

The P.T. Entrepreneur Podcast
Dr. Danny Matta, PT, DPT, OCS, CSCS, & Entrepreneur
The PT Entrepreneur Podcast with Danny Matta brings you interviews and insights from top physical therapy business owners. Topics range from starting and running a cash physical therapy practice to creating digital products and even physical products.
The PT Entrepreneur Podcast gives you an inside look of the minds and businesses of some of the most successful physical therapists today. No empty fluff.... just actionable, helpful information you can use TODAY.
The PT Entrepreneur Podcast gives you an inside look of the minds and businesses of some of the most successful physical therapists today. No empty fluff.... just actionable, helpful information you can use TODAY.
Episodes
Mentioned books

Mar 20, 2025 • 13min
Ep799 | The Power Of The First Phone Call
🎙️ In this episode, Doc Danny breaks down why the first phone call can make or break your practice’s success. Whether you’re handling these calls yourself or training a front desk team, how you communicate matters. Key Takeaways: ✔ Sell the destination, not the journey – Patients care about getting back to their life, not clinical features. ✔ Founders convert better – Clinic owners typically convert 80-90% of calls, while staff convert around 60-70%. ✔ Price sensitivity drops when trust increases – Understanding why a patient wants care improves compliance and willingness to pay. ✔ Train your team – If handing off calls, role-play, share patient success stories, and teach them how to ask the right questions. 💡 Enjoyed this episode? Drop a 5-star review & share with a fellow PT! 🚀 🔹 Try Clare AI for free → MeetClaire.ai 👉 Want to improve patient conversions? Book a free strategy call at physicaltherapybiz.com and learn how to optimize your sales process!

Mar 18, 2025 • 26min
Ep798 | Danny Matta...Who's This Guy?
🎙️ In this episode, Doc Danny shares his journey from military physical therapist to building a thriving cash-based practice and ultimately helping over 1,000 clinicians start, grow, and scale their own businesses. He breaks down the key lessons, the hard pivots, and the mindset shifts that took him from clinician to business owner to educator. Key Takeaways: ✔ Military Training & Autonomy – How working as a brigade PT shaped his performance-first approach. ✔ The Cash-Based Pivot – Why he left the Army and launched a cash practice while teaching for The Ready State. ✔ From Side Hustle to Full-Time Success – How his clinic outgrew his expectations and became the foundation for PT Biz. ✔ Helping Clinicians Scale – The origins of PT Biz, the Cash-Based Field Manual, and why over 250 clinics work with his team today. ✔ Your Business Growth Bottleneck – Why becoming a better business owner is the key to scaling your impact and income. 💡 Enjoyed this episode? Drop a 5-star review & share with a fellow PT! 🚀 🔹 Try Clare AI for free → MeetClaire.ai 👉 Want to grow your cash-based practice faster? Book a free strategy call with our team at physicaltherapybiz.com and find out how we can help!

Mar 13, 2025 • 13min
Ep797 | The Easiest Way To Add 50K In Recurring Revenue To Your Clinic
In this episode, Doc Danny breaks down a proven strategy to add $50K+ in recurring revenue to your clinic—without chasing new patients every month. By implementing small group training, you can create consistent income, improve patient retention, and maximize your existing space. Key Takeaways: ✔ Small group training is the easiest way to add predictable revenue while keeping past patients engaged. ✔ A simple two-day-per-week program with just 12 participants at $400/month generates $57K/year. ✔ Retention is high—patients stick around for years, creating stability for your clinic. ✔ This model helps offset rent & overhead costs while allowing clinicians to coach in a new, engaging way. 💡 Enjoyed this episode? Drop a 5-star review & share with a fellow PT! 🚀 🔹 Try Clare AI for free → MeetClaire.ai 👉 Want to implement this strategy in your practice? Visit physicaltherapybiz.com to book a call with our team and see how we can help!

Mar 11, 2025 • 37min
Ep796 | 200 Clinic Owners - 2 Days
In this episode, Doc Danny recaps the most impactful PT Biz Mastermind event yet—held at Truist Park in Atlanta. With over 200 clinic owners from across the country, this event revealed key trends shaping the future of physical therapy business. Key Takeaways: ✔ Cash-based PT clinics are scaling bigger than ever, with real exit strategies becoming more common. ✔ AI isn’t replacing PTs—but it’s eliminating time-wasting tasks like documentation. Check out meetclaire.ai for a glimpse into the future. ✔ Economic uncertainty is real, and small businesses need to adapt. Learn how to position your clinic for stability and growth. ✔ The power of in-person connection—entrepreneurship is lonely, but the right community helps you grow faster and stay motivated. Resources Mentioned: 🔹 Visit PhysicalTherapyBiz.com to learn how to scale your PT practice 🔹 Try Clare AI for free → MeetClaire.ai 🔹 Book a Free Business Audit Call → Schedule Here 💡 Enjoyed this episode? Drop a 5-star review & share with a fellow PT!

Mar 6, 2025 • 9min
Ep795 | The Importance of Compounding Schedules
In this episode, Doc Danny reveals a key metric that separates slow-growing clinics from thriving ones—continuity visits. If your new hires are struggling to fill their schedules, you’re likely missing a recurring revenue strategy that builds sustainable patient flow. Learn how to get 50-60% of your visits from returning patients and scale your clinic faster. Key Takeaways: ✔ Clinics with 50-60% continuity visits grow 3-4x faster ✔ Tracking & improving recurring visits reduces reliance on new patients ✔ Every patient you retain helps fill your next hire’s schedule faster ✔ If you’re only seeing patients 3x on average, you’re working too hard to stay afloat ✔ Stop the "eat what you kill" model & create long-term stability Resources Mentioned: 🔹 Visit PhysicalTherapyBiz.com to learn how to scale your PT practice 🔹 Join the PT Entrepreneur Facebook Group → Click Here 🔹 Book a Free Business Assessment → Schedule Here 💡 Enjoyed this episode? Drop a 5-star review & share with a fellow PT!

Mar 4, 2025 • 38min
Ep794 | The New Staff Retention Playbook
In this episode, Doc Danny shares the ultimate playbook for staff retention in your PT clinic. High turnover slows growth, disrupts culture, and creates a frustrating cycle of hiring and training. Learn how to keep your team happy, engaged, and committed by structuring better pay, benefits, culture, and growth opportunities. Key Takeaways: ✔ Turnover happens—but you can minimize unnecessary losses ✔ Pay stability > risky performance-based structures ✔ Healthcare is the #1 benefit employees value most ✔ A strong culture makes people want to stay & recruits top talent ✔ Growth opportunities keep high-performers engaged Resources Mentioned: 🔹 Visit PhysicalTherapyBiz.com to learn how to grow your PT practice 🔹 Join the PT Entrepreneur Facebook Group → Click Here 🔹 Book a Free Call with Our Team → Schedule Here 💡 If you enjoyed this episode, leave a 5-star review and share it with a fellow PT!

Feb 27, 2025 • 7min
Ep793 | One Easy and Effective Instagram Strategy
In this episode, Doc Danny breaks down a simple but powerful way to increase engagement and build a stronger brand on social media—sharing behind-the-scenes content. Most clinic owners underestimate how interesting their daily work is to others. From dry needling, corrective exercises, and mobilizations to patient sessions, these posts help potential clients connect with your brand and build trust before ever booking an appointment. Key Takeaways: ✔ People love behind-the-scenes content—it builds curiosity and engagement ✔ What feels routine to you is fascinating to others—document, don’t create ✔ Posting clinic moments on IG Stories & Reels is easy and boosts visibility ✔ Avoid overthinking content—just film what you’re already doing ✔ Patient trust builds over time—small posts lead to bigger commitments Resources Mentioned: 🔹 Visit PhysicalTherapyBiz.com to learn how to grow your PT practice 🔹 Join the PT Entrepreneur Facebook Group → Click Here 🔹 Book a Free Call with Our Team → Schedule Here 💡 If you enjoyed this episode, leave a 5-star review and share it with a fellow PT!

Feb 25, 2025 • 41min
Ep792 | The New Economics of Cash-Based Practices in 2025
In this episode, Doc Danny breaks down the latest trends in cash-based and hybrid physical therapy practices and why these models are thriving in 2025. From patient spending behavior to economic factors like inflation and interest rates, he highlights what clinic owners need to know to stay profitable and scale successfully this year. Key Takeaways: ✔ Cash & hybrid PT clinics are growing, not slowing—patient spending remains strong ✔ Hiring is the biggest challenge for growing clinics, not lack of patients ✔ High deductibles & co-pays drive patients to cash-based providers ✔ Inflation, interest rates & tariffs affect the economy, but PT clinics remain stable ✔ AI will automate admin tasks, but hands-on PT remains in demand ✔ A strong brand, niche focus & customer experience are key to growth ✔ Prevention & performance services drive recurring revenue and clinic stability Resources Mentioned: 🔹 Visit PhysicalTherapyBiz.com to learn more about scaling your cash-based practice. 🔹 Book a Discovery Call: Schedule Here 🔹 Join our free PT Entrepreneur Facebook Group: Click Here 💡 If you enjoyed this episode, leave a 5-star review and share it with a fellow PT!

Feb 20, 2025 • 10min
Ep791 | One Lease Hack To Save Thousands
In this episode, Doc Danny breaks down the key considerations when expanding your physical therapy clinic, from negotiating tenant improvements (TI) to managing build-out costs. With commercial real estate shifting, clinic owners have more leverage than ever, making it a prime time to secure better lease terms. He discusses two main approaches to expansion: letting the landlord handle the build-out or negotiating lower rent to complete the renovations yourself. Key Takeaways: ✔ Why PT clinic owners have stronger negotiation power in today’s market ✔ Understanding tenant improvement (TI) allowances and how to leverage them ✔ The pros and cons of letting the landlord handle the build-out vs. doing it yourself ✔ How negotiating rent reductions in place of TI can save long-term costs ✔ Common lease mistakes that can cost you thousands ✔ Why working with a commercial realtor and attorney is crucial for lease agreements ✔ How PT Biz helps clinic owners avoid costly build-out mistakes Resources Mentioned: 🔹 Visit PhysicalTherapyBiz.com to learn more about scaling your practice and negotiating better lease terms. 🔹 Book a Discovery Call: Schedule Here 🔹 Join our free PT Entrepreneur Facebook Group: Click Here 💡 If you found this episode helpful, leave a 5-star review and share it with a fellow clinician!

Feb 18, 2025 • 41min
Ep790 | The Mental Health Side of Practice Ownership
In this episode, Doc Danny tackles an often-overlooked challenge in running a business—the impact of stress and anxiety on mental health. Starting and growing a clinic comes with financial insecurity, long hours, and constant uncertainty, which can take a toll on both personal and professional well-being. He shares insights on how to navigate the emotional ups and downs of entrepreneurship while maintaining strong relationships and avoiding burnout. Key Takeaways: ✔ The emotional toll of running a business and how financial uncertainty affects mental health ✔ Why balancing clinical and business skills can be overwhelming—and how to manage it ✔ The challenges of task-switching between clinician, business owner, and leader ✔ How business stress can spill into personal life and impact relationships ✔ The importance of having a mentor to provide clarity and reduce anxiety ✔ Why business mentorship is crucial for long-term success and peace of mind ✔ How defining your business goals (lifestyle, scalable, or sellable) can bring clarity and reduce stress ✔ The role of therapy or a support group in managing stress effectively Resources Mentioned: 🔹 Visit PhysicalTherapyBiz.com to learn more about scaling your practice and getting business mentorship. 🔹 Join our PT Biz Mastermind—A business mentorship group helping PTs start and scale successful cash-based practices. 🔹 Schedule a Discovery Call: Book here 🔹 Join our free PT Entrepreneur Facebook Group: facebook.com/groups/ptentrepreneur