Meet Ty. This expert storyteller is a connector of people and transformation. She believes storytelling done right can change incorrect narratives, stereotypes, and has the power to shape the future👏 We’re talking about how social impact storytelling should not only move your audience’s hearts, but also move them to take action. Tune in for a convo highlighting what happens when you stop using your messaging to sell your mission and instead focus on inviting people to join your community through authentic storytelling.

💡Learn

Painting a picture of the vision you’re trying to create instead of highlighting the barrier 🎨
The importance of telling a story of transformation completely
Elements of building an authentic story

Today’s Guest
Ty Spells, Senior Strategist of Partnership Activation, Stand Together Foundation

Episode Highlights

Ty’s story and journey to where she is today (6:00)
Storytelling in today’s digital age (10:00)
Missteps and barriers to sharing your story (13:00)
Breaking through the noise (17:00)
Core elements of building an authentic story (20:00)
How and when to tell the difficult parts of your story (26:00)
A powerful moment of philanthropy in Ty’s life (33:45)
Ty’s One Good Thing: Believe and understand that your personal story matters. You were created to bring about change. Lead with that. (41:00)
How to connect with Ty (42:20)
One thing Becky and Jon are standing on and standing for today (44:20)

For more information and episode details visit: weareforgood.com/episode/344

About Neon One
Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions.

About our Sponsor Givebutter 💛

Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes.

Thank you to our partners 🩵

Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.

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