School of Podcasting: Expert Tips for Launching and Growing Your Podcast Navigating Podcasting in 2025: Is Video Worth It?
Video podcasting offers unique advantages and challenges, making it essential for creators to weigh the pros and cons before diving in. While video can enhance engagement through visual cues and body language, audio podcasts provide greater portability and simplicity in production. Dave Jackson explores the contrasting benefits of both formats, highlighting that audio often leads to better memory recall and a more personal connection with listeners. As the landscape of podcasting evolves, particularly with platforms like Spotify and YouTube gaining traction, understanding the implications of these choices is crucial. By the end of this discussion, you'll be equipped with insights to decide whether to integrate video into your podcasting strategy.
Takeaways:
- Video podcasts can enhance audience engagement through visual cues and body language, creating a more relatable experience.
- Audio podcasts offer greater portability for multitasking, making them ideal for commuting or exercising.
- The production of audio podcasts is simpler, requiring less equipment and allowing more casual guest appearances.
- Completion rates for audio podcasts tend to be higher than those for video podcasts, indicating better listener retention.
- YouTube and Spotify compete for podcasting dominance, but each has different monetization challenges.
- While video can expand audience reach, it also incurs additional production costs and time commitments.
Links referenced in this episode:
- schoolofpodcasting.com
- askthepodcastcoach.com
- Podnews Weekly Review
- Podcast Index
- Media Round Table
- Sound Off Podcast
- mixlr.com
- Sweetwater (aff)
- Sounds Profitable
Gear Mentioned
Viltrox 2 pack LCD with remote
Rode Wireless Mico lavalier Microphone
Mentioned in this episode:
Question of the Month November 2025
What do you wish you had known before starting a podcast? Go to schoolofpodcasting.com/question and answer, and be sure to tell us a little bit about your show and your website address so we can link to it in the show notes.
Does "It Depends" Stop You In Your Tracks? I Can Help
When you ask any podcast question, most answer begins with "It Depends." This is where my one-on-one coaching can make sure you make the right decision for YOUR audience, and YOUR goals. We have step by step tutorials, and an amazing group to cheer you on, but with the School of Podcasting you don't have to worry about the "It Depends" moments. I've got you. Go to schoolofpodcasting.com and use the coupon code listener to save.
Check Out Dave's Newsletter With Behind the Scenes Content
In each issue of Podcasting Observations, I share my thoughts on what is happening in the podcasting space, my latest content, and things that have caught my eye. I also may ask for your opinion. Join the free community
I'd Love T See you!
I will be at the following events: November 8, Podindy.com Whiteland Indiana January 15-18 Podfest Multimedia Expo in Orlando, Fl February 17–20, 2026 NRB 2026 International Christian Media Convention, Nashville, Tennessee