358. Habits of an Impactful Storyteller - Jon McCoy, CFRE, Becky Endicott, CFRE and Julia Campbell

Overview
Welcome back to our Friday Series: The Habits of an Impactful Fundraiser. This week we’re chatting about impactful storytelling with Julia Campbell, nonprofit storytelling expert and our very first podcast guest. She’s sharing her insight on defining your goal, balancing qualitative and quantitative information, and developing trust. Tune in for tips, case studies and the Do’s/Dont’s for the modern nonprofit storyteller. 📝

Special Guest
Julia Campbell, Founder, J Campbell Social Marketing and Author, Storytelling in the Digital Age

Episode Highlights

• Asking the bigger question (4:00)
• Habits to become a more impactful storyteller (9:05)
• Relationships to prioritize (13:45)
• Do This/Not That that make an impactful storyteller (18:50)
• KPI’s that matter (25:40)
• A powerful story that impacted Julia (30:20)
• Sustainability and mental health tips (35:15)
• How to connect with Julia (37:30)

For more information and episode details visit: weareforgood.com/episode/358.

About our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving,  and we love it because this approach builds trust and loyalty through personalized engagement. Learn more today at virtuous.org.

About our Sponsor Givebutter 💛

Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes.

Thank you to our partners 🩵

Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.

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