

We Are For Good Podcast - The Podcast for Nonprofits
We Are For Good
The We Are For Good Podcast brings nonprofit professionals + everyday changemakers into conversations with the most innovative, heartwired leaders in social impact. Hosted by Jon McCoy + Becky Endicott, each episode unpacks fresh mindsets, practical skills + inspiring stories designed to help you work smarter, build healthier cultures + accelerate our collective impact.Join our value-aligned community—it’s free—at weareforgoodcommunity.com.About We Are For GoodWe Are For Good is a storytelling, learning + activating community built for nonprofit professionals + everyday changemakers. Through our podcasts + media, purpose-driven activations + global gatherings, we equip for-good leaders with the connection, skills + inspiration to grow their impact. Because we believe community is everything—and together, we can create an Impact Uprising.Learn more at weareforgood.com.
Episodes
Mentioned books

Jan 27, 2023 • 42min
377. 9 Nonprofit Trends That Matter in 2023: Trust Based Philanthropy - Jon McCoy, CFRE, Becky Endicott, CFRE and Carolina García Jayaram
Welcome back to our Friday Series, 9️⃣ Trends that Matter in 2023 🥳 In week three, we’re taking a look at the 2nd trend: Trust Based Philanthropy + Leadership. We couldn’t have this conversation without inviting Carolina García Jayaram to talk about what this looks like in action. She’s the Founding CEO at The Elevate Prize Foundation, where their goal is to Make Good Famous. Tune in for a conversation about how the power of trust at nonprofit orgs is accelerating our impact and success 🙌💡LearnWhat happens when organizations operate without trustThe role transparency plans in trust Examples of what trust-based philanthropy and leadership looks likeThank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Jan 25, 2023 • 52min
376. A Crash Course on Major Gift Qualification - Meg George
Meet Meg. She’s Co-Founder and President of George Philanthropy Group, where their team has raised over $1B as major gift advisors, Meg’s career changed when she learned which questions to ask and how to pose them. She’s sharing those lessons learned including 1) how to qualify your major gift asks and 2) ensuring your asks will be strategically aligned. This episode is a must-listen for fundraisers with big dreams for 2023 - tune in! 💡 LearnWhy qualification is the key to successfully securing major gifts How to develop authentic relations as a fundraiser Major gift best practices for today’s philanthropic landscapeToday’s GuestMeg George, Co-Founder and President, George Philanthropy GroupEpisode HighlightsMeg’s story and journey to where she is today (2:50)Major Gift best practices considering this current landscape (6:20)Cultivate a major gifts program that doesn’t exist today (10:00)Qualification (15:00) What does modern qualification look like in the digital age (25:50)Being a change agent (32:50)A powerful story of philanthropy in Meg’s life (41:15)Meg’s One Good Thing: Work smarter not harder. (44:50)Connect with Meg and George Philanthropy Group (46:10)For more information and episode details visit: weareforgood.com/episode/376.About our Sponsor Neon OneTechnology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Jan 23, 2023 • 42min
375. How to Tap Your Courage Consistently + Reach Your Highest Potential - Antoinetta Mosley
Meet Antoinetta. She’s a courage curator, diversity, equity, and inclusion (DEI) strategist, author and CEO at I Follow the Leader LLC. She’s a big believer in the power of consistently cultivating courage. We’re so excited for her to join us on the podcast today and share her playbook for how we can step out of complacency and into courage - don’t miss it. 💡 LearnAbout the 7 Attributes of CourageHow courageous conversations build cultures people celebrateWhy your nonprofit shouldn’t DIY Your DEIToday’s GuestAntoinetta Mosley, CEO, I Follow the Leader LLCEpisode HighlightsAntoinetta’s story and journey to where she is today (3:30)Tone Setting (6:00)Antoinetta’s New Book: 6 Months of Courage Candy: Consistently Cultivate Courage to Reach Your Highest Potential (13:00)Seven attributes of Courage (17:00)How to create an action plan to implement today’s topics (20:00)Cultivating equitable spaces (22:00)Why your nonprofit shouldn’t DIY Your DEI (27:00)Example organization that has done this work + done it well (31:00)A powerful moment of philanthropy in Antoinetta’s life (33:00)Antoinetta’s One Good Thing: Courage Over Complacency. (36:00)How to connect with Antoinetta (38:00)For more information and episode details visit: weareforgood.com/episode/375.About our Sponsor Neon OneTechnology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Jan 20, 2023 • 44min
374. 9 Nonprofit Trends That Matter: Prioritizing Self Growth - Jonathan McCoy, CFRE, Becky Endicott, CFRE and Mallory Erickson
Last week, we kicked off our Friday Series on 9️⃣ Trends that Matter in 2023 with a tonesetting conversation.🥳 This week, we’re diving into the 1st trend: Prioritizing Self-Growth. Plus, we brought in our dear friend Mallory Erickson who is one of the wisest people we know to speak into how you can and need to invest in yourself. She provides a roadmap for personal self-growth and gives the pep-talk you didn’t know you needed to focus on your professional and personal development this year💪💡LearnHow to cultivate a growth mindsetThe importance of finding your community of belonging + accountabilityPractical tips to live out your values and take care of yourselfEpisode HighlightsRoadmap for personal self-growth this year (2:40)Let’s celebrate where you are right now.Set intentions to align your habits + actions around what you want to accomplish personally + professionallyAdvocate for yourself.Create space.Don’t give yourself a deadline. Self-Growth is an ongoing process, not a to-do list.Share what you are learning in community.Case study: Episode 133. The 3 Step Formula to Creating Lasting Social Change - Taneshia Nash Laird (5:50)PRO tips for Prioritizing Self-Growth (7:00)Release the burden of guilt that you’re spending too much time on yourself.Make a 1% shift somewhere in your life.What self-growth means to Mallory + how it has shifted throughout her career (12:45)Setting goals around self-growth (15:20) How to move forward in alignment with your values (20:05)Mallory’s One Good Thing: Don’t silo the pieces of your humaneness. (36:55)For more information and episode details visit: weareforgood.com/episode/374.About our Sponsor Neon OneTechnology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Jan 18, 2023 • 49min
373. Born This Way Foundation: Building a Kinder, Braver World - Alex Aide
Meet Alex. He’s the Director of Programs + Impact at Born this Way Foundation. That’s right - Born This Way Foundation - as in the nonprofit co-founded and led by Lady Gaga and Cynthia Germanotta 🤩 The team at Born This Way have spent the past 🔟 years working with and for young people to build a kinder, braver world - particularly. Alex talks us through their high-impact programming, youth-led conversations and their swoon-worthy mission to make kindness cool. They’re breaking down the stigma around mental health too. Tune in to find out how. 💡LearnThe mission of Born This Way FoundationHow Born This Way Foundation leans into community + collaboration to deepen impactWhat happens when you empower the voice of your communityToday’s GuestAlex Aide, Director of Programs + Impact, Born This Way FoundationEpisode HighlightsAlex’s story and journey to where he is today (4:15)Overview and history of the Born This Way Foundation (11:15)Overview of Born This Way Foundation’s Programs (16:05)Be There Certificate (22:00)2022 Impact Report (30:00)A powerful moment of philanthropy in Alex’s life (39:50)Alex’s One Good Thing: You matter. (45:00)How to connect with Born This Way Foundation (46:25)For more information and episode details visit: weareforgood.com/episode/373.About our Sponsor Neon OneTechnology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Jan 16, 2023 • 44min
372. Starting + Sustaining a Planned Giving Program - Tony Martignetti
Meet Tony. If you term “planned giving” strikes either fear or confusion in your heart, get excited, because we brought the OG of planned giving knowledge and dispelling tired myths about this part of our business. For more than two decades, he’s been starting and growing planned giving programs at nonprofits across the United States. He’s sharing how to know when your nonprofit is ready to take this step and what it takes to set up a planned giving program. Tune in to have all your planned giving anxieties eased🙌 💡LearnMust haves to start your planned giving programHow to sustain planned giving programs Myths of planned givingToday’s GuestTony Martignetti, Evangelist, Planned Giving AcceleratorEpisode HighlightsTony’s story and journey to where he is today (3:00)Myths of planned giving (11:40)Overview of bequests (12:10)The must haves of planned giving programs (21:30)Bringing new energy to planned giving programs (24:00)Do This / Not That with Planned Giving (27:00)Sustaining a planned giving program (32:10)A powerful moment of philanthropy in Tony’s life (35:00)Tony’s One Good Thing: Every day is a new opportunity. (37:20)How to connect with Tony (38:30)For more information and episode details visit: weareforgood.com/episode/372.Planned Giving Accelerator is an online membership community, where folks in small- and mid-size nonprofits learn to launch Planned Giving fundraising in their orgs. This adds value to your fundraising toolkit, with a method of starting or growing your endowment. You’ll learn how to raise long-term, sustainability-type gifts in donors’ wills. Tony Martignetti teaches the 3-month course, yet members learn as much from their peers as they do from him in the Accelerator weekly 1-hour meetings together. The next class starts in early March and you’ll be done by Memorial Day. Information is at PlannedGivingAccelerator.com.About our Sponsor Neon OneTechnology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgoThank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Jan 13, 2023 • 34min
371. 9 Nonprofit Trends That Matter in 2023 - Jonathan McCoy, CFRE and Becky Endicott, CFRE
Join Jon and Becky as we kick off our 9 Nonprofit Trends That Matter in 2023 Series! This is the primer for the trends we believe nonprofits should prioritize in the new year and beyond. We'll dive deeply into each topic over the course of the coming weeks to ensure you're informed and activated. We’re sharing how you can shift your mindsets to meet the moment, tips for success and examples of who’s already doing it well in the sector.Episode HighlightsEmbracing evolution in 2023 (1:00)How do we center our work in joy? (2:00)Tone setting + mindset work this year (5:00)9 Nonprofit Trends That Matter in 2023 (10:00)1. Prioritizing Self Growth2. Trust-Based Philanthropy + Leadership3. Giving is Identity4. Marketing is Mission5. Community is Core6. Humanize the Digital Experience7. Be a Change Agent8. Lock Arms for Impact9. Normalize RestFREE Workshop: 9 Nonprofit Trends That Matter in 2023Join the We Are For Good CommunityStart Learning Today in We Are For Good PROFor more information and episode details visit: weareforgood.com/episode/371.About our Sponsor Neon OneTechnology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Jan 11, 2023 • 51min
370. Leveraging a Venture Mindset in Philanthropy: Investing in Bold, Unproven Ideas - Rena Greifinger
Meet Rena. She’s an award-winning social entrepreneur, philanthropy leader, and advocate for women and girls. She’s the Director of Individual Philanthropy at Population Services International (PSI) and the Managing Director of Maverick Collective by PSI, a community of bold philanthropists advancing health and gender equity. We’re chatting through taking a business approach to saving lives and providing real solutions to complex health problems. Tune in to hear her incredible wisdom on how we can reimagine philanthropic models to create sustainable and scalable solutions. 💡LearnMaverick Collective’s Unique Philanthropic ModelAn overview of the Triple Impact FrameworkHow your nonprofit can move towards sustainability and scalabilityToday’s GuestRena Greifinger, Director of Individual Philanthropy, Population Services International (PSI) and Managing Director, Maverick Collective by PSIEpisode HighlightsRena’s story and journey to where she is today (4:00)Building authentic and equitable partnerships (17:00)Leverage a Venture Mindset: Investing in Bold, Unproven Ideas (23:00)A story of the Triple Impact Framework playing out (30:00)Advice for nonprofits to move towards sustainability and scalability (39:00)A powerful moment of philanthropy in Rena’s life (44:00)Rena’s One Good Thing: Surround yourself with the best people who can make your vision a reality with you. (48:00)How to connect with Rena and PSI and Maverick Collective (50:00)For more information and episode details visit: weareforgood.com/episode/370.About our Sponsor Neon OneTechnology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Jan 9, 2023 • 46min
369. Below the Surface of charity: water's $700M+ Impact - Scott Harrison
Meet Scott. This nightclub promoter turned nonprofit founder won’t stop until all people have access to clean water. In 16 years, charity: water has funded over 111,000 water projects in 29 countries bringing water to more than 15 million people. With a focus on innovation, Scott leads charity: water with optimism and a can-do-attitude. You won’t want to miss this conversation that’s a pep-talk for anyone making a difference - wherever you are in the world 🌏💙 We’re so glad you’re here for the premier of season 7 on the We Are For Good Podcast. 💡LearnWhat Scott thinks about instead of the nonprofit sector How Charity: water’s monthly giving community The Spring startedThe importance of optimism + building believersToday’s GuestScott Harrison, Founder and CEO, charity: waterEpisode HighlightsScott’s story and journey to where he is today (1:50)Mindsets Scott leans into (7:20)charity: water’s unique funding model (15:35)Building believers (21:30)The Spring, charity: water’s monthly giving program (36:35)A powerful moment of philanthropy in Scott’s life (34:45)Scott’s One Good Thing: Share your stories. (41:10)For more information and episode details visit: weareforgood.com/episode/369.About our Sponsor Neon OneTechnology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Dec 28, 2022 • 43min
368. Best of Season 6 - Jonathan McCoy, CFRE, Becky Endicott, CFRE and Julie Confer
Jon, Becky and Julie are in the house for the Season 6 Finale 🎉Tune in to hear the biggest takeaways we've gleaned six months of action-packed, impact-forward conversations. Tune in for the best-of-the-best convos and the themes that thread through the season. Plus, we’re giving you one more gift before we ring in 2023 - a playlist of the top 15 most downloaded episodes during season 6. Tune in and take notes✍️Episode HighlightsSeason 6 highlights (2:10)2022 Highlights (4:40)Tone setting: Find Hope + Look Over the Horizon (7:40)Trends lifted throughout season 6 (10:00)Purpose driven events + experiences + partnershipsEmbrace technology + digital transformationTrust-based leadershipKeep your compassion in checkDon’t just “move the needle,” change the cultureCollective givingThemes to remember looking ahead to 2023 (25:20)Everyone is a philanthropist.Lean into vulnerability and balance within your teams.Share your story…constantly and authentically.Community is everything.One Good Thing (27:15)Becky: Self-care is a human right. Jon: “Know what you are doing. Love what you are doing. And believe in what you are doing.” -Will RogersJulie: Look up.Calls to Action (41:00)Listen: Top 15 Episodes of Season 6 PlaylistHow can we help you? Email where you’re stuck to hello@weareforgood.com.Join the We Are For Good Community.For more information and episode details visit: weareforgood.com/episode/368.About our sponsor, Philanthropy TogetherWe believe that everyone can be a philanthropist. Together, let’s create a world filled with passionate, empowered people giving collectively and intentionally.The first training of the new year is Wednesday, January 18th - and you can sign up or learn more at philanthropytogether.org.About our Sponsor VirtuousYou know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving, and we love it because this approach builds trust and loyalty through personalized engagement. Learn more today at Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter


