
The P.T. Entrepreneur Podcast
The PT Entrepreneur Podcast with Danny Matta brings you interviews and insights from top physical therapy business owners. Topics range from starting and running a cash physical therapy practice to creating digital products and even physical products.
The PT Entrepreneur Podcast gives you an inside look of the minds and businesses of some of the most successful physical therapists today. No empty fluff.... just actionable, helpful information you can use TODAY.
Latest episodes

Feb 6, 2025 • 11min
Ep787 | How To Improve Your Negotiation Skills
In this episode, Dr. Danny explores the art of negotiation, focusing on the importance of understanding different perspectives. Drawing from his experience mediating business partner conflicts, he shares key insights on avoiding myopic thinking, identifying motivations, and creating win-win outcomes. Dr. Danny emphasizes the value of zooming out, considering the "why" behind differing viewpoints, and the critical role this plays in both business decisions and personal relationships. He also discusses common pitfalls, like rushing into new ventures without fully understanding the business model, and why avoiding bad decisions is as crucial as making good ones. Key Takeaways: The power of viewing issues from others’ perspectives Understanding motivations behind opposing views Strategies to create win-win outcomes in negotiations Why avoiding bad decisions is as important as achieving wins Resources Mentioned: Visit PhysicalTherapyBiz.com to learn more about scaling your practice and schedule a consultation with the team. Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneurv

Feb 4, 2025 • 28min
Ep786 | A Branding Masterclass From A Multi-Billion Dollar Company
In this episode of the PT Entrepreneur Podcast, Doc Danny dives into the marketing genius behind Coca-Cola. While he’s not a soda drinker, his visit to the World of Coca-Cola in Atlanta revealed the power of branding, storytelling, and emotional marketing. He breaks down Coca-Cola’s strategic moves—like free drink coupons, iconic bottle design, and emotional advertising—and how PTs can apply these lessons to build a recognizable and lasting brand. Tune in to learn how to craft a brand identity that resonates, builds loyalty, and stands out from the competition. Resources Mentioned: Visit PhysicalTherapyBiz.com to learn more about scaling your practice and schedule a consultation with the team. Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneurv

Jan 30, 2025 • 14min
Ep785 | My Number One Hack To Achieve Your Goals
Doc Danny shares strategies for effective goal-setting and tracking. Learn how to stay intentional, review progress regularly, and adjust goals to ensure success in business, health, and personal life. Don’t just set goals—achieve them by checking in and staying on track. Resources Mentioned: Visit PhysicalTherapyBiz.com to learn more about scaling your practice and schedule a consultation with the team. Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur

Jan 28, 2025 • 32min
Ep784 | The Interesting Relationship Between Time and Money
In this episode of The PT Entrepreneur Podcast, Dr. Danny dives deep into the relationship between time and money, breaking down how understanding their value can transform your business and life. He discusses: Why time is your most valuable asset and how to leverage it wisely. The scarcity mindset around money and how to reframe it as a tool for growth. The importance of investing in skills, systems, and people to create both financial and time freedom. How leveraging your resources can help you build a thriving business while maintaining a fulfilling personal life. Dr. Danny shares personal stories, lessons learned, and actionable insights to help you avoid common pitfalls and create the balance you need to succeed. Resources Mentioned: Visit PhysicalTherapyBiz.com to learn more about scaling your practice and schedule a consultation with the team. Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneurv

Jan 23, 2025 • 14min
Ep783 | 401K And Health Insurance: What You Need To Know
In this episode, Dr. Danny breaks down the key benefits clinic owners should consider offering to attract and retain top talent. He discusses: Healthcare: The most essential benefit to prioritize for your staff. 401k Options: Why a financial planner or personal retirement plans may be a better alternative for small clinics. Growth Challenges: Balancing benefits with profitability during scaling. Learn how providing meaningful benefits can create a happier, more engaged team and positively impact your clinic’s growth.

Jan 21, 2025 • 30min
Ep782 | Email Marketing For The Win
Discover the powerful impact of email marketing on patient growth in clinics. Learn how to craft engaging story-lesson emails that resonate with your audience. Highlight success stories of clients to build trust and loyalty. Find out how curated content can add value while direct asks can drive new patient inquiries. Plus, explore a unique five-day challenge aimed at helping part-time therapists shift to full-time practice. Transform your communication strategy and watch your practice thrive!

Jan 16, 2025 • 13min
Ep781 | Why Staff Turnover Is Normal And Necessary
In this episode of the PT Entrepreneur Podcast, Dr. Danny explains why staff turnover is a natural and healthy part of business growth. He covers: Outgrowing team members as your business matures. The importance of maintaining high standards and addressing mediocrity. Why some employees leave to pursue bigger aspirations. How turnover can lead to better systems, stronger teams, and business growth. Turnover isn’t a failure—it’s an opportunity to refine your team and align with your vision. Tune in to learn how to navigate it effectively. Resources: Visit PhysicalTherapyBiz.com for free resources and business growth strategies.

Jan 14, 2025 • 33min
Ep780 | The 3 Scale Stage Pitfalls
In this episode of the PT Entrepreneur Podcast, Dr. Danny dives into the challenges and common pitfalls of scaling a cash-based or hybrid clinic. He highlights the three biggest obstacles clinic owners face when growing beyond themselves: Misunderstanding Growth Cycles: Scaling requires reinvestment, time, and patience. Learn how to navigate the financial and mental challenges of this transition. Ineffective Use of Debt: Discover the importance of managing debt strategically to avoid cash flow issues and financial strain during expansion. Underestimating the Stress of Providing for Others: Hiring and supporting a team can be rewarding but brings significant responsibility and stress. If you're considering scaling your practice or want insights to avoid costly mistakes, this episode provides valuable guidance. Resources Mentioned: Visit PhysicalTherapyBiz.com to learn more about scaling your practice and schedule a consultation with the team. Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur

Jan 9, 2025 • 11min
Ep779 | How To Figure Out Staff Break Even
Feeling anxious about making your first hire? Discover how to calculate the break-even point for new employees by dividing their salary by your average visit rate. Learn strategies for building their schedule and managing salary burdens effectively. Whether opting for part-time or full-time staff, find actionable insights to help elevate your team and business. Focus on manageable goals like reaching break-even, and understand how strong recurring visits can ease the hiring process. Your growth potential awaits!

Jan 7, 2025 • 46min
Ep778 | What The New York Times Thinks About Physical Therapy
In this episode, Doc Danny explores a compelling New York Times article, "You Don't Have to Be Injured to Benefit from Physical Therapy." He discusses the evolving role of physical therapists as proactive health and wellness providers, why the Swiss Army knife analogy fits the profession, and how clinics can position themselves to meet the growing demand for long-term, holistic care. Tune in to learn how to build lifelong patient relationships and the future of PT in a proactive healthcare landscape. Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur
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