

We Are For Good Podcast - The Podcast for Nonprofits
We Are For Good
The We Are For Good Podcast brings nonprofit professionals + everyday changemakers into conversations with the most innovative, heartwired leaders in social impact. Hosted by Jon McCoy + Becky Endicott, each episode unpacks fresh mindsets, practical skills + inspiring stories designed to help you work smarter, build healthier cultures + accelerate our collective impact.Join our value-aligned community—it’s free—at weareforgoodcommunity.com.About We Are For GoodWe Are For Good is a storytelling, learning + activating community built for nonprofit professionals + everyday changemakers. Through our podcasts + media, purpose-driven activations + global gatherings, we equip for-good leaders with the connection, skills + inspiration to grow their impact. Because we believe community is everything—and together, we can create an Impact Uprising.Learn more at weareforgood.com.
Episodes
Mentioned books

Feb 20, 2023 • 38min
387. How to Build the Infrastructure to Succeed in Fundraising - Mary Hackett
Meet Mary. As a frontline fundraiser, she built her own software to crunch the numbers saving herself time and energy and her fundraising results skyrocketed 🚀 Ten years ago, she founded Databasey, which has helped more than 500 organizations make sense of their data. She’s sharing her insights for making data and operations more streamlined and user-friendly. Tune in to get excited about using your database and achieving your fundraising goals this year🎉💡 LearnThe importance of operations in fundraisingHow to collaborate across operations and development teamsHow to work smarter, not harder through automationToday’s GuestMary Hackett, Founder, DatabaseyFor more information and episode details visit: weareforgood.com/episode/387.About our Sponsor VirtuousYou know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving, and we love it because this approach builds trust and loyalty through personalized engagement. Learn more today at virtuous.org.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Feb 17, 2023 • 43min
386. 9 Nonprofit Trends That Matter in 2023: Community is Core - Jon McCoy, CFRE, Becky Endicott, CFRE and Floyd Jones
Welcome back to our Friday Series, 9️⃣Trends that Matter in 2023. Today we’re exploring Trend #5: Community is Core. It’s no secret that we believe community everything, and we want to empower you to co-build a community around your missions. The philosophy of community building is no longer “build it and they will come.” True community is building WITH people. Plus, this conversation means we get to hang out with one of the best community builders we know, Floyd Jones, Director of Community and Partnerships at Givebutter. Join us as we chat about building, engaging and activating those nearest and dearest to build movements that have the power to change the world🌎💡Learn What community looks like in today’s world How you can utilize data to find your core supportersThe role of listening in building communityFor more information and episode details visit: weareforgood.com/episode/386.About our Sponsor VirtuousYou know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving, and we love it because this approach builds trust and loyalty through personalized engagement. Learn more today at virtuous.org.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Feb 15, 2023 • 45min
385. Centering People-Driven Analytics + Data Equity - Meena Das
Meet Meena. She’s a community data strategist who helps nonprofits and social impact agencies advance human-centered data insights - focusing on equitable research tools and analyzing engagement. She helps nonprofits and social impact agencies with mindful research practices for a social justice-centered community. Plus, she’s just an incredible human who volunteers as advisor to 10+ amazing small-shops across North America, mentors immigrant women in technology and data science-related careers and is creating an online school called Data Is For Everyone! Don’t miss this conversation that will help us humanize data and put these principles into action 📊Learn The importance of People-Driven AnalyticsWhat Data Equity + Community Centric Data Principles areHow you can apply these concepts to your workToday’s GuestMeena Das, Founder + Principal, NamasteDataFor more information and episode details visit: weareforgood.com/episode/385.About our Sponsor VirtuousYou know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving, and we love it because this approach builds trust and loyalty through personalized engagement. Learn more today at virtuous.org.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Feb 13, 2023 • 43min
384. 9 Tools for Creating Social Impact - Jacob Harold
Meet Jacob. This former Greenpeace activist, social change strategist and former President and CEO of Guidestar (now Candid) has seen social movements rise to make lasting impact in our world. His recent book “The Toolbox: Methods and Mindsets for Maximizing Social Impact” is the book for changemakers and he’s exploring the concepts in the book with us on the podcast 🙌Tune in for this deep dive into social impact case studies, tools, strategies and so much more. 💡 LearnMethods and Mindsets for Maximizing Social Impact Do’s and Don’ts of Creating a Social MovementTools to create a true and lasting impact Today’s GuestJacob Harold, Social Change Strategist + AuthorEpisode HighlightsJacob’s story and journey to where he is today (2:30)9 Tools (10:00)Game Theory (12:30)Design Thinking (17:00)Do’s and Don’ts of social movements (26:00)A powerful moment of philanthropy in Jacob’s life (38:00)Jacob’s One Good Thing: Ground yourself in purpose and ethics. (41:00)For more information and episode details visit: weareforgood.com/episode/384.About our Sponsor VirtuousYou know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving, and we love it because this approach builds trust and loyalty through personalized engagement. Learn more today at virtuous.org.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Feb 10, 2023 • 40min
383. 9 Nonprofit Trends That Matter in 2023: Marketing is Mission - Jon McCoy, CFRE, Becky Endicott, CFRE and Eric Ressler
Welcome back to our Friday Series, 9️⃣ Trends that Matter in 2023 Today we’re breaking down Trend #4: Marketing is Mission. Marketing is no longer a facet of your mission, it IS your mission manifested. Eric Ressler, Founder and Creative Director at Cosmic, is joining us for the conversation to break down why communication, design and marketing are keys to organizational success. Join us as we explore how the way you attract, market and find your believers is mission work.💡LearnThe importance of getting clear on values, mission and visionHow nonprofits can leverage the curator economy The role culture plays in your brand and marketingEpisode HighlightsTonesetting: Marketing is Mission (1:20)Community voices around this trend (7:50)Case Studies (10:00)Pro Tips (11:35)Why Eric believes Marketing is Mission (14:35)Action centers + action hubs (16:55)Creator economy (20:00)Become a new media company (23:05)Mindsets about marketing to release and hold onto (27:15)Case study of this idea in action: Constructive Dialogue Institute (30:10)Eric’s One Good Thing: Curiosity. (33:50)For more information and episode details visit: weareforgood.com/episode/383.About our Sponsor VirtuousYou know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving, and we love it because this approach builds trust and loyalty through personalized engagement. Learn more today at virtuous.org.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Feb 8, 2023 • 43min
382. The New Playbook: Investing in Young People to Tackle Climate Change - Lissie Garvin
Meet Lissie. She’s the Foundation and Fellowship Program Director for the 776 Foundation, an org we truly believe will change the world. It was founded to fund problem-solvers combatting inequity worldwide through brilliant and creative methods. Focused specifically on climate change as a “technological, social, and political issue,” the fellowship’s first round of funding was awarded to 20 individuals under the age of 23. Tune in to hear how young people are empowered with tools, resources and network to combat climate change 💪🌎💡 LearnOverview of the 776 FoundationThe inspiration behind starting the 776’s Climate Fellows CohortHow a two-year cash gift of $100K + network + Cerbro is powering these innovatorsThe power of social enterprise solutionsToday’s GuestLissie Garvin, Foundation and Fellowship Program Director, 776 FoundationEpisode HighlightsLissie’s story and journey to where she is today (5:40)Overview of 776 (11:15)Where the idea of the cohort came from (16:35)What Lissie has learned about Gen Z (26:40)A powerful moment of philanthropy in Lissie’s life (36:30)Lissie’s One Good Thing: Connecting people (39:30)For more information and episode details visit: weareforgood.com/episode/382.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Feb 6, 2023 • 39min
381. The Love of Books + The Power of Community: Meet the Little Free Library - Greig Metzger
Meet Greig. He’s the Executive Director of Little Free Library, an org that builds community, increases access to books and inspires readers 😍📖 This movement continues to grow with more than 150,000 registered book-sharing boxes worldwide in all 50 states, 115 countries and seven continents - all run by volunteers. But, that’s not all - this nonprofit grants Little Free Libraries full of books to areas that most need it through its Impact Library Program and champions diverse books through its Read in Color initiative. This conversation is heart-warming and inspiring - don’t miss it! 📚💡 LearnOverview of the Little Free Library movementHow orgs can stay true to their missions while meeting community needsHow you can get involved with Little Free LibraryToday’s GuestGreig Metzger, Executive Director, Little Free LibraryEpisode HighlightsGreig’s story and journey to where he is today (3:20)History of Little Free Libraries (11:00)The gap Little Free Library is filling and the impact they’re seeing (12:00)Read in Color Initiative (17:00)Greig’s One Good Thing: Be willing to swing and miss. (35:00)How to connect with Little Free Library (37:00)For more information and episode details visit: weareforgood.com/episode/381.About our Sponsor Neon OneTechnology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Feb 3, 2023 • 30min
380. 9 Nonprofit Trends That Matter in 2023: Giving is Identity - Jon McCoy, CFRE, Becky Endicott, CFRE and T. Clay Buck, CFRE
Welcome back to our Friday Series, 9️⃣ Trends that Matter in 2023🥳 This week, we’re exploring Trend #3: Giving is Identity. We believe everyone can be a philanthropist. Giving is part of what makes us who we are and when nonprofits can find value-aligned supporters and activate them something magical happens. Here to dive into this further with us is Clay Buck. Tune in for a conversation about the opportunities that exist when we invite people at all giving levels in a way that is open and inclusive. 💡LearnHow to move beyond basic affinity to find alignment of identity + valuesPRO tips to make it easy for supporters to represent your orgData about how giving can become a part of your identityEpisode HighlightsThe Generosity Crisis (2:10)Everyone can be a philanthropist (4:25) Case Study for Giving is Identity: charity: water’s The Spring (5:15)Correlation between giving + Identity (11:20)The Generosity Ecosystem (12:40)Data around giving and identity (16:00)Philanthropic Psychology (22:20)Clay’s One Good Thing: Take care of you and honor your identity. (27:15)For more information and episode details visit: weareforgood.com/episode/380.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Feb 1, 2023 • 44min
379. Learning to be an Ethical Storyteller - Christy Kern
Meet Christy. She believes words matter. As a communications consultant and ethical storytelling purist, she guides nonprofits through the process of creating storytelling that is both ethical and effective. She’s talking through how to bring humanity front and center as we collect and share stories. Her love of ethical storytelling is contagious - tune in for inspiration and practical tips.💡 LearnFour Keys of CommunicationEthical Storytelling: What is it and why it mattersThe role of relationships in ethical storytellingToday’s GuestChristy Kern, StoryBrand Facilitator, Ethical Storytelling ResearcherEpisode HighlightsChristy’s story and journey to where she is today (1:50)Tone setting - the keys of communication and how it relates to nonprofits (5:30)Christy’s 4 Guiding Principles to Communication:To be clear is to be kind.Upholding dignity is paramount.Always anchor in value.Know what you are for.Ethical storytelling and how you work with clients to tell their stories in a dignified way (18:00)Story stewardship (21:00)Relationship over commodity (23:00)Christy’s research around ethical storytelling (27:00)Do this / not that with ethical storytelling (31:00)A powerful story of philanthropy in Christy’s life (34:00)Christy’s One Good Thing: Find or create a space where you can be vulnerable and make mistakes. (38:00)How to connect with Christy (42:00)For more information and episode details visit: weareforgood.com/episode/379.About our Sponsor Neon OneTechnology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Jan 30, 2023 • 59min
378. Unlocking the Impact of Proximate Leadership - Tulaine Montgomery
Meet Tulaine. She’s a social entrepreneur, educator and community organizer. She serves as Co-CEO at New Profit, a venture philanthropy org that backs social entrepreneurs who are advancing equity and opportunity. She’s sharing how leaning into proximity, though listening and valuing people's lived experience, can lead to true transformation. Don’t miss Tulaine’s heartwired counsel that had us nodding along the whole conversation. LearnThe power of proximity in the social impact spaceExamples of proximate leadership + insightHow busyness can be a cover for mediocrityToday’s GuestTulaine Montgomery, Co-CEO, New ProfitEpisode HighlightsTulaine’s story and journey to where she is today (4:00)Proximity as a value (11:45)Listening (15:00)How the social sector can rise up to meet this moment (19:00)Example of proximate insight + leadership: GirlTrek (26:00)A powerful moment of philanthropy in Tulaine’s life (41:00)Tulaine’s One Good Thing: The Stockdale Paradox - have unshakeable faith and an unblinking eye. (52:00)For more information and episode details visit: weareforgood.com/episode/378.About our Sponsor Neon OneTechnology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter


