We Are For Good Podcast - The Podcast for Nonprofits

We Are For Good
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Dec 28, 2022 • 43min

368. Best of Season 6 - Jonathan McCoy, CFRE, Becky Endicott, CFRE and Julie Confer

Jon, Becky and Julie are in the house for the Season 6 Finale 🎉Tune in to hear the biggest takeaways we've gleaned six months of action-packed, impact-forward conversations. Tune in for the best-of-the-best convos and the themes that thread through the season. Plus, we’re giving you one more gift before we ring in 2023 - a playlist of the top 15 most downloaded episodes during season 6. Tune in and take notes✍️Episode HighlightsSeason 6 highlights (2:10)2022 Highlights (4:40)Tone setting: Find Hope + Look Over the Horizon (7:40)Trends lifted throughout season 6 (10:00)Purpose driven events + experiences + partnershipsEmbrace technology + digital transformationTrust-based leadershipKeep your compassion in checkDon’t just “move the needle,” change the cultureCollective givingThemes to remember looking ahead to 2023 (25:20)Everyone is a philanthropist.Lean into vulnerability and balance within your teams.Share your story…constantly and authentically.Community is everything.One Good Thing (27:15)Becky: Self-care is a human right. Jon: “Know what you are doing. Love what you are doing. And believe in what you are doing.” -Will RogersJulie: Look up.Calls to Action (41:00)Listen: Top 15 Episodes of Season 6 PlaylistHow can we help you? Email where you’re stuck to hello@weareforgood.com.Join the We Are For Good Community.For more information and episode details visit: weareforgood.com/episode/368.About our sponsor, Philanthropy TogetherWe believe that everyone can be a philanthropist. Together, let’s create a world filled with passionate, empowered people giving collectively and intentionally.The first training of the new year is Wednesday, January 18th - and you can sign up or learn more at philanthropytogether.org.About our Sponsor VirtuousYou know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving,  and we love it because this approach builds trust and loyalty through personalized engagement. Learn more today at Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter
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Dec 23, 2022 • 47min

367. Good Humans of 2022: Meghana Gunturi

Meet Meghana. This high-schooler is the founder of Neurodiversity Horizons, a nonprofit that aims to increase public accommodation for people with disabilities. Neurodiversity Horizons has 22 international chapters (Switzerland, Australia, France, India, UK, South Africa, Canada, and all over the United States). She runs social media campaigns to generate awareness and launched a podcast that has been heard in more than 11 countries. She has spoken about this initiative at the Stanford Neurodiversity Summit to 5,000+ attendees. It’s an honor to celebrate the diversity of the human brain with this Gen-Z founder. We love her moxie and how she’s boldly making the change she wants to see in the world. We’re rooting for you Meghana! Today’s GuestMeghana Gunturi, High Schooler in Southern California and Founder of Neurodiversity Horizons Episode HighlightsMeghana’s story and journey to where she is today (3:00)What is neurodiversity and some of the stigmas surrounding it (8:21)About Neurodiversity Horizons (12:00)Meghana’s love for entrepreneurship (20:00)Neurodiversity Horizons’s board (24:00)Gen Z and the future of the sector (27:00)Meghana’s ultimate dream for philanthropy and advocacy (33:00)Favorite charity other than Neurodiversity Horizons: Best Buddies (36:00)Favorite human quality: Kindness and teamwork (36:00)What  the nonprofit community could learn from Meghana’s experience? (41:00)Meghana’s One Good Thing: Perseverance. (44:00)How to connect with Neurodiversity Horizons (46:00)For more information and episode details visit: weareforgood.com/episode/367.About our Good Humans Week Presenting Sponsor, GoodworldGood Humans Week presenting sponsor Goodworld is helping nonprofits and companies level up their culture and impact by democratizing giving. Goodworld's leading all-in-one solution for workplace giving, donation matching, volunteering, and charitable rewards is perfect for purpose driven organizations of every shape and size. We're partnering with Goodworld to give the gift of giving back. Goodworld's gift cards are the most impactful gift for every occasion. A gift card lets you send donors, employees, customers and friends dollars to donate to their favorite charitable cause. So come on, let's change the world together with gifts that make a difference at goodworldnow.com/givecards.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter
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Dec 21, 2022 • 57min

366. Good Humans of 2022: Kevin Clayton

Meet Kevin. Senior Vice President, Head of Social Impact and Equity at the NBA's Cleveland Cavaliers. He believes everyone is part of the diversity and inclusion landscape. Through this approach, he has created results affecting representation and culture in the workplace, revenue from the marketplace, authentic community and fan engagement. It's no wonder he was named as one of the 2022 Good Humans Award winners by GoodWorld, which honors people who create a ripple of positive change in their community, at work, and beyond. He’s breaking down how he gets people on board with this critical work and how recognizing people’s humanity is more important than titles. Grateful for your leadership and passion, Kevin!Today’s GuestKevin Clayton, Senior Vice President, Head of Social Impact and Equity, Cleveland CavaliersEpisode HighlightsKevin’s story and journey to where he is today (4:00)Cavs programming and the Cleveland community (14:00)The house on fire analogy (28:00)Business strategy + diversity and inclusion (32:25)Building inclusive communities (41:30)Allyship (52:05)Kevin’s One Good Thing: Diversity, inclusion, equity is how we come together from a humanity standpoint. (54:40)How to connect with Kevin (53:15)For more information and episode details visit: weareforgood.com/episode/366.About our Good Humans Week Presenting Sponsor, GoodworldGood Humans Week presenting sponsor Goodworld is helping nonprofits and companies level up their culture and impact by democratizing giving. Goodworld's leading all-in-one solution for workplace giving, donation matching, volunteering, and charitable rewards is perfect for purpose driven organizations of every shape and size. We're partnering with Goodworld to give the gift of giving back. Goodworld's gift cards are the most impactful gift for every occasion. A gift card lets you send donors, employees, customers and friends dollars to donate to their favorite charitable cause. So come on, let's change the world together with gifts that make a difference at goodworldnow.com/givecards.About our sponsor, Philanthropy TogetherWe believe that everyone can be a philanthropist. Together, let’s create a world filled with passionate, empowered people gThank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter
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Dec 19, 2022 • 1h 8min

365. Good Humans of 2022: Jon - Adrian "JJ" Velasquez

Meet JJ. He’s worked tirelessly to redefine the humanity of incarcerated people . Even while spending 24 years incarcerated for a crime he didn’t commit, he seized every opportunity to learn, lead, support and give to others. This fierce advocate for justice holds many titles including son, dad and grandpa. He’s co-founder of Voices From Within, an educational program addressing gun violence in New York City as well as Program Director at The Frederick Douglass Project for Justice. From Sing Sing prison to the West Wing. From a prison classroom to Columbia University. JJ will quiet your shock and bitterness and replace it with hope and belief in second chances.  This is a conversation about humanity. About redemption. About chasing justice rather than vengeance. And about how each of us have a role to play in equalizing and humanizing each other.  Thank you for modeling it first, JJ.Episode HighlightsJJ’s childhood growing up (3:30)Re-defining the humanity of men inside the system (26:00)Redemption + Where he’s found hope (45:00)A powerful moment of philanthropy in JJ’s life (56:20)JJ’s One Good Thing: What defines me is not the time I lost, but the time I donated. (1:02:20)JJ’s favorite human quality: humility. (1:03:40)How to connect with JJ (1:04:00)For more information and episode details visit: weareforgood.com/episode/365.About our Good Humans Week Presenting Sponsor, GoodworldGood Humans Week presenting sponsor Goodworld is helping nonprofits and companies level up their culture and impact by democratizing giving. Goodworld's leading all-in-one solution for workplace giving, donation matching, volunteering, and charitable rewards is perfect for purpose driven organizations of every shape and size. We're partnering with Goodworld to give the gift of giving back. Goodworld's gift cards are the most impactful gift for every occasion. A gift card lets you send donors, employees, customers and friends dollars to donate to their favorite charitable cause. So come on, let's change the world together with gifts that make a difference at goodworldnow.com/givecards.About our sponsor, Philanthropy TogetherWe believe that everyone can be a philanthropist. Together, let’s create a world filled with passionate, empowered people giving collectively and intentionally.The first training of the new year is Wednesday, January 18th - and you can sign up or learn more at philanthropytogether.org.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter
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Dec 16, 2022 • 37min

364. Habits of an Impactful + Innovative Nonprofit - Jon McCoy, CFRE, Becky Endicott, CFRE and Meghan Cressman

OverviewWelcome back to our Habits of an Impactful Nonprofit Friday series. We’re ending this series by looking at the entire nonprofit shop with Meghan Cressman, Senior Director of Development at New Story. We're bringing tips, case studies and the Do's/Dont's for a modern, innovative nonprofit. Tune in as we round out this Friday series with the belief that powerful impact-driven philanthropy transforms organizations, lifts up communities and changes lives🙌Special GuestMeghan Cressman, Senior Director of Development, New StoryEpisode HighlightsMegan’s story and journey to where she is today (3:45)Asking the bigger question (6:35)Habits of an innovative nonprofit (11:20)Fostering innovation on your team (15:25)Types of donor relationships New Story prioritizes (19:45)Do This / Not That (24:35)KPIs that Matter (27:10)Mental Health Minute (31:25)For more information and episode details visit: weareforgood.com/episode/364.About our Sponsor VirtuousYou know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving,  and we love it because this approach builds trust and loyalty through personalized engagement. Learn more today at virtuous.org.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter
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Dec 14, 2022 • 40min

363. What's Working in Nonprofit Marketing + a Crash Course in Using Digital Ads to Grow Your Impact - Aidan Augustin

Meet Aidan. This founder is the king of our favorite phrase “try stuff.” We love our buds at Feathr who are leading the way with digital marketing support for nonprofits. He recognizes marketing often gets a bad wrap, and he’s brought the case for why now is the time nonprofits need to lean in. Tune in for his expert tips and advice for the new digital marketing adapter 👨‍💻✌️💡LearnWebsite retargeting, email mapping, digital ad campaigns + more!Digital marketing 101  for the new adopterBest practices in digital marketing today + the need for testingToday’s GuestAidan Augustin, Co-founder and President, FeathrEpisode HighlightsAidan’s story and journey to where he is today (4:00)Organizational mindset around marketing (12:35)Digital Marketing 101 (16:50)Case studies of nonprofits using digital advertising (24:10)The need for testing (27:20)A powerful moment of philanthropy in Aidan’s life (30:05)Aidan’s One Good Thing: Lead with Vulnerability (32:55)For more information and episode details visit: weareforgood.com/episode/363.About our Sponsor VirtuousYou know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving,  and we love it because this approach builds trust and loyalty through personalized engagement. Learn more today at virtuous.org.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter
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Dec 12, 2022 • 44min

362. How to End Poverty: Evidence-based Impact + Centering Community - Heather Reynolds

Meet Heather. She’s the Managing Director at Wilson Sheehan Lab for Economic Opportunities (LEO) where research is identifying the programs and policies that help people move permanently out of poverty. LEO’s nonprofit partners test their ideas and programs and then share their strategies to ultimately have an even greater impact in the pursuit of eradicating poverty. Tune in for this conversation that’s grounded equally  in data and hope🥰👏💡LearnThe current state of poverty in the United StatesThe mission of Wilson Sheehan Lab for Economic OpportunitiesImpact evaluations and how nonprofits can use themToday’s GuestHeather Reynolds, Managing Director, Wilson Sheehan Lab for Economic Opportunities at University of Notre DameFor more information and episode details visit: weareforgood.com/episode/362.About our Sponsor VirtuousYou know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving,  and we love it because this approach builds trust and loyalty through personalized engagement. Learn more today at virtuous.org.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter
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Dec 9, 2022 • 33min

361. Habits of an Impactful Donor Relations Officer - Jon McCoy, CFRE, Becky Endicott, CFRE, Lynne Wester and T. Clay Buck

OverviewWelcome back to our Friday Series: The Habits of an Impactful Fundraiser. We simply couldn’t miss the opportunity to talk all things donor relations with two of the most dynamic people we know - Lynne Wester (The DRG Group) and T. Clay Buck (TCB Fundraising). They’re sharing their collective wisdom including the one KPI you need to measure, building an attitude of gratitude and mental health tips. Don’t miss this action-packed episode created with the modern donor relations officer in-mind🤝Special GuestsLynne Wester, Principal and Founder of The DRG Group T. Clay Buck, Principal and Founder of TCB FundraisingEpisode HighlightsAsking the bigger question as a donor relations officer (2:50)3 Daily Habits for the donor relations officer (6:25)Living life with an attitude of gratitude Look for the unsung heroes - work on advocating for those folksBe a proactive problem solverRelationships to prioritize in donor relations (11:45)Do This / Not That (15:15)KPIs that Matter / Don’t Matter (22:55)Mental Health Minute (27:50)For more information and episode details visit: weareforgood.com/episode/361.About our Sponsor VirtuousYou know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving,  and we love it because this approach builds trust and loyalty through personalized engagement. Learn more today at virtuous.org.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter
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Dec 7, 2022 • 31min

360. Passive Revenue for Nonprofit Orgs? Omni-channel Corporate Giving Opportunities - Melissa Moody

OverviewMeet Melissa. This marketer spent 13 years at Google before co-founding Gated, a startup challengings unknown senders to donate to charity in order to reach you - so everything in your inbox is worth your attention. Join us for a conversation all about modern corporate social responsibility programs and how nonprofits can maximize their digital footprint even when strapped for money and time⌛💡LearnEvolution of corporate social responsibilityHow nonprofits can maximize the impact of “roll-up” programsNew partnership opportunities using organic social mediaToday’s GuestMelissa Moody, Co-Founder and Head of Marketing, GatedEpisode HighlightsMelissa’s story + journey to where she is today (3:50)Corporate Social Responsibility 2.0 Model (7:25)Overview of Gated  (10:15)Value of Role Up Programs (AmazonCircle, Target Circle, etc.) and how to optimize them  (15:00)Showing up and listening on social media (16:05)Modern marketing opportunities for nonprofits (21:40)Melissa’s One Good Thing: Try Gated. (26:45)How to connect with Melissa (27:45)For more information and episode details visit: weareforgood.com/episode/360.About our Sponsor VirtuousYou know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving,  and we love it because this approach builds trust and loyalty through personalized engagement. Learn more today at virtuous.org.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter
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Dec 5, 2022 • 44min

359. New Year Prep Talk: How to Create a Fundraising Roadmap - Barbara O'Reilly

OverviewMeet Barbara. With her 30 years of experience in fundraising, she understands fundraising is more than just raising money. She’s bringing her roadmap📍🗺️ at just the right time, as many of us are looking toward the new year. Join us to talk about how to outline this strategy, conditions for growth, and how to prioritize capacity building. Don’t miss this hopeful conversation that will help you exhale during the busyness of December😌💨💡LearnHow to create a Fundraising Roadmap + Strategy for the New YearConditions that lead to growthBaking capacity building into your strategyToday’s GuestBarbara O’Reilly, CFRE, Founder and Principal, Windmill ConsultingEpisode HighlightsBarbara’s story and journey to where she is today (1:40)Mindset and goals moving into the new year (6:30)Data and research around fundraising plans (9:00)Developing conditions for growth (17:45)Creating ownership throughout the whole organization (23:00)A powerful moment of philanthropy in Barbara’s life (36:00)Barbara’s One Good Thing: Pause and build in time each and every day to do something that connects with our donors. (39:40)For more information and episode details visit: weareforgood.com/episode/359.About our Sponsor VirtuousYou know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving,  and we love it because this approach builds trust and loyalty through personalized engagement. Learn more today at virtuous.org.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

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