All Things Book Marketing

Smith Publicity
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Oct 16, 2020 • 34min

The Importance of Your Community: What Authors Need to Know

In this episode, we talk with Becky Robinson, Founder and CEO of Weaving Influence, an online influence building company, about the importance of building, maintaining and cultivating your fan community.
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Oct 5, 2020 • 35min

Your Author Brand: How to Develop It & Why It's Crucial

In this episode, we talk with Kait LeDonne, the founder of LeDonne Brands, a personal and author brand agency, about building author and executive personal brands using content marketing strategies through social media.
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Aug 31, 2020 • 32min

Morgan James & How They are Changing Publishing - Part 1

We talk with David Hancock - Wall Street Journal & USA Today bestselling author and the founder of Morgan James Publishing about how they are disrupting the publishing world! NASDAQ cites David as one of the world’s most prestigious business leaders, and he is reported to be the future of publishing
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Aug 31, 2020 • 21min

Morgan James & How They Are Changing Publishing - Part 2

We continue our conversation about Morgan James with Bethany Marshall, who has played an integral role in the success of Morgan James Publishing, working closely with the company since 2008. An entrepreneur at heart, Bethany has worked with thousands of authors, and is passionate about working with authors who have a powerful message to share.
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Jul 29, 2020 • 34min

COVID-19 Lessons and the Future of Publishing

This week, we talk with Trena White, co-founder and principal of Page Two, about how COVID-19 has impacted their business, her advice to authors, what those first few weeks were like and the future of publishing.
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Jul 10, 2020 • 28min

New and Emerging Alternative Publishing Routes

On this episode, we talk to Lee Constantine, co-founder of Publishizer, a book publishing startup and literary agency. In a must-listen discussion for all authors, we discuss his company's unique services, alternative routes for publishing, how technology can change the publishing industry and what effect COVID will have on the future of the industry.Publishizer is a book crowdfunding platform and literary agency that matches authors with publishers. Authors write proposals, readers pre-order copies, and publishers express interest to contact authors. Publishizer queries publishers based on criteria such as: book category, proposal quality, and pre-order copies milestones at the end of the campaign. The author receives a range of offers, and selects the best one..
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Jun 12, 2020 • 59min

How Authors Can Effectively Use Social Media

We talk with strategist and author Anna LeBaron, who began launching books in 2015, about how authors should use social media to drive book sales, how to find their authentic voice and what to do about negative reviews.Anna LeBaron began launching books when she rogue-launched Jen Hatmaker’s "For the Love." Since then, she’s launched more than 80 books, including nine New York Times Best Sellers. In 2017, she launched her own debut title, The Polygamist’s Daughter: A Memoir. Anna’s clients span the spectrum of publishing platforms, from first-time authors to seasoned authors, from traditionally published books to independently published books. Using an intuitive approach to social media and a redefined perspective of what it means to build a platform, she helps authors understand how to make a splash by reaching the widest audience, maximize the number of reviews they receive from readers, and put their book cover and title in front of as many people as possible-- all while having FUN along the way.
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May 21, 2020 • 34min

Working with Podcasts to Promote Your Book

In this episode, we talk with John King, host of the popular creative writing podcast, "The Drunken Odyssey." John and I discuss how he selects his guests, what he looks for in a book to feature on his show and what authors should know about how podcasts are produced.
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May 1, 2020 • 51min

A Conversation About How Authors Can Pivot and the "New New Normal"

In this episode, we talk to Smith Publicity Vice President Marissa Eigenbrood about what authors can do to pivot in the "new new normal," tips they can do right now to engage with their network and the big question: should they delay publication of their books.
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Mar 25, 2020 • 36min

The New Normal of Covid-19 - How Authors Can Engage Their Audiences

In this episode, we talk with author, speaker and publishing veteran Dean Karrel about navigating the new normal in the middle of the COVID-19 crisis, digital learning platforms, shifting from in-person events to web events and how to change your plans during these tumultuous times.

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