

School of Podcasting: Expert Tips for Launching and Growing Your Podcast
Dave Jackson
You want to start a podcast, but you’re unsure where to start. You need advice on how to grow or monetize your show, and stop being so scared that it won’t work! I can help by showing you what mistakes NOT TO MAKE and much more. Subscribe to the show and soak in the 18+ years of podcasting experience from Podcaster Hall of Fame Inductee Dave Jackson.
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Jun 24, 2024 • 38min
Different Input - Different Show
Today we talk about if your show is feeling stale, maybe a change of input could help. One form of content that might be getting overlooked is books. In addition to libraries, there are online tools. In Ohio we have Libby and Hoopla Digital that allow you to listen audiobooks for free. Spotify has recently added audiobooks to their service and Amazon has Audible.When you change the information that is feeding your brain, you change the output of your show.Join the School of Podcasting Community Risk-FreeAre you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription. ContributorsZo from Back Look Cinema https://www.backlookcinema.com/podcast J from Okie Bookcast https://www.okiebookcast.com/ John Finkelde - Grow a Healthy Church https://growahealthychurch.com/ York from Welcome to Earth Stories https://welcometoearthstories.com/ Mark from Practical Prepping https://practicalprepping.info/ Mike from the 70's Vs the 80s https://podcasts.apple.com/us/podcast/the-70s-vs-the-80s/id1527870389(mike buy a domain at coolerwebsites.com and point at something).Craig from Live Well and Flourish https://www.livewellandflourish.comMark From PodcastBranding.co https://www.resourcefuldesigner.com/ Ralph From Ask Ralph Show (Personal Finance from a Christian Perspective) https://www.askralphpodcast.com Books MentionedOld Man's War https://amzn.to/3zfJ6ruBird by Bird https://amzn.to/45zUB9p Crucial Conversations https://amzn.to/3XAGOxp The Giving Tree https://amzn.to/4bl2658 Success Principles https://amzn.to/3KXKTnI Born to Run https://amzn.to/4cyWNjO Letters From a Stoic https://amzn.to/3VCfOLl Platform: Get Noticed in a Noisy World https://geni.us/platform-michael-hyattStorybrand https://amzn.to/3VEY81o How to Win Friends and Influence People https://amzn.to/4esKCqi Mastering Your Finances (Free when you sign up for newsletter) https://www.askralphpodcast.com Storyworthy by Mathew Dicks https://amzn.to/3E2HCxp Profit From Your Podcast https://www.profitfromyourpodcast.com/book Other Items00:25:39 - Quit Encouraging Fraud 00:28:43 - Weird Spotify Video Thing 00:31:53 - Eyes on Streamyard https://supportthisshow.com/streamyard 00:33:30 - Podcast Rewind: EO Fire https://www.eofire.com/podcast/davejackson/ 00:34:16 - Question of the Month https://www.schoolofpodcasting.com/question 00:37:14 - Live Appearances https://www.schoolofpodcasting.com/where Mentioned in this episode:Question of the Month August 2025Mark form Podcastbranding.co wants to know if you've ever hired someone to help you with your podcast? If so, for what purpose and were you satisfied with the outcome?
Go to www.schoolofpodcasting.com and answer the question by August 22nd 2025. When you answer the question, tell us a little bit about your show (elevator pitch) and where we can find it (your website so I can link to it)Question of the MonthJoin the School of PodcastingMark from Practical Prepping had been podcasting for a while, but after joining the School of Podcasting, his podcast grew at a faster rate. His Facebook group has over 30,000 members!
Join the School of Podcasting and get access to:
Step-by-step tutorials
An amazing podcast community
Unlimited One-On-One Coaching
Join today worry-free with a 30-day money-back guarantee!School of Podcasting

Jun 17, 2024 • 40min
Opinions Matter and Yours Needs to Be Heard
Why are reaction videos so popular? I mean, I can watch or listen to something and have my own reaction? Today I tie this into podcasting and how sharing your opinion can help you build your community. I play clips from a show I like, one that drives me nuts, and one that will potentially offend you as it deals with pronouns (which is the whole point - how does it make you feel). I also talk about brand safety and how it's not working, and maybe we shouldn't worry about it.Join the School of Podcasting Community Risk-FreeAre you looking to start your podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription. Got Feedback On This Episode?I'd love to hear what you thought about this episode. If you have a minute or two, it's less than 5 questions and works great on your phone or computer. Share Your Thoughts Mentioned In This EpisodeJoin the School of Podcasting CommunityProfit From Your Podcast BookIn and Around PodcastingMedia Round TableTalkTV Julia Hartley-BrewerSounds Profitable Podcasting is the Safest BetDave and Danny Brown on Ask the Podcast CoachPower of Podcasting NetworkDistorted View DailyDave's YouTube ChannelDave's Podcasting NewsletterBuy Dave a CoffeePut Dave In Your PocketWhere Will Dave Be?Question of the Month Geologic Podcast - George HrabStacking Benjamins ShowAI Goes to College

6 snips
Jun 10, 2024 • 59min
Growing Your Podcast Starts With WOW Content
This podcast discusses the importance of creating WOW content to grow your audience, with insights from the book 'Platform: Get Noticed in a Noisy World.' Topics include Google's criteria for good content, building trust with your audience, and tips for consistent and engaging content creation. It also emphasizes the value of authenticity, storytelling, and patience in the world of podcasting.

Jun 3, 2024 • 50min
Podcast Lessons From 400 Episodes with Matt Cundill
Today, we're thrilled to have Matt Cundill of the Sound Off Podcast as our guest. With over 25 years of experience in radio and having embarked on his podcasting journey back in 2016, Matt has reached an incredible milestone with his Sound Off podcast hitting 400 episodes. In this conversation, we delve into his early challenges, the critical importance of consistency, and the impact of evolving podcasting technology. Matt also shares his insights on hosting platforms, scheduling tools, and the art of podcast interviews. From discussing the differences between traditional radio and podcasting to navigating sponsorships and creative content integration, this episode is packed with valuable tips for budding podcasters. We'll also touch on the growing role of AI in voice acting, the importance of artwork and video in engaging listeners, and the benefits of podcast transcriptions. Plus, learn about Matt’s podcast network and his unique approach to fostering a community of podcasters through cross promos and collaborative efforts. Check out Matt's conversation with Dave on episode 400 at https://www.soundoffpodcast.com/dave-jackson Podcast Superfriends You May Also Like (Podcast Recommendations) Matt on Facebook Matt on Linkedin Matt on Twitter/X Matt on Instagram Matt's Podcasting 2.0 Voice Overs Join the School of Podcasting Community Risk-Free Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting. Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription. QUESTION OF THE MONTH Each month, I ask you to chime in on the show so we all can learn together. Be sure to tell us about your show and mention your website. Leave Your Answer at www.schoolofpodcasting.com/question Podcast Rewind Dave on Rocky Mountain Marketing with Katie Brinkley Mentioned In This Episode Join the School of Podcasting Community Profit From Your Podcast Book Power of Podcasting Network Dave's YouTube Channel Dave's Podcasting Newsletter Buy Dave a Coffee Put Dave In Your Pocket Where Will Dave Be? Question of the Month Dave on Rocky Mountain Marketing with Katie Brinkley Podcast Superfriends You May Also Like (Podcast Recommendations) Podcast Hot Seat Otter Transcriptions TidyCal (one time lifetime offer) Schedulging tool Acuity Scheduling This is episode 934 of the School of Podcasting.

May 27, 2024 • 45min
Podcasters' Insights on Leveraging YouTube for Enhanced Visibility
Podcasters share insights on leveraging YouTube to enhance podcast visibility. Topics include creating full videos, repurposing content, engaging with audiences, and promoting podcasts. Learn how diverse podcast genres utilize YouTube for growth and engagement.

May 20, 2024 • 41min
The Impact of Your Podcast Stories and Strategies
Today I talk Mark Lawley from the Practical Prepping Show. I brought Mark on as he is a "regular guy" (retired Police Officer) who started a podcast with his wife Krista and the ball has been rolling along as their show grows (they have 14000 people in their Facebook group). Mark shares his journey from initial struggles to unexpected success, revealing the importance of knowing your audience, having fun, and continually learning. Join us and uncover the secrets to making your podcast not just a success but a life-saving venture! Find Mark and Krita at https://practicalprepping.info/ and check out the free Getting Started In Prepping free PDF Thinking of Starting a Podcast? Are you considering diving into the dynamic world of podcasting? Look no further! Join the School of Podcasting community today and unlock a wealth of knowledge and support tailored just for you. As someone with decades of life experience, your voice is invaluable, and podcasting offers a unique platform to share your wisdom, stories, and passions with the world. With our step-by-step guidance and personalized approach, you'll navigate your podcasting journey with ease, turning your ideas into captivating audio experiences. Plus, as a special bonus, use the coupon code "listener" to embark on your podcasting adventure with exclusive savings. Don't the voice in your head hold you back – embrace the power of podcasting and join us at the School of Podcasting today! Go to https://www.schoolofpodcasting.com/listener How Did You Like This Episode? I'm always looking for feedback and I would love your input on this episode (it takes 1 minute) Chapters 00:00:00 - A Letter From Morgan 00:02:04 - Opening 00:03:15 - Mark From Practical Prepping https://practicalprepping.info/ 00:03:20 - Define What You WON'T Do 00:03:39 - Why Prepping? 00:05:23 - What Was It Like Starting Out? 00:06:20 - Doing the Right Things 00:08:30 - An Important Thing to Focus On 00:10:20 - Becoming More Efficient 00:11:33 - When To Remove Ums 00:12:13 - Sponsors Came Knocking 00:14:38 - Join the School of Podcasting 00:15:42 - Your Podcast Website 00:15:56 - Improving Your Website 00:17:05 - Mark Added a Facebook Group 00:22:29 - Audience Approved Content 00:24:05 - Sell a Product or Service 00:25:15 - How Are Book Sales? 00:26:12 - Advice For New Podcasters 00:30:00 - Favorite Comments 00:31:55 - You Don't Need to be THE Expert 00:33:03 - What Does Prepared Look Like? 00:33:40 - Buy Mark a Coffee 00:35:23 - My Thoughts 00:37:37 - Question of the Month 00:38:35 - Live Appearances 00:39:18 - Start Your Podcast Mentioned In This Episode Practical Prepping Show Practical Prepping For Everyday People: A Common Sense Guide On Preparing For Life's Emergencies Getting Started In Prepping free PDF Practical Prepping Facebook Group Join the School of Podcasting Community Profit From Your Podcast Book Power of Podcasting Network Dave's YouTube Channel Dave's Podcasting Newsletter Buy Dave a Coffee Put Dave In Your Pocket Where Will Dave Be? Question of the Month Teachable Course Platform

May 13, 2024 • 43min
Adjusting Attitudes: Harnessing Persistence for Podcasting Success
Today, I dive into the essence of keeping a positive and persistent approach to podcasting. I play guitar, and one of the reasons I'm pretty good is my attitude when learning to play. Share how you can do the same in podcasting. This gets you further than launching and keeps you going. In this episode, I share stories from his insightful visit to the Content Entrepreneur Expo, revealing varying opinions on the use of AI in content creation. We'll explore how consistently honing your podcasting skills can lead to significant breakthroughs, as demonstrated by Jen Hardy. From the power of perseverance, learning new skills, and leveraging humor and storytelling to strategic content mixing and effective use of technology, this episode is packed with guidance to help you thrive in the competitive podcasting arena. Join the School of Podcasting Community Risk-Free Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting. Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription. Chapter Markers: 00:00:18 - Opening 00:00:55 - Changing Your Attitude 00:03:12 - Got a Mentor 00:03:51 - Attitude Change 00:04:54 - Podcast Ingredients 00:05:27 - What About Luck? 00:06:30 - Stealing Attention 00:08:22 - Wow Content https://geni.us/platform-michael-hyatt 00:08:49 - Sydnie Christmas https://youtu.be/pjyy4tYZFDc?si=w6z5SMiPpqUGCyoF&t=85 00:11:50 - Use Your Voice 00:12:31 - AI Best Practices 00:17:18 - My Podcast Needs to Be Better 00:18:58 - Take Another Swing 00:19:33 - The First Time You... 00:23:04 - The Pieces Fall Into Place https://www.youtube.com/watch?v=AjPnKHG0D8w&list=PLmaSCqWWHYpd7-ouBmhwMbh7VFRxfCvgh ) 00:24:55 - BJ Novak at CEX https://cex.events 00:27:03 - HUGE OPPORTUNITY 00:29:58 - Join the School of Podcasting https://www.schoolofpodcasting.com/listener 00:30:58 - NEW SHOW: Your Podcast Website https://www.yourpodcastwebsite.com 00:31:15 - How Much Did My Show Grow From Last Week? https://www.yourpodcastwebsite.com 00:32:52 - 18% Came From My Newsletter https://www.schoolofpodcasting.com/newsletter 00:36:18 - Leave Feedback https://podclick.me/thoughts 00:36:36 - Podcast Rewind: Soundoff Podcast https://www.soundoffpodcast.com/dave-jackson 00:37:29 - Question of the Month https://www.schoolofpodcasting.com/question 00:38:31 - Live Appearances https://www.schoolofpodcasitng.com/where 00:39:03 - The Notes Are There... https://www.schoolofpodcasting.com/listener 00:40:48 - The Wallet Story Mentioned In This Episode Join the School of Podcasting Community Profit From Your Podcast Book Power of Podcasting Network Dave's YouTube Channel Dave's Podcasting Newsletter Buy Dave a Coffee Put Dave In Your Pocket Where Will Dave Be? Question of the Month Episode 400 of the Sound Off Podcast with Matt Cundill Jen Hardy on YouTube Platform: Get Noticed in a Noisy World Michael Hyatt The Compound Effect: Jumpstart Your Income, Your Life, Your Success by Darren Hardy Craig From Ingles Podcast Content Entrepreneur Expo Samson Q2U Microphone Sydnie Christmas Singing Tomorrow This is episode 931

May 6, 2024 • 41min
The Truth About Podcast Growth: It's a Marathon, Not a Sprint
Today we do a deeper dive into why podcasters quit before getting to 10 episodes. What causes this? We also look at topics that can turn up the heat and controversies around your show. JOIN THE SCHOOL OF PODCASTING COMMUNITY Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and expert instructors, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty, and hello to a successful podcasting career with the School of Podcasting. Join worry-free with our 30-day money-back guarantee. Save using this link www.schoolofpodcasting.com/listener Dave's New Show! Check out yourpodcastwebsite.com or Follow the Show. Chapter Markers: 00:00:00 - People Quit Too Soon. WHY? 00:00:38 - Opening 00:01:17 - Joe Rogan Overnight Success? 00:02:39 - Subscribers After 100 Episodes 00:03:30 - Mr. Beast 00:04:50 - 5 Million Dollars an Hour 00:06:12 - Downloads With No Promotion 00:08:09 - The Phone Book 00:09:12 - Downloads Equation 00:11:12 - More Fun Podcast Math 00:12:36 - More Ways To Measure Success 00:14:36 - Join the School of Podcasting 00:15:36 - Your Podcast Website https://www.yourpodcastwebsite.com 00:15:55 - The Invisible Benefit 00:17:00 - No Skin in the Game 00:18:11 - Too Hit In the Podcast Kitchen 00:20:26 - Big Companies with Small Sense 00:21:57 - Tim Poll Has Videos Removed 00:23:46 - No Shirt No Shoes No Service 00:26:07 - Rallying the Troops 00:28:24 - Think Like Me 00:28:57 - Here's a Question 00:29:30 - Celebrity Personas 00:32:27 - Dave Was JD 00:33:26 - Showtime 00:34:17 - Fake It Till Ya Make It 00:36:43 - Question of the Month https://www.schoolofpodcasting.com/question 00:37:43 - Live Appearance https://www.schoolofpodcasting.com/where 00:38:16 - Start Out Aiming For Fun 00:39:52 - I Help Podcasters Mentioned In This Episode Percentage Growth Calculator Overcast TOS Why Do Podcasters Quit by Episode 5? Mr. Beast on Joe Rogan Tim IRL Has Three Videos Deleted From YouTube

Apr 29, 2024 • 40min
Mastering Podcast Rebranding: Lessons from the Front Lines
In this episode, we'll dive deep into the "why" behind rebranding your podcast and how vital it is to know your audience intimately, as these elements profoundly influence the content and success of your show. I revisit the significance of knowing your WHY before changing a podcast’s identity and content approach. I also peel back the curtain on past errors to help you pave the way for smarter future changes, fostering growth and innovation. Join the School of Podcasting Community Risk-Free Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting. Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription. ParticipantsScott From What Was That Like https://whatwasthatlike.com/ Rick from Renewed Mindsets https://www.renewedmindsets.com/ York from Welcome To Earth Stories https://welcometoearthstories.com/ Mark from History of North America https://www.markvinet.com Tyler from Crying is Manly https://cryingismanly.com/ Ralph From Ask Ralph https://www.askralphpodcast.com QUESTION OF THE MONTH Each month, I ask you to chime in on the show so we all can learn together. Be sure to tell us about your show and mention your website. Leave Your Answer at www.schoolofpodcasting.com/question Follow the Show and Never Miss an Episode on: Apple - Podurama - Spotify - Amazon- Castamatic- Podcast Guru Check out New Podcast Apps for apps to stream bitcoin to podcasters. Did You Get Value From This Episode? Enjoy the Show? Buy Dave a Coffee and give some of that value back. Mentioned In This Episode Quick and Dirty Tips https://www.quickanddirtytips.com/ Mike Rowe https://www.mikerowe.com Podcast Review Show https://www.podcasterviewshow.com Podcast Rodeo Show: https://www.podcastrodeoshow.com Buzzsprout https://supportthisshow.com/buzzsprout (aff) Captivate https://supportthisshow.com/captivate (aff) Libsyn https://supportthisshow.com/libsyn (use code sopfree aff) Chapter Markers: 00:00:00 - Rebranding 00:00:36 - Opening 00:01:17 - The Question 00:01:46 - Scott From What Was That Like https://whatwasthatlike.com/ 00:03:37 - Rick from Renewed Mindsets https://www.renewedmindsets.com/ 00:05:51 - York from Welcome To Earth Stories https://welcometoearthstories.com/ 00:08:27 - Mark from History of North America https://www.markvinet.com 00:09:14 - Tyler from Crying is Manly https://cryingismanly.com/ 00:10:27 - Ralph From Ask Ralph https://www.askralphpodcast.com 00:12:02 - Quick and Dirty Tips https://www.quickanddirtytips.com/ 00:13:30 - Switching Out Key Players 00:15:06 - Dave on Mike Rowe https://www.mikerowe.com 00:16:06 - The AC/DC Fact 00:17:31 - The Way To Win 00:18:48 - Scott Made Changes Based on Community Feedback https://www.whatwasthatlike.com 00:20:59 - Join the School of Podcasting 00:22:01 - Your Podcast Website https://www.yourpodcastwebsite.com 00:22:20 - Why Rebrand? 00:23:30 - Why I'm rebranding One of My Shows https://www.podcastrodeoshow.com 00:24:10 - Stupid Mistakes 00:25:08 - New Plan 00:28:25 - Podcast Review Inights https://www.podcasterviewshow.com 00:29:22 - New Show Your Podcast Website https://www.yourpodcastwebsite.com 00:29:59 - Buzzsprout Ads New Texting https://supportthisshow.com/buzzsprout (aff) 00:31:05 - Captivate Updates Player https://supportthisshow.com/captivate (Aff) 00:31:39 - See Picture Change 00:31:51 - Back To Normal 00:32:44 - Why I Rant About YouTube 00:35:26 - Question of the Month https://www.schoolofpodcasting.com/question 00:36:27 - Live Appearances https://www.schoolofpodcasting.com/where 00:36:58 - Follow the Show https://www.schoolofpodcasting.com/follow 00:38:16 - Join the Community https://learn.schoolofpodcasting.com 00:39:06 - Bloopers This show originates at https://www.schoolofpodcasting.com/929

Apr 22, 2024 • 43min
Podcasting's Deep Connection With Alban Brooke
Alban Brooke has been at Buzzsprout for almost ten years and is the head of Marketing. Today we talk about some new features to manage your show in Buzzsprout along with the attitude and expectations to make it in the long game of podcasting. Connect with Alban Brooke Check out Buzzcast Connect with Alban on Twitter @albanbrooke Some of the links on this page are affiliate links, I earn from qualifying purchases, but you do not pay any additional fee. Join the School of Podcasting Community Risk-Free Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting. Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription. Buzzsprout Features Mention New iOs App (monitoring, sharing, updates) Dynamic Chapters Pre and Post Rolls Buzzsprout Ads (available to anyone) For more information see my affiliate link. QUESTION OF THE MONTH Each month, I ask you to chime in on the show so we all can learn together. Be sure to tell us about your show and mention your website. Leave Your Answer at www.schoolofpodcasting.com/question Mentioned In This Episode Join the School of Podcasting Community Buzzsprout Episode 793 on Media Hosts Free Podcast Courses Podcasting Resources Show Buzzsprout Ads Slick Text Dave's Appearances in a Spotify Playlist Profit From Your Podcast Book Power of Podcasting Network Dave's YouTube Channel Dave's Podcasting Newsletter Buy Dave a Coffee Put Dave In Your Pocket Where Will Dave Be? Question of the Month Join the Newsletter For More Podcast Tips Want more podcast insights, tips, tricks, and strategies? Sign up for my newsletter at schoolofpodcasting.com/daily Podcast Giveaway Each month I'll be giving great podcast gear away along with other services. Check it out at schoolofpodcasting.com/giveaway Follow the Show and Never Miss an Episode on: Apple - Podurama - Spotify - Amazon- Castamatic- Podcast Guru Check out New Podcast Apps for apps to stream bitcoin to podcasters. Did You Get Value From This Episode? Enjoy the Show? Buy Dave a Coffee and give some of that value back.