We Are For Good Podcast - The Podcast for Nonprofits

Sometimes it's just helpful to have a framework, right? Tune in this Friday and listen as Jon and Becky breakdown how to build a Giving Tuesday plan that sticks, stands out and builds long after the campaign is over. We'll tackle 1) the bigger question (why do we do even do this anyway?), 2) How to build a campaign (using the Impact Arc framework), 3) branding + storytelling, 4) using momentum after the campaign, & 5) round out with some PRO Tips. This is your year, friends, and it's not too late. Let's build a scroll-stopping campaign that sings this year! ✌️Episode HighlightsThe bigger question around Giving Tuesday (2:00)What are you really trying to accomplish? (4:30)Crafting your Giving Tuesday goals (6:45)35 million people participated in Giving Tuesday last year (11:00)Applying the Impact Arc Framework (Staging, Storytelling + Syndication) to Giving Tuesday (14:45)Giving Tuesday pro tips (28:20)We want you to ask us your questions: Join us for How to Rock Giving Tuesday + Live Q&A on Nov. 1 at 11 a.m. CST (33:05)  For more information and episode details visit: weareforgood.com/episode/343About Our Sponsor Givebutter 💛Welcome to Giving Tuesday prep week, presented by Givebutter. Givebutter is giving back again this Giving Tuesday by donating $50K to verified nonprofits. If you’re looking for a free, easy-to-use fundraising platform, and want a slice of $50K this Giving Tuesday, head over to givebutter.com/giving-tuesday to learn more and apply.About Neon OneTechnology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.About GravytyGravyty is your force for good. Their ecosystem of products equips Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Hannah. She’s a warrior mama to Austin, a two-year-old, who has a fatal, muscle-wasting disease called LMNA-related congenital muscular dystrophy (L-CMD). She founded the L-CMD Research Foundation to save Austin and other children whose lives depend on the development of rare disease treatments like gene therapy. They’re 76% of the way to a $2M goal funding this project through GiveButter, and her peer fundraising tips are GOLD. Don't miss this incredible example of “community is everything” in action.  💡Learn Overview of L-CMDThe story of L-CMD Research FoundationThe potential global impact of research and new treatment developmentsToday’s GuestHannah Lowe, Founder, L-CMD Research FoundationEpisode HighlightsAustin’s story (3:45)Starting L-CMD Foundation (9:45) The power of community in fundraising (14:00)Gaining momentum to raise $2 million (17:50)Believes who support the mission beyond the fundraising (25:05)Hannah’s One Good Thing:  Tell yourself that you can do it and you just do it. (29:50)Becky’s One Good Thing: Join us in supporting Austin (30:50)Connect with Hannah and L-CMD Research Foundation (32:20)For more information and episode details visit: weareforgood.com/episode/342About Our Sponsor Givebutter 💛Welcome to Giving Tuesday prep week, presented by Givebutter. Givebutter is giving back again this Giving Tuesday by donating $50K to verified nonprofits. If you’re looking for a free, easy-to-use fundraising platform, and want a slice of $50K this Giving Tuesday, head over to givebutter.com/giving-tuesday to learn more and apply.About Neon OneTechnology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passiThank you to our partners 🩵Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Floyd. This brand-new New Yorker believes deeply in the power of community. His excitement for Giving Tuesday started with a campaign of childhood sports photos that spread across social media. He’s teaching how to coalesce your community, how to plan your campaign, and making it more than just a day. He's sharing his years of learning and adding in some awesome resources from our GiveButter friends. Tune in to get a blueprint for a campaign that inspires denotations and creates rabid fans of your mission.  💡Learn How to gather your community around a day of givingThe 4 S’s of Success for your Giving Tuesday campaign The power of playing the long game when developing partnershipsToday’s GuestFloyd Jones, Community and Partnerships Lead, GivebutterEpisode HighlightsFloyd’s story (4:00)Setting the scene for what opportunity there is for nonprofits this year with Giving Tuesday (8:00)Givebutter Gives Back (11:50)Reimagining your Giving Tuesday Campaign (16:00)Where to start (22:00)Partnerships 2.0 (25:00)Cutting through the clutter (29:00)Floyd’s One Good Thing: Lead with Love (43:00)For more information and episode details visit: weareforgood.com/episode/341About Our Sponsor Givebutter 💛Welcome to Giving Tuesday prep week, presented by Givebutter. Givebutter is giving back again this Giving Tuesday by donating $50K to verified nonprofits. If you’re looking for a free, easy-to-use fundraising platform, and want a slice of $50K this Giving Tuesday, head over to givebutter.com/giving-tuesday to learn more and apply.About Neon OneTechnology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visitingThank you to our partners 🩵Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

Welcome back to our Friday Series The Habits of an Impactful Fundraiser. This week we're taking on the discussion about the base with Do-Gooder Mike Duerksen, founder of BuildGood who's breaking down Habits of an Impactful Annual Giving Officer. We're bringing tips, case studies and the Do's/Dont's for a modern fundraiser. Tune in✌️Special GuestMike Duerksen, CEO + Founder, BuildGoodEpisode HighlightsIntroducing Mike Duerksen (1:15)What are the big picture questions we need to be asking (4:00)Habits of an impactful Annual Giving Officer (8:55)How to prioritize relationships in this role (20:50)KPI’s and success indicators that matter and some that don’t matter (34:40)Mental Health Minute (40:40)How to connect with Mike (44:00)For more information and episode details visit: weareforgood.com/episode/340About our Sponsor Neon OneTechnology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.About our Sponsor VirtuousYou know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. It’s so much more than a nonprofit CRM. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving,  and we love it because this approach builds trust and loyalty through personalized engagement.Sound likThank you to our partners 🩵Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

OverviewMeet Kelly. She's the Founder and CEO of Unshattered, a nonprofit social enterprise whose mission is to end the addiction relapse cycle through ethical, sustainable fashion. The org provides job skills training and employment for women in recovery to help them build a path toward economic stability and sustained sobriety. Kelly's education is in Engineering Physics, her title is CEO, but her calling is Ambassador of Possibility. Come hear about this nonprofit that's only experienced a single relapse in six years💗Today’s GuestKelly Lyndgaard, Founder and CEO, UnshatteredEpisode HighlightsKelly’s story and journey to where she is today (3:45)Overview of Unshattered  (7:00)What is means to be an ambassador of possibility (11:00) Three secrets of every Unshattered bag (18:25) Unshattered’s investment collection of bags (26:45)What Kelly brings to the social good sector from the corporate world (29:30)What’s on the horizon for Unshattered (33:00)A powerful moment of philanthropy in Kelly’s life (39:50)Kelly’s One Good Thing: It becomes possible by being open handed (42:40)For more information and episode details visit: weareforgood.com/episode/339About Neon OneTechnology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.About VirtuousYou know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. It’s so much more than a nonprofit CRM. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving,  and we love it because this approach builds trust and loyalty through personalized engagement.Sound like Virtuous might be a fit for your organization? Learn more today at virtuous.org.About Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Amy. She's a lawyer and art historian who uses works of art to sharpen observation, analysis, and communication skills. By showing people how to look closely at art, she helps them hone their visual intelligence to recognize the most pertinent and useful information as well as recognize biases that impede decision-making. She's not here to change your biases; she's here to make you aware of them 👀💡Learn:The art of perception in fundraisingThe Four A's of Critical InquiryThe dangers of assumptions and biasesToday’s GuestAmy Herman, Founder + President, The Art of PerceptionEpisode HighlightsAmy’s story and journey to where she is today (4:00)The Art of Perception (12:00)The Art of Perception in Fundraising (15:00)Assumptions and Biases (23:40)Visual Intelligence (31:30)Four A’s of critical inquiry: Assess, Analyze, Articulate, and Adapt (33:10)A powerful moment of philanthropy in Amy’s life (36:45)Amy’s One Good Thing: As human beings, we have  two ears and one mouth for a reason. We need to use them proportionately. (41:45)For more information and episode details visit: www.weareforgood.com/episode/338About Our Sponsor Slingshot GroupOur friends over at Slingshot Group partner with nonprofits to recruit and hire great leaders, build remarkable teams, and unleash your mission’s potential.You know we talk often about how much your organization’s culture matters especially today -  in being not just being a place that attracts talent - but also becomes a magnet to connect donors to your mission. Sound like Slingshot Group might be a fit for your organization? Learn more at slingshotgroup.org.About our Sponsor Neon OneTechnology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet DJ. He’s sharing the gift of rest and rejuvenation. In 2019, he founded The Sabbatical Project to define, explore, and research sabbaticals following a 900-mile pilgrimage in Shi-Ko-Ku, Japan. He knows nonprofits doubt their ability to implement a sabbatical-focused work experience, but keep an open mind! He’s bringing the playbook (and data!) to show how it’s good for business. We’re working toward a world where extended leave is the norm, not the exception. Tune in and hear the science and benefits behind rest.Today’s GuestDJ DiDonna, Founder, The Sabbatical ProjectEpisode HighlightsDJ’s story and journey to where he is today (1:15)External catalysts that result in sabbaticals (6:00)Types off sabbaticals people take (11:50)DJ’s sabbatical + walking 900 miles (16:00)Barriers that prevent people from taking a sabbatical (21:45)Archetypes of sabbaticals (24:20)Business case for sabbaticals (30:10)Case studies of nonprofit leaders taking sabbaticals (35:00)DJ’s advice for people exploring sabbaticals in the nonprofit sector (42:00)A story of powerful philanthropy + impact that DJ witnessed in his career  (45:15)DJ’s One Good Thing: Life is too short to not take a sabbatical. (50:25)For more information and episode details visit: www.weareforgood.com/episode/337About our Sponsor Neon OneTechnology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Bekah. She’s a self-proclaimed nonprofit dropout and founder of the Interdependence Incubator, a community for white women who crave healing and a space to practice freedom. She’s made us a believer in the power of leaning into healing and making a collective change. She courageously shares her mental health journey in nonprofit and the change it awakened in personal, interpersonal and systemic levels. 💡LearnBekah’s mental health journey storySlowing down as self- & community-careAdvice for leaders looking to foster a culture of balance & well-beingAdopting a curiosity mindset to be “medicine in these fractured and fracturing times”Today’s GuestBekah Giacomantonio, Liberatory Healing Doula & FacilitatorEpisode HighlightsBekah’s story and journey to where she is today (3:00)Bekah’s personal mental health story and what she experienced in the nonprofit sector (10:20)Signals of burnout Bekah experienced (18:00)What Bekah learned in community in Guatemala (22:45)What slowing down looks like (28:05)Activation (34:45)Fostering a culture of wellbeing (41:15)A powerful moment of philanthropy in Bekah’s life (43:25)Bekah’s One Good Thing: Go outside. (46:35)For more information and episode details visit: www.weareforgood.com/episode/336About our Sponsor Neon OneTechnology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Kirk. He believes managing mental health should be done in community - and he’s got plenty of lived experience & stories to prove it. This executive director and mental health leader has spent 20 years working with economically disadvantaged families and actively recruited rabid fans to become activists in educating, empowering & embracing communities in need. And his org, HANDY Inc, is doing it, one child at a time. Tune in for the story of how a hamster funeral embodied the core of how to care for your mission and people equally. Bring tissues🤧💡LearnProtecting the well-being of the nonprofit superheroes who save livesDefining micro and macro harmCounsel for NP leaders on prioritizing the well-being of their staff, volunteers, and those surrounding their missions. Overview of Handy’s missionToday’s GuestKirk Brown, CEO, HANDY Inc.Episode HighlightsKirk’s story and journey to where he is today (4:00)Overview of HANDY (4:05)Over the past 2 years reflection (10:00)Macro harm that turns into micro hate in communities and homes (12:35)How to support your staff through this time in our world (17:00)Making the unique case for our needs (24:00)Mental Health Today: Kindness is not difficult. (30:00)Be a human being and ask your staff: (31:00)How are we doing?How are you on your 5 year plan?If you were me, what would you do different so your job could be easier?Kirk’s One Good Thing: You don’t know everything. (37:00)How to connect with HANDY Inc. (45:00)For more information and episode details visit: www.weareforgood.com/episode/335About our Sponsor Neon OneTechnology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Dr. Taryn Marie. This resiliency expert believes there’s a lot of info on building resilient mindset, but that the world knows very little about resilient doing. This convo is about how vulnerability enhances and creates resiliency. Tune in and discover tools/resources that promote resilience when we inevitably face challenges, change and complexity.💡LearnThe practice of vulnerability5️⃣ Practices of Highly Resilient PeopleDefining vulnerability biasesActivation, tools & resources to helpToday’s GuestDr. Taryn Marie Stejskal, International Keynote Speaker and Author Episode HighlightsDr. Taryn’s story and journey to where she is today (3:00)Defining resilience and misconceptions around it (6:45)The practice of vulnerability (10:45)Vulnerability comes alive in community (18:45)Further exploring the 5 Practices of Highly Resilient People (27:55)How to lean into vulnerability and build resiliency (37:30)A powerful moment of philanthropy in Dr. Taryn’s life (47:00)Dr. Taryn’s One Good Thing: The power of simple pleasures and presence. (50:00)For more information and episode details visit: www.weareforgood.com/episode/334.About our Sponsor Neon OneTechnology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter