All Things Book Marketing

In this episode Dan Smith speaks with renowned entrepreneur, speaker and publishing consultant Josh Steimle. They discusses how entrepreneurs, consultants, and business owners of all types can write and publish a book and use it to enhance their expert brand, attract new clients, secure speaking engagements and much more. Other discussion points cover how to use social media to build your expert brand, the power of LinkedIn and the emergence of TikTok as a powerful marketing platform.Through his company Published Author, Josh helps entrepreneurs write and publish nonfiction books they can leverage to grow their businesses. He's a TEDx speaker and he or his writing have been featured in more than 300 articles in two dozen publications including Inc., Forbes, Fast Company, TechCrunch, CNN, and Time.

We discuss the various paths to publishing with Jenn T. Grace, Founder of Publish Your Purpose Press, a publishing company that includes the PYP Academy, with programs that teach aspiring authors how to publish their books. In addition to publishing 60+ books that share the stories of others, Jenn has written six, including her memoir, House on Fire (September 2020).

Our guest is Joshua Demarest, Executive Director at CatStone Books. CatStone Books is a non-profit publishing company that specializes in publishing minority voices in speculative fiction. In addition to publishing novels, CatStone publishes the pro-rate short fiction market Pharos Magazine. CatStone offers the annual Samuel R. Delany Fellowship, a $10,000 grant to one author per year from a diverse background. They also run a school donation program that gives away over1500 books to teachers and school libraries in impoverished districts across the U.S., as well as Wink BC, a book club for blind and visually impaired readers.www.catstonebooks.com

We talk to Peter Winick, host of the "Leveraging Thought Leadership" podcast and founder and CEO of Thought Leadership Leverage. For the past two decades he has helped individuals and organizations build and grow revenue streams through designing and growing their thought leadership platforms as well as acting as a guide and advisor for increasing business to business sales of thought leadership products. His clients come from a diverse set of backgrounds and specialties. They include New York Times bestselling business book authors, members of the Speakers’ Hall of Fame, recipients of the Thinkers50 award, CEOs of public and privately held companies, and academics at prestigious institutions such as Yale, Wharton, Dartmouth, and London School of Business.

We talk with Stephanie Chandler, the author of several books including "The Nonfiction Book Publishing Plan" and "The Nonfiction Book Marketing Plan,:" about how authors can market their nonfiction book, manage their network and using Amazon ads to become a bestseller!

To celebrate National Library Week, April 4-10, we talk with Shazia Zaman, an Adult Services Librarian about finding diverse author voices, how to work with librarians and how to support your local library.

Listen to Brian Jud, author, book-marketing consultant, speaker, seminar leader and president of Premium Book Company discuss special sales, bookstore sales, bulk sales and how to get your book in front of key buyers.

In this episode, we talk with author Farzana Doctor how she employed social media initiatives for her book launch, managed virtual book events and spearheaded her own marketing. We also discuss how authors can approach social media, best practices and pitfalls to avoid.

We talk with Corrin Foster, director of marketing and branding at Greenleaf Book Group, about virtual book launches, eBook promos and connecting with booksellers.

In this episode, we talk with Bailey Davis of Ingram Content Group about key questions a publisher should answer before entering a contract with a distributor, some of the services that a distributor can provide and activities and initiatives a publisher should keep their distributor updated on.