

School of Podcasting: Expert Tips for Launching and Growing Your Podcast
Dave Jackson
You want to start a podcast, but you’re unsure where to start. You need advice on how to grow or monetize your show, and stop being so scared that it won’t work! I can help by showing you what mistakes NOT TO MAKE and much more. Subscribe to the show and soak in the 18+ years of podcasting experience from Podcaster Hall of Fame Inductee Dave Jackson.
Episodes
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Aug 19, 2024 • 42min
These Two Words Cost Him Millions of Dollars
DISCLAIMER: Today's show contains adult content. Maybe listen to this one when the kiddies aren't around.Today, I share some insights that will explain why I spent close to $400 to fly to Atlanta for one day. Then I share some stories about some strange laws in the UK that are getting people arrested for posting memes and two words that cost a comedian millions of dollars.Mentioned In This EpisodeJoin the School of Podcasting CommunityProfit From Your Podcast BookPower of Podcasting NetworkDave's YouTube ChannelDave's Podcasting NewsletterBuy Dave a CoffeePut Dave In Your PocketWhere Will Dave Be?Question of the MonthWithout Warning PodcastPodcaster Happy HourGamertag RadioGARMTom Segura Your Mom's HouseGetting Fired From McDonald'sLibsyn to Use BarometerJim and Chris from DealcastersMentioned in this episode:Live AppearancesI would love to see you! You can see where I'm going to be using the link below. If you would like me to speak at your offline or online event, contact me at www.schoolofpodcasting.com/contactWhere Will I Be?Question of the MonthHow many episodes do you listen to in a week? And of those episodes how many different podcasts are there?
I need your answer by October 24th. Don't forget to tell us a little about your show and your website address.Question of the MonthQuit Thinking About It and START THAT PODCASTIf you have ever turned down the radio to hear your phone in the car, you know how to mix audio. If you have ever attached a photo to an email, you know how to upload an mp3 to a media host. Deleting text in Word is the same as delete audio in audacity. Yes, there is a learning curve but it's not as scary as you think. I'll be there the whole way, and you can join worry free with a 30 day money-back guarantee. Go to schoolofpodcasting.com/joinSchool of Podcasting

Aug 12, 2024 • 32min
Beyond Surveys How Real Conversations Grow Your Podcast
Are you confident your podcast content is truly resonating with your audience? Many podcasters assume their content is "fine" without digging deeper. But there's a powerful way to gain invaluable insights directly from your listeners.In this episode, I share a game-changing strategy I recently used at my new job with Podpage. By conducting one-on-one Zoom calls with users, we uncovered crucial feedback that transformed our product. This approach can work wonders for your podcast too!Got Feedback On This Episode?I'd love to hear what you thought about this episode. If you have a minute or two, it's less than five questions and works great on your phone or computer. Share Your ThoughtsJoin the School of Podcasting Community Risk-FreeAre you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.Question of the MonthSome podcasters spend time putting in chapters that include artwork and links. Where are you when it comes to chapters? Did you know they exist? Do you use them in your show? As a listener, do you like them? Hate them? Click the link and let me know (and don't forget the name, elevator pitch, and link to your show). I need your answer by 9/27Click Here to Upload/Record Your AnswerQuestion of the Month Where I Will Be?I'll be speaking at Podcast Movement in Washington DC August 19-22.Ecamm Creator Camp October 15-18 in (Bostonish MA)I'll be speaking at Podindy.com on November 9thI look forward to seeing you all, please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/whereWant me to speak at your event or online meetup, contact me here. Mentioned In This EpisodeThe Audience Is Listening: A Little Guide to Building a Big PodcastPodpage.comJoining the School of PodcastingGrow The Show with Chris HutchinsAll the Hacks Episodes on Bank AccountsTidycal Calendar System with Lifetime DealAsk Ralph PodcastMiss Ileane - The Anchor ShowMentioned in this episode:Live AppearancesI would love to see you! You can see where I'm going to be using the link below. If you would like me to speak at your offline or online event, contact me at www.schoolofpodcasting.com/contactWhere Will I Be?Question of the MonthHow many episodes do you listen to in a week? And of those episodes how many different podcasts are there?
I need your answer by October 24th. Don't forget to tell us a little about your show and your website address.Question of the MonthPodcasting In Six Weeks - Register Today!Ever wanted to start your own podcast but didn't know where to begin? Imagine creating and launching your podcast in just six weeks!
Join our exclusive online class 'Podcasting in Six Weeks' starting August 7th. With only six spots available, this is your chance for personalized, live group coaching at a discounted rate.
Prepare to go back to school and turn your podcasting dreams into reality. Sign up today and make your voice heard! Visit podcastinginsixweeks.comPodcasting in Six Weeks

Aug 5, 2024 • 46min
Unraveling the Power of Word-of-Mouth in Podcast Recommendations
70% of podcasts are discovered via word of mouth (Jacobs Media). So if we can understand what makes someone recommend something, we can start to do that in our show.We heard words like affordable, quality, and unique. Some people recommend based on a relationship that delivers value. When you deliver something you can't get any place else.Got Feedback On This Episode?I'd love to hear what you thought about this episode. If you have a minute or two, it's less than five questions and works great on your phone or computer. Share Your ThoughtsJoin the School of Podcasting Community Risk-FreeAre you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.Question of the MonthSome podcasters spend time putting in chapters that include artwork and links. Where are you when it comes to chapters? Did you know they exist? Do you use them in your show? As a listener, do you like them? Hate them? Click the link and let me know (and don't forget the name, elevator pitch, and link to your show). I need your answer by 9/27Click Here to Upload/Record Your AnswerQuestion of the Month Mentioned In This EpisodeJoin the School of Podcasting CommunityProfit From Your Podcast BookPower of Podcasting NetworkDave's YouTube ChannelDave's Podcasting NewsletterBuy Dave a CoffeePut Dave In Your PocketWhere Will Dave Be?Question of the MonthParticipantsKim Newlovehttps://www.thepharmacistsvoice.com/https://www.perrysburgpodcast.com/Paul from Pass ACLShttps://passacls.com/Ralph Estep Jr - Ask Ralph Podcasthttps://www.askralphpodcast.com/Velvet from Welcome to Earth Storieshttps://welcometoearthstories.com/Mark from the History of North Americahttps://www.markvinet.com/Timothy Brien Create Art Podcast - https://www.createartpodcast.com/Find a Podcast About https://www.findapodcastabout.xyz/Zoe - Back Look Cinemahttps://www.backlookcinema.com/Dave Jackson - School of Podcastinghttps://learn.schoolofpodcasting.comThe Wealth of Connection: A New Approach to Making Business Personalhttps://geni.us/wealth-of-connectionThe Audience Is Listening: A Little Guide to Building a Big Podcasthttps://geni.us/tomwebsterbookBecause of My Podcast - Vincent Pugliese Unconference - https://totallifefreedom.kartra.com/page/unconferenceVIPpricingVincent on episode 862Question of the MonthSome podcasters spend time putting in chapters that include artwork and links. Where are you when it comes to chapters? Did you know they exist? Do you use them in your show? As a listener, do you like them? Hate them? Click the link and let me know (and don't forget the name, elevator pitch, and link to your show). I need your answer by 9/27Click Here to Upload/Record Your AnswerQuestion of the Month Where I Will Be?I'll be speaking at Podcast Movement in Washington DC August 19-22.Ecamm Creator Camp October 15-18 in (Bostonish MA)I'll be speaking at Podindy.com on November 9thI look forward to seeing you all, please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/whereWant me to speak at your event or online meetup, contact me here. Join the Newsletter For More Podcast TipsWant more podcast insights, tips, tricks, and strategies? Sign up for my newsletter at schoolofpodcasting.com/dailyMentioned in this episode:Don't Let Your Poor Upbringing Stop Your From Starting Your PodcastIf you grew up attempting to get the attention of your parents, friends, and others but couldn't, podcasting is THE way to get your message out to the WORLD. The School of Podcasting allows you to:
Learn at your own pace
Network with other brilliant podcasters
Get UNLIMITED one-on-one coaching with Dave JacksonSchool of PodcastingLive AppearancesI would love to see you! You can see where I'm going to be using the link below. If you would like me to speak at your offline or online event, contact me at www.schoolofpodcasting.com/contactWhere Will I Be?Question of the MonthHow many episodes do you listen to in a week? And of those episodes how many different podcasts are there?
I need your answer by October 24th. Don't forget to tell us a little about your show and your website address.Question of the Month

Jul 29, 2024 • 58min
Because of My Podcast: Dave Edition
My last day at Libsyn was July 12th, 2024. I'm starting a new chapter in my podcasting career, and so to announce the next chapter, I thought it might be fun (and maybe inspirational? ) for newbies to see what is possible with a podcast. Last week I talked about my journey through technology. I explained that where I am now is NOT where I started and it took years to get here. Today I'm talking about the most important benefit of podcasting (and it's not money, or fame). It's relationships. You will see that one teacher gave me a nudge. Once I started podcasting (because it was WAY HARDER in 2005), when I wasn't working on making GREAT content, I was working on growing my network through relationships. I am still in contact with many of those today. Your Podcast Leads To OpportunitiesYou are seen as an expert (no matter if you want to be or not) and that positioning leads to opportunities. Those opportunities lead to relationships. Those new relationships lead to more opportunities. If you DON'T QUIT, the wheel keeps turning. It does not happen overnight, and it might take years. Some might say I have first mover advantage. Let's say that is true. So did a whole lot of other people. There is one big difference. I didn't quit. I'm still here. Opportunities Lead to RelationshipsI had Spreaker, Blubrry, and Libsyn representatives on my show. I would see these people at events. Your podcast can be a digital resume. When the New Media Expo needed a new head for their podcasting track, all of these hosting companies had one name they recommended: Dave Jackson. Got Feedback On This Episode?I'd love to hear what you thought about this episode. If you have a minute or two, it's less than five questions and works great on your phone or computer. Share Your ThoughtsJoin the School of Podcasting Community Risk-FreeAre you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.Question of the MonthSome podcasters spend time putting in chapters that include artwork and links. Where are you when it comes to chapters? Did you know they exist? Do you use them in your show? As a listener, do you like them? Hate them? Click the link and let me know (and don't forget the name, elevator pitch, and link to your show). I need your answer by 9/27Click Here to Upload/Record Your AnswerQuestion of the Month Where I Will Be?I'll be speaking at Podcast Movement in Washington DC August 19-22.Ecamm Creator Camp October 15-18 in (Bostonish MA)I'll be speaking at Podindy.com on November 9thI look forward to seeing you all, please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/whereWant me to speak at your event or online meetup, contact me here. Mentioned In This EpisodeJoin the School of Podcasting CommunityProfit From Your Podcast BookPower of Podcasting NetworkDave's YouTube ChannelDave's Podcasting NewsletterBuy Dave a CoffeePut Dave In Your PocketWhere Will Dave Be?Question of the MonthToday in PodcastingPodcasters RoundtableMore Podcast MoneyPodcasting for ProfitAcademy of Podcasters Hall of FamePodcast AwardsThe Messengers: A Podcast DocumentaryThe Audience is Listening - Tom WebsterMentioned in this episode:Question of the MonthHow many episodes do you listen to in a week? And of those episodes how many different podcasts are there?
I need your answer by October 24th. Don't forget to tell us a little about your show and your website address.Question of the MonthLive AppearancesI would love to see you! You can see where I'm going to be using the link below. If you would like me to speak at your offline or online event, contact me at www.schoolofpodcasting.com/contactWhere Will I Be?

Jul 22, 2024 • 49min
Dave Jackson’s Journey from Basic Gear to Professional Podcasting
I had two people ask me about the "Behind the Scenes" operations of the School of Podcasting. I was nervous about doing this episode. If you're new to the show, I normally don't talk about myself for 47 minutes. As I had two people ask similar questions, I thought I'd share information about:Where I Started (start ugly - great book)My first podcast setupMy first "business office"Why and how I upgraded (and why you probably don't need to).What I'm using now for the podcast and the business.I also mention the Podcaster Happy Hour (check out this new networking and education event). Got Feedback On This Episode?I'd love to hear what you thought about this episode. If you have a minute or two, it's less than five questions and works great on your phone or computer. Share Your ThoughtsQuestion of the MonthSome podcasters spend time putting in chapters that include artwork and links. Where are you when it comes to chapters? Did you know they exist? Do you use them in your show? As a listener, do you like them? Hate them? Click the link and let me know (and don't forget the name, elevator pitch, and link to your show). I need your answer by 9/27Click Here to Upload/Record Your AnswerQuestion of the Month Join the School of Podcasting Community Risk-FreeAre you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.Mentioned In This EpisodeJoin the School of Podcasting CommunityProfit From Your Podcast BookPower of Podcasting NetworkDave's YouTube ChannelDave's Podcasting NewsletterBuy Dave a CoffeePut Dave In Your PocketWhere Will Dave Be?Question of the MonthAsk Ralph Christian Finance ShowNoseyAF ShowThe Pharmacists VoiceSamson Q2U MicrophoneSendfoxTidyCalPodpageElgato StreamdeckElgato Facecam ProLogitech C920Elgato Key LightAffordable LightingEv RE320 MicrophoneShure SM7BPodmic USBCaptivateBuzzsproutBlubrryLibsynRed CircleLess Annoying CRMCapshoCastmagicWave Business Software (you might check out Moxie as well)Heartbeat CommunityZenler Course HostingCamtasia Video EditorEcammDescript EvMuxDe Room PluginDxRevive ProDialogue EnhanceScheps Omni ChannelRay Edwards ClarityScribeEleven LabsImpact VaripoleMentioned in this episode:You Have A Message That Needs to Be HeardYou have a message that needs to be shared. Discover the art of podcasting at the School of Podcasting. We teach you to shine a light on your stories, inspiring others one episode at a time.
Let your voice be your legacy. Go to www.schoolofpodcasting.com/joinSchool of PodcastingQuestion of the MonthHow many episodes do you listen to in a week? And of those episodes how many different podcasts are there?
I need your answer by October 24th. Don't forget to tell us a little about your show and your website address.Question of the MonthLive AppearancesI would love to see you! You can see where I'm going to be using the link below. If you would like me to speak at your offline or online event, contact me at www.schoolofpodcasting.com/contactWhere Will I Be?

Jul 15, 2024 • 45min
How To Read Without Sounding Like You're Reading with Jodi Krangle.
Professional Voiceover Artist Jodi Krangle shares tips on sounding natural while reading scripts. Discusses voiceover industry insights, pet peeves in podcasting. Includes strategies for enhancing voice acting, improving audio quality, creating suspense in storytelling, and brand reinforcement through custom links.

Jul 9, 2024 • 47min
Stephanie Graham Tests The Podcast Hot Seat
Today's episode is an exciting one as we introduce a brand-new show, "Podcasting Hot Seat." This fresh concept blends the best elements of the Podcast Review Show and the Podcast Rodeo Show. Our inaugural guest on Podcasting Hot Seat is the multi-talented Stephanie Graham. We will discuss her engaging podcast, "Nosy AF," her vibrant art practice, and the challenges and triumphs of maintaining a successful online presence.Want a turn in the Podcast Hot Seat? See www.podcasthotseat.com/storeGot Feedback On This Episode?I'd love to hear what you thought about this episode. If you have a minute or two, it's less than 5 questions and works great on your phone or computer. Share Your ThoughtsMentioned In This EpisodeJoin the School of Podcasting CommunityNoseyAF PodcastStephanie Graham's WebsiteFollow the Nosey AF showPodcast Talent Coach Show 500Podcast Rodeo ShowPodcast Hot SeatPodcast Review ShowProfit From Your Podcast BookPower of Podcasting NetworkDave's YouTube ChannelDave's Podcasting NewsletterBuy Dave a CoffeePut Dave In Your PocketWhere Will Dave Be?Question of the Month

10 snips
Jul 1, 2024 • 57min
Maximize Listener Engagement with Effective Podcast Interview Strategies
Learn how to make your podcast guests shine by understanding your audience and crafting engaging interviews. Get tips on maximizing listener engagement, effective interview strategies, networking in podcasting, handling awkward situations, and using tools for successful interviews.

Jun 24, 2024 • 38min
Different Input - Different Show
Today we talk about if your show is feeling stale, maybe a change of input could help. One form of content that might be getting overlooked is books. In addition to libraries, there are online tools. In Ohio we have Libby and Hoopla Digital that allow you to listen audiobooks for free. Spotify has recently added audiobooks to their service and Amazon has Audible.When you change the information that is feeding your brain, you change the output of your show.Join the School of Podcasting Community Risk-FreeAre you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription. ContributorsZo from Back Look Cinema https://www.backlookcinema.com/podcast J from Okie Bookcast https://www.okiebookcast.com/ John Finkelde - Grow a Healthy Church https://growahealthychurch.com/ York from Welcome to Earth Stories https://welcometoearthstories.com/ Mark from Practical Prepping https://practicalprepping.info/ Mike from the 70's Vs the 80s https://podcasts.apple.com/us/podcast/the-70s-vs-the-80s/id1527870389(mike buy a domain at coolerwebsites.com and point at something).Craig from Live Well and Flourish https://www.livewellandflourish.comMark From PodcastBranding.co https://www.resourcefuldesigner.com/ Ralph From Ask Ralph Show (Personal Finance from a Christian Perspective) https://www.askralphpodcast.com Books MentionedOld Man's War https://amzn.to/3zfJ6ruBird by Bird https://amzn.to/45zUB9p Crucial Conversations https://amzn.to/3XAGOxp The Giving Tree https://amzn.to/4bl2658 Success Principles https://amzn.to/3KXKTnI Born to Run https://amzn.to/4cyWNjO Letters From a Stoic https://amzn.to/3VCfOLl Platform: Get Noticed in a Noisy World https://geni.us/platform-michael-hyattStorybrand https://amzn.to/3VEY81o How to Win Friends and Influence People https://amzn.to/4esKCqi Mastering Your Finances (Free when you sign up for newsletter) https://www.askralphpodcast.com Storyworthy by Mathew Dicks https://amzn.to/3E2HCxp Profit From Your Podcast https://www.profitfromyourpodcast.com/book Other Items00:25:39 - Quit Encouraging Fraud 00:28:43 - Weird Spotify Video Thing 00:31:53 - Eyes on Streamyard https://supportthisshow.com/streamyard 00:33:30 - Podcast Rewind: EO Fire https://www.eofire.com/podcast/davejackson/ 00:34:16 - Question of the Month https://www.schoolofpodcasting.com/question 00:37:14 - Live Appearances https://www.schoolofpodcasting.com/where Mentioned in this episode:Question of the MonthHow many episodes do you listen to in a week? And of those episodes how many different podcasts are there?
I need your answer by October 24th. Don't forget to tell us a little about your show and your website address.Question of the MonthJoin the School of PodcastingMark from Practical Prepping had been podcasting for a while, but after joining the School of Podcasting, his podcast grew at a faster rate. His Facebook group has over 30,000 members!
Join the School of Podcasting and get access to:
Step-by-step tutorials
An amazing podcast community
Unlimited One-On-One Coaching
Join today worry-free with a 30-day money-back guarantee!School of Podcasting

Jun 17, 2024 • 40min
Opinions Matter and Yours Needs to Be Heard
Why are reaction videos so popular? I mean, I can watch or listen to something and have my own reaction? Today I tie this into podcasting and how sharing your opinion can help you build your community. I play clips from a show I like, one that drives me nuts, and one that will potentially offend you as it deals with pronouns (which is the whole point - how does it make you feel). I also talk about brand safety and how it's not working, and maybe we shouldn't worry about it.Join the School of Podcasting Community Risk-FreeAre you looking to start your podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription. Got Feedback On This Episode?I'd love to hear what you thought about this episode. If you have a minute or two, it's less than 5 questions and works great on your phone or computer. Share Your Thoughts Mentioned In This EpisodeJoin the School of Podcasting CommunityProfit From Your Podcast BookIn and Around PodcastingMedia Round TableTalkTV Julia Hartley-BrewerSounds Profitable Podcasting is the Safest BetDave and Danny Brown on Ask the Podcast CoachPower of Podcasting NetworkDistorted View DailyDave's YouTube ChannelDave's Podcasting NewsletterBuy Dave a CoffeePut Dave In Your PocketWhere Will Dave Be?Question of the Month Geologic Podcast - George HrabStacking Benjamins ShowAI Goes to College