School of Podcasting - Podcast Tips to Plan, Launch, Grow Your Podcast
The Varied Faces of Video Podcasting
Mar 18, 2024
In this podcast, they discuss the pros and cons of starting a video podcast, tools for hosting video content, challenges of using Spotify for videos, and differences between audio and video analytics. They explore customer expectations, testimonials, and strategies for video podcasting on platforms like YouTube, along with the debate on platform strengths. The episode also covers maximizing audience reach with YouTube and SEO strategies, as well as an announcement of an audiobook release and teasers for future podcast content.
39:28
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Quick takeaways
- Video podcasts can be distributed through real video podcasts, Spotify video podcasts, and YouTube podcasts, each with unique reach and monetization opportunities.
- Understanding the tools and technologies involved in website management is crucial to avoid setbacks like misconfigurations impacting search rankings.
Deep dives
Types of Video Podcasts Explained
There are three types of video podcasts detailed in the podcast episode. The first type is a 'real' video podcast that uses an RSS feed and reaches multiple platforms via an MP4 format. The second type is a Spotify video podcast that exclusively displays video on Spotify but offers opportunities for monetization within the platform. The third type is a YouTube podcast, where videos are uploaded to YouTube and limited to that platform, with additional potential for revenue through YouTube's partner program.
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