David Hooper published an episode where he gives the "behind the scenes" view of his interview with Dolly Parton on his Build a Big Podcastt show.  I've known Dave for years and respect his insights and snarkiness, and when I heard this episode, I felt compelled to tell everyone about it. That triggered me. Why exactly was I sharing this? Today I brought Dave on as I dissected his episode and got his comments.  Check Out Dave's Books As an Amazon Associate, I earn from qualifying purchases Dave has a number of books on Amazon like 101 Podcast Episode Templates – Powerful, Done-for-You Episode Templates to Grow Your Podcast Audience (Big Podcast) and Big Podcast – Grow Your Podcast Audience, Build Listener Loyalty, and Get Everybody Talking About Your Show What I Liked About This Episode Dave would increase the pressure by talking about the stakes of the situation. There was also a lot of "I wonder what happens next," which is always great.  At one point, he launched into a story that somewhat relieved the pressure and helped establish Dave's street credibility (he has interviewed a TON of people on his Music Business Radio show). You will also hear Dave be vulnerable as he shares his thoughts on the interview with Dolly.  Ultimately, you can't wait to hear how the interview goes. Did it happen? Was it good? Did Dave cry? Did he blow it? You can hear the uninterrupted full version of the episode at https://podcast.bigpodcast.com/audio/9113/571115 Join the School of Podcasting Community Risk-Free Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting. Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription. QUESTION OF THE MONTH Each month I ask you to chime in on the show so we all can learn together. Be sure to tell us about your show and mention your website. Leave Your Answer at  www.schoolofpodcasting.com/question   Mentioned In This Episode Join the School of Podcasting Community Big Podcast Website David Hooper's Books On Amazon Behind the Seams: My Life in Rhinestones Profit From Your Podcast Book Power of Podcasting Network Dave's YouTube Channel Dave's Podcasting Newsletter Buy Dave a Coffee Put Dave In Your Pocket Where Will Dave Be? Question of the Month This is episode 904 of the School of Podcasting  Mentioned in this episode:Help Me - Help YouIt's been too long since I did an audience survey. I would DEEPLY APPRECIATE your input on this show (as I do it for you) so you can help me make the best show for you. It only takes a few minutes, and I am picking five random people to receive a free month at the School of Podcasting (including current members). schoolofpodcasting.com/survey2024 Audience Survey

In this podcast, the host explores different methods of remembering important insights from podcasts. Listeners share tactics like sending themselves emails and using Evernote and a voice recorder. They also discuss various tools and methods for capturing and organizing ideas, including paper, apps like Evernote and Joplin, and using Slack to store and share screenshots. The speaker advises listeners to prioritize their time and sanity, shares upcoming events and website information, and expresses excitement about future content.

Courtney Elmer, helps people get into the top 100 of the Apple Charts, shares insights on boosting sales by being reliable and personable. She also discusses the value of podcasting to reclaim your voice. The podcast covers strategies for a successful podcast launch, breaking into the top 100 rankings, and embracing authenticity and growth through adversity.

Today, we are talking about your episodes down to a proverb. Proverbs are crafted phrases that have successfully passed wisdom from generation to generation. Proverbs are the ultimate "long story short" that draw their power from the simplicity of their presentation. Are there things you repeat in your show often? Maybe you should embrace your proverb and turn it into swag. Boiling your content down to a proverb that is easy to remember and easy to recite helps you provide marketing materials for your audience to help them promote your show. Join the School of Podcasting Community Risk-Free Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting. Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription. DAVEISMS Where your WHY and your WHO overlap, you will find your WHAT to talk about. If the goal is monetization, get ready to do your show for FREE for a few years. Less than 10% of podcasters get enough downloads to get a BIG sponsor Starring at your stats will not make your downloads grow; starring at your audience will. Monthly stats are crap ( the stat that people use downloads per episode after 30 days) Spend $100 on a microphone and 100 hours getting to know your audience. Creating a podcast is easy. Creating a GOOD podcast is hard but fun. Podcasting is a marathon, not a sprint. (again, it can take three years to build an audience ) Thinking a GIANT podcast launch will lead to an undeniable podcast success is like saying having a BIG wedding ensures marital bliss. In both cases, the real work is just beginning. You must have someone NOT named Mom to listen to your show and give honest feedback. There is no sense in paying to promote a show if it is not resonating with the audience. Downloads are great, but not as cool as consumption rate (seeing how far people listen can let you know how engaged your audience is) Having an obvious name can make it easy to be found. Choose the one you want to click more when you have multiple titles for an episode. It is NOT the media host that grows the audience. It is the content Treat directories like a child looking for Halloween candy. BE EVERYWHERE. Make sure your content does one (or more) of the following: Laugh, cry, think. Grown, Educate, or Entertain. If not you're boring. Listennotes stats (saying you're in the top X percent) are crap. See video For those who have money, there is therapy. For the rest of us, there is podcasting. If you want to grow your network, do an interview show. If you want to grow your influence, do a solo show. Even better do BOTH. You don't benefit until your audience benefits. While being consistent in schedule is very important (as you become part of your listener's routine) I'd rather have a "Late" show that was good than an "on time" episode that was Meh. Record without fear and edit without mercy. Podcasting is like sex in high school. Everybody says they are doing it. A few are doing it. Nobody is doing it right. Then, your podcast career is over quickly. Just like sex in high school. Don't try to be the most downloaded show. Try to be te most talked about show.  There is no such thing as too long, only too boring - Valerie Geller from the book Beyond Powerful Radio. (aff) Podcast Networks don't make small shows big. They make big shows bigger - Eric Nuzum from the book Make Noise: A Creator's Guide to Podcasting and Great Audio Storytelling (aff) Don't try to be the most downloaded podcast; strive to be the most talked-about podcast. - Darrel Evans. Paraphrased from The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue "Remember, customers don’t care about you; they care about themselves and their problems." - Joe Pullizi. Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less: How to Tell a Different Story, ... and Win More Customers by Marketing Less (p. 73). McGraw-Hill Education. Kindle Edition. This episode is based on the book The Proverb Effect: Secrets to creating tiny phrases that change the world, making it easy for your audience to share your content without memorizing your episode.   Mentioned In This Episode Join the School of Podcasting Community Profit From Your Podcast Book Power of Podcasting Network Dave's YouTube Channel Dave's Podcasting Newsletter Buy Dave a Coffee Put Dave In Your Pocket Where Will Dave Be? Question of the Month  The Pharmacists Voice Follow the Show and Never Miss an Episode on: Apple - Google - Spotify - Amazon Check out New Podcast Apps for apps to stream bitcoin to podcasters. Additional Shows About Podcasting From Dave In addition to this show, I have additional shows about podcasting: Your Podcast Consultant: One tip per episode - 9 Minutes or Less Podcast Rodeo Show: I Grab a Random Podcast and See How Long I Can Hang On Ask the Podcast Coach: A live "call in" show every Saturday at 10:30 AM ET Podcast Review Show: Myself and radio veteran Erik K Johnson go over your episode and website.  Mentioned in this episode:Help Me - Help YouIt's been too long since I did an audience survey. I would DEEPLY APPRECIATE your input on this show (as I do it for you) so you can help me make the best show for you. It only takes a few minutes, and I am picking five random people to receive a free month at the School of Podcasting (including current members). schoolofpodcasting.com/survey2024 Audience Survey

Episode 900 (as was 800, 700, etc) has me breaking format. In this episode, I share why all the not-so-great things that happened to you grow up help make you, YOU. Your uniqueness may be the EXACT thing that resonates with people who need to hear your content.  After coming back from the Spark Ignite Christian Podcast Conference, I was able to book Jesus as a guest. Not to talk about the benefits of believing in him but more about his marketing practice. He started with 12 followers, and 2000 years later people are still talking about him. He is the author of the Bible, and has a new series on Amazon called "The Chosen" (highly recommended). You can also listen to the audio drama on Audible (aff) featuring Samuel L Jackson as God. Join the School of Podcasting Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and expert instructors, you'll create high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting Topics 00:00:23 - Episode 900 Special Format  00:00:24 - You Don't Know Who Listening 00:01:08 - What Shapes You Make You Special 00:05:31 - I Still Wonder if People Are Listening 00:06:18 - Have I Peaked? 00:06:57 - Top Podcaster Influencer 00:09:41 - Join the School of Podcasting  00:10:43 - Boost Reminder  00:10:55 - Weather  00:11:08 - Invisible Sky Buddy Alert: Jesus Interview  00:12:14 - When Did Jesus Get Into Content Marketing? 00:12:45 - Is Your Message Hard To Understand?  00:14:13 - The Rebrand  00:14:46 - 10 To 2 Simplification  00:16:24 - Did you start off with 12 Follows?  00:17:21 - The Jesus Marketing Strategy  00:18:47 - Speeding Up Growth  00:19:32 - How Did You Get Your Audience To Share?  00:20:34 - Get Your Audience Involved  00:22:19 - Get Your Core Values Set  00:22:51 - Fame Isn't Cool?  00:23:08 - Nepotism at Your Job  00:23:34 - Pricing Products  00:24:16 - What's The Deal With Bono?  00:24:52 - Anything Else From the Book?  00:25:10 - Last Question  00:25:30 - Take Aways From the Interview  00:26:20 - The Proverb Effect  00:27:28 - The Red Hat Guy  00:29:33 - Marketing is Never Ending  00:30:54 - Question of the Month  00:31:55 - Live Appearances  00:32:24 - Check out the Website  00:33:55 - A little Guitar to Play Us Out  Mentioned In This Episode: The School of Podcasting The Proverb Effect  Ask the Podcast Coach: Chat GPT For Podcasters Bible The Chosen listen to the audio drama on Audible (aff) featuring Samuel L Jackson as God.Mentioned in this episode:Help Me - Help YouIt's been too long since I did an audience survey. I would DEEPLY APPRECIATE your input on this show (as I do it for you) so you can help me make the best show for you. It only takes a few minutes, and I am picking five random people to receive a free month at the School of Podcasting (including current members). schoolofpodcasting.com/survey2024 Audience Survey

Branden Mullen from Podpage talks about Podpage Elite, a new plan that helps your podcast get found, provides stats on links, and notifies guests. They discuss advanced features like SEO analysis, reviews, guest alert emails, and pretty link click data. They also mention upcoming features and integrations, such as podcasting 2.0 tags and private feeds.

Today we are diving into the strategy of "feed drops" in podcasting. Some special guests are joining us, including York Campbell, Randy Black, and Zoe Richardson. In this episode, we'll explore the concept of feed drops, where a show drops an episode into the feed of another show to gain new listeners. Our guests will discuss their experiences with feed drops and share their perspectives on whether it's an effective strategy. Join the School of Podcasting Community Risk-Free Are you looking to start your podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting. Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.  Feed Drops:  Feed drops can be a powerful strategy to gain new listeners and broaden your reach in the podcasting realm. By dropping an episode into the feed of another show, you not only introduce your content to a new audience but also establish connections with other podcasters. Just make sure the dropped episode aligns with the tone and subject matter of the host show to keep your listeners engaged. Participants: Randall Black from Work From The Weight Zo Richardson from Backlook Cinema York from Welcome to Earth Stories Consider Your Source: There are a number of different types of podcasters. Here are just a couple: Fun Seekers Serious Hobbyist The Side Hustle-ist There are also many ways to monetize your show. The Value Four Value model is gaining steam, and everyone talks about podcast advertising. With the above types of podcasters they have different motivations and metrics.  People who work in the advertising end of podcasting focus on making sure advertisers are happy.  With this in mind, when you hear news, insights, and ideas about podcasting you might consider evaluating what persepctive they are coming from. There is no "wrong" perspective as there are many ways to plan, launch, grow, and monetize your show.  For example one recent written by Steve Goldstein on the Three Eras of Podcasting seemed to hint that podcasting started when advertising arrived. This makes sense coming from Steve who works in the advertising side of podcasting.  Podcast Rewind I appeared on The Flow by Ecam, talking about how to start a podcast. I shared a story about the gear I used when I first started podcasting. QUESTION OF THE MONTH Each month I ask you to chime in on the show so we all can learn together. Be sure to tell use about your show, and mention your website. Leave Your Answer at  www.schoolofpodcasting.com/question Mentioned In This Episode Join the School of Podcasting Community Profit From Your Podcast Book Power of Podcasting Network Dave's YouTube Channel Dave's Podcasting Newsletter Buy Dave a Coffee Put Dave In Your Pocket Where Will Dave Be? Question of the Month   Follow the Show and Never Miss an Episode on: Apple - Google - Spotify - Amazon Check out New Podcast Apps for apps to stream bitcoin to podcasters. Did You Get Value From This Episode? Enjoy the Show? Buy Dave a Coffee and give some of that value back.   Mentioned in this episode:Help Me - Help YouIt's been too long since I did an audience survey. I would DEEPLY APPRECIATE your input on this show (as I do it for you) so you can help me make the best show for you. It only takes a few minutes, and I am picking five random people to receive a free month at the School of Podcasting (including current members). schoolofpodcasting.com/survey2024 Audience Survey

in today's episode, number 897, we'll dive into the crowdfunding world and discuss the best platforms to use. We'll discuss various crowdfunding platforms like Patreon, Glow, Supercast, Spotify and more, comparing their features and implementation. But crowdfunding comes with its own set of challenges and concerns. We'll address these issues, including worries about not making enough money, the time and effort required for promotion, and potential restrictions on speech. So, whether you're just starting out or looking to explore new opportunities for monetizing your podcast, this episode is packed with insights and strategies to help you make informed decisions.  Join the School of Podcasting Community Risk-Free Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting. Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription. You can get a free PDF report that summarizes all of this information HERE. Tables and a much deeper dive on the website at schoolofpodcasting.com/897 Check out Dave on Buy Me a Coffee Dave's Stripe Donate Option   Mentioned In This Episode Join the School of Podcasting Community Keith Fong Because of My Podcast: Way to the Quality Warrior Profit From Your Podcast Book Power of Podcasting Network Dave's YouTube Channel Dave's Podcasting Newsletter Buy Dave a Coffee Put Dave In Your Pocket Where Will Dave Be? Question of the Month Glow.fm Supercast (aff) Supporting Cast Buzzsprout (aff) Captivate (aff) Stripe Paypal  Storyworthy Book Set Up Your Show to Value For Value Video Podcasting 2.0 Eric Bennet Interview From Supporting Cast on Podglamorate Podcasting 2.0 ShowMentioned in this episode:Help Me - Help YouIt's been too long since I did an audience survey. I would DEEPLY APPRECIATE your input on this show (as I do it for you) so you can help me make the best show for you. It only takes a few minutes, and I am picking five random people to receive a free month at the School of Podcasting (including current members). schoolofpodcasting.com/survey2024 Audience Survey

What works for one podcast may not work for another podcast because their audiences are different. Think of the two female singers, Adele and Pink. The are both authentic, talented singers. One tends to stand on stage, tell stories, and perform in a dress. The other does gymnastics that include floating around the entire outside stadium. Could you see Adele flying around a stadium?  Instead, know your "WHY" and your "WHO" so you can figure out your WHAT and deliver it authentically in a way that doesn't bore your audience.  Plus, we'll tackle the ever-elusive topic of measuring success. I'll reveal the strategies and tools I use to track traffic and engagement and the importance of creating engaging content that keeps listeners coming back for more. Tools To Use To Help You Identify What Works With Your Podcast Instead of just linking to your website, you can add UTM parameters (this isn't as geeky as it sounds). A UTM is Urchin Traffic Monitor (we really don't care). These parameters can be thought of as leaving a breadcrumb so that when you check Google Analytics you can see where the audience specially came from. I'm currently using Fathom Stats, which are not free but are easier to read and a bit more privacy-focused. Add UTMs to a Link using the Google UTM Creator the Google Analytics Campaign URL Builder for generating URLs to websites the Google Play URL Builder for generating URLs to apps on the Google Play Store the iOS Campaign Tracking URL Builder for generating URLs to apps on the Apple App Store There are parameters you can add that will be seen in your Google Analytics. I have been using Fathom stats as they are easier to understand (it's not free, but I prefer checking out my stats without the frustration of digging through Google Analytics).  Why I Like Switchy Switchy is a tool that is currently available for a lifetime deal on App Summo. Not only does this create easy-to-remember links like www.supportthisshow.com/q2u (which is my affiliate link for the Samson Q2U microphone), but it creates trackable QR codes, and the ability to set UTM parameters and save them as a template.  When You Can See What Works, You Can QUit Doing Those Actions That Don't For a while I was putting videos on twitch (primarily known for gaming) and I just didn't any reaction (so I quit wasting my time for now).  I have videos and screenshots at www.schoolofpodcasting.com/896 Join the School of Podcasting Community Risk-Free Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting. Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription. Live appearances? I look forward to seeing you all, please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where QUESTION OF THE MONTH Each month I ask you to chime in on the show so we all can learn together. Be sure to tell use about your show, and mention your website. Leave Your Answer at  www.schoolofpodcasting.com/question   Mentioned In This Episode Join the School of Podcasting Community Profit From Your Podcast Book Power of Podcasting Network Dave's YouTube Channel Dave's Podcasting Newsletter Buy Dave a Coffee Put Dave In Your Pocket Where Will Dave Be? Question of the Month Bitly Google Analytics Switchy Fathom Website Stats    Mentioned in this episode:Help Me - Help YouIt's been too long since I did an audience survey. I would DEEPLY APPRECIATE your input on this show (as I do it for you) so you can help me make the best show for you. It only takes a few minutes, and I am picking five random people to receive a free month at the School of Podcasting (including current members). schoolofpodcasting.com/survey2024 Audience Survey

Alex Sanfilippo, co-founder of PodPros and host of Podcasting Made Simple, shares 10 factors of podcasting success after interviewing 1600 podcasters. Topics include self-discipline, self-care, displaying value to listeners, clear strategy for growth and monetization, consistent planning, and improving podcasting craft. Other topics cover keeping the show organized, having conversations with the audience, delegation, and accountability partners.