School of Podcasting: Expert Tips for Launching and Growing Your Podcast

Dave Jackson
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Feb 12, 2024 • 45min

Grow Your Instagram Presence with Jeff Dwoskin's Stampede Social Strategies

In a previous episode, Social Media was one of the top things people were NOT going to use going forward. Is it social media or are we using it wrong? Maybe by design, it's not designed to give us what we want. Enter Social Stampede a tool that lets you see how many people engaged with you, but WHO it was. Check out Stampede Social at https://www.stampede.social/ and use the coupon code dave30 Join the School of Podcasting Community Risk-Free Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting. Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.  Podcasting 2.0 New Website Finally a website to store all things "Podcasting 2.0". Find it at  https://podcasting2.org/ Follow the Show and Never Miss an Episode on: Apple - Google - Spotify - Amazon Check out New Podcast Apps for apps to stream Bitcoin to podcasters.  Mentioned In This Episode Stampede Social use the coupon dave30 Jeff's Podcast "Classic Conversations with Jeff Dwoskin" Join the School of Podcasting Community Switchy Link Tracker (one-time fee) Your Podcast Website (future podcast) Profit From Your Podcast Book Power of Podcasting Network Dave's YouTube Channel Dave's Podcasting Newsletter Buy Dave a Coffee Put Dave In Your Pocket Where Will Dave Be? Question of the Month Timeline 00:00:00 - Coming Up  00:00:33 - Opening  00:00:59 - Jeff Dwoskin Interview  00:01:56 - What Is It?  00:02:31 - What Makes It Different?  00:04:06 - Just One Link?  00:06:11 - Features and Uses  00:08:46 - Using it For Livestreams  00:09:44 - Giveaways on Stampede Social  00:12:56 - Another Cool Thing  00:15:27 - Do You Get Email Addresses  00:18:25 - Reporting  00:20:56 - Join the School of Podcasting  00:21:55 - New SHow COming http://www.yourpodcastwebsite.com  00:22:13 - What If Meta Breaks It?  00:26:12 - What Happens If I Run out of # 00:27:48 - The Power of Live  00:29:39 - Use Coupon dave30 https://www.stampede.social/  00:30:23 - Jeff's Podcast https://www.jeffisfunny.com  00:31:05 - Because of My Podcast Story 00:32:38 - Stampede Social vs Switchy 00:34:25 - Question of the Month (https://www.schoolofpodcasting.com/question ) 00:35:25 - Live Appearances (https://www.schoolofpodcasting.com/where ) 00:36:04 - Giveaway Behind the Scenes () 00:38:45 - Podcasting 2.0 Home Page (https://www.podcasting2.org )  00:42:41 - Share This Please (https://www.schoolofpodcasting.com/follow ) 00:43:06 - Free Promotion for Your Show (https://www.schoolofpodcasting.com/question ) 00:43:55 - Join the School of Podcasting! (https://www.schoolofpodcasting.com/listener ) 00:44:24 - Bloopers Did You Get Value From This Episode? Enjoy the Show? Buy Dave a Coffee and give some of that value back. 
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Feb 5, 2024 • 48min

Your Podcast: What Will You Start and Stop Doing in 2024?

We all know the podcasting space is an ever-changing space so I asked, What are you going to STOP doing in 2024 and will you be STARTING in 2024? The audience chimes in so we can all learn together. Join the School of Podcasting Community Risk-Free Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting. Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.   Become a School of Podcasting Affiliate Go to schoolofpodcasting.com/affiliates and sign up. When someone signs up using your link, you earn a commission. That commission is paid every month they stay subscribed. Start Earning Today   Where I Will Be? I look forward to seeing you all, please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where   QUESTION OF THE MONTH Each month, I ask you to chime in on the show so we all can learn together. Be sure to tell us about your show and mention your website. Leave Your Answer at  www.schoolofpodcasting.com/question Time Line and Participants 00:00:00 - What Are You Going to Do? () 00:00:15 - Opening  00:00:51 - Recap on Emotions  00:01:56 - What Will You Start and Stop Doing in 2024?  00:02:51 - Kim Newlove https://www.thepharmacistsvoice.com/  00:06:09 - Gary Arndt https://everything-everywhere.com/  00:08:22 - Tyler Hespeler https://atravelpath.com  00:10:22 - Angie M Jordan https://www.angiemjordan.com/ 00:11:16 - Julie South https://www.vetstaffpodcast.com/  00:13:24 - Inviting People To Your Newsletter https://podclick.me/sendfox (Aff) 00:14:40 - Kelvin the Deaf and Blind Potter https://www.deafblindpotter.com/  00:17:22 - Mark Vinet https://markvinet.com/podcast/index.html  00:17:56 - Affiliate Marketing Best Practices https://www.profitfromyourpodcast.com/book  00:19:59 - Rick Yuhas https://www.renewedmindsets.com/  00:21:26 - Ethan Resse https://www.dailysportshistory.com/  00:22:53 - Ralph V. Estep, Jr https://www.askralphpodcast.com  00:24:01 - School of Podcasting Affiliate Program  https://www.schoolofpodcasting.com/affiliates  00:24:24 - Join the School of Podcasting  https://podclick.me/listener  00:25:25 - Your Podcast Website Show http://yourpodcastwebsite.com  00:25:40 - Allen C. Paul https://godandgigs.com/  00:28:08 - Andrea Gadsen  00:31:00 - Not Your Target Audience  00:33:40 - You CAN Press Record  00:34:08 - Put Your Name On Your Website  00:35:18 - Dave Jackson https://www.schoolofpodcasting.com 00:37:03 - Descript 101  https://supportthisshow.com/descript101  00:38:20 - Youtube Updates and Verbage https://www.youtube.com/@davidjackson  00:42:16 - Do You Know Who I Am? (Instagram influencer) 00:43:45 - Question of the Month https://www.schoolofpodcasting.com/question  00:44:44 - Live Appearances https://www.schoolofpodcasting.com/where  00:45:16 - Giveaway Update  00:45:53 - Follow the Show https://www.schoolofpodcasting.com/subscribe 00:46:22 - Save With Coupon Listener https://www.schoolofpodcasitng.com/listener 00:46:54 - Bloopers 
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Jan 29, 2024 • 47min

Podcast Lessons, Legacy, and Love

We lost Dan Miller a few weeks ago, and Dan was someone who I always walked about smarter after talking to him. I had him on the first episode of the Grow Your Community show, and today I'm replaying that episode. I also learned that Lee Silversteen who appeared on episode 539 has run out of options in regards to battling his cancer. So this episode is a bit "dark" but, well, sometimes life is dark... The question of the month returns next week. Join the School of Podcasting Community Risk-Free Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting. Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription. About Dan Miller Dan is the author of the books 48 Days to the Work (and life) You Love, No More Dreaded Mondays, Wisdom Meets Passion, and more (check out his author page at Amazon). His podcast is always bursting with common sense and insights that are often missing in today's business leaders. Dan speaks the truth based on his decades of helping entrepreneurs meet their goals. About Lee Silverstein Lee Silverstein was diagnosed with stage 4 colon cancer 13 years ago. He started the podcast he needed to hear when the doctor said, "You have cancer." He has inspired MULTIPLE podcasts, and his legacy will live on long after Lee. From his Facebook page, Lee recently posted: I feel it’s time to make this official. After close to 13 years there are no more treatment options available to me.  I have begun in-home hospice service. I’m quite comfortable and not in any pain. I have far outlived any oncologist’s predictions and I'm grateful for that. I’m at peace and have no regrets. You give a podcast to a teach and they see it as a tool to help people learn. You give a podcast to a marketer and they see it as a too tool to sell. You give a podcast to a guy with stage 4 colon cancer, and he sees it as a tool to inspire. (and he did). Mentioned In This Episode Grow Your Community Show  Lee Silverstein on episode 539 Dan Miller on Episode 1 Community Tools Heartbeat Circle Group App Mighty Network Skool Click here more information This is episode 916 of the School of Podcasting      
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Jan 22, 2024 • 40min

Will “Verified” Downloads Ruin Podcast Advertising?

Today I share parts of a conversation I had, but as I'm saying my negative opinion of a certain practice, I'm not saying the company, and I've replaced the actual guest with an AI-Generated voice (from 11 labs). If you plan on paying for a service to promote your show, this is a MUST LISTEN. We also talk about Apple evaporating your downloads is a GOOD thing. Again, the voice you hear as the "Guest" is AI generated from a transcript of the conversation. Join the School of Podcasting Community Risk-Free Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting. Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription. QUESTION OF THE MONTH Each month, I ask you to chime in on the show so we all can learn together. Be sure to tell us about your show and mention your website. Leave Your Answer at  www.schoolofpodcasting.com/question Where I Will Be? I look forward to seeing you all, please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where Mentioned In This Episode Join the School of Podcasting Community Eleven Lab AI Voice Generator Profit From Your Podcast Book Power of Podcasting Network Dave's YouTube Channel Dave's Podcasting Newsletter Buy Dave a Coffee Put Dave In Your Pocket Where Will Dave Be? Question of the Month Time Stamps 00:01:40 - Opening 00:02:18 - Apple Stats Evaporates 30% Of Your Downloads 00:05:47 - Trying Not to Get Sued 00:07:45 - How This Service Works  00:09:26 - Does Your Player Preload?  00:11:51 - The Terms You Need to Understand  00:12:42 - Power Rant: Do Your Job 00:14:57 - Make Yourself Look Good By Comparing Yourself to Something Bad  00:16:47 - Enter Attribution  00:17:30 - Working on Auto Follows  00:18:56 - It's Not Fake?  00:19:54 - How Did You Get My Information?  00:20:12 - Admission of Preloading/Buffering  00:21:23 - All About the Data  00:22:57 - Retargeting Equals More Ad Spend  00:23:38 - Verified Downloads Are Not Good Enough  00:24:09 - The Purpose of This Company 00:24:31 - A Specific Case  00:25:41 - Retention Numbers 00:26:18 - Cost Per Listener 00:27:07 - History Lesson: Twitterbombing 00:28:39 - The Takeaways  00:32:50 - Other Bad Stats  00:33:57 - My YouTube Shorts Stat  00:34:45 - Question of the Month  Bloopers This episode originated at www.schoolofpodcasting.com/915 
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Jan 15, 2024 • 36min

Achieve More, Faster: The Insider's Guide to the Impactful Benefits of Hiring a Coach

The podcast discusses the value of hiring a coach, including time-saving and relationship-building advantages. It emphasizes providing valuable content and eliminating unnecessary fluff. A listener shares how the host's podcast influenced his career as a Deputy District Attorney. The chapter also explores the importance of focusing on content over equipment in podcasting.
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Jan 8, 2024 • 47min

Behind the Mic: Avoiding Podfade By Identifying Your Why

The podcast discusses the importance of knowing your purpose in podcasting, the challenges of sponsorship and finding relevant sponsors, the significance of motivations and reasons for podcasting, the importance of having an accountability partner and setting goals, and the negative consequences of conflicts in podcasting. It also mentions the School of Podcasting tutorials and community, along with a giveaway opportunity.
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Jan 1, 2024 • 56min

From Podcast Launch to Delivery: Unveiling Realistic Expectations for Aspiring Podcasters in 2024

The podcast discusses realistic expectations for aspiring podcasters in 2024, including the importance of creating a good podcast through laughter, tears, and education. It provides tips for aspiring podcasters and explores the future of podcasting. The significance of downloads and completion rates in measuring success is examined, along with the misconceptions and comparisons podcasters face. The impact of overpaying for exclusive shows and challenges in podcast advertising are also addressed.
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Dec 25, 2023 • 52min

My Favorite Podcast Is.... (and WHY) 2023

I have a tradition that the last episode of the year is you answering WHY your favorite show is your FAVORITE. You know the show, you get notified in your app, and you immediately stop listening to whatever show and IMMEDIATELY go to theirs. Thanks to all who participated. I did something different and had AI summarize all the "WHYs" together. A special shout-out to Matt Rafferty from The Author Inside You. I assembled this at the last minute, and unfortunately Podinbox ate your reply. Join the School of Podcasting Community Risk-Free Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting. Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription. Follow the Show and Never Miss an Episode on: Apple - Google - Spotify - Amazon Check out New Podcast Apps for apps to stream bitcoin to podcasters. Did You Get Value From This Episode? Enjoy the Show? Buy Dave a Coffee and give some of that value back.  PARTICIPANTS  Special Apology to Matt Rafferty your file was corrupt. Kelvin Crosby from the DeafBlind Potter and  Perseverance Podcast loves the Homesteaders of America Podcast Chris Lewis from the Dads with Daughters podcast loves the Real Brian Show. Craig from Live Well and Flourish loves the loves the Everything Everywhere show.  Danny Brown From One Minute Podcast Tips loves the Stuck in the 80's Podcast.  Kim Stewart from the Book Marketing Mania loves the Self Care Simplified show. Anastasia Lipske from Success Speakers Loves the Bible Recap  Todd the Gator from Guardian Downcast and the Destiny Helpdesk loves the School of Podcasting Scott from What Was That Like loves the Sound Judgment Podcast. Steve Stewart Loves Stacking Benjamins, but his WHY from the Retiredish Podcast Lousis from Love Thy Lawyer loves Sam Harris's Making Sense. Mark from the History of North America Podcast Loves Book Notes+ with Brian Lamb Paul from the Pass ACLS Tip of the day show loves Think Fast Talk Smart (but we all hate their URL). SP Rupert from Better Podcasting and Artie's Atic loves Main Engine Cutoff. York Welcome to Earth Stories from Welcome to loves the show Chaika Dr. Brad Miller from Cancer and Comedy loves the show Conan O'Brien Needs a Friend Harvis from Calm History loves James Cridland's Podnews Daily Tim from Create Art Podcast and Find a Podcast About podcast would listen to his show to make it better. Dave Jackson from Your Podcast Consultant likes Podnews Weekly Review. Mentioned In This Episode Join the School of Podcasting Community Profit From Your Podcast Book Power of Podcasting Network Gary Arndt’s Audience Growth Strategies From the Movies Tara-Leigh Cobble Story on Building a Better Dave Dave's YouTube Channel Dave's Podcasting Newsletter Buy Dave a Coffee Put Dave In Your Pocket Where Will Dave Be? Question of the Month  
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Dec 18, 2023 • 48min

Podgagement: Because It's All About Engaging Your Audience

Today on episode number 910, what if you took a feedback tool like SpeakPipe and you combined it with the convenience of my podcast reviews and the networking functionality of something like Refonic and then combined it with someone who is obsessed over data that will help you understand and grow your audience named Daniel j Lewis? Well, you get Podgagement, and that's what we're gonna talk about today. Join the School of Podcasting Community Risk-Free Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting. Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.  What is Podgagment? Podgagement is ONE tool that provides a written AND audio feedback tool combined with the ability to check your reviews from ALL Apple stores AND Podchaser AND Goodpods (and more) while providing easy-to-remember links to tell your audience to go rate and review your show.  Check out Video of Podgagement Check out the "Follow Page" in action at www.schoolofpodcasting.com/follow Who is Daniel J. Lewis? As an award-winning podcaster, Daniel J. Lewis gives you the guts and teaches you the tools to launch and grow your own podcasts for passion and P.R.O.F.I.T. Daniel creates resources for podcasters, such as the SEO for Podcasters and Zoom H6 for Podcasters courses, the Social Subscribe & Follow Icons plugin for WordPress, a Podgagement.a tool to help you know your audience and grow your podcast. He also manages the Podcast Industry Insights statistics service. As a recognized authority and influencer in the podcasting industry, Daniel speaks on podcasting and hosts his own podcast about how to podcast, The Audacity to Podcast. The Future of Podcasting, and the Podcasters Roundtable. Daniel and his son live near Cincinnati, Ohio, in the USA. One Thing About Ratings and Reviews In Apple Podcasts (they don't help you in the algorithm). Per Apple: What the Apple charts measure: Apple Podcasts Charts reflect the most popular shows and episodes available in a given market and are designed to help people discover what to listen to next. They do not reflect all-time listening records and are not a measure of the largest podcasts by listenership. While the exact algorithm cannot be shared to protect their integrity, the charts measure a mix of the following: Listening: When listeners are engaging with episodes, it’s an indicator of content popularity. Follows: When listeners follow a show to receive new episodes, it’s an indicator of their intent to listen. Completion Rate: When listeners complete episodes, it’s an indicator of content quality. Ratings, reviews, and shares Although ratings, reviews, and shares also help indicate a podcast’s newness, popularity, and quality, they are not factored into the algorithm that determines the rankings for Top Shows and Top Episodes. In other words, they may not help people find a podcast on their own, but they influence whether people will listen or follow, and those factors influence the charts. Source: https://podcasters.apple.com/support/3146-apple-podcasts-charts QUESTION OF THE MONTH Each month, I ask you to chime in on the show so we all can learn together. Be sure to tell us about your show and mention your website. Leave Your Answer at  www.schoolofpodcasting.com/question   Where I Will Be? I look forward to seeing you all, please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where   Follow the Show and Never Miss an Episode on: Apple - Google - Spotify - Amazon Check out New Podcast Apps for apps to stream bitcoin to podcasters. Did You Get Value From This Episode? Enjoy the Show? Buy Dave a Coffee and give some of that value back.  Mentioned In This Episode Join the School of Podcasting Community Profit From Your Podcast Book Video Overview of Podgagement The Audacity to Podcast Future of Podcasting  Video of Value for Value Pretty Links Podpage Tidycal Supercast Power of Podcasting Network Dave's YouTube Channel Dave's Podcasting Newsletter Buy Dave a Coffee Put Dave In Your Pocket Where Will Dave Be? Question of the Month This is episode 910
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Dec 11, 2023 • 38min

A Podcast Is Not a Waste of Time

I read an article by Leslie Thompson titled, A reflection on 5 years of podcasting, and it really moved me. It points out that even if you end up ceasing to produce your podcast, the time is not waste. It may feel that way, but Leslie shares how her time on the Rogue Ones podcast was not a wate of time and she has used her skills in other projects including her now show Niche to Meet You.  Join the School of Podcasting Community Risk-Free Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting. Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription. Meet Leslie Thompson Leslie is a podcast host, Leslie leads AncoraTN’s Someone Like Me podcast, which shares the firsthand stories of human sex trafficking survivors in the state of Tennessee. In addition to hosting, Leslie is a podcast and radio producer, and currently producing shows for CT Media (Christianity Today’s podcast network), and The Living Church. Leslie has worked with the Rabbit Room Podcast Network, No Small Endeavor’s podcast and radio show, and Sandra McCracken’s Steadfast podcast through Christianity Today. QUESTION OF THE MONTH Each month, I ask you to chime in on the show so we all can learn together. Be sure to tell us about your show and mention your website. Leave Your Answer at  www.schoolofpodcasting.com/question  Follow the Show and Never Miss an Episode on: Apple - Google - Spotify - Amazon Check out New Podcast Apps for apps to stream bitcoin to podcasters. Did You Get Value From This Episode? Enjoy the Show? Buy Dave a Coffee and give some of that value back.    Mentioned In This Episode Join the School of Podcasting Community Niche To Meet You Podcast Leslie's Music Leslie's Podcasts Episode 908 Lessons Learned from Doing Things Poorly as a Podcaster Profit From Your Podcast Book Power of Podcasting Network Dave's YouTube Channel Dave's Podcasting Newsletter Buy Dave a Coffee Put Dave In Your Pocket Where Will Dave Be? Question of the Month

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