We Are For Good Podcast - The Podcast for Nonprofits 376. A Crash Course on Major Gift Qualification - Meg George
Meet Meg. She’s Co-Founder and President of George Philanthropy Group, where their team has raised over $1B as major gift advisors, Meg’s career changed when she learned which questions to ask and how to pose them. She’s sharing those lessons learned including 1) how to qualify your major gift asks and 2) ensuring your asks will be strategically aligned. This episode is a must-listen for fundraisers with big dreams for 2023 - tune in!
💡 Learn
- Why qualification is the key to successfully securing major gifts
- How to develop authentic relations as a fundraiser
- Major gift best practices for today’s philanthropic landscape
Today’s Guest
Meg George, Co-Founder and President, George Philanthropy Group
Episode Highlights
- Meg’s story and journey to where she is today (2:50)
- Major Gift best practices considering this current landscape (6:20)
- Cultivate a major gifts program that doesn’t exist today (10:00)
- Qualification (15:00)
- What does modern qualification look like in the digital age (25:50)
- Being a change agent (32:50)
- A powerful story of philanthropy in Meg’s life (41:15)
- Meg’s One Good Thing: Work smarter not harder. (44:50)
- Connect with Meg and George Philanthropy Group (46:10)
For more information and episode details visit: weareforgood.com/episode/376.
About our Sponsor Neon One
Technology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting
About our Sponsor Givebutter 💛
Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes.
Thank you to our partners 🩵
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