All Things Book Marketing

Book Marketing Consultant and Author Coach Aryn Van Dyke sits down with Smith Marketing Manager Olivia McCoy to discuss some book goals authors should consider for 2024 and metrics to consider in order to track progress.Aryn Van Dyke is a book marketing consultant and author coach. She has worked on more than 100 book launches, including multiple New York Times bestsellers, spanning across multiple nonfiction genres. After getting her start at HarperCollins, Aryn founded Book Rockstar in 2019 to make book marketing strategy more accessible to all authors. Learn more at www.bookrockstar.com and follow her on Instagram, LinkedIn, and YouTube.Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, & LinkedIn.

Award-winning author and founder of Azine Press Carol Van Den Hende discusses all things visual branding in this episode of All Things Book Marketing. Using her own series, Goodbye, Orchid, as an example, she dives into how book covers, branding, and design can impact readers emotionally.Carol Van Den Hende is an award-winning author who pens stories of resilience and hope. Her Goodbye, Orchid series draws from her Chinese American heritage, and has won 30+ literary and design awards, including the American Fiction Award, IAN Outstanding Fiction First Novel Award, and Royal Dragonfly Awards for Cultural Diversity and Disability Awareness. Buzzfeed, Parade, and Travel+Leisure named Carol’s books a most anticipated read. Glamour Magazine recommended her “modern, important take on the power of love.” The International Pulpwood Queens selected Goodbye, Orchid as a 2022 Bonus Book-of-the-Month and Orchid Blooming as a 2023 International Book-of-the-Month. Carol is also the founder and president of Azine Press, one of the first B Corps publishers in the Northeast United States. As a Benefits Corporation, Azine Press has social and environmental goals built into its mission. Carol’s mission is unlocking optimism as a writer, speaker, strategist, Board member and Climate Reality Leader. One secret to her good fortune? Her humorous hubby and twins, who prove that love really does conquer all. Learn more at carolvandenhende.com and follow Carol on Instagram, X, and Facebook.Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, & LinkedIn.

Transformational writing coach Dawn Montefusco dives into how publishing has evolved to make now the best time to be an author and how to get unstuck if you feel something is holding you back from starting that book you've been thinking about!Dawn is a best-selling author, transformational writing coach, award-winning poet, speaker, and CEO of Inside Light Creative, LLC – an international coaching company. She's a recognized global leader in helping individuals and business owners break through resistance and amplify their authentic message via short books, websites and social media. Her transformative programs and speaking events have reached 100,000+ people in 30 countries. Dawn's passion is to guide people out of resistance, enabling them to write their books and embrace self-discovery. With a degree in writing from NYU and an MFA in creative writing from Eastern Washington University, she empowers writers of all kinds. Learn more about Dawn at www.helpmedawn.com or www.dawnmontefusco.com and follow her on LinkedIn, Facebook, and Instagram.Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, & LinkedIn.

Matt Treacey, the go-to email marketing consultant for some of the world's top business authors, joins us today to explain that email marketing is more than just newsletters and gives us advice on how to make email marketing work for us.With praise from industry leaders such as Nir Eyal, Perry Marshall and Michael Bungay Stanier, Matt combines a track record in email marketing with an academic background in ecological science. Taken together, Matt knows what it takes to build systems designed for growth. In his best-selling book, Natural Orders, he describes how to develop a healthy, engaged and profitable email marketing database, mimicking the timeless growth strategies used by the most successful systems of the natural world.Engaging, thought-provoking and philosophical, Matt’s writing and speaking inspire his audiences to think differently, and to consider the multi-disciplinary approaches that will help them take their businesses to the next level. You can learn more at naturalordersbook.com.Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, & LinkedIn.

Book Marketing Strategist Melanie Herschorn from VIP Book Marketing introduces us to content marketing and how authors can leverage it for books sales! Tune in for an animated conversation on how to break up your promotional content to make sure your brand value shines through with specific examples both from Melanie's experience as a book publishing professional and author. Melanie Herschorn wants to make your book and brand shine. As a nonfiction and children's book marketing strategist for authors, coaches, consultants, and speakers worldwide, she’s on a mission to support and empower her clients to build a business with their book as the foundation and to help them share their message with the world. Using her unique combination of entrepreneurship, award-winning journalism and PR experience, Melanie guides her clients to create brand awareness, sell books, and position themselves as subject matter experts so they can make a big impact with their book. Her new book, Make a Big Impact with Your Book, launches this fall. Learn more at vipbookmarketing.com and follow Melanie on LinkedIn, Instagram, and Facebook @vipbookmarketing.Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, & LinkedIn.

Book Publicist Joelle Speranza joins us today to talk about all things author newsletters including which platforms to consider, content to include, and promotional strategy. Listen in for a fun conversation with lots of great, actionable tips! Learn more about Joelle at joellesperanza.com and follow her on Instagram (@thejoellesparanza) and LinkedIn.Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, X, Threads, & LinkedIn.

Josh Greene, CEO of The Mather Group, a digital agency that solves online reputation management challenges for companies of all sizes, speaks on Wikipedia, Google, and online author branding in this episode of All Things Book Marketing. Tune in to learn about how to navigate your digital presence and build up your reputation and credibility virtually.Josh Greene is the CEO for The Mather Group, a digital agency that solves online reputation management challenges for companies of all sizes. With over twenty years of experience creating and implementing digital strategies, he empowers top brands and individuals to shape their online presence to support their bottom line. The Mather Group has worked with some of the largest Fortune 1000 companies, five of the largest nonprofits in the U.S., popular media channels, the third largest network provider in the U.S., two of the largest manufacturing companies in the U.S., and many software companies. He is a frequent speaker at conferences and industry events, including the Public Relations Society of America (PRSA), the AAF, ad:tech, SES, and the PR Summit.Before The Mather Group, Greene managed online marketing for industry leaders such as Discovery Channel, Time Warner Cable, 1-800-PACK-RAT, and Zippy Shell. Learn more about Josh and The Mather Group at themathergroupllc.com and follow them on Facebook and LinkedIn.Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, & LinkedIn.

In this open book episode, Smith Publicity's Business Development Associate Nickcole Watkins joins host Olivia McCoy to discuss the differences between the in-house publishing and agency models. Having worked at a traditional publisher prior to joining Smith, Nickcole comes to us with insights and advice for industry professionals and authors looking to get a peek behind-the-scenes.Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, Threads, YouTube, & LinkedIn.

The whispers about hybrid publishing have become loud roars as authors flock to it as a viable publishing option, but what even is it? Anne MacDonald from hybrid publisher Indigo River Publishing joins us today to answer frequently asked questions including: "What is hybrid publishing?" "Who is it for?" and "How is it different from traditional or self-publishing?"Anne Frances MacDonald oversees acquisitions as Indigo River Publishing's Acquisitions Director. As a published author and previous teacher, she works to provide writers with professional feedback and direction. Building up authors and helping them accomplish their dreams of publication is her passion.Indigo River Publishing is a Modern-Hybrid Publisher that works with authors across all genres and has proudly published books from internationally recognized executives and celebrities as well as debut authors. They pride themselves on identifying and shepherding new voices and rising talent while leading the evolution of the publishing industry’s business model. Learn more about Anne and Indigo River Publishing at annbrooksauthor.com and indigoriverpublishing.com. You can follow them on Instagram (@annbrooksauthor and @indigoriverpub), X (@ann_brooks32 and @indigoriverpub), and LinkedIn. Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, X, and LinkedIn.

Marketing expert Maria Rosati joins host Olivia McCoy in discussing the intersection of marketing, branding, and PR and how it can help authors thrive. Learn how to tell a story and amplify your voice!Maria is the Founder and CEO of Eminence Communications, a boutique integrated marketing agency focused on building brands that stand apart. As someone who has always challenged convention, she is passionate about building the foundation for innovative brands to scale while enhancing the customer and employee experience.She believes in taking the "NO” out of in(no)vation by removing the roadblocks and obstacles that get in the way of truly transformative ideas. By empowering change makers, she allows them to do what they do best — creating a lasting impact on society. While fostering their innovative mindsets, she provides them with the communication tools and resources needed to effect change, while building awareness of their big idea through the development of highly curated omni-channel marketing programs that are designed to amplify their voices. Learn more at emininecenyc.com and get in touch at mrosati@eminencenyc.com.Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Twitter, & LinkedIn.