Author platforms are something far too many authors neglect, and yet, it is often one of the most important things an author should focus on! A robust, multi-dimensional and organized platform can make the difference in a book marketing campaign and help authors develop lasting fan bases!
Jayme Johnson, founder of Worthy Marketing Group (worthymarketinggroup.com) talks with Smith Publicity's Andrea Kiliany Thatcher to discuss all the elements of building a great author platform including:
* exactly what an author platform is
* strategies and tactics to build the RIGHT platform
* growing email lists
* setting the stage to secure speaking opportunities
* online email marketing
* creating a dynamic and engaging website
* and much more!
All Things Book Marketing