346. The Habits of an Impactful Digital Fundraiser - Jon McCoy, CFRE, Becky Endicott, CFRE and Caroline Griffin

Welcome back to our Friday Series: The Habits of an Impactful Fundraiser. This week we’re chatting about the ins and outs of digital marketing and user experience with Marketer on a Mission Caroline Griffin who’s breaking down the Habits of an Impactful Digital Strategist. We're bringing tips, case studies and the Do's/Dont's for a modern fundraiser. Caroline’s tips are 🔥+ they’re combined with ample encouragement to be creative, continuously learn, and try new things. Don’t miss it! 

Special Guest
Caroline Griffin, Founder, Marketer on a Mission

Episode Highlights

• Introducing Caroline (1:05)
• The importance of having someone focusing on digital (3:00)
• Habits of an impactful Digital Strategist: Tracking, strategizing and learning (4:20)
• What digital strategists should automate (9:20)
• How to prioritize relationships in this role (13:30)
• Finding look alike audiences and casting a bigger net (15:40)
• Do this/not that for the digital strategist + filling gaps (19:35)
• KPI’s and success indicators that matter (21:55)
• Mental Health Minute (24:40)
• Becky’s One Good Thing for Digital Strategists: Create a content calendar (26:00) 
• How to connect with Caroline (28:05)

For more information and episode details visit: weareforgood.com/episode/346

About our Sponsor Neon One
Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting

About our Sponsor Givebutter 💛

Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes.

Thank you to our partners 🩵

Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.

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