
The P.T. Entrepreneur Podcast
The PT Entrepreneur Podcast with Danny Matta brings you interviews and insights from top physical therapy business owners. Topics range from starting and running a cash physical therapy practice to creating digital products and even physical products.
The PT Entrepreneur Podcast gives you an inside look of the minds and businesses of some of the most successful physical therapists today. No empty fluff.... just actionable, helpful information you can use TODAY.
Latest episodes

Jan 7, 2025 • 46min
Ep778 | What The New York Times Thinks About Physical Therapy
In this episode, Doc Danny explores a compelling New York Times article, "You Don't Have to Be Injured to Benefit from Physical Therapy." He discusses the evolving role of physical therapists as proactive health and wellness providers, why the Swiss Army knife analogy fits the profession, and how clinics can position themselves to meet the growing demand for long-term, holistic care. Tune in to learn how to build lifelong patient relationships and the future of PT in a proactive healthcare landscape. Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur

Jan 2, 2025 • 8min
Ep777 | Planning Is Guessing But It's Still Important
In this New Year episode of the PT Entrepreneur Podcast, Dr. Danny emphasizes the power of intentional business planning. While acknowledging that no plan is ever perfect, he highlights how simply sitting down to reflect on your goals, areas of improvement, and priorities can set you apart from most business owners. Danny explains the difference between reactive busywork and intentional progress, encouraging listeners to focus on forward momentum—even if their plans aren't flawless. Key Takeaways: Planning, even imperfectly, beats no planning. Reflecting on your business creates clarity and direction. Avoid reactive busywork and focus on intentional progress. Taking a 30,000-foot view of your business helps prioritize growth. Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur

Dec 31, 2024 • 44min
Ep776 | The 30,000 Foot View Business Exercise
Doc Danny kicks off the new year with a powerful exercise to audit your business from a 30,000-foot view. He breaks down three core areas—Marketing & Brand, Sales, and Product (Customer Experience & Outcomes)—to help you identify gaps and optimize your practice. Key takeaways include: Aligning marketing, sales, and product delivery for consistent messaging. Reducing drop-off rates by improving your client journey from initial contact to retention. Enhancing customer experience to stand out, including small details like punctuality and personalized touches. Prioritizing 2-3 actionable improvements per quarter to drive sustainable growth. Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur

Dec 26, 2024 • 12min
Ep775 | The Power Of Delayed Gratification In Your Business
The discussion highlights the transformative power of delayed gratification in business. Personal experiences illustrate the balance between maintaining a modest lifestyle and strategic reinvestment for sustained growth. Key mistakes made by entrepreneurs in scaling their lifestyle too quickly are explored. Listeners are encouraged to employ patience as a crucial component for building a lasting enterprise. A five-day challenge is introduced to help transition from part-time to full-time practice, focusing on prudent financial planning and strategic growth.

Dec 24, 2024 • 1h 2min
Ep774 | Personal Planning and Business Partners With Jerred Moon
Jerred Moon, a business partner of Danny Matta, discusses the power of intentional planning for both personal and professional growth. He reveals his data-driven approach to goal-setting and the importance of process goals. They talk about the Four F’s framework for a balanced life and what makes a strong business partnership, emphasizing trust and complementary skill sets. Jerred also shares insights on balancing family, friendships, and business, offering practical tips that inspire listeners to prioritize meaningful connections and collaboration.

Dec 19, 2024 • 11min
Ep773 | What Should You Be Doing With AI?
In this episode of the PT Entrepreneur Podcast, Doc Danny explores the growing role of AI in business and how it can benefit physical therapy practices. He shares insights from conversations with AI developers and clinic owners, discussing the potential of AI to streamline administrative tasks, improve efficiency, and increase profitability. Key topics include: The impact of AI on different industries, including physical therapy. Why human-to-human interactions remain irreplaceable in clinical care. How AI tools can optimize administrative workflows and reduce overhead costs. Encouragement for business owners to embrace AI as a resource, not a threat. Whether you're hesitant about AI or eager to leverage it in your practice, this episode offers valuable perspectives on staying competitive in a tech-driven world. Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur

Dec 17, 2024 • 54min
Ep772 | Clinic Holidays Survival Guide With Yves Gege
Yves Gege, a physical therapist and business owner, shares valuable insights on optimizing a cash-based practice during the holiday season. He discusses how to reframe December’s challenges into growth opportunities, emphasizing time for planning and productivity. Yves offers tips on managing staff morale and financial stability during slower months. He also delves into the importance of focused work and disciplined cash flow management. Plus, the duo shares their favorite holiday movies, adding a nostalgic twist to the conversation.

Dec 12, 2024 • 8min
Ep771 | Why You Need A Staff Christmas Party
In this episode of the PT Entrepreneur Podcast, Doc Danny shares why hosting a Christmas party for your clinic is essential for building a strong team culture. He recounts memorable experiences from his own practice, including giving creative Christmas bonuses, and explains how these events create camaraderie, improve staff retention, and allow you to celebrate your team’s hard work. Learn how small gestures like a thoughtful party or a cash bonus can make a big impact, both for your staff and your own sense of accomplishment as a business owner. Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur

Dec 10, 2024 • 43min
Ep770 | 2024 Lessons Learned
Reflecting on 2024, insights from Doc Danny focus on mastering sales, marketing, and leadership. He emphasizes the importance of being present and embracing change, particularly through AI in business. Personal stories underscore living fully amidst life's unpredictability. Listeners will find inspiration in the value of product quality and customer relations, along with an exciting five-day challenge for those looking to elevate their practice from part-time to full-time.

Dec 5, 2024 • 7min
Ep769 | How To Calculate Average Visit Rate Correctly
In this episode of the PT Entrepreneur Podcast, Dr. Danny dives into one of the most critical business metrics for your clinic: the average visit rate. He explains why accurately calculating this metric is essential for building fair and sustainable compensation models and maintaining a healthy, profitable business. Dr. Danny breaks down common mistakes when calculating average visit rates, especially when packages or discounts are involved, and shares a step-by-step method to ensure your data is accurate. By manually reviewing the revenue per session over the past two months, you'll gain a clear picture of your clinic's financial performance and avoid costly errors in decision-making. Get tactical insights to fine-tune your clinic's metrics, ensure fair staff compensation, and set your business up for long-term success. Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur
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