

Ep808 | How To Crush The First Visit In A Cash-Based PT Clinic
đď¸ In This Episode:
Doc Dannyâfounder of Physical Therapy Bizâexplains why undercharging is quietly wrecking your cash-based clinic. Whether youâre at $100 or $300 per session, this episode dives into how pricing isnât just about fairnessâitâs about survival, growth, and scale.
Most clinicians undervalue themselves. That mindset trickles into every part of the businessâyour perceived value, your margins, your ability to hire, and your exit plan. This episode gives you the blueprint to fix it.
đ Key Takeaways:
âď¸ Price = Perceived Value â Your patients judge you the same way you judge a $100 lawyer vs. a $500 one. Higher price signals higher skill. Period.
âď¸ Undercharging Kills Profit â You canât build margin at $100/session. Even if youâre excellent, youâll be viewed as averageâand struggle to grow.
âď¸ Revenue Per Hour is the Lever â You need to hit $200/hour to scale sustainably. That unlocks better salaries, facilities, benefits, and marketing.
âď¸ Small Team > Big Payroll â Three high-performing PTs paid well will outperform six underpriced onesâless chaos, better culture, more profit.
âď¸ No Margin = No Scale â Want to sell your clinic or step back? You need mid-level leaders. That means profit. And that means pricing up.
âď¸ You Control This â Unlike insurance-based clinics, you decide what you charge. Most people undervalue themselves. Donât be one of them.
đ§ Pro Tip:
"If youâre world-class, charge like it. Youâre not just helping people feel betterâyouâre giving them their life back."
đĽ Want to Price with Confidence and Scale the Right Way?
â Join our free 5-Day Challenge â physicaltherapybiz.com â Book a free advisor callâget personalized pricing help â Grab our book for proven tactics from 1,000+ clinics â Looking to sell your value better? Try Clare AI â MeetClaire.ai