All Things Book Marketing

Who is your book for and how can you dive into your niche and find your reader soulmate? Colleen Riordan provides descriptive examples of how authors can target their ideal audience, collaborate with comparative authors, and connect with readers on a deeper level for long-term relationships.Colleen is a book marketing coach and co-creator of Wild Ink Pages, an author website platform specifically tailored to the needs of busy creatives. With over a decade of marketing experience, she coaches authors on how to use their creativity and passion to market their books. Through Wild Ink Pages, Colleen designs custom author websites and empowers creatives to use their websites, social media, email marketing, and digital tools to create engaged, loyal relationships with their readers. Learn more at wildinkpages.com and connect with Colleen on Twitter and Instagram @colleenmriordan.Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, & LinkedIn.

Smith's own Vice President of Business Development, Corinne Moulder, and Business Development Manager, Kellie Rendina, sit down with host Olivia McCoy to share their insights! They discuss a number of topics including vendor and client relations, networking, frequently asked questions, the relevancy of publicity in the publishing space, and how the industry perceives work-life balance. Join in for an insightful conversation relevant for both authors and publishing professionals.You can connect with Kellie on LinkedIn and Instagram @kellierendinamench and Corinne on LinkedIn. Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, & LinkedIn as well!

Best-selling book coach, editor, and creator of The Expert Author Academy Kelly Irving explains how authors can find their most commercially viable ideas, where inspiration can come from, and how to get unstuck during the writing process. Get tips, tricks, and advice for brainstorming through editing!Kelly Irving is a best-selling book coach, editor, and creator of The Expert Author Academy – a global coaching platform and community that has launched hundreds of award-winning authors into the world. She nurtures authors to bring their biggest, best and most commercially viable ideas to market, via traditional, hybrid or self-publishing. Kelly’s unique Write Book Method helps connect dots and solve complex business messaging problems by empowering original, creative and renaissance spirits to share new solutions, offer new insights and produce work that enriches their lives as well as others. Learn more at www.kellyirving.com and follow on LinkedIn and Instagram @goodcontentkel. Check out her free Book Screening Canvas to find and validate your most commercial book idea in just 15 minutes at www.kellyirving.com/canvas.Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, & LinkedIn.

CEO and Founder of Smith Publicity Dan Smith sits down with host Olivia McCoy to reminisce about the last 25 years working in book marketing and publicity. From radio to social media, they discuss how Smith began and grew into the company we know and love today. Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, & LinkedIn.

Host Olivia McCoy and Founder of Smith Publicity Dan Smith sit down with friendly competitor and industry colleague Marika Flatt, Owner of PR by the Book, to discuss how the media landscape has changed over the years, recent publicity trends, and tips for authors looking to publicize their books.Marika Flatt was hired as a “baby book publicist” in 1997 upon graduating cum laude from Texas A&M University with a degree in Communications. After taking over the management of that boutique literary firm in just a few short years, she & her husband, Doug, launched PR by the Book in 2002, capitalizing on her love of media & books. A “connector” by nature, Marika has been a regular speaker in the book industry since the late ’90s for organizations such as: Digital Book World, IBPA’s Publishing University, Book Expo America, and Writers League of Texas, among others.PR by the Book helps authors elevate their relevancy and create buzz through The Road to Influence, their suite of services that go well beyond traditional PR to include platform development, digital relevancy, and more. Learn more at prbythebook.com and follow on Twitter, Facebook, LinkedIn, and Instagram @prbythebook.Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, & LinkedIn.

Smith Publicity's Manager for the Arts & Entertainment team, Andrea Kiliany Thatcher, discusses the logistics of and angles for fiction campaigns on our new Open Book series. Learn a bit about the differences between fiction and non-fiction publicity and what success can look like for your novel by tuning in! The Open Book series airs on a monthly basis and includes brief interviews with Smith Publicity employees. Each episode will offer an inside look into book marketing and publicity, as well as tips for publishing professionals and authors alike. Keep an eye out for more!Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, & LinkedIn.

Pubvendo's Josh Schwartz dives into digital strategy and optimization by discussing how data can inform language, advertising, audience engagement, and platform growth. Tune in for expert advice and to learn which metrics should be key in developing your brand!Joshua Schwartz is the Founder and CEO of Pubvendo, a disruptive digital agency for book publishers and authors, where he is responsible for digital campaign methodology, strategy, and execution. A 12 year veteran of the book publishing industry, he has previously held business development and product development roles at Aptara and Jouve. He holds a bachelor’s degree in American Literature from George Mason University and a master’s degree from Georgetown University. You can learn more at pubvendo.com.Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, & LinkedIn.

Smith Publicity's Business Development Coordinator Samantha Ricchiuti joins host Olivia McCoy for the first episode of our new Open Book series. Samantha discusses what goes into a great publicity partnership and how best to prepare your book for those beginning conversations. You can follow Samantha on Instagram @samricchiuti.The Open Book series will continue on a monthly schedule and include brief interviews with Smith Publicity employees. Each episode will offer an inside look into book marketing and publicity, as well as tips for publishing professionals and authors alike. Keep an eye out for more!Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, & LinkedIn.

Becky Robinson, author of "Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause," joins host Olivia McCoy to discuss how to build an audience for your brand, grow your reach, and create influence as an author. Becky Robinson is the Founder and CEO of Weaving Influence, a full-service marketing agency that specializes in digital and integrated marketing services and public relations for authors, business leaders, coaches, trainers, speakers, and thought leaders. She holds an M.A. in Intercultural Studies from Wheaton College and received her B.A. in English/Creative Writing from Miami University. Learn more at weavinginfluence.com and beckyrobinson.com.Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, & LinkedIn.

Social media influencer and expert Chelsea Marrs joins us to discuss which platforms authors should look into and how to best promote their books to readers online. Listen in to learn what type of content is trending and how to make your brand more discoverable in a digital world!Chelsea has over 60,000 followers across social media on her Influencer accounts for her blog Chow Down USA. She has a background in Marketing and has been a content creator for over 8 years working with top brands & influencers, so she knows the world of social media inside and out! She is also the co-founder of Royal Horizon Media, a Social Media Management company specializing in Authors and Speakers. Originally from San Francisco, California and a UCLA alumni, she loves chess, dogs, and has a serious sweet tooth! You can discover more about Royal Horizon Media at www.royalhorizonmedia.com and follow them on Instagram at www.instagram.com/royalhorizonmedia.Learn more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, & LinkedIn.