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School of Podcasting - Plan, Launch, Grow and Monetize Your Podcast

Latest episodes

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Jan 1, 2024 • 58min

From Podcast Launch to Delivery: Unveiling Realistic Expectations for Aspiring Podcasters in 2024

The podcast discusses realistic expectations for aspiring podcasters in 2024, including the importance of creating a good podcast through laughter, tears, and education. It provides tips for aspiring podcasters and explores the future of podcasting. The significance of downloads and completion rates in measuring success is examined, along with the misconceptions and comparisons podcasters face. The impact of overpaying for exclusive shows and challenges in podcast advertising are also addressed.
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Dec 25, 2023 • 53min

My Favorite Podcast Is.... (and WHY) 2023

I have a tradition that the last episode of the year is you answering WHY your favorite show is your FAVORITE. You know the show, you get notified in your app, and you immediately stop listening to whatever show and IMMEDIATELY go to theirs. Thanks to all who participated. I did something different and had AI summarize all the "WHYs" together. A special shout-out to Matt Rafferty from The Author Inside You. I assembled this at the last minute, and unfortunately Podinbox ate your reply. Join the School of Podcasting Community Risk-Free Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting. Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription. Follow the Show and Never Miss an Episode on: Apple - Google - Spotify - Amazon Check out New Podcast Apps for apps to stream bitcoin to podcasters. Did You Get Value From This Episode? Enjoy the Show? Buy Dave a Coffee and give some of that value back.  PARTICIPANTS  Special Apology to Matt Rafferty your file was corrupt. Kelvin Crosby from the DeafBlind Potter and  Perseverance Podcast loves the Homesteaders of America Podcast Chris Lewis from the Dads with Daughters podcast loves the Real Brian Show. Craig from Live Well and Flourish loves the loves the Everything Everywhere show.  Danny Brown From One Minute Podcast Tips loves the Stuck in the 80's Podcast.  Kim Stewart from the Book Marketing Mania loves the Self Care Simplified show. Anastasia Lipske from Success Speakers Loves the Bible Recap  Todd the Gator from Guardian Downcast and the Destiny Helpdesk loves the School of Podcasting Scott from What Was That Like loves the Sound Judgment Podcast. Steve Stewart Loves Stacking Benjamins, but his WHY from the Retiredish Podcast Lousis from Love Thy Lawyer loves Sam Harris's Making Sense. Mark from the History of North America Podcast Loves Book Notes+ with Brian Lamb Paul from the Pass ACLS Tip of the day show loves Think Fast Talk Smart (but we all hate their URL). SP Rupert from Better Podcasting and Artie's Atic loves Main Engine Cutoff. York Welcome to Earth Stories from Welcome to loves the show Chaika Dr. Brad Miller from Cancer and Comedy loves the show Conan O'Brien Needs a Friend Harvis from Calm History loves James Cridland's Podnews Daily Tim from Create Art Podcast and Find a Podcast About podcast would listen to his show to make it better. Dave Jackson from Your Podcast Consultant likes Podnews Weekly Review. Mentioned In This Episode Join the School of Podcasting Community Profit From Your Podcast Book Power of Podcasting Network Gary Arndt’s Audience Growth Strategies From the Movies Tara-Leigh Cobble Story on Building a Better Dave Dave's YouTube Channel Dave's Podcasting Newsletter Buy Dave a Coffee Put Dave In Your Pocket Where Will Dave Be? Question of the Month  Mentioned in this episode:Help Me - Help YouIt's been too long since I did an audience survey. I would DEEPLY APPRECIATE your input on this show (as I do it for you) so you can help me make the best show for you. It only takes a few minutes, and I am picking five random people to receive a free month at the School of Podcasting (including current members). schoolofpodcasting.com/survey2024 Audience Survey
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Dec 18, 2023 • 50min

Podgagement: Because It's All About Engaging Your Audience

Today on episode number 910, what if you took a feedback tool like SpeakPipe and you combined it with the convenience of my podcast reviews and the networking functionality of something like Refonic and then combined it with someone who is obsessed over data that will help you understand and grow your audience named Daniel j Lewis? Well, you get Podgagement, and that's what we're gonna talk about today. Join the School of Podcasting Community Risk-Free Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting. Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.  What is Podgagment? Podgagement is ONE tool that provides a written AND audio feedback tool combined with the ability to check your reviews from ALL Apple stores AND Podchaser AND Goodpods (and more) while providing easy-to-remember links to tell your audience to go rate and review your show.  Check out Video of Podgagement Check out the "Follow Page" in action at www.schoolofpodcasting.com/follow Who is Daniel J. Lewis? As an award-winning podcaster, Daniel J. Lewis gives you the guts and teaches you the tools to launch and grow your own podcasts for passion and P.R.O.F.I.T. Daniel creates resources for podcasters, such as the SEO for Podcasters and Zoom H6 for Podcasters courses, the Social Subscribe & Follow Icons plugin for WordPress, a Podgagement.a tool to help you know your audience and grow your podcast. He also manages the Podcast Industry Insights statistics service. As a recognized authority and influencer in the podcasting industry, Daniel speaks on podcasting and hosts his own podcast about how to podcast, The Audacity to Podcast. The Future of Podcasting, and the Podcasters Roundtable. Daniel and his son live near Cincinnati, Ohio, in the USA. One Thing About Ratings and Reviews In Apple Podcasts (they don't help you in the algorithm). Per Apple: What the Apple charts measure: Apple Podcasts Charts reflect the most popular shows and episodes available in a given market and are designed to help people discover what to listen to next. They do not reflect all-time listening records and are not a measure of the largest podcasts by listenership. While the exact algorithm cannot be shared to protect their integrity, the charts measure a mix of the following: Listening: When listeners are engaging with episodes, it’s an indicator of content popularity. Follows: When listeners follow a show to receive new episodes, it’s an indicator of their intent to listen. Completion Rate: When listeners complete episodes, it’s an indicator of content quality. Ratings, reviews, and shares Although ratings, reviews, and shares also help indicate a podcast’s newness, popularity, and quality, they are not factored into the algorithm that determines the rankings for Top Shows and Top Episodes. In other words, they may not help people find a podcast on their own, but they influence whether people will listen or follow, and those factors influence the charts. Source: https://podcasters.apple.com/support/3146-apple-podcasts-charts QUESTION OF THE MONTH Each month, I ask you to chime in on the show so we all can learn together. Be sure to tell us about your show and mention your website. Leave Your Answer at  www.schoolofpodcasting.com/question   Where I Will Be? I look forward to seeing you all, please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where   Follow the Show and Never Miss an Episode on: Apple - Google - Spotify - Amazon Check out New Podcast Apps for apps to stream bitcoin to podcasters. Did You Get Value From This Episode? Enjoy the Show? Buy Dave a Coffee and give some of that value back.  Mentioned In This Episode Join the School of Podcasting Community Profit From Your Podcast Book Video Overview of Podgagement The Audacity to Podcast Future of Podcasting  Video of Value for Value Pretty Links Podpage Tidycal Supercast Power of Podcasting Network Dave's YouTube Channel Dave's Podcasting Newsletter Buy Dave a Coffee Put Dave In Your Pocket Where Will Dave Be? Question of the Month This is episode 910Mentioned in this episode:Help Me - Help YouIt's been too long since I did an audience survey. I would DEEPLY APPRECIATE your input on this show (as I do it for you) so you can help me make the best show for you. It only takes a few minutes, and I am picking five random people to receive a free month at the School of Podcasting (including current members). schoolofpodcasting.com/survey2024 Audience Survey
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Dec 11, 2023 • 40min

A Podcast Is Not a Waste of Time

I read an article by Leslie Thompson titled, A reflection on 5 years of podcasting, and it really moved me. It points out that even if you end up ceasing to produce your podcast, the time is not waste. It may feel that way, but Leslie shares how her time on the Rogue Ones podcast was not a wate of time and she has used her skills in other projects including her now show Niche to Meet You.  Join the School of Podcasting Community Risk-Free Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting. Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription. Meet Leslie Thompson Leslie is a podcast host, Leslie leads AncoraTN’s Someone Like Me podcast, which shares the firsthand stories of human sex trafficking survivors in the state of Tennessee. In addition to hosting, Leslie is a podcast and radio producer, and currently producing shows for CT Media (Christianity Today’s podcast network), and The Living Church. Leslie has worked with the Rabbit Room Podcast Network, No Small Endeavor’s podcast and radio show, and Sandra McCracken’s Steadfast podcast through Christianity Today. QUESTION OF THE MONTH Each month, I ask you to chime in on the show so we all can learn together. Be sure to tell us about your show and mention your website. Leave Your Answer at  www.schoolofpodcasting.com/question  Follow the Show and Never Miss an Episode on: Apple - Google - Spotify - Amazon Check out New Podcast Apps for apps to stream bitcoin to podcasters. Did You Get Value From This Episode? Enjoy the Show? Buy Dave a Coffee and give some of that value back.    Mentioned In This Episode Join the School of Podcasting Community Niche To Meet You Podcast Leslie's Music Leslie's Podcasts Episode 908 Lessons Learned from Doing Things Poorly as a Podcaster Profit From Your Podcast Book Power of Podcasting Network Dave's YouTube Channel Dave's Podcasting Newsletter Buy Dave a Coffee Put Dave In Your Pocket Where Will Dave Be? Question of the Month Mentioned in this episode:Help Me - Help YouIt's been too long since I did an audience survey. I would DEEPLY APPRECIATE your input on this show (as I do it for you) so you can help me make the best show for you. It only takes a few minutes, and I am picking five random people to receive a free month at the School of Podcasting (including current members). schoolofpodcasting.com/survey2024 Audience Survey
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Dec 4, 2023 • 43min

Pushing Boundaries: Lessons Learned from Doing Things Poorly as a Podcaster

You get to do something new. You've never done it before, and you are feeling uncomfortable. In some cases, that feeling will stop you from starting your podcast. Today we talk about that feeling and how to overcome it.  Full show notes with video of the performance at www.schoolofpodcasting.com/908 JOIN THE SCHOOL OF PODCASTING COMMUNITY Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and expert instructors, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting. Join worry-free with our 30-day money-back guarantee. Save using this link www.schoolofpodcasting.com/listener  Podcast Rewind:I appeared on episode 16 of Tell Me How You're Mighty: Infidelity Survival Stories. QUESTION OF THE MONTH Each month, I ask you to chime in on the show so we all can learn together. Be sure to tell us about your show and mention your website. Leave Your Answer at  www.schoolofpodcasting.com/question Where Will I Be? I look forward to seeing you all, please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where Follow the Show and Never Miss an Episode on: Apple - Google - Spotify - Amazon Check out New Podcast Apps for apps to stream bitcoin to podcasters. Did You Get Value From This Episode? Enjoy the Show? Buy Dave a Coffee and give some of that value back.   Mentioned In This Episode Join the School of Podcasting Community Cancer and Comedy Podcast Start Ugly: A Timeless Tale About Innovation & Change Streamyard Livestreaming Tool Ecamm Livestreaming Tool Alec Johnson Take One Tech Academy Building a Better Dave "Was Frosty Depressed?" Building a Better Dave "Amish Porn" Mentioned in this episode:Help Me - Help YouIt's been too long since I did an audience survey. I would DEEPLY APPRECIATE your input on this show (as I do it for you) so you can help me make the best show for you. It only takes a few minutes, and I am picking five random people to receive a free month at the School of Podcasting (including current members). schoolofpodcasting.com/survey2024 Audience Survey
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Nov 27, 2023 • 54min

Thinking of Adding Ads To Your Podcast - Listen to This First

I was listening to an episode of the Media Roundtable where people who work in the advertising space answered if they listened to ads. I know I am not a fan of bad ads, but I wondered what my audience thought. If you're considering putting advertisements into your podcast, you want to hear what NOT to do.  Join the School of Podcasting Community Risk-Free Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting. Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription. Timeline 00:00:00 - Introduction / Opening 00:01:30 - Matt: The Author Inside You 00:03:26 - Scott: What Was That Like? 00:07:22 - Kim: The Pharmacist's Voice 00:11:32 - Clay: Fish Nerds 00:13:32 - York: Welcome to Earth Stories 00:16:51 - Zoe: Back Look Cinema 00:19:29 - Mark: History of North America  00:20:18 - Paul: Pass ACLS Tip of the Day  00:22:51 - Chris: Podtastic Audio  00:23:56 - Timothy: Create Art Podcast  00:30:49 - Join the School of Podcasting  00:31:50 - Daily Podcast Tips  00:32:08 - Media Roundtable Chimes In  00:33:27 - Sanborn: Best Coop Games  00:35:04 - Chris: Deal Casters  00:38:14 - Chris: Dads with Daughters  00:38:54 - Brian: Relaxed Male  00:40:44 - Skipping Ads Settings  00:42:20 - Dave: School of Podcasting 00:43:05 - What Did We Learn?  00:44:09 - Media Hosts With Dynamic Tools 00:45:14 - Programmatic Complaints 00:47:42 - Consider Your Source  00:49:38 - Question of the Month  00:50:38 - Live Appearances  00:51:39 - Next Episode  Mentioned In This Episode Episode 858 on Bad Advertising Jordan Harbinger Show Libsyn.com Captivate.fm Blubrry.com Buzzsprout.com Join the School of Podcasting Community Profit From Your Podcast Book Power of Podcasting Network Dave's YouTube Channel Dave's Podcasting Newsletter Buy Dave a Coffee Put Dave In Your Pocket Where Will Dave Be? Question of the Month Heather Osgood Show Follow the Show and Never Miss an Episode on: Apple - Google - Spotify - Amazon Check out New Podcast Apps for apps to stream bitcoin to podcasters. Did You Get Value From This Episode? Enjoy the Show? Buy Dave a Coffee and give some of that value back.     Mentioned in this episode:Help Me - Help YouIt's been too long since I did an audience survey. I would DEEPLY APPRECIATE your input on this show (as I do it for you) so you can help me make the best show for you. It only takes a few minutes, and I am picking five random people to receive a free month at the School of Podcasting (including current members). schoolofpodcasting.com/survey2024 Audience Survey
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Nov 20, 2023 • 33min

Unleash the Power of LinkedIn for Your Podcast: Insider Tips from a LinkedIn Pro

One of the benefits of podcasting is your get to talk to experts. For me, LinkedIn is my weakest social platform. I know I should do more, but I don't. Well, 2024 is right around the corner, and LinkedIn is on the radio, so I brought on Daniel Alfon (who has been on Linkedin since 2004, has written a book on LinkedIn, offers courses, coaching, etc, and generally knows this stuff when it comes to LinkedIn and he answers all my questions. Check him out at www.danielalfon.comMentioned in this episode:Help Me - Help YouIt's been too long since I did an audience survey. I would DEEPLY APPRECIATE your input on this show (as I do it for you) so you can help me make the best show for you. It only takes a few minutes, and I am picking five random people to receive a free month at the School of Podcasting (including current members). schoolofpodcasting.com/survey2024 Audience Survey
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Nov 13, 2023 • 40min

Don't Get Bitten: Identifying Predatory Practices in Podcasting

Today I talk about some practices I've seen and heard about that may be designed to prey on the uninformed and/or be designed to serve the podcaster and not their audience. I also comment on a great article from Tom Webster, which ties in nicely with a documentary called "Worst to First" which shows how Z100 in New York City described their show in a way that positioned themselves as an authority. Join the School of Podcasting Community Risk-Free Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting. Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.  QUESTION OF THE MONTH Each month, I ask you to chime in on the show so we all can learn together. Be sure to tell us about your show and mention your website. Leave Your Answer at  www.schoolofpodcasting.com/question  Where Will I Be? I look forward to seeing you all, please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where   Join the Newsletter For More Podcast Tips Want more podcast insights, tips, tricks, and strategies? Sign up for my newsletter at schoolofpodcasting.com/daily   Become a School of Podcasting Affiliate Go to schoolofpodcasting.com/affiliates and sign up. When someone signs up using your link, you earn a commission. That commission is paid every month they stay subscribed. Start Earning Today   Mentioned In This Episode Join the School of Podcasting Community Profit From Your Podcast Book Power of Podcasting Network Dave's YouTube Channel Dave's Podcasting Newsletter Buy Dave a Coffee Put Dave In Your Pocket Where Will Dave Be? Question of the Month  David Hooper's Build a Big Podcast Making the Case Article by Tom Website of Sounds ProfitableMentioned in this episode:Help Me - Help YouIt's been too long since I did an audience survey. I would DEEPLY APPRECIATE your input on this show (as I do it for you) so you can help me make the best show for you. It only takes a few minutes, and I am picking five random people to receive a free month at the School of Podcasting (including current members). schoolofpodcasting.com/survey2024 Audience Survey
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Nov 6, 2023 • 1h 15min

What Makes This Great? Behind the Scenes With David Hooper

David Hooper published an episode where he gives the "behind the scenes" view of his interview with Dolly Parton on his Build a Big Podcastt show.  I've known Dave for years and respect his insights and snarkiness, and when I heard this episode, I felt compelled to tell everyone about it. That triggered me. Why exactly was I sharing this? Today I brought Dave on as I dissected his episode and got his comments.  Check Out Dave's Books As an Amazon Associate, I earn from qualifying purchases Dave has a number of books on Amazon like 101 Podcast Episode Templates – Powerful, Done-for-You Episode Templates to Grow Your Podcast Audience (Big Podcast) and Big Podcast – Grow Your Podcast Audience, Build Listener Loyalty, and Get Everybody Talking About Your Show What I Liked About This Episode Dave would increase the pressure by talking about the stakes of the situation. There was also a lot of "I wonder what happens next," which is always great.  At one point, he launched into a story that somewhat relieved the pressure and helped establish Dave's street credibility (he has interviewed a TON of people on his Music Business Radio show). You will also hear Dave be vulnerable as he shares his thoughts on the interview with Dolly.  Ultimately, you can't wait to hear how the interview goes. Did it happen? Was it good? Did Dave cry? Did he blow it? You can hear the uninterrupted full version of the episode at https://podcast.bigpodcast.com/audio/9113/571115 Join the School of Podcasting Community Risk-Free Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting. Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription. QUESTION OF THE MONTH Each month I ask you to chime in on the show so we all can learn together. Be sure to tell us about your show and mention your website. Leave Your Answer at  www.schoolofpodcasting.com/question   Mentioned In This Episode Join the School of Podcasting Community Big Podcast Website David Hooper's Books On Amazon Behind the Seams: My Life in Rhinestones Profit From Your Podcast Book Power of Podcasting Network Dave's YouTube Channel Dave's Podcasting Newsletter Buy Dave a Coffee Put Dave In Your Pocket Where Will Dave Be? Question of the Month This is episode 904 of the School of Podcasting  Mentioned in this episode:Help Me - Help YouIt's been too long since I did an audience survey. I would DEEPLY APPRECIATE your input on this show (as I do it for you) so you can help me make the best show for you. It only takes a few minutes, and I am picking five random people to receive a free month at the School of Podcasting (including current members). schoolofpodcasting.com/survey2024 Audience Survey
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Oct 30, 2023 • 32min

Capturing Fleeting Ideas That Your Audience Needs to Hear

In this podcast, the host explores different methods of remembering important insights from podcasts. Listeners share tactics like sending themselves emails and using Evernote and a voice recorder. They also discuss various tools and methods for capturing and organizing ideas, including paper, apps like Evernote and Joplin, and using Slack to store and share screenshots. The speaker advises listeners to prioritize their time and sanity, shares upcoming events and website information, and expresses excitement about future content.

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