All Things Book Marketing

Smith Publicity President and book marketing thought leader Sandy Smith provides great tips for authors on how to maximize their publicity and media coverage. Topics discussed include:* Leveraging media coverage to spark book sales and secure additional opportunities such as speaking engagements and new business.* Essentials of author websites to engage visitors and convert them into fans* Using social media to spread the word about interviews and stories* Maximizing book discoverability on Amazon by having a persuasive book description, compelling bio and robust Amazon Author Central pageSandy gives authors the insights and advice that can radically enhance the benefits of your book publicity campaign.Host: Dan Smith

Smith Publicity Vice President of Business Development Corinne Moulder and Senior Publicist and Business Development Associate Sarah Miniaci attended the Frankfurt Book Fair. In this episode, they talk about their experience at this massive book industry event and offer insights into important industry trends under discussion at Frankfurt.Corinne and Sarah had over 25 meetings with Smith Publicity clients and various industry vendors, walking over eight miles a day between multiple halls.Topics discussed include:* The rise of self-publishing and hybrid publishing in Germany* The increasing popularity of audio books* The emphasis on diversity and inclusion in publishing* Politics and publishing - How the landscape of politically oriented books is changingThe differences between the Frankfurt Book Fair and shows such as BookExpo in the U.S., and what authors should understand about the different types of fairs as they venture into publishing, book marketing campaigns and book publicity initiatives.

Fact: Being an author is stressful! You put yourself and your book "out there" for people to review, talk about, criticize or praise. Nothing is guaranteed. Book marketing and book publicity can be the most stressful part of all:* What will media think of my book?* What if no one takes interest? * What if I perform poorly in an interview? Add to this the fact that the vast majority of authors have full-time "regular" jobs - it's a recipe for stress and anxiety.Enter Dr. Alan Zimmerman, a world-renowned speaker and trainer and former Smith Publicity client.Dan Smith interviews Dr. Zimmerman as he discusses his 8-dimensional approach to getting more work-life balance. From powerful tools to relax and de-stress to incorporating recreation and spirituality to find true balance in life, Dr. Zimmerman inspires and motivates with a unique, original style that has helped millions of people.A bit about our guest: Dr. Alan Zimmerman was inducted into the CPAE Speaker Hall of Fame, an honor reserved for only a small handful of people in the last 30 years, including Ronald Reagan, Colin Powell, Ken Blanchard, and Zig Ziglar. He has spoken to more than a million people, in 49 states and 22 countries. He is the author of several books, including "The Payoff Principle: Discover the 3 Secrets for Getting What You Want Out of Life and Work."

Author platforms are something far too many authors neglect, and yet, it is often one of the most important things an author should focus on! A robust, multi-dimensional and organized platform can make the difference in a book marketing campaign and help authors develop lasting fan bases!Jayme Johnson, founder of Worthy Marketing Group (worthymarketinggroup.com) talks with Smith Publicity's Andrea Kiliany Thatcher to discuss all the elements of building a great author platform including: * exactly what an author platform is* strategies and tactics to build the RIGHT platform* growing email lists* setting the stage to secure speaking opportunities* online email marketing* creating a dynamic and engaging website* and much more!

In this episode we speak with Independent Book Publishing Association CEO Angela Bole about what the association does, how indie publishers and self-publishing authors can get the most out of IBPA, and the future of Book Expo and the industry at large. An interview with great insights for authors exploring book marketing opportunities and book publicity ideas.Find IBPA online at https://www.ibpa-online.org/.As always, for more book marketing and book publicity tips, please visit www.smithpublicity.com, Smith Publicity on Facebook, and @smithpublicity on Twitter and Instagram.Host/Producer: Andrea Kiliany Thatcher

In this episode we discuss how to "build a better author." How can an author prepare for the publishing journey before they embark in order to set themselves and their book up for the best success possible?Tammara Kennelly, president of Friesen Press, discusses some key pieces of the publishing process authors aren't always prepared for, and how they can educate themselves on different pieces of the process.All Things Book Marketing podcast listeners can check out a sample of The Chilton Method, a 17-hour video book marketing course from The Wealthy Barber and Dragons' Den's David Chilton, here: https://www.friesenpress.com/smithAs always, for more book marketing and book publicity tips, please visit www.smithpublicity.com, Smith Publicity on Facebook, and @smithpublicity on Twitter and Instagram.Host/Producer: Andrea Kiliany Thatcher

Noelle Stary from 20Lemons, a full-service marketing company, talks about the foundations of a good book marketing plan, when and how to implement them.Find 20Lemons at http://www.20lemons.com.As always, for more book marketing and book publicity tips, please visit www.smithpublicity.com, Smith Publicity on Facebook, and @smithpublicity on Twitter and Instagram.Host/Producer: Andrea Kiliany Thatcher

TEDx talks are becoming more popular, and more authors want to employ the power TEDx affords for book marketing and expert branding. In this edition of the "All Things Book Marketing" podcast, host Andrea Thatcher talks with Josephine Gross and Elea Herdieckerhoff, founders of www.RedDotStage.com, a dynamic company with an impressive record of helping authors break into TEDx.From the RedDotStage website:"Most people believe landing a TEDx is difficult and time-consuming at best. They want to know what makes a TEDx talk go viral. We help our clients distill their core message (based on their passion, what makes them tick), apply for TEDx events, and craft their speech. Next we come up with a marketing strategy to help them leverage and capitalize on the exposure once their TEDx talk goes live on YouTube."

We're joined by Bernie Schroeder, the author of Brands and Bullshit, to talk about author branding. We talk about how to build your author brand long before your book hits shelves, why having an "author brand" is important, and how to feel comfortable with yourself as a brand. Schroeder also speaks about how he landed a coveted TedTalk.Find Bernie at:http://www.bernieschroeder.comhttps://www.linkedin.com/in/bernie-schroeder-694a36/As always, for more book marketing and book publicity tips, please visit www.smithpublicity.com, Smith Publicity on Facebook, and @smithpublicity on Twitter and Instagram.Host/Producer: Andrea Kiliany Thatcher

You've signed the publishing contract, you have a publisher! Is your job done? What can you expect from in-house publicity and marketing teams? We talk about the differences between publicity for traditionally published and self-published authors, as well as the pros and cons of the in-house publicity team at a publisher and the publicity team at an independent agency. Mike Onorato on Twitter: www.twitter.com/yankeeclipper09As always, for more book marketing and book publicity tips, please visit www.smithpublicity.com, Smith Publicity on Facebook, and @smithpublicity on Twitter and Instagram.Host/Producer: Andrea Kiliany Thatcher