We Are For Good Podcast - The Podcast for Nonprofits

Meet Racheli. This nonprofit marketer has the grassroots playbook to transform your nonprofit marketing. She left her dream job to work with Friendship Circle, a nonprofit creating friendship and inclusion for individuals with special needs. There, she noticed how too often marketers are looking backward or side-to-side to other orgs instead of looking within. Now she supports nonprofits as they create marketing that attracts believers to their missions. Join us to learn how living and breathing a mission can make marketing effortless.Episode HighlightsRacheli’s story and journey to where she is today (3:40)Core strategies around marketing from within (7:40)Grassroots Marketing (10:55)Best marketing practices from the for-profit sector that nonprofits can implement today (13:00)Cut the jargon and use your voice (18:35)Risk taking with marketing (22:05)A powerful moment of philanthropy in Racheli’s life (24:05)Racheli’s One Good Thing (27:30)How to connect with Racheli (30:30)For more information and episode details visit: weareforgood.com/episode/348About our Sponsor Neon OneTechnology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.About our Sponsor VirtuousYou know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving,  and we love it because this approach builds trust and loyalty through personalized engagement. Learn more today at virtuous.org.About our Sponsor Evolve Giving GroupEvolve is a women-owned and women-led full-service nonprofit consulting firm where nonprofits come to thrive. From working with startups to 100-Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Afam. This nonprofit founder turned down multiple law firm offers to serve Nigerians. He’s built GEANCO Foundation from the ground up by cultivating authentic relationships - one person at a time. In addition to surgical missions and other medical care, GEANCO provides tuition and support to young female victims of terrorism and gender inequality. With no previous fundraising experience, Afam garnered support from many celebrities including Oprah Winfrey, Benedict Cumberbatch, Charlize Theron and many more. Tune in for this heart-wired conversation about the power of relationships to save and change lives.Today’s GuestAfam Onyema, Co-Founder and CEO, The GEANCO FoundationEpisode HighlightsAfam’s story and journey to where he is today (4:10)Early stages of building the organization (9:40)Challenges in the early days (15:00)Lessons about the power of philanthropy (21:00)How GEANCO successfully partners with celebrities (27:00)A powerful moment of philanthropy in Afam’s life (40:40)Afam’s One Good Thing: Be kind and serve. (46:00)Connect with Afam and Geanco (48:10)For more information and episode details visit: weareforgood.com/episode/347About our Sponsor Neon OneTechnology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.About our Sponsor VirtuousYou know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving,  and we love it because this approach builds trust and loyalty through personalized engagement. Learn more today at virtuous.org.About our Sponsor Evolve Giving GroupEvolve is a women-owned and women-led full-service nonprofit consulting firm where nonprofitsThank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Welcome back to our Friday Series: The Habits of an Impactful Fundraiser. This week we’re chatting about the ins and outs of digital marketing and user experience with Marketer on a Mission Caroline Griffin who’s breaking down the Habits of an Impactful Digital Strategist. We're bringing tips, case studies and the Do's/Dont's for a modern fundraiser. Caroline’s tips are 🔥+ they’re combined with ample encouragement to be creative, continuously learn, and try new things. Don’t miss it! Special GuestCaroline Griffin, Founder, Marketer on a MissionEpisode HighlightsIntroducing Caroline (1:05)The importance of having someone focusing on digital (3:00)Habits of an impactful Digital Strategist: Tracking, strategizing and learning (4:20)What digital strategists should automate (9:20)How to prioritize relationships in this role (13:30)Finding look alike audiences and casting a bigger net (15:40)Do this/not that for the digital strategist + filling gaps (19:35)KPI’s and success indicators that matter (21:55)Mental Health Minute (24:40)Becky’s One Good Thing for Digital Strategists: Create a content calendar (26:00) How to connect with Caroline (28:05)For more information and episode details visit: weareforgood.com/episode/346About our Sponsor Neon OneTechnology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.About our Sponsor VirtuousYou know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving,  and we love it because this approach builds trust and loyalty through personalized engagement. Learn more today at Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Richie. He's the co-founder & chief experience officer at Goodworld — a next-gen social impact platform. And Whoa Nelly! - does he believe in democratizing smart philanthropy to benefit all 🙌 His team is building an ecosystem powered by generosity, collaboration & compassion where CSR, influencer impact & web3 philanthropy collide. We're chatting through inclusive philanthropy and democratizing social impact. CSR and partnerships friends - you don't want to miss this episode with a seriously good human.💡LearnThe growing movement of Inclusive PhilanthropyHow businesses can scale philanthropy by giving its stakeholders, employees & customers charitable dollarsDemocratizing Social ImpactEpisode HighlightsRichie’s story and journey to where he is today (3:15)Trends in philanthropy that are exciting Richie right now (7:00)Inclusive philanthropy and engagement (13:00)Moving from a mindset of transactional giving, to transformational giving (21:00)Everyone can be a philanthropist (28:25)A powerful moment of philanthropy in Richie’s life (36:00)Richie’s One Good Thing: Be easier on yourself. (39:00)How to connect with Richie (41:00)For more information and episode details visit: weareforgood.com/episode/345About Neon OneTechnology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.About VirtuousYou know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving,  and we love it because this approach builds trust and loyalty through personalized engagement. Learn more today at Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Ty. This expert storyteller is a connector of people and transformation. She believes storytelling done right can change incorrect narratives, stereotypes, and has the power to shape the future👏 We’re talking about how social impact storytelling should not only move your audience’s hearts, but also move them to take action. Tune in for a convo highlighting what happens when you stop using your messaging to sell your mission and instead focus on inviting people to join your community through authentic storytelling. 💡LearnPainting a picture of the vision you’re trying to create instead of highlighting the barrier 🎨The importance of telling a story of transformation completelyElements of building an authentic storyToday’s GuestTy Spells, Senior Strategist of Partnership Activation, Stand Together FoundationEpisode HighlightsTy’s story and journey to where she is today (6:00)Storytelling in today’s digital age (10:00)Missteps and barriers to sharing your story (13:00)Breaking through the noise (17:00)Core elements of building an authentic story (20:00)How and when to tell the difficult parts of your story (26:00)A powerful moment of philanthropy in Ty’s life (33:45)Ty’s One Good Thing: Believe and understand that your personal story matters. You were created to bring about change. Lead with that. (41:00)How to connect with Ty (42:20)One thing Becky and Jon are standing on and standing for today (44:20)For more information and episode details visit: weareforgood.com/episode/344About Neon OneTechnology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.About GravytyGravyty is your force for good. Their ecosystem of products equips you to engage with your community authentically, increase fundraiser capacity and personalize digital fundraising efforts. Learn more at gravyty.com. Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Sometimes it's just helpful to have a framework, right? Tune in this Friday and listen as Jon and Becky breakdown how to build a Giving Tuesday plan that sticks, stands out and builds long after the campaign is over. We'll tackle 1) the bigger question (why do we do even do this anyway?), 2) How to build a campaign (using the Impact Arc framework), 3) branding + storytelling, 4) using momentum after the campaign, & 5) round out with some PRO Tips. This is your year, friends, and it's not too late. Let's build a scroll-stopping campaign that sings this year! ✌️Episode HighlightsThe bigger question around Giving Tuesday (2:00)What are you really trying to accomplish? (4:30)Crafting your Giving Tuesday goals (6:45)35 million people participated in Giving Tuesday last year (11:00)Applying the Impact Arc Framework (Staging, Storytelling + Syndication) to Giving Tuesday (14:45)Giving Tuesday pro tips (28:20)We want you to ask us your questions: Join us for How to Rock Giving Tuesday + Live Q&A on Nov. 1 at 11 a.m. CST (33:05)  For more information and episode details visit: weareforgood.com/episode/343About Our Sponsor Givebutter 💛Welcome to Giving Tuesday prep week, presented by Givebutter. Givebutter is giving back again this Giving Tuesday by donating $50K to verified nonprofits. If you’re looking for a free, easy-to-use fundraising platform, and want a slice of $50K this Giving Tuesday, head over to givebutter.com/giving-tuesday to learn more and apply.About Neon OneTechnology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.About GravytyGravyty is your force for good. Their ecosystem of products equips you to engage with your community authentically, increase fundraiser capacity and personalize digital fundraising efforts. Learn more at gravyty.com. Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Hannah. She’s a warrior mama to Austin, a two-year-old, who has a fatal, muscle-wasting disease called LMNA-related congenital muscular dystrophy (L-CMD). She founded the L-CMD Research Foundation to save Austin and other children whose lives depend on the development of rare disease treatments like gene therapy. They’re 76% of the way to a $2M goal funding this project through GiveButter, and her peer fundraising tips are GOLD. Don't miss this incredible example of “community is everything” in action.  💡Learn Overview of L-CMDThe story of L-CMD Research FoundationThe potential global impact of research and new treatment developmentsToday’s GuestHannah Lowe, Founder, L-CMD Research FoundationEpisode HighlightsAustin’s story (3:45)Starting L-CMD Foundation (9:45) The power of community in fundraising (14:00)Gaining momentum to raise $2 million (17:50)Believes who support the mission beyond the fundraising (25:05)Hannah’s One Good Thing:  Tell yourself that you can do it and you just do it. (29:50)Becky’s One Good Thing: Join us in supporting Austin (30:50)Connect with Hannah and L-CMD Research Foundation (32:20)For more information and episode details visit: weareforgood.com/episode/342About Our Sponsor Givebutter 💛Welcome to Giving Tuesday prep week, presented by Givebutter. Givebutter is giving back again this Giving Tuesday by donating $50K to verified nonprofits. If you’re looking for a free, easy-to-use fundraising platform, and want a slice of $50K this Giving Tuesday, head over to givebutter.com/giving-tuesday to learn more and apply.About Neon OneTechnology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Floyd. This brand-new New Yorker believes deeply in the power of community. His excitement for Giving Tuesday started with a campaign of childhood sports photos that spread across social media. He’s teaching how to coalesce your community, how to plan your campaign, and making it more than just a day. He's sharing his years of learning and adding in some awesome resources from our GiveButter friends. Tune in to get a blueprint for a campaign that inspires denotations and creates rabid fans of your mission.  💡Learn How to gather your community around a day of givingThe 4 S’s of Success for your Giving Tuesday campaign The power of playing the long game when developing partnershipsToday’s GuestFloyd Jones, Community and Partnerships Lead, GivebutterEpisode HighlightsFloyd’s story (4:00)Setting the scene for what opportunity there is for nonprofits this year with Giving Tuesday (8:00)Givebutter Gives Back (11:50)Reimagining your Giving Tuesday Campaign (16:00)Where to start (22:00)Partnerships 2.0 (25:00)Cutting through the clutter (29:00)Floyd’s One Good Thing: Lead with Love (43:00)For more information and episode details visit: weareforgood.com/episode/341About Our Sponsor Givebutter 💛Welcome to Giving Tuesday prep week, presented by Givebutter. Givebutter is giving back again this Giving Tuesday by donating $50K to verified nonprofits. If you’re looking for a free, easy-to-use fundraising platform, and want a slice of $50K this Giving Tuesday, head over to givebutter.com/giving-tuesday to learn more and apply.About Neon OneTechnology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.About GravytyGravyty is your force for good. Their ecosystem of products equips Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Welcome back to our Friday Series The Habits of an Impactful Fundraiser. This week we're taking on the discussion about the base with Do-Gooder Mike Duerksen, founder of BuildGood who's breaking down Habits of an Impactful Annual Giving Officer. We're bringing tips, case studies and the Do's/Dont's for a modern fundraiser. Tune in✌️Special GuestMike Duerksen, CEO + Founder, BuildGoodEpisode HighlightsIntroducing Mike Duerksen (1:15)What are the big picture questions we need to be asking (4:00)Habits of an impactful Annual Giving Officer (8:55)How to prioritize relationships in this role (20:50)KPI’s and success indicators that matter and some that don’t matter (34:40)Mental Health Minute (40:40)How to connect with Mike (44:00)For more information and episode details visit: weareforgood.com/episode/340About our Sponsor Neon OneTechnology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.About our Sponsor VirtuousYou know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. It’s so much more than a nonprofit CRM. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving,  and we love it because this approach builds trust and loyalty through personalized engagement.Sound like Virtuous might be a fit for your organization? Learn more today at virtuous.org.About oThank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

OverviewMeet Kelly. She's the Founder and CEO of Unshattered, a nonprofit social enterprise whose mission is to end the addiction relapse cycle through ethical, sustainable fashion. The org provides job skills training and employment for women in recovery to help them build a path toward economic stability and sustained sobriety. Kelly's education is in Engineering Physics, her title is CEO, but her calling is Ambassador of Possibility. Come hear about this nonprofit that's only experienced a single relapse in six years💗Today’s GuestKelly Lyndgaard, Founder and CEO, UnshatteredEpisode HighlightsKelly’s story and journey to where she is today (3:45)Overview of Unshattered  (7:00)What is means to be an ambassador of possibility (11:00) Three secrets of every Unshattered bag (18:25) Unshattered’s investment collection of bags (26:45)What Kelly brings to the social good sector from the corporate world (29:30)What’s on the horizon for Unshattered (33:00)A powerful moment of philanthropy in Kelly’s life (39:50)Kelly’s One Good Thing: It becomes possible by being open handed (42:40)For more information and episode details visit: weareforgood.com/episode/339About Neon OneTechnology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.About VirtuousYou know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. It’s so much more than a nonprofit CRM. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving,  and we love it because this approach builds trust and loyalty through personalized engagement.Sound like Virtuous might be a fit for your organization? Learn more today at virtuous.org.About GravytyGravyty is your force for good. Their ecosystem of products equips you to engage with your community authentically, increase fundraiser capacity and personalize digital fundraising efforts. Learn more at //Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter