All Things Book Marketing

What makes a book a "must-read" and how can you begin writing yours today?Author of "Write a Must-Read: How to Craft a Book That Changes Lives—Including Your Own" AJ Harper joins co-hosts Olivia McCoy and Marissa Eigenbrood to discuss the ins-and-outs of writing truly transformational books. Tune in to learn about finding your ideal reader, crafting a transformational message, writing, editing, and even promoting your own must-read.AJ Harper is an editor and publishing strategist who helps authors write foundational books that enable them to build readership, grow their brand and make a significant impact on the world. As ghostwriter and as developmental editor, she has worked with newbies to New York Times bestselling authors with millions of books sold. AJ is writing partner to business author, Mike Michalowicz. Together they’ve written nine books, including "Profit First", "The Pumpkin Plan", "Fix This Next", and their latest, "Get Different". Through her Top Three Book Workshops and editing retreats, AJ empowers authors with insider publishing knowledge and guides them through the book development, writing, and editing process.Connect with AJ and learn more about the book at ajharper.com and www.writeamustread.com.You can learn more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, & LinkedIn.

What are the differences between author and business websites and which do you need for your brand? In discussion with co-hosts Olivia McCoy and Corinne Moulder, Founder of AuthorPop, Daniel Berkowitz, gives pro tips for authors looking to build out their own websites and shares best practices for working with a web developer.Daniel Berkowitz earned a master’s from the Columbia journalism school before moving into book publishing by joining Grand Central Publishing, an imprint of Hachette. From there, he moved on to Digital Book World, where he reported on the digital side of book publishing, before moving on to Writers House, where he worked with authors and advised agents on digital best practices for authors. After Writers House, Daniel started AuthorPop, a consultancy that works with authors and publishers on a range of digital initiatives, including website design, ad campaigns, email marketing, self-publishing, and more. In 2020, he also joined Open Road Integrated Media, where he works with publishers and authors on a range of advertising campaigns. Learn more at www.authorpop.co.You can learn more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, & LinkedIn.

On this episode, Written Word Media's Director of Digital Operations Emma Boyer answers the big questions about ebook promotions including what they are, where to run them, how much they cost, and the best ways to promote them.Emma Boyer is the Director of Digital Operations at Written Word Media, a book promotion company that uses specialized and proprietary data-driven marketing techniques to empower authors and publishers to reach their audiences, and has been working in various capacities in the book publishing industry — from PR to marketing to consulting — for over 15 years. She holds an MA from Carnegie Mellon University and is very interested in the potential at the intersection of the tech and publishing worlds and is passionate about helping authors find audiences and audiences find books. Learn more at www.writtenwordmedia.com.

Should authors narrate their own books? The answer may surprise you!Co-hosts Dan Smith and Olivia McCoy discuss all things audiobooks with award-winning and internationally acclaimed speaker, audiobook publisher, corporate podcast producer, and vocal leadership expert Tina Dietz. In this episode, Tina shares why authors should publish an audiobook, what production looks like, how to promote it to their audiences, and so many more useful tips!Tina Dietz has been featured on media outlets including ABC, Inc.com, Huffington Post, and Forbes. Tina's first podcast, The StartSomething Show, was named by INC magazine as one of the top 35 podcasts for entrepreneurs, and Tina’s company, Twin Flames Studios, amplifies the influence of brands and leaders through high ROI audiobook and podcasting solutions. Learn more at www.twinflamesstudios.com.

Did you know: Before you write the first word of your book, you should write the back cover copy?Transformational author coach and award-winning publisher Christine Kloser provides advice you won't hear anywhere else. She discusses how she guides authors on everything needed to take an idea to a great book and successfully publish, market and promote it. A former Smith Publicity client who has helped and impacted over 95,000 authors, her proven tips, insights and advice are invaluable for authors at every stage of the publishing process. SPECIAL FOR LISTENERS: If you're in the writing process and want to ensure you have the foundation for success, Christine is providing free access to first five steps of her award-winning Get Your Book Done Program. Go to www.GetYourBookDone.com/allthings 7-Day FREE Access... Get Your Book Done - Online ProgramStart Your Book TodayThe Most Powerful Way to Gain Confidence, Courage and Clarity to Write THE Book You Were Born to WriteYou’ll discover:The four most important questions to ask yourself before writing a single word​How to gain crystal clarity on the message you want to share as an author​The secret to writing with focus and speed... in a way that easily attracts your ideal reader​How to figure out exactly who will read your book, and why they'll be eager to read it​And more!-------Christine Kloser is an author coach, USA Today and Wall Street Journal best-selling author, and award-winning publisher who helps successful professionals, experts and leaders fulfill their calling to write and publish a book that transforms lives in a powerful and permanent way… starting with their own. She is the founder of the Get Your Book Done® program, host of the Get Your Book Done podcast and creator of the Transformational Author Experience®.. Christine has been featured in The New York Times, Entrepreneur Magazine, Los Angeles Times, and FOX, and has shared or hosted stages with the biggest names in the transformational author world like Neale Donald Walsch, Marianne Williamson, Seth Godin, Gay Hendricks, Lisa Nichols and dozens more. A transformational event facilitator since 1997, and author coach since 2003 Christine inspires writers through her proven programs and trainings – where she brings all of her expertise, heart and wisdom forward – delivering an authentic and refreshing approach to a crowded and often confusing author space.To date, she has impacted 90,000 authors in 127 countries.Christine is also the founder of Capucia Publishing, a premier boutique publisher that makes the journey of turning a manuscript into an outstanding book an easy, joyous and rewarding experience. www.getyourbookdone.com www.capuciapublishing.com

Traci DeForge, one of the leading experts on podcast creation, promotion and marketing, explains how authors can develop podcasts to sell books, establish their expert brand and create revenue streams. She discusses how podcasts can be a powerful addition to an author's book marketing arsenals and maximize all of their book publicity efforts.Traci, founder of Produce Your Podcast, is recognized as an international podcast expert, sought after speaker and media contributor. She is the creator of PODHIVE.com, an online community providing education, encouragement and support for podcasters and her newest venture, My Podcast Biz .Traci is the host of the podcasts, Journey to There and Talking Finance and co-host of Ask Brien on KHTS AM 1220, Los Angeles, CA. She is the Executive Producer of The Personal Finance Podcast Network.She's been featured on all three major networks along with CNN, CTV, Fortune.com and American Express Open. Traci is a member of the Rolling Stone Culture Council , a regular contributor to RadioINK and is on the Editorial Advisory Board for the Podcast Business Journal. www.produceyourpodcast.com

Dan Smith speaks with renowned public speaker and trainer Michael Port, CEO and Co-Founder of Heroic Public Speaking. Michael explains how almost any motivated author can become a popular popular public speaker to earn good money and sell books. Michael Port has written nine books, including The Referable Speaker, Book Yourself Solid and Steal the Show, the latter which—according to the former President of Starbucks—“might be the most unique and practical book ever written on the topic of public speaking.”He’s been called an “uncommonly honest author” by the Boston Globe, a “marketing guru” by The Wall Street Journal, a “sales guru” by the Financial Times, “a public speaking phenom” by Jonathan Fields and “the best public speaking coach in the world” by Lewis Howes. The founder of MastermindTalks, Jayson Gaignard, declared, “Michael Port is the best speaker I’ve ever seen.”His books have been on the bestseller lists of the NY Times, Wall Street Journal, USA Today and Publisher’s Weekly and have been selected by Amazon and 800-CEO-READ as “best books of the year.”He was once a professional actor, having received his MFA from NYU’s Graduate Acting Program, guest starring on shows like Sex & The City and Law & Order,and in films like The Pelican Brief and Down to Earth. These days, Michael can be seen on MSNBC, CNBC, and PBS as an on air expert in communication and business development and as the host of the most popular podcast on public speaking and performance, Steal the Show with Michael Port.

In a wide ranging and information-packed conversation, writing coach and mentor Tiffany Hawk talks with Dan, discussing various elements of the writing and publishing process. From book proposals for agents and developing a compelling book, to book sales and different publishing models, this episode is perfect for all types of authors. Whether self or traditionally published, fiction or non-fiction and for writers any stage of a publishing journey, Tiffany's insights, tips and guidance are invaluable.Tiffany Hawk is a traditionally published author and writing coach who helps aspiring writers “go pro.” Her clients have finished books, landed agents, won awards, self-published, and traditionally published with big New York presses. No matter how a client reaches readers, she wants their book to be as good as what you see on the front tables of bookstores. Tiffany is a former flight attendant and the author of Love Me Anyway, a darkly funny novel about coming-of-age at 35,000 feet, published by St. Martin’s Press. She has an MFA from UC Riverside, several years’ experience as an editor at Maggie award-winning Coast magazine, and her essays and stories have appeared in such places as The New York Times, The Los Angeles Times, CNN, Story Quarterly, The Week, National Geographic Traveler, and on NPR’s “All Things Considered.”

Dan talks with an old Smith Publicity friend, Pete McCarthy. Pete, a renowned and widely respected publishing industry thought leader, discusses a fascinating and important aspect of publishing that every author and publisher should know - data. He explains elements of book marketing and promotion many don't consider such as using industry metrics and book buying data to create pinpoint campaigns that can propel book sales and author brands. He offers insights into audience-centric, data-informed technical and creative book promotion that you won't hear anywhere else! Other topics covered include author and publisher social media tactics, how the pandemic has changed the publishing industry and why every author and publisher should know the premise of the movie "Moneyball." Pete is Director Consumer Insights at Ingram Content Group where he is responsible for software and services that help publishers reach consumers. He has over twenty-five years of publishing experience, ranging from executive positions with Penguin and Random House to consulting and co-founding a marketing start-up, which was acquired by Ingram in 2018. He brings a strategic and technical approach to marketing and selling content and books at scale.About Ingram Content GroupThe world is reading, and Ingram Content Group (“Ingram”) connects people with content in all forms. Providing comprehensive services for publishers, retailers, libraries and educators, Ingram makes these services seamless and accessible through technology, innovation and creativity. With an expansive global network of offices and facilities, Ingram’s services include digital and physical book distribution, print-on-demand,

Renowned communications expert Beth Noymer Levine talks with Dan Smith in an engaging, insightful and fun interview. She offers essential tips for authors, experts and anyone trying to convey messages how to effectively engage audiences for maximum impact. From media interviews and public speaking to motivating and connecting with colleagues and employees, Beth provides indispensable advice. Learn how to professionally and seamlessly promote your book when speaking with hosts and audiences, and how to bond with audiences of all types.A must-hear discussion for authors, experts, business leaders and everyone who wants to expertly communicate their message.About Beth:Coaching people to use their brains before their mouths is the sole focus of Beth Noymer Levine’s work at SmartMouth Communications. After more than a decade in PR, IR, and Corporate Communications in New York and Atlanta, Beth established SmartMouth in Salt Lake City in 2005 to offer Speaker Coaching, Presentation Skills Training, Media Readiness™ Training, and related services. Beth is the author of the award-winning book "Jock Talk: 5 Communication Principles for Leaders as Exemplified by Legends of the Sports World." She is also the creator of the mobile app, SmartMouth Public Speaking Toolkit, and a suite of Communication and Presentation Skills courses offered online through Udemy, OpenSesame, and GO1.com. Beth has lectured and taught at the Tuck School of Business at Dartmouth, the University of Utah, and New York University. In 2015, Beth was one of Utah Business Magazine’s "30 Women to Watch.” She has been featured in Forbes, Harvard Business Review, the BBC, The Wall Street Journal and is a regular contributor to Forbes.com. Reach Beth at: www.smartmouthcommunications.com