. I know I should do more, but I don't. Well, 2024 is right around the corner, and LinkedIn is on the radio, so I brought on Daniel Alfon (who has been on Linkedin since 2004, has written a book on LinkedIn, offers courses, coaching, etc, and generally knows this stuff when it comes to LinkedIn and he answers all my questions. Check him out at www.danielalfon.comMentioned in this episode:I Want Your OpinionI am doing an audience survey and I want your input to help me make this show exactly what you want. If you have a few minutes, I have a quick survey at www.schoolofpodcasting.com/survey252025 Audience Survey2025 Audience Survey

Today I talk about some practices I've seen and heard about that may be designed to prey on the uninformed and/or be designed to serve the podcaster and not their audience. I also comment on a great article from Tom Webster, which ties in nicely with a documentary called "Worst to First" which shows how Z100 in New York City described their show in a way that positioned themselves as an authority. Join the School of Podcasting Community Risk-Free Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting. Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.  QUESTION OF THE MONTH Each month, I ask you to chime in on the show so we all can learn together. Be sure to tell us about your show and mention your website. Leave Your Answer at  www.schoolofpodcasting.com/question  Where Will I Be? I look forward to seeing you all, please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where   Join the Newsletter For More Podcast Tips Want more podcast insights, tips, tricks, and strategies? Sign up for my newsletter at schoolofpodcasting.com/daily   Become a School of Podcasting Affiliate Go to schoolofpodcasting.com/affiliates and sign up. When someone signs up using your link, you earn a commission. That commission is paid every month they stay subscribed. Start Earning Today   Mentioned In This Episode Join the School of Podcasting Community Profit From Your Podcast Book Power of Podcasting Network Dave's YouTube Channel Dave's Podcasting Newsletter Buy Dave a Coffee Put Dave In Your Pocket Where Will Dave Be? Question of the Month  David Hooper's Build a Big Podcast Making the Case Article by Tom Website of Sounds ProfitableMentioned in this episode:I Want Your OpinionI am doing an audience survey and I want your input to help me make this show exactly what you want. If you have a few minutes, I have a quick survey at www.schoolofpodcasting.com/survey252025 Audience Survey2025 Audience Survey

David Hooper published an episode where he gives the "behind the scenes" view of his interview with Dolly Parton on his Build a Big Podcastt show.  I've known Dave for years and respect his insights and snarkiness, and when I heard this episode, I felt compelled to tell everyone about it. That triggered me. Why exactly was I sharing this? Today I brought Dave on as I dissected his episode and got his comments.  Check Out Dave's Books As an Amazon Associate, I earn from qualifying purchases Dave has a number of books on Amazon like 101 Podcast Episode Templates – Powerful, Done-for-You Episode Templates to Grow Your Podcast Audience (Big Podcast) and Big Podcast – Grow Your Podcast Audience, Build Listener Loyalty, and Get Everybody Talking About Your Show What I Liked About This Episode Dave would increase the pressure by talking about the stakes of the situation. There was also a lot of "I wonder what happens next," which is always great.  At one point, he launched into a story that somewhat relieved the pressure and helped establish Dave's street credibility (he has interviewed a TON of people on his Music Business Radio show). You will also hear Dave be vulnerable as he shares his thoughts on the interview with Dolly.  Ultimately, you can't wait to hear how the interview goes. Did it happen? Was it good? Did Dave cry? Did he blow it? You can hear the uninterrupted full version of the episode at https://podcast.bigpodcast.com/audio/9113/571115 Join the School of Podcasting Community Risk-Free Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting. Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription. QUESTION OF THE MONTH Each month I ask you to chime in on the show so we all can learn together. Be sure to tell us about your show and mention your website. Leave Your Answer at  www.schoolofpodcasting.com/question   Mentioned In This Episode Join the School of Podcasting Community Big Podcast Website David Hooper's Books On Amazon Behind the Seams: My Life in Rhinestones Profit From Your Podcast Book Power of Podcasting Network Dave's YouTube Channel Dave's Podcasting Newsletter Buy Dave a Coffee Put Dave In Your Pocket Where Will Dave Be? Question of the Month This is episode 904 of the School of Podcasting  Mentioned in this episode:2025 Audience SurveyI Want Your OpinionI am doing an audience survey and I want your input to help me make this show exactly what you want. If you have a few minutes, I have a quick survey at www.schoolofpodcasting.com/survey252025 Audience Survey

In this podcast, the host explores different methods of remembering important insights from podcasts. Listeners share tactics like sending themselves emails and using Evernote and a voice recorder. They also discuss various tools and methods for capturing and organizing ideas, including paper, apps like Evernote and Joplin, and using Slack to store and share screenshots. The speaker advises listeners to prioritize their time and sanity, shares upcoming events and website information, and expresses excitement about future content.

Courtney Elmer, helps people get into the top 100 of the Apple Charts, shares insights on boosting sales by being reliable and personable. She also discusses the value of podcasting to reclaim your voice. The podcast covers strategies for a successful podcast launch, breaking into the top 100 rankings, and embracing authenticity and growth through adversity.

Today, we are talking about your episodes down to a proverb. Proverbs are crafted phrases that have successfully passed wisdom from generation to generation. Proverbs are the ultimate "long story short" that draw their power from the simplicity of their presentation. Are there things you repeat in your show often? Maybe you should embrace your proverb and turn it into swag. Boiling your content down to a proverb that is easy to remember and easy to recite helps you provide marketing materials for your audience to help them promote your show. Join the School of Podcasting Community Risk-Free Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting. Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription. DAVEISMS Where your WHY and your WHO overlap, you will find your WHAT to talk about. If the goal is monetization, get ready to do your show for FREE for a few years. Less than 10% of podcasters get enough downloads to get a BIG sponsor Starring at your stats will not make your downloads grow; starring at your audience will. Monthly stats are crap ( the stat that people use downloads per episode after 30 days) Spend $100 on a microphone and 100 hours getting to know your audience. Creating a podcast is easy. Creating a GOOD podcast is hard but fun. Podcasting is a marathon, not a sprint. (again, it can take three years to build an audience ) Thinking a GIANT podcast launch will lead to an undeniable podcast success is like saying having a BIG wedding ensures marital bliss. In both cases, the real work is just beginning. You must have someone NOT named Mom to listen to your show and give honest feedback. There is no sense in paying to promote a show if it is not resonating with the audience. Downloads are great, but not as cool as consumption rate (seeing how far people listen can let you know how engaged your audience is) Having an obvious name can make it easy to be found. Choose the one you want to click more when you have multiple titles for an episode. It is NOT the media host that grows the audience. It is the content Treat directories like a child looking for Halloween candy. BE EVERYWHERE. Make sure your content does one (or more) of the following: Laugh, cry, think. Grown, Educate, or Entertain. If not you're boring. Listennotes stats (saying you're in the top X percent) are crap. See video For those who have money, there is therapy. For the rest of us, there is podcasting. If you want to grow your network, do an interview show. If you want to grow your influence, do a solo show. Even better do BOTH. You don't benefit until your audience benefits. While being consistent in schedule is very important (as you become part of your listener's routine) I'd rather have a "Late" show that was good than an "on time" episode that was Meh. Record without fear and edit without mercy. Podcasting is like sex in high school. Everybody says they are doing it. A few are doing it. Nobody is doing it right. Then, your podcast career is over quickly. Just like sex in high school. Don't try to be the most downloaded show. Try to be te most talked about show.  There is no such thing as too long, only too boring - Valerie Geller from the book Beyond Powerful Radio. (aff) Podcast Networks don't make small shows big. They make big shows bigger - Eric Nuzum from the book Make Noise: A Creator's Guide to Podcasting and Great Audio Storytelling (aff) Don't try to be the most downloaded podcast; strive to be the most talked-about podcast. - Darrel Evans. Paraphrased from The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue "Remember, customers don’t care about you; they care about themselves and their problems." - Joe Pullizi. Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less: How to Tell a Different Story, ... and Win More Customers by Marketing Less (p. 73). McGraw-Hill Education. Kindle Edition. This episode is based on the book The Proverb Effect: Secrets to creating tiny phrases that change the world, making it easy for your audience to share your content without memorizing your episode.   Mentioned In This Episode Join the School of Podcasting Community Profit From Your Podcast Book Power of Podcasting Network Dave's YouTube Channel Dave's Podcasting Newsletter Buy Dave a Coffee Put Dave In Your Pocket Where Will Dave Be? Question of the Month  The Pharmacists Voice Follow the Show and Never Miss an Episode on: Apple - Google - Spotify - Amazon Check out New Podcast Apps for apps to stream bitcoin to podcasters. Additional Shows About Podcasting From Dave In addition to this show, I have additional shows about podcasting: Your Podcast Consultant: One tip per episode - 9 Minutes or Less Podcast Rodeo Show: I Grab a Random Podcast and See How Long I Can Hang On Ask the Podcast Coach: A live "call in" show every Saturday at 10:30 AM ET Podcast Review Show: Myself and radio veteran Erik K Johnson go over your episode and website.  Mentioned in this episode:2025 Audience SurveyI Want Your OpinionI am doing an audience survey and I want your input to help me make this show exactly what you want. If you have a few minutes, I have a quick survey at www.schoolofpodcasting.com/survey252025 Audience Survey

Episode 900 (as was 800, 700, etc) has me breaking format. In this episode, I share why all the not-so-great things that happened to you grow up help make you, YOU. Your uniqueness may be the EXACT thing that resonates with people who need to hear your content.  After coming back from the Spark Ignite Christian Podcast Conference, I was able to book Jesus as a guest. Not to talk about the benefits of believing in him but more about his marketing practice. He started with 12 followers, and 2000 years later people are still talking about him. He is the author of the Bible, and has a new series on Amazon called "The Chosen" (highly recommended). You can also listen to the audio drama on Audible (aff) featuring Samuel L Jackson as God. Join the School of Podcasting Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and expert instructors, you'll create high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting Topics 00:00:23 - Episode 900 Special Format  00:00:24 - You Don't Know Who Listening 00:01:08 - What Shapes You Make You Special 00:05:31 - I Still Wonder if People Are Listening 00:06:18 - Have I Peaked? 00:06:57 - Top Podcaster Influencer 00:09:41 - Join the School of Podcasting  00:10:43 - Boost Reminder  00:10:55 - Weather  00:11:08 - Invisible Sky Buddy Alert: Jesus Interview  00:12:14 - When Did Jesus Get Into Content Marketing? 00:12:45 - Is Your Message Hard To Understand?  00:14:13 - The Rebrand  00:14:46 - 10 To 2 Simplification  00:16:24 - Did you start off with 12 Follows?  00:17:21 - The Jesus Marketing Strategy  00:18:47 - Speeding Up Growth  00:19:32 - How Did You Get Your Audience To Share?  00:20:34 - Get Your Audience Involved  00:22:19 - Get Your Core Values Set  00:22:51 - Fame Isn't Cool?  00:23:08 - Nepotism at Your Job  00:23:34 - Pricing Products  00:24:16 - What's The Deal With Bono?  00:24:52 - Anything Else From the Book?  00:25:10 - Last Question  00:25:30 - Take Aways From the Interview  00:26:20 - The Proverb Effect  00:27:28 - The Red Hat Guy  00:29:33 - Marketing is Never Ending  00:30:54 - Question of the Month  00:31:55 - Live Appearances  00:32:24 - Check out the Website  00:33:55 - A little Guitar to Play Us Out  Mentioned In This Episode: The School of Podcasting The Proverb Effect  Ask the Podcast Coach: Chat GPT For Podcasters Bible The Chosen listen to the audio drama on Audible (aff) featuring Samuel L Jackson as God.Mentioned in this episode:2025 Audience SurveyI Want Your OpinionI am doing an audience survey and I want your input to help me make this show exactly what you want. If you have a few minutes, I have a quick survey at www.schoolofpodcasting.com/survey252025 Audience Survey