School of Podcasting - Podcast Tips to Plan, Launch, Grow Your Podcast cover image

School of Podcasting - Podcast Tips to Plan, Launch, Grow Your Podcast

How to Build a Podcast that Drives Leads and Credibility

Oct 23, 2023
Courtney Elmer, helps people get into the top 100 of the Apple Charts, shares insights on boosting sales by being reliable and personable. She also discusses the value of podcasting to reclaim your voice. The podcast covers strategies for a successful podcast launch, breaking into the top 100 rankings, and embracing authenticity and growth through adversity.
47:20

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Having a regular schedule and making points through personal stories can help boost sales through podcasting.
  • Selecting the quietest day of the week to release podcast episodes can increase the chances of ranking in the top 100 on Apple Podcasts.

Deep dives

The Importance of a Successful Podcast Launch

The podcast episode discusses the significance of having a successful podcast launch, even for podcasters who have been in the game for some time. The host emphasizes the need to revisit the basics and ensure that key elements, such as episode naming and cover art, align with the overall podcast strategy. The guest, Courtney Elmer from theeffortlesslife.co, shares insights on how to launch a podcast that drives leads and traffic to your business. They emphasize the importance of having a clear plan and strategy from the beginning to avoid podcast failure and build a strong foundation for long-term success. Additionally, the podcast highlights the impact of properly positioning and promoting your podcast, including selecting the right release day to increase your chances of ranking in the top 100.

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