Ep806 | The Millionaire PT: Lessons From Coaching 1000 PTs

🎙️ In This Episode:

Doc Danny—founder of Physical Therapy Biz—dives deep into price psychology and how it plays a pivotal role in your clinic’s success. From movie rentals to plan of care commitments, this episode unpacks the subtle (but powerful) strategies that get patients to say “yes”—not just to treatment, but to the right kind of treatment.

Learn how to set up pricing that improves patient outcomes, increases revenue, and gives you the consistency you need to grow—all without being pushy or gimmicky.

🔑 Key Takeaways:

✔️ Price Anchoring Works – That $279 single-visit rate? It’s not about volume—it’s about value perception. It sets the stage for your plans of care to look like a steal.

✔️ Use Simple Psychology – A $1 difference turned a movie rental into a purchase. That same principle nudges patients toward committing to the care they actually need.

✔️ Prevent the Drop-Off Cliff – Most single-visit patients vanish around visit 3. Plans of care fix that by locking in long-term accountability and better outcomes.

✔️ Structure for Compliance – Make the best choice the obvious one. When the visual layout clearly favors 10 or 20 visits, commitment becomes the path of least resistance.

✔️ Revenue Stability = Clinical Freedom – Upfront plans mean fewer new patients needed, more predictable cash flow, and space to actually treat instead of chase volume.

✔️ Tailor to Your Niche – ACL post-ops and active adults aren’t the same. Build a pricing structure around the outcomes your specific clientele need—whether it's 10 visits or 9 months.

🧠 Pro Tip:

"Don’t just think about what’s fair. Think about what’s effective—for the patient and the business. If a longer plan gets a better result, price to lead them there."

🔥 Want to Master the Art of Selling Plans of Care?

✅ Take the free 5-Day Challenge → physicaltherapybiz.com ✅ Need help structuring your pricing? Book a free advisor call ✅ Grab the book and see how top clinics sell without being salesy

🚀 Try Clare AI for free → MeetClaire.ai