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School of Podcasting - Plan, Launch, Grow and Monetize Your Podcast

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May 8, 2023 • 29min

Podcast Stew: Better Episode Titles, A Good Hook, Bogus Stats, YouTube Music

I have a few ideas that I have put together, as they are all short ideas. The goal is to help you grow your show, and hook your listeners.  Creating Better Episode Titles For Your Podcast NPR SITE NPR PDF More Headline Training from NPR LISTENNOTES INFORMATION What is Listennotes.com Global Rank? This podcast is one of the top 0.5% most popular shows out of 3,100,277 podcasts globally, ranked by Listen Score (the estimated popularity score). According to their site: * Other websites / apps may claim that they have way more than 3,100,277 podcasts in their database. This is because they inflate the number by including A LOT of 1) podcasts that were already deleted long time ago; 2) super low-quality podcasts (e.g., no episodes at all, only one 10-second episode in the RSS feed for testing, or machine-generated audio); 3) non-audio contents distributed via rss (e.g., RSS feeds with only PDF files, not audio). On the other hand, we deploy automatic scripts (24/7) and human moderators (daily) to clean up data. We try our best to minimize the number of such bad "podcasts" in our database. I still find it interesting that my friend's show which had its last real episode in 2015, has a ranking of 42 out of 100, and is in the top 1.5% So I'm still a little blurry on how those stats are calculated.. TIMELINE 00:00:00 - Table of Contents  00:00:26 - Opening  00:01:21 - Youtube Music - So Far, Nothing  00:02:27 - Ashley Carmen Story (https://www.bloomberg.com/news/newsletters/2023-05-04/youtube-s-podcast-deals-with-npr-slate-and-new-york-times-are-flopping) 00:03:58 - My Numbers So Far  00:06:08 - Youtube is Confusing People  00:07:28 - Confusion in the Wild (https://soundsprofitable.com/podcast/april-is-adopt-a-listener-month-a-conversation-with-lauren-passell/) 00:09:09 - Listennotes.com Still Bogus  00:11:44 -  A Very Strange Interview  00:14:44 - Join the School of Podcasting Community (https://www.schoolofpodcasting.com/listener) 00:15:45 - Podcasting Observations Newsletter (https://www.schoolofpodcasting.com/newsletter) 00:15:59 - Create Engaging Episode Titles  00:16:39 - NPR Episode Title Summary  00:20:08 - A Great Hook - Daisy Jones and the Six (https://amzn.to/3Bmn1FH) 00:22:51 - She Podcasts Live (https://www.shepodcasts.com) Use coupon sop 00:23:47 - If Podcasts Were Honest | Honest Ads (https://youtu.be/FmZrAlu-j80) 00:24:33 - Question of the month (https://www.schoolofpodcasting.com/question) 00:25:34 - Where Will I Be (https://www.schoolofpodcasting.com/where) 00:26:05 - Join the School of Podcasting (https://www.schoolofpodcasting.com) Join the School of Podcasting Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting. Use the coupon code schoolofpodcasting.com/listener to save 20% QUESTION OF THE MONTH This month's question is open-ended. This could be software, hardware, etc. What is your favorite tool? What is the thing that has you saying, "Oh, I'm so glad I have this!" What is your favorite tool? Leave Your Answer at  www.schoolofpodcasting.com/question I need your answers by 6/26/23        Mentioned in this episode:Help Me - Help YouIt's been too long since I did an audience survey. I would DEEPLY APPRECIATE your input on this show (as I do it for you) so you can help me make the best show for you. It only takes a few minutes, and I am picking five random people to receive a free month at the School of Podcasting (including current members). schoolofpodcasting.com/survey2024 Audience Survey
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May 1, 2023 • 42min

Apple's Advice for Growing Your Podcast

I looked for a new podcast and never really found what I wanted (a daily motivation podcast of 5 minutes or less). What I did find as I search floored me in some cases. I thought, "Are people still doing/saying that?" I did some research on some subjects and found out some things as well. Ready To Start Podcasting? Join the School of Podcasting Community Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting. Use the coupon code schoolofpodcasting.com/listener to save 20%   Podcasting Is "Too Crowded," and Someone Is Already Doing a Podcast Like Yours When you look at Podcastindex.org, you will see (today) 4,088,299 and only 253,396 have produced an episode in the last ten days (6%) and that only goes up to 13% if you include the 523,942 shows that produced an episode in the last 90 days.  Time and time again, I found a podcast that I thought would fit my criteria, but they either had 2 episodes (and quit) or had many episodes but quit in 2021. So if you see a large number of podcasts in the genre you are looking to be in when you launch, it may not be as crowded as you think. Many of the dead shows are from Spotify for Podcasters users (formerly Anchor) who "tried podcasting" and then quit (and being a free service, the files have not been removed).  Horrible Episode Titles This would be a horrible example of an episode title for the episode: Episode 878 Dave Jackson School of Podcasting  If you must use episode numbers, I recommend putting them at the end of the name.  When I look at Tim Ferris' show, he has extremely long episode titles, and when you first look at his show (where you can see all the episode titles), they seem to get cut off after 167 words.  I've heard other people recommend 60-80 characters for your title, and that goes against Unhelpful Artwork I see people who put a microphone on artwork about mental health. This would be like putting a camera on every movie poster. It's not needed, as is the word "Podcast" in your title. Does your artwork help people know what your show is about before they hear it? Rating and Reviews Nonsense From Apple's website: Although ratings, reviews, and shares also help indicate a podcast’s newness, popularity, and quality, they are not factored into the algorithm that determines the rankings for Top Shows and Top Episodes. In other words, they may not help people find a podcast on their own, but they influence whether people will listen or follow, and those factors influence the charts. -source Poor Descriptions Again from Apple: Your description should tell listeners what kind of content you talk about and explain how people can benefit from listening. If you need a little help, think about how you can convey the problem you’re trying to solve in a way that convinces listeners they should care. -source Guests With Really Bad Audio I get it when it's an A-list guest, but with anybody else, you need to keep in mind it is YOUR show and YOUR brand that takes the hit. See this episode. QUESTION OF THE MONTH This month's question is open-ended. This could be software, hardware, etc. What is your favorite tool? What is the thing that has you saying, "Oh, I'm so glad I have this!" What is your favorite tool? Leave Your Answer at  www.schoolofpodcasting.com/question I need your answers by 6/26/23 Where I Will Be? I look forward to seeing you all; please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where Mentioned In This Episode Join the School of Podcasting Community Profit From Your Podcast Book Power of Podcasting Network Dave's YouTube Channel Dave's Podcasting Newsletter Buy Dave a Coffee Put Dave In Your Pocket Previous Episode: Have I Underestimated the Power of Apple Podcast Reviews? Beating Podcast Burnout with Dave Jackson: Setting Real Expectations (Part 1)            Mentioned in this episode:Help Me - Help YouIt's been too long since I did an audience survey. I would DEEPLY APPRECIATE your input on this show (as I do it for you) so you can help me make the best show for you. It only takes a few minutes, and I am picking five random people to receive a free month at the School of Podcasting (including current members). schoolofpodcasting.com/survey2024 Audience Survey
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Apr 24, 2023 • 36min

Listener Preferences and Finding Your Podcast Length Sweet Spot

Do you have questions about podcast length? We discuss this with various podcasters. The ideal length of a podcast depends on the type of content and the audience's needs, preferences, and routines. Our guests share their thoughts and experiences on the matter. We also preview new podcast discoveries and the creation of a weight loss accountability group. Tune in, as always, to learn more about podcasting and join our community on schoolofpodcasting.com. Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting. Use the coupon code schoolofpodcasting.com/listener to save 20%  Participants: Brandon B (future podcaster) Chris from Podcastic Audio (Prefers a 1-hour podcast) York from Welcome to Earth Stories (reminds podcasters to pick a consistent length) Paul from Pass ACLS Top of the day (prefers 20-minute episodes) Todd from Guardian Down Cast, The Destiny Help Desk  (expects 1-2 hours per episode). Kim Newlove from The Pharmacists Voice ( prefers 8-17 minute episodes) Eric Alton-Glenn Hilliard from White Collared and Steel Watching (doesn't have a preference) Sarah Clark from Kind Leadership Challenge (shares that the content fits the episode) QUESTION OF THE MONTH Each month we ask a question for the listeners to respond. This is a win-win. You get added exposure (sometimes called "The Dave Jackson" effect), and we all learn together. To see this month's question and to get free exposure for your show, go to www.schoolofpodcasting.com/question now.  Where I Will Be? I look forward to seeing you all; please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where Follow the Show and Never Miss an Episode on: Apple - Google - Spotify - Amazon Check out New Podcast Apps for apps to stream bitcoin to podcasters. Additional Shows About Podcasting From Dave In addition to this show, I have additional shows about podcasting: Your Podcast Consultant: One tip per episode - 9 Minutes or Less Podcast Rodeo Show: I Grab a Random Podcast and See How Long I Can Hang On Ask the Podcast Coach: A live "call in" show every Saturday at 10:30 AM ET Podcast Review Show: Myself and radio veteran Erik K Johnson go over your episode and website.  Did You Get Value From This Episode? Enjoy the Show? Buy Dave a Coffee and give some of that value back.   Join the Newsletter For More Podcast Tips Want more podcast insights, tips, tricks, and strategies? Sign up for my newsletter at  www.podcastingobservations.com Addition Shows By Dave About Podcasting and check out my other podcasts at www.powerofpodcasting.com      Mentioned in this episode:Help Me - Help YouIt's been too long since I did an audience survey. I would DEEPLY APPRECIATE your input on this show (as I do it for you) so you can help me make the best show for you. It only takes a few minutes, and I am picking five random people to receive a free month at the School of Podcasting (including current members). schoolofpodcasting.com/survey2024 Audience Survey
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Apr 17, 2023 • 38min

Podcast Formats: Finding the Right Fit for Your Content

So many podcasters think there are only two formats for your podcast: solo and interview. Today I share additional formats that you may choose to use with your show. We also talk about ways to spice up your show for maximum impact. We also have a "Because of My Podcast" story. Formats: 1. Solo 2. Co-host 3. Panel / Roundtable 4. Narrative 5. The Hot Mess 6. Audio Drama Full show notes at schoolofpodcasting.com/875 JOIN THE SCHOOL OF PODCASTING COMMUNITY Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting. Use the coupon code schoolofpodcasting.com/listener to save 20% Where I Will Be? I look forward to seeing you all; please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where QUESTION OF THE MONTH Leave Your Answer at  www.schoolofpodcasting.com/question I need your answers by 4/21/23 Because of My Podcast: Dan Kreiness Dan hosts the Leader of Learning show, and because of his podcast, he was hired to create courses for a company in Dubai. Mentioned In This Episode School of Podcasting Community Narrative Style Episode with Deirdre Tshen of Capsho Time-shifted Roundtable Episode on EMail Lists Dealing with Overwhelm Episode Rumble Studio Squadcast Libsyn (www.libsyn.com - use the coupon code sopfree)  Mentioned in this episode:Help Me - Help YouIt's been too long since I did an audience survey. I would DEEPLY APPRECIATE your input on this show (as I do it for you) so you can help me make the best show for you. It only takes a few minutes, and I am picking five random people to receive a free month at the School of Podcasting (including current members). schoolofpodcasting.com/survey2024 Audience Survey
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Apr 10, 2023 • 47min

The When and How of Rebranding Your Podcast Without Shooting Yourself In the Foot

On this episode of School of Podcasting, we're discussing an important topic for podcasters - rebranding. The conversation revolves around the possibility of changing the name, intro, outro, and thumbnail of a show, including updating old episodes and descriptions. Dave offers helpful tips on how to go about the process and stresses not changing your feed..This episode is filled with valuable insights and resources for both aspiring and seasoned podcasters. You won't want to miss it! JOIN THE SCHOOL OF PODCASTING COMMUNITY Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting. Use the coupon code schoolofpodcasting.com/listener to save 20% How Did You Like This Episode? I'm always looking for feedback and I would love for your input on this episode (it takes 1 minute) QUESTION OF THE MONTH This month's question comes from Mark Vinet from the History of North America Podcast. While we know the perfect length of a podcast is “As long as it needs to be and not a minute more.” What is YOUR perfect podcast length, and why? Leave Your Answer at  www.schoolofpodcasting.com/question I need your answers by 4/21/23 Where I Will Be? I look forward to seeing you all; please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where Because of My Podcast: I'm Alive Jennifer Dragonette shares how podcasting help redefine who she is and put her back on the road to success. I recently appeared on episode 60 of her Cure for Podfade show. Mentioned In This Episode Join the School of Podcasting Community Profit From Your Podcast Book Power of Podcasting Network Buy Dave a Coffee KFC Rebranding Weight Watchers Rebranding The Messengers: A Podcast Documentary   Follow the Show and Never Miss an Episode on: Apple - Google - Spotify - Amazon Check out New Podcast Apps for apps to stream bitcoin to podcasters. Did You Get Value From This Episode? Enjoy the Show? Buy Dave a Coffee and give some of that value back.       Mentioned in this episode:Help Me - Help YouIt's been too long since I did an audience survey. I would DEEPLY APPRECIATE your input on this show (as I do it for you) so you can help me make the best show for you. It only takes a few minutes, and I am picking five random people to receive a free month at the School of Podcasting (including current members). schoolofpodcasting.com/survey2024 Audience Survey
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Apr 3, 2023 • 33min

How to Deal with a Crowded Podcast Genre Full of Competition

Deirdre Tshien CEO and co-founder of Capsho, recently discussed the mental process of dealing with competition. She explains that Capsho is an AI-powered podcast content writer, created to help Podcaster organically grow their show. Additionally, she talks about the new updates in CapSho 2.0, which allows users to have more control over their content, such as being able to drag and drop blocks into their descriptions. In Today's Discussion Always double-check and ensure anything that appears to be "competition" actually is (cause it may not be. Ensure you are solving a problem your audience has by keeping in touch with them and, above all, listen.  How Capsho 2.0 puts the reigns of control back into the podcaster's hand through HumAIne controls How pushing through the urge to quit can result in new success (notice Deirdre said it was her third time of making the other with her coaching business How creating amazing content for your listeners can leave them feeling in debited to you (which inspires them to purchase your products). Why every coach should have their own podcast. With the Closing of Volley, I'm Moving to Zip Message I was a big fan of the Volley app except for one thing: it s was free. Eventually, they added additional features that you had to pay for, but in my opinion, they had so many great features in their free version that there wasn't enough motivation to upgrade(although "keeping them in business" should've been motivation enough).  So I'm replacing Volley with Zip Message, which I feel is the closest Volley Alternative at the moment. Here is a quick video. Join the School of Podcasting Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll create high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting. Use the coupon code schoolofpodcasting.com/listener to save 20%  Mentioned in this episode:Help Me - Help YouIt's been too long since I did an audience survey. I would DEEPLY APPRECIATE your input on this show (as I do it for you) so you can help me make the best show for you. It only takes a few minutes, and I am picking five random people to receive a free month at the School of Podcasting (including current members). schoolofpodcasting.com/survey2024 Audience Survey
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Mar 27, 2023 • 49min

Common Causes of Bad Audio Quality In Your Podcast and How to Fix Them

There is a giant button at the top of your listing in Apple labeled LISTEN. When someone clicks it whatever comes out is going to shape their first impression, and it will influence how long they let this play. I listened to podcasts for 14 hours in the car this weekend as I drove to a speaking gig in Nashville. Bad audio is becoming more and more apparent in this space (especially for "indies" and I thought I would help us understand what it sounds like and what tools are available to help fix it. In This Episode How to politely let potential guests know their audio is unacceptable. How you can sound amazing for less than $100 The importance of microphone placement. Why A-List Celebrities are the only people allowed to "dial in" to your show. Tools you can use to get rid of reverb and level out the audio and remove noise. JOIN THE SCHOOL OF PODCASTING COMMUNITY Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll create high-quality, engaging content quickly. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting. Use the coupon code schoolofpodcasting.com/listener to save 20% Question of the Month: Do You Subscribe to Paid Podcasts? Louis from Love Thy Lawyer sent in the question, "Do you subscribe to any premium podcasts?" Louis supports Serious Trouble, Making Sense, Storm Skiing, Real Skiers, School of Podcasting Mark Vinet from the History of North America asked a few people and nobody was paying for podcats. Dr. Sarah Clak from the Kind Leadership Show pays for a few shows because she wants more content from these shows, and wants to support people who are doing fact-based content that she can trust. Zo from backlookcinema.com also has not found any podcasts that deliver enough value to support financially. Value For Value Support Dave Jackson supports people via the Value For Value model, where you can stream cryptocurrency. He has streamed over $125 to many Podcasts about Podcasting, and the NO Agenda Show, and Congressional Dish.  You can set up your show to receive streaming crypto using the steps in this video. Then your audience can use one of the New Podcast Apps that are enabled to send you money. The key point is THEY set how valuable you are.  Check out the new show about Podcasting 2.0 with Dave Jackson and Daniel J. Lewis at www.futureofpodcasting.net Tools For Cleaning Up Audio  The best way to Studio Sound (in Descript) - Great at Removing Room Noise and More Adobe Enhance - Great at removing reverb/room noise and generally clean up. Deverberate Plugin - Removes Reverb Loundness.fm - Noise Reduction, Volume Leveling, Mastering (try it for free) Auphonic - Noise Removal, Leveling RX10 - Suite of Tools - Expensive - For the Serious Editor Not Tested (but not bad) Deverberate inside of Adobe Audition  Mentioned in this episode:Help Me - Help YouIt's been too long since I did an audience survey. I would DEEPLY APPRECIATE your input on this show (as I do it for you) so you can help me make the best show for you. It only takes a few minutes, and I am picking five random people to receive a free month at the School of Podcasting (including current members). schoolofpodcasting.com/survey2024 Audience Survey
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Mar 20, 2023 • 40min

Overcoming Overwhelm: Three Free Tools and a Strategy

It’s easy to feel overwhelmed in today’s world. With so many tasks to juggle and responsibilities to manage, staying focused and keeping up with everything can be hard. It’s important to know that you’re not alone in feeling overwhelmed and that there are tools and strategies to help you never feel overwhelmed again. Click to Tweet In this episode, you will learn the following: 1. What is the strategy to manage overwhelm and increase productivity? 2. What three tools are necessary to organize and increase productivity (that are free)? 3. What is the best way to decide which tasks to prioritize when feeling overwhelmed? What is Overwehlm? So, what is overwhelm? Overwhelm is when you have a feeling of being completely inundated or overburdened. It’s often accompanied by a feeling of being unable to cope or process anything that’s going on. I know I’ve felt this way before, especially when I was in my 20s and had to juggle school, work, and taking care of my family. I felt like I was running out of time and didn’t have a choice but to keep going. Things to Keep In Mind Your podcast doesn't have to be forever. You don't have an audience when you start. You do NOT have to do a video version of your show. You don't have to make money with your show. Three Free Tools to Help With Overwhelm Evernote - A great place to store ideas you don't want to forget. You can even forward things like email to an address and it will be added to Evernote. There is a free version and the first paid version starts at $11/month. Todoist - For items, you need to do. You can easily add items from Gmail, setup recurring tasks, prioritize, share with a team, and more. There is a free version with the paid version starting at $5/month. Google Calendar - There are many calendar tools for you to keep up and organize your appointments. If you want to book guests, Calendly has a free plan as goes Acuity Scheduling. If you want a "lifetime payment," TidyCal enables you to charge for your time (as do the other two).  Now when someone connects you via email or social you can decide to: Delete it - trash it. Save it - Evernote Schedule it - Add it to your calendar Decide to do it - Add it to your todo list. By using these tools and strategies, you can avoid feeling overwhelmed and stay focused on the tasks that are most important. Remember, you’re not alone in feeling overwhelmed and there are tools and strategies to help you manage your stress and never feel overwhelmed again. Strategy to Avoid Overwhelm 1. Do a brain dump and write everything down so your brain doesn't need to remember everything. 2. Get organized and direct incoming information to the proper location. 3. Try "Not Now" instead of "No" (if it makes you feel better). 4. Set boundaries and a "rope off time" for you to be focused and knock out the work that needs to be done." 5. Break large projects into small, achievable chunks. 6. Realize that creating a podcast is easy, but creating a good podcast takes time, effort, and determination. Set your podcast schedule based on your lifestyle. Don't try to squeeze your lifestyle into your podcast. Join the School of Podcasting Community Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty, and hello to a successful podcasting career with the School of Podcasting. Use the coupon code schoolofpodcasting.com/listener to save 20% QUESTION OF THE MONTH This month's question comes from Louis Goodman of the Love Thy Lawyer Podcast, who wants to know if you are listening to any podcasts via Paid subscription. If so, what so and why. If not, please provide any insights. As always, be sure to mention your show, a little bit about it, and your website address.  Leave Your Answer at  www.schoolofpodcasting.com/question I need your answers by 3/24/23 Where I Will Be? I look forward to seeing you all; please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where How Did You Like This Episode? I'm always looking for feedback and I would love for your input on this episode (it takes 1 minute) TAKE SURVEY  Follow the Show and Never Miss an Episode on: Apple - Google - Spotify - Amazon Check out New Podcast Apps for apps to stream bitcoin to podcasters. Did You Get Value From This Episode? Enjoy the Show? Buy Dave a Coffee and give some of that value back.  Mentioned In This Episode Join the School of Podcasting Community Profit From Your Podcast Book Power of Podcasting Network Buy Dave a Coffee Put Dave In Your Pocket Evernote  Todoist TidyCal  Mentioned in this episode:Help Me - Help YouIt's been too long since I did an audience survey. I would DEEPLY APPRECIATE your input on this show (as I do it for you) so you can help me make the best show for you. It only takes a few minutes, and I am picking five random people to receive a free month at the School of Podcasting (including current members). schoolofpodcasting.com/survey2024 Audience Survey
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Mar 13, 2023 • 59min

Using An Email List to Grow Your Podcast

Email is a crucial part of modern marketing, with over 330 billion emails sent daily, expected to reach 376 billion by 2025. While email marketing strategies have changed, it remains a key player in any marketing strategy. It is the go-to marketing channel for the best online marketers due to its high return on investment. Email marketing outperforms strategies like SEO, PPC, and Content Marketing, making it the most cost-effective way to promote products and communicate with customers. Today we hear from seasoned email veterans from different viewpoints, purposes, and motivations to share their insights into running a podcast. In Case You Missed Last Week We add a new clip from John Lee Dumas who shares what he would do differently. Last week we heard from Joe from Stacking Benjamins and other veterans on launching a pocast. Check it out. Participants Ariel Nissenblatt James Cridland Jessica Kupferman Daniel J Lewis David Hooper A Newsletter Help Remind Your Listeners About You Both James and the No Agenda Show see where their newsletter reminds your audience you exist and hopefully supports you. You Can Use Auto Responders You can create a series of email called an autoresponder to release at certain time intervals. This "Set it and forget it" can help build your connection with your audience (while you sleep) Yes, You Can Automate Your Podcast to Email But... While services Like Mailerlite, Convertkit, Aweber, SendFox, and many others will make it easy to enter your podcast RSS feed, and it will take your episode description and convert it to an email. Aside from James, who works some technical voodoo (he's a programmer), none of the participants used the "RSS to Email" tools.  They had developed their own format, topics, etc, and wrote them from scratch or copied and pasted their content in an effort to repurpose it. Additional Email Topics What NOT to do with your Email List The benefits of Segmentation Understanding Pricing The Importance of Always Delivering Value What you get from having a newsletter Mentioned In This Episode Last Week's Episode on Veteran Podcasting Tips Join the School of Podcasting Community Profit From Your Podcast Book Power of Podcasting Network Buy Dave a Coffee Put Dave In Your Pocket James Cridlands Radio Newsletter How James Creates Podnews My Podcast Reviews Rumble Studio Podcasting Deals Newsletter Services Convertkit Mailerlite Send Fox (lifetime payment) Email Octopus Mailchimp Awber Curated Ghost Substack Medium Activate Campaign Ready To Start Your Podcast? Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting. Use the coupon code schoolofpodcasting.com/listener to save 20% QUESTION OF THE MONTH This month's question comes from Louis Goodman of the Love Thy Lawyer Podcast, who wants to know if you are listening to any podcasts via Paid subscription. If so, what so and why. If not, please provide any insights. As always, be sure to mention your show, a little bit about it, and your website address.  Leave Your Answer at  www.schoolofpodcasting.com/question I need your answers by 3/24/23  Where I Will Be? I look forward to seeing you all; please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where    Mentioned in this episode:Help Me - Help YouIt's been too long since I did an audience survey. I would DEEPLY APPRECIATE your input on this show (as I do it for you) so you can help me make the best show for you. It only takes a few minutes, and I am picking five random people to receive a free month at the School of Podcasting (including current members). schoolofpodcasting.com/survey2024 Audience Survey
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Mar 6, 2023 • 56min

Podcasting Insights from Veteran Podcasters

Planning, launching, and growing a podcast can seem daunting, but with the right guidance and advice from experienced podcasters, it is possible. Veteran podcasters like Joe Saul-Sehy from Stacking Benjamins, Kristen Meinser, and Jordan Harbinger have all successfully launched and grown their podcasts and have valuable insights to share.  We hear about the planning, shaping, and bumps and bruises of launching from the new host Allen Corey and Crystal Hammond of their spin-off show Stacking Deeds. Take Aways Sometimes a "No" is a Not Now. Your podcast can bring you opportunities. Diverse attitudes, experiences, and insights lead to a diverse audience. Ensure that your show's first five minutes inspire people to want to hear more. Joe truly appreciated the feedback that provided ways to improve his show. Listen back to your show to catch mistakes you may have missed. Learning to edit your show improves your relationship with a future editor. They didn't release the first thing they recorded. How they improved after a "brutal conversation." The Importance of incorporating listener feedback into the show.  Advertisers are Partners that You've already worked with. Start building relationships before you launch your show and build your network. Know a person who knows the "WHO" in the industry and reach out. QUESTION OF THE MONTH This month's question comes from Louis Goodman of the Love Thy Lawyer Podcast, who wants to know if you are listening to any podcasts via Paid subscription. If so, what so and why. If not, please provide any insights. As always, be sure to mention your show, a little bit about it, and your website address.  Leave Your Answer at  www.schoolofpodcasting.com/question I need your answers by 3/24/23 Where I Will Be? I look forward to seeing you all; please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where   Mentioned In This Episode Stacking Benjamins Stacking Deeds Kristin Meinzer Interview on Episode 862  So You Want to Start a Podcast: Finding Your Voice, Telling Your Story, and Building a Community That Will Listen (also available as an audiobook ) Kristen Meinzer Convertkit email list(send your RSS to Listeners. Also, Mailerlite has this as an option) Jordan Harbinger Show WDW Radio with Lou Mongello The New Media Show Podmatch The Big Seance Join the School of Podcasting Community Profit From Your Podcast Book Power of Podcasting Network Buy Dave a Coffee Put Dave In Your Pocket Podcast Studio Pro Libsyn.com Podcast Hosting. Get a free month with the coupon " sopfree ". Start Your Podcast, or Grow The One You Have at the School of Podcasting Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting. Use the coupon code schoolofpodcasting.com/listener to save 20%Mentioned in this episode:Help Me - Help YouIt's been too long since I did an audience survey. I would DEEPLY APPRECIATE your input on this show (as I do it for you) so you can help me make the best show for you. It only takes a few minutes, and I am picking five random people to receive a free month at the School of Podcasting (including current members). schoolofpodcasting.com/survey2024 Audience Survey

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