All Things Book Marketing

In this episode, we talk with media trainer and former news producer Paula Rizzo on the best ways authors can work with media trainers, how to practice and prepare for an interview and some tips on the best practices when working with the media.

In this episode, we talk to literary agent Lynn Johnston about how authors can work with agents, what they can do to get noticed and published and other tips and tricks including the importance of platform, social media and author websites. Lynn talks about trends she is seeing and we can can expect publishers will seek in 2020.

In this episode we talk to Sarah Miniaci, Senior Book Publicist and business development associate at Smith Publicity and gets her take on the various options for authors to publish their book - traditional, hybrid or self and the pros and cons of each.Sarah has vast experience working with authors published through all options and has in-depth relationships with contacts at some of the major traditional publishing houses as well as leading hybrid publishers.From book marketing planning, budget, author promotion and all facets of having a book published, Sarah's offers outstanding insights and tips that all authors should hear!

We talk to Ashley Mabbitt, who has been in foreign rights in publishing for nearly 20 years. We discuss the Frankfurt Book Fair, what questions authors should be asking about foreign rights, what markets are growing fastest and how foreign rights has changed in the last 5 years.

Author Maureen Joyce Connolly, author of "Little Lovely Things," joins the pod to talk about book promotion, author promotion, social media and how to effectively promote a novel. Maureen takes us on her journey to becoming an author, building a brand, engaging with readers and working with a publicist.

Dan Smith and Vice President of Publicity Mike Onorato discuss the similarities and many differences in publicizing and promoting a book in 1999 versus today. From how media are pitched, publicist resources and media landscape to new publishing models and book marketing strategies, their conversation offers fascinating insights into 20 years in the publicity industry.

Do you Really know what a book publicist does? What is behind all of the "pitching" and media contacts and relations skills you hear about? Michela DellaMonica, Smith Publicity Team Manager and star publicist takes you behind the scenes and reveals what really goes on behind the scenes where the publicity magic happens!

Kristi Hughes, one of Smith Publicity's most experienced business book publicists, speaks with Dan Smith about a wide range of topics related to business book marketing. Discussion points include:* Strategies and tactics to secure the most impactful media coverage for business books and authors* How business authors can leverage publicity and use the book as a business card* Why many authors use publicity as the marketing arm of their business and generate new business and build their expert brand* The changing business media landscape and how this affects book marketing for business authors* The power of byline articles, excerpts and expert commentary* The importance of a book publicity campaign being a team effort, and how authors can augment and maximize the results publicists produce* And much more!Get actionable advice and insights from one of the best business book publicists in the industry!

Senior Publicist and Publicity Team Manager Janet Shapiro talks with Dan Smith about some keys to successfully marketing self-help and wellness books. A ten-year veteran with Smith Publicity, Janet is legendary for her media relations skills and extraordinary client service.Book marketing for self-help and wellness books requires a keen understanding of how media view books in these genres, and what producers and editors are looking for from authors. Janet discusses topics including:•The current media landscape and what types of media are typically most impactful for self-help and wellness authors.•How and why many authors in this genre are using their books and media coverage as marketing tools and to build their personal brand•Her relations with top producers at national TV show, and how she cultivates and maintains these relationships.•What it’s like to be with clients for interviews with the Today Show and other top outlets.•Some common mistakes self-help and wellness authors make when it comes to book marketing – whether working with a book publicist or promoting themselves.•Why she loves working with authors, and thrill she gets when good things happen.Get great advice and insights from one of the top book publicists in the publishing industry!

Marissa Frosch, Certified Book Launch Coach and Head of Marketing for Amphibian Press, is the guest expert for this episode. Marissa offers outstanding advice for authors at all stages of publishing process, including:* Developing email lists and how to effectively communicate with your followers* What book launch coaches can do for you - Platform development, book marketing, social media, newsletters and more* Developing a tagline for your book and how to use it* Infuencers - Who they are, how to reach them, and what they can do for an author*The pros and cons of author conferences and trade shows for authors* Working with an editor: Making the most of working with an editor, and how to choose the right one for you* What every author should understand about SEO and metadataMarissa is the co-founder and Head of Marketing at Amphibian Press. She got her Associate’s Degree in Marketing from Southern New Hampshire University in May 2018 and is a Certified Book Launch Coach trained by Tim Grahl. Marissa created and runs Amphibian Authors, a place for authors to learn about marketing and publishing. Be sure to download your free Author Platform Guide. Marissa also write fiction under the name Cameron J Quinn.Host: Dan Smith