School of Podcasting: Expert Tips for Launching and Growing Your Podcast Unlocking the Potential of Feed Drops: Strategies for Growing Your Podcast's Audience
Today we are diving into the strategy of "feed drops" in podcasting. Some special guests are joining us, including York Campbell, Randy Black, and Zoe Richardson.
In this episode, we'll explore the concept of feed drops, where a show drops an episode into the feed of another show to gain new listeners. Our guests will discuss their experiences with feed drops and share their perspectives on whether it's an effective strategy.
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Feed Drops:
Feed drops can be a powerful strategy to gain new listeners and broaden your reach in the podcasting realm. By dropping an episode into the feed of another show, you not only introduce your content to a new audience but also establish connections with other podcasters. Just make sure the dropped episode aligns with the tone and subject matter of the host show to keep your listeners engaged.
Participants:
Randall Black from Work From The Weight
Zo Richardson from Backlook Cinema
York from Welcome to Earth Stories
Consider Your Source:
There are a number of different types of podcasters. Here are just a couple:
- Fun Seekers
- Serious Hobbyist
- The Side Hustle-ist
There are also many ways to monetize your show. The Value Four Value model is gaining steam, and everyone talks about podcast advertising. With the above types of podcasters they have different motivations and metrics.
People who work in the advertising end of podcasting focus on making sure advertisers are happy.
With this in mind, when you hear news, insights, and ideas about podcasting you might consider evaluating what persepctive they are coming from. There is no "wrong" perspective as there are many ways to plan, launch, grow, and monetize your show.
For example one recent written by Steve Goldstein on the Three Eras of Podcasting
seemed to hint that podcasting started when advertising arrived. This makes sense coming from Steve who works in the advertising side of podcasting.
Podcast Rewind
I appeared on The Flow by Ecam, talking about how to start a podcast. I shared a story about the gear I used when I first started podcasting.
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