All Things Book Marketing

Book Publicist Joelle Speranza joins us today to talk about all things author newsletters including which platforms to consider, content to include, and promotional strategy. Listen in for a fun conversation with lots of great, actionable tips! Learn more about Joelle at joellesperanza.com and follow her on Instagram (@thejoellesparanza) and LinkedIn.Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, X, Threads, & LinkedIn.

Josh Greene, CEO of The Mather Group, a digital agency that solves online reputation management challenges for companies of all sizes, speaks on Wikipedia, Google, and online author branding in this episode of All Things Book Marketing. Tune in to learn about how to navigate your digital presence and build up your reputation and credibility virtually.Josh Greene is the CEO for The Mather Group, a digital agency that solves online reputation management challenges for companies of all sizes. With over twenty years of experience creating and implementing digital strategies, he empowers top brands and individuals to shape their online presence to support their bottom line. The Mather Group has worked with some of the largest Fortune 1000 companies, five of the largest nonprofits in the U.S., popular media channels, the third largest network provider in the U.S., two of the largest manufacturing companies in the U.S., and many software companies. He is a frequent speaker at conferences and industry events, including the Public Relations Society of America (PRSA), the AAF, ad:tech, SES, and the PR Summit.Before The Mather Group, Greene managed online marketing for industry leaders such as Discovery Channel, Time Warner Cable, 1-800-PACK-RAT, and Zippy Shell. Learn more about Josh and The Mather Group at themathergroupllc.com and follow them on Facebook and LinkedIn.Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, & LinkedIn.

In this open book episode, Smith Publicity's Business Development Associate Nickcole Watkins joins host Olivia McCoy to discuss the differences between the in-house publishing and agency models. Having worked at a traditional publisher prior to joining Smith, Nickcole comes to us with insights and advice for industry professionals and authors looking to get a peek behind-the-scenes.Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, Threads, YouTube, & LinkedIn.

The whispers about hybrid publishing have become loud roars as authors flock to it as a viable publishing option, but what even is it? Anne MacDonald from hybrid publisher Indigo River Publishing joins us today to answer frequently asked questions including: "What is hybrid publishing?" "Who is it for?" and "How is it different from traditional or self-publishing?"Anne Frances MacDonald oversees acquisitions as Indigo River Publishing's Acquisitions Director. As a published author and previous teacher, she works to provide writers with professional feedback and direction. Building up authors and helping them accomplish their dreams of publication is her passion.Indigo River Publishing is a Modern-Hybrid Publisher that works with authors across all genres and has proudly published books from internationally recognized executives and celebrities as well as debut authors. They pride themselves on identifying and shepherding new voices and rising talent while leading the evolution of the publishing industry’s business model. Learn more about Anne and Indigo River Publishing at annbrooksauthor.com and indigoriverpublishing.com. You can follow them on Instagram (@annbrooksauthor and @indigoriverpub), X (@ann_brooks32 and @indigoriverpub), and LinkedIn. Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, X, and LinkedIn.

Marketing expert Maria Rosati joins host Olivia McCoy in discussing the intersection of marketing, branding, and PR and how it can help authors thrive. Learn how to tell a story and amplify your voice!Maria is the Founder and CEO of Eminence Communications, a boutique integrated marketing agency focused on building brands that stand apart. As someone who has always challenged convention, she is passionate about building the foundation for innovative brands to scale while enhancing the customer and employee experience.She believes in taking the "NO” out of in(no)vation by removing the roadblocks and obstacles that get in the way of truly transformative ideas. By empowering change makers, she allows them to do what they do best — creating a lasting impact on society. While fostering their innovative mindsets, she provides them with the communication tools and resources needed to effect change, while building awareness of their big idea through the development of highly curated omni-channel marketing programs that are designed to amplify their voices. Learn more at emininecenyc.com and get in touch at mrosati@eminencenyc.com.Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, & LinkedIn.

BREAKING NEWS! The USA Today Bestseller list is back and better than ever now that they've partnered with The Novel Neighbor and Bookshop.org. We had the pleasure of talking with Holland Saltsman, the owner of The Novel Neighbor in St. Louis. MO, about this new partnership and what it means for indies around the country.Holland Saltsman is the owner of The Novel Neighbor in St. Louis. MO. After 15 years in Higher Education Administration, Holland was looking to create a space for carefully curated books, a showcase for local/independent artists as well as a community gathering space and that concept for The Novel Neighbor opened in 2014. That vision of “more than a bookstore” is now a space where people can take a cocktail class, drop their kids off for a book-themed birthday party, attend a nostalgic “Grown Up Book Fair” with community partners, engage in a Q and A with bestselling authors, all while getting personalized book recommendations from some of the best staff in the business. In 2019, Holland founded the Noble Neighbor after seeing the need to connect authors / books with underserved St. Louis school districts. Holland is originally from Kentucky where she still visits the family farm and travels - especially to music festivals - as often as she can. For more information, visit thenovelneighbor.com and follow Holland @hollandsays and The Novel Neighbor @novelneighbor.Bookstores can report to booklist@usatoday.com.Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, & LinkedIn.

Joseph Perry joins the All Things Book Marketing podcast to answer some FAQs about literary law. Permissions, copyright, and even AI, our host Olivia McCoy and Joe cover it all.Joseph Perry is a publishing attorney and literary agent at The Law Offices of Joseph J. Perry, P.C. and Perry Literary. As an attorney, Joseph counsels clients in the publishing industry, where he drafts and negotiates various publishing agreements, conducts legal reviews of manuscripts, registers copyrights, and helps authors start their own publishing companies. As an agent he represents bestselling cookbook authors, athletes, musicians, journalists, influencers, academics, and more. Joseph obtained his Juris Doctor from St. John’s University School of Law and a Master of Arts and Bachelor of Arts in English from St. Bonaventure University. He is a graduate of New York University’s Summer Publishing Institute. You can learn more at www.josephperrylaw.com and www.perryliterary.com.Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, & LinkedIn.

Author and President of Author Imprints David Wogahn discusses what makes a successful book launch including reviews, distribution plans, and the ABCs of who should make up your active launch network. Listen in for key tips and resources that could help you launch your book!David Wogahn is the president of Author Imprints, an award-winning publishing services company that helps authors professionally indie-publish books using their own publishing imprint. David is also the author of several books including the Countdown to Book Launch™ workbook, and the author of the first LinkedIn Learning course on self-publishing. He is a frequent speaker and trainer, including presentations for the Independent Book Publishers Association, the Alliance of Independent Authors (ALLi), the Independent Writers of Southern California, and the Santa Barbara Writers Conference.Before founding AuthorImprints.com in 2011, David worked for the 1984 Los Angeles Olympic Organizing Committee, the Los Angeles Times, and was co-founder and COO of the first online publisher of sports team branded websites known today as the CBS College Sports Network. You can connect with David via AuthorImprints.com, or follow him on LinkedIn and Amazon. Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, & LinkedIn.

Senior Publicity Manager of Smith Publicity's Business Book Team, Erin MacDonald-Birnbaum, discusses how industry experts and thought leaders can leverage their books to grow their audiences and find new leads for their businesses. Erin Birnbaum is the Director of Publicity Strategy and a Senior Publicist at Smith Publicity. A nationally recognized public relations professional, she has managed and implemented over 450 national book promotion campaigns for Smith Publicity since 2004 as well as leads consultations with authors looking to expand and grow their digital platforms. Erin boasts placements on scores of national media outlets including CNN, Fox News, CNBC, Associated Press, Huffington Post, USA Today, US News & World Report, Forbes, Fast Company, Fortune, Inc., Business Insider, CBS This Morning, Newsweek, Sunday Morning, Wall Street Journal, The New York Times and People Magazine. Erin specializes in promoting non-fiction books and has worked in almost every genre including business, tech, lifestyle, finance, health/wellness, self-help and memoir. Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, & LinkedIn.

In this episode of All Things Book Marketing, Reenita M. Hora offers perspective and actionable advice on the topic of diversity in publishing for both authors and industry professionals. Tune in or watch for insights and expert advice!Reenita Hora is a South Asian writer, audio-producer and award-winning journalist. Her backlist titles are listed here: www.reenita.com/books. As a writer/journalist, she has contributed to National Geographic Kids, Cartoon Network Asia, Disney, South China Morning Post, Wall Street Journal, New York Times, CNN, and Times of India. As an on-air news reporter, writer, and producer, she has contributed to Bloomberg, RTHK Radio 3, Monocle Radio and the BBC. She is a Script2Comic finalist (Shadow Realm), a Santa Barbara International Screenplay Awards winner (Operation Mom) and finalist (Shadow Realm) a Launchpad Prose Top 50 finalist (Playtime at the Bagh) and a Vail Film Festival Screenplay contest quarterfinalist (Shadow Realm). She has two podcasts —the True Fiction Project, and Shadow Realm. Her YA RomCom novel, Operation Mom, is a Grand Prize winner for the Chanticleer International Book Awards-Chatelaine Romance and the Eric Hoffer Book Award Grand Prize winner too. She is Chief Storyteller at Chapter by episode, a digital publishing platform for immersive chat fiction stories with diverse themes. You can follow her on Facebook, Instagram, TikTok, Twitter, and LinkedIn. Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, & LinkedIn.