All Things Book Marketing

Author, Speaker and Chief Strategist of the emPower PR Group Stephanie Feger speaks about what makes up a brand and how an author's brand can be incorporated into their books and writing and vice versa. Learn about the importance of discoverability and consistency across all platforms and what to keep in mind as you expand your reach.Stephanie Feger, owner and chief strategist of the emPower PR Group, is passionate about emPowering nonfiction writers, authors and authorpreneurs with laser-focused marketing strategies and tactics to help them write books that sell, promote their books to those who need and want them most, and build a meaningful business from a message that is emPowering. As an author of three books herself—including her newly released book, Make Your Author emPact—Stephanie merges her love for writing books and her skillset in marketing them, to help nonfiction authors make their author emPact. She doesn’t believe in movement without strategy, and always keeps strategy front and center. She has also seen how emPowered people emPower people. In fact, her business is built around it! Learn more at www.emPowerPRGroup.com and connect on LinkedIn, Instagram, Facebook, and YouTube @empowerprgroup.Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, & LinkedIn.

In this Open Book episode, Lydia Rasmussen from Smith Publicity's Arts and Entertainment team discusses how she optimizes her time and balances her workload as a publicist. Tune in for tips on timing, scheduling, and organization! You can follow Lydia on LinkedIn and Instagram @dot.blueberry. Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, & LinkedIn as well!

Independent Book Publishers Association's (IBPA) Director of Membership & Member Services, Christopher Locke, discusses the four different review categories that affect today's books with host Olivia McCoy. Tune in to learn more about endorsements, trade reviews, media reviews, and consumer reviews and how they can help your book!As the IBPA Director of Membership & Member Services, Christopher Locke assists the 4,100+ members as they travel along their publishing journeys. Major projects include managing the member benefits to curate the most advantageous services for indie publishers, as well as overseeing the IBPA NetGalley program, which generates buzz and garners reviews for indie publishers’ titles. He’s also passionate about indie publishing, because he’s an author publisher himself, having published two novels so far in his YA trilogy, "The Enlightenment Adventures." You can follow Christopher on Facebook and Instagram @LockeAuthor. Learn more about IBPA by visiting ibpa-online.org and following them on Twitter @ibpa, Instagram @ibpalovesindies, and Facebook @ibpaonline.Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, & LinkedIn.

In this Open Book episode, Smith Publicity's newly promoted president Marissa Eigenbrood joins to talk about her professional journey and what leadership means to her. Year after year, Smith Publicity continues to grow, innovate, and remain dedicated to their vision of making good things happen for authors.You can follow Marissa on LinkedIn and discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, & LinkedIn as well!

Jody J. Sperling and host Olivia McCoy dive into the mindset it takes to make it as a fiction author, the fears and setbacks that come with publishing, and how novelists and short story writers can start on their path to success today.Jody hosts The Reluctant Book Marketer, the only show dedicated to the marketing mindset needed to sell ten-thousand copies of your novel and beyond. His novel, The Nine Lives of Marva Delonghi, will be on bookshelves everywhere in the near future. Learn more at thereluctantbookmarketer.com and follow Jody on SubStack, Instagram, Twitter, and TikTok @jodyjsperling.Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, & LinkedIn.

In this Open Book episode, publicist Sophia Moriarty from Smith Publicity's Business team discusses how authors and their publicists can align their expectations to be on the same page during publicity campaigns.You can follow Sophia on LinkedIn and discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, & LinkedIn as well!

The Author's Leverage's Parchelle Tashi joins us to discuss what goes into turning your book into a course and other ways to further your content, monetize your ideas, and connect with your audience. Parchelle Tashi is an award winning creative entrepreneur, popular podcast host, and creator of The Author's Leverage. A former high school math teacher turned tech-preneur, she and her team specialize in creating high-end, memorable, impactful online courses for authors and creators who want to establish automated and residual revenue streams. A teacher at heart, Parchelle's personal mission is to create noteworthy learning experiences that inspire action and change. Learn more at www.theauthorsleverage.com and follow on Instagram, LinkedIn, and TikTok.Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, & LinkedIn.

Jessica Sager from Smith Publicity's Lifestyle team discusses how to stay relevant in the news cycle and appeal to media professionals on this month's Open Book episode.You can follow Jess at jessicasager.com and on Instagram at @ohheyjesssager. Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, & LinkedIn as well!

Who is your book for and how can you dive into your niche and find your reader soulmate? Colleen Riordan provides descriptive examples of how authors can target their ideal audience, collaborate with comparative authors, and connect with readers on a deeper level for long-term relationships.Colleen is a book marketing coach and co-creator of Wild Ink Pages, an author website platform specifically tailored to the needs of busy creatives. With over a decade of marketing experience, she coaches authors on how to use their creativity and passion to market their books. Through Wild Ink Pages, Colleen designs custom author websites and empowers creatives to use their websites, social media, email marketing, and digital tools to create engaged, loyal relationships with their readers. Learn more at wildinkpages.com and connect with Colleen on Twitter and Instagram @colleenmriordan.Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, & LinkedIn.

Smith's own Vice President of Business Development, Corinne Moulder, and Business Development Manager, Kellie Rendina, sit down with host Olivia McCoy to share their insights! They discuss a number of topics including vendor and client relations, networking, frequently asked questions, the relevancy of publicity in the publishing space, and how the industry perceives work-life balance. Join in for an insightful conversation relevant for both authors and publishing professionals.You can connect with Kellie on LinkedIn and Instagram @kellierendinamench and Corinne on LinkedIn. Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, & LinkedIn as well!