We Are For Good Podcast - The Podcast for Nonprofits

OverviewWelcome back to our Habits of an Impactful Nonprofit Friday series. We’re ending this series by looking at the entire nonprofit shop with Meghan Cressman, Senior Director of Development at New Story. We're bringing tips, case studies and the Do's/Dont's for a modern, innovative nonprofit. Tune in as we round out this Friday series with the belief that powerful impact-driven philanthropy transforms organizations, lifts up communities and changes lives🙌Special GuestMeghan Cressman, Senior Director of Development, New StoryEpisode HighlightsMegan’s story and journey to where she is today (3:45)Asking the bigger question (6:35)Habits of an innovative nonprofit (11:20)Fostering innovation on your team (15:25)Types of donor relationships New Story prioritizes (19:45)Do This / Not That (24:35)KPIs that Matter (27:10)Mental Health Minute (31:25)For more information and episode details visit: weareforgood.com/episode/364.About our Sponsor VirtuousYou know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving,  and we love it because this approach builds trust and loyalty through personalized engagement. Learn more today at virtuous.org.About our Sponsor Givebutter 💛Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes. Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Aidan. This founder is the king of our favorite phrase “try stuff.” We love our buds at Feathr who are leading the way with digital marketing support for nonprofits. He recognizes marketing often gets a bad wrap, and he’s brought the case for why now is the time nonprofits need to lean in. Tune in for his expert tips and advice for the new digital marketing adapter 👨‍💻✌️💡LearnWebsite retargeting, email mapping, digital ad campaigns + more!Digital marketing 101  for the new adopterBest practices in digital marketing today + the need for testingToday’s GuestAidan Augustin, Co-founder and President, FeathrEpisode HighlightsAidan’s story and journey to where he is today (4:00)Organizational mindset around marketing (12:35)Digital Marketing 101 (16:50)Case studies of nonprofits using digital advertising (24:10)The need for testing (27:20)A powerful moment of philanthropy in Aidan’s life (30:05)Aidan’s One Good Thing: Lead with Vulnerability (32:55)For more information and episode details visit: weareforgood.com/episode/363.About our Sponsor VirtuousYou know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving,  and we love it because this approach builds trust and loyalty through personalized engagement. Learn more today at virtuous.org.About our Sponsor Givebutter 💛Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes. Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Heather. She’s the Managing Director at Wilson Sheehan Lab for Economic Opportunities (LEO) where research is identifying the programs and policies that help people move permanently out of poverty. LEO’s nonprofit partners test their ideas and programs and then share their strategies to ultimately have an even greater impact in the pursuit of eradicating poverty. Tune in for this conversation that’s grounded equally  in data and hope🥰👏💡LearnThe current state of poverty in the United StatesThe mission of Wilson Sheehan Lab for Economic OpportunitiesImpact evaluations and how nonprofits can use themToday’s GuestHeather Reynolds, Managing Director, Wilson Sheehan Lab for Economic Opportunities at University of Notre DameFor more information and episode details visit: weareforgood.com/episode/362.About our Sponsor VirtuousYou know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving,  and we love it because this approach builds trust and loyalty through personalized engagement. Learn more today at virtuous.org.About our Sponsor Givebutter 💛Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes. Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

OverviewWelcome back to our Friday Series: The Habits of an Impactful Fundraiser. We simply couldn’t miss the opportunity to talk all things donor relations with two of the most dynamic people we know - Lynne Wester (The DRG Group) and T. Clay Buck (TCB Fundraising). They’re sharing their collective wisdom including the one KPI you need to measure, building an attitude of gratitude and mental health tips. Don’t miss this action-packed episode created with the modern donor relations officer in-mind🤝Special GuestsLynne Wester, Principal and Founder of The DRG Group T. Clay Buck, Principal and Founder of TCB FundraisingEpisode HighlightsAsking the bigger question as a donor relations officer (2:50)3 Daily Habits for the donor relations officer (6:25)Living life with an attitude of gratitude Look for the unsung heroes - work on advocating for those folksBe a proactive problem solverRelationships to prioritize in donor relations (11:45)Do This / Not That (15:15)KPIs that Matter / Don’t Matter (22:55)Mental Health Minute (27:50)For more information and episode details visit: weareforgood.com/episode/361.About our Sponsor VirtuousYou know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving,  and we love it becauAbout our Sponsor Givebutter 💛Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes. Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

OverviewMeet Melissa. This marketer spent 13 years at Google before co-founding Gated, a startup challengings unknown senders to donate to charity in order to reach you - so everything in your inbox is worth your attention. Join us for a conversation all about modern corporate social responsibility programs and how nonprofits can maximize their digital footprint even when strapped for money and time⌛💡LearnEvolution of corporate social responsibilityHow nonprofits can maximize the impact of “roll-up” programsNew partnership opportunities using organic social mediaToday’s GuestMelissa Moody, Co-Founder and Head of Marketing, GatedEpisode HighlightsMelissa’s story + journey to where she is today (3:50)Corporate Social Responsibility 2.0 Model (7:25)Overview of Gated  (10:15)Value of Role Up Programs (AmazonCircle, Target Circle, etc.) and how to optimize them  (15:00)Showing up and listening on social media (16:05)Modern marketing opportunities for nonprofits (21:40)Melissa’s One Good Thing: Try Gated. (26:45)How to connect with Melissa (27:45)For more information and episode details visit: weareforgood.com/episode/360.About our Sponsor VirtuousYou know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving,  and we love it because this approach builds trust and loyalty through personalized engagement. Learn more today at About our Sponsor Givebutter 💛Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes. Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

OverviewMeet Barbara. With her 30 years of experience in fundraising, she understands fundraising is more than just raising money. She’s bringing her roadmap📍🗺️ at just the right time, as many of us are looking toward the new year. Join us to talk about how to outline this strategy, conditions for growth, and how to prioritize capacity building. Don’t miss this hopeful conversation that will help you exhale during the busyness of December😌💨💡LearnHow to create a Fundraising Roadmap + Strategy for the New YearConditions that lead to growthBaking capacity building into your strategyToday’s GuestBarbara O’Reilly, CFRE, Founder and Principal, Windmill ConsultingEpisode HighlightsBarbara’s story and journey to where she is today (1:40)Mindset and goals moving into the new year (6:30)Data and research around fundraising plans (9:00)Developing conditions for growth (17:45)Creating ownership throughout the whole organization (23:00)A powerful moment of philanthropy in Barbara’s life (36:00)Barbara’s One Good Thing: Pause and build in time each and every day to do something that connects with our donors. (39:40)For more information and episode details visit: weareforgood.com/episode/359.About our Sponsor VirtuousYou know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving,  and we love it because this approach builds trust and loyalty through personalized engagement. Learn more today at About our Sponsor Givebutter 💛Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes. Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

OverviewWelcome back to our Friday Series: The Habits of an Impactful Fundraiser. This week we’re chatting about impactful storytelling with Julia Campbell, nonprofit storytelling expert and our very first podcast guest. She’s sharing her insight on defining your goal, balancing qualitative and quantitative information, and developing trust. Tune in for tips, case studies and the Do’s/Dont’s for the modern nonprofit storyteller. 📝Special GuestJulia Campbell, Founder, J Campbell Social Marketing and Author, Storytelling in the Digital AgeEpisode HighlightsAsking the bigger question (4:00)Habits to become a more impactful storyteller (9:05)Relationships to prioritize (13:45)Do This/Not That that make an impactful storyteller (18:50)KPI’s that matter (25:40)A powerful story that impacted Julia (30:20)Sustainability and mental health tips (35:15)How to connect with Julia (37:30)For more information and episode details visit: weareforgood.com/episode/358.About our Sponsor VirtuousYou know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you both SEE and activate donors at every level, and Virtuous is the platform to help you do just that. Virtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving,  and we love it because this approach builds trust and loyalty through personalized engagement. Learn more today at virtuous.org.About our Sponsor Givebutter 💛Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes. Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

OverviewMeet Dominic. He’s an entrepreneur, founder, philanthropist and a big believer in our collective ability to achieve more together through technology. Today, Dominic is CEO of B Generous, which is changing how people donate to nonprofits through the first-ever philanthropic credit product. We chat about practices and mindsets that will set your nonprofit up for resiliency and success even amid challenging times.💡LearnHow nonprofits can learn from start-ups + lean into innovation The pillars of resilient nonprofit organizations Fundraising during economic downturnsOpportunities to lean into creative + digital marketingToday’s GuestDominic Kalms, CEO + Founder, B GenerousEpisode HighlightsDominic’s story and journey to where he is today (4:00)How nonprofits can think more like businesses (12:35)Building resilient organizations (16:55)Adjusting your mindset (21:55)How the success of e-commerce can be applied to philanthropy  (25:00)A powerful moment of philanthropy in Dominic’s life (28:20)Dominic’s One Good Thing: Failure is a prerequisite to success. (43:00)For more information and episode details visit: weareforgood.com/episode/357.About our Sponsor Neon OneTechnology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting neonone.com/weareforgood.About our Sponsor VirtuousYou know we believe Everyone Matters - and we’ve About our Sponsor Givebutter 💛Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes. Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

OverviewMeet Shanna. Prior to founding Hocking Leadership, she spent 2 decades at major nonprofit orgs including the Wharton School at the University of Pennsylvania, Children’s Hospital of Philadelphia, University of Alabama, and Duke University and has personally raised upwards of  $153 million. Her brand-new book One Bold Move a Day is a roadmap to achieving your career, leadership, and personal goals with intention and joy. Tune in for an uplifting, encouraging and actionable conversation💡LearnThe meaning of One Bold Move a Day4 key mindsets that enable us to make bold movesTools to address burnout, fatigue, and overwhelm in the nonprofit fieldToday’s GuestShanna Hocking, Principal of Hocking Leadership, Podcast Host and Author of “One Bold Move a Day”Episode HighlightsShanna’s story and journey to where she is today (2:45)One Bold Move a Day (7:15)4 Key Mindsets of One Bold Move A Day (11:25)Gratitude MindsetAnd MindsetHappiness MindsetProgress MindsetThe And Mindset in action (16:50)Applying these mindsets to mental health and self care (22:15)A profound moment of philanthropy in Shanna’s life (26:25)How to connect with Shanna and buy “One Bold Move A Day” (30:35)For more information and episode details visit: weareforgood.com/episode/356.About our Sponsor Neon OneTechnology alone can’t solve the challenges nonprofits face. That’s why Neon One provides software that empowers you to manage constituents all while giving you the resources and support you need to connect to what matters most - your people and their passions. Learn more about how Neon One is helping nonprofits create stronger connections by visiting About our Sponsor Givebutter 💛Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes. Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Cameron. He’s the Director of Global Partnerships at A Child's Hope Foundation, an org existing to break the cycle of poverty and trauma for orphaned and vulnerable children 🙌He recognizes there’s no magic cure to solving complex global problems, and he’s passionate about asset-based community development, collaboration, empowerment, and education. We’re fortunate enough to see this playout first-hand in the We Are For Good Community where he spearheads our Community channel for International Development 🌎Don’t miss this convo that’s centered around worldwide belonging and relationship-building🥰Today’s GuestCameron Outlaw, Director of Global Partnerships, A Child's Hope FoundationEpisode HighlightsCameron’s story and journey to where he is today (3:30)Overview of A Child’s Hope Foundation (10:30)What makes a dynamic partnership (16:45)We Are For Good International Community Subgroup (24:00)Trends Cameron’s seeing in international development (27:00)What community means to Cameron (31:50)A powerful moment of philanthropy in Cameron’s life (36:25)Cameron’s One Good Thing: Invest in the culture you're creating with consistent and effective inputs (40:20)How to connect with Cameron and A Child’s Hope Foundation (42:45)For more information and episode details visit: weareforgood.com/episode/355.We Are For Good ShopWe are officially launching our merch store! At www.weareforgood.com/shop you’ll find posters, coffee mugs, super soft T-shirts with your favorite sayings and more!We want to see We Are For Good shirts and merch all across the globe in your corner of the world. Snag a selfie with your merch and use the hashtag #WeAreForGood so we can see it 🎉 You can find everything over at www.weareforgood.com/sAbout our Sponsor Givebutter 💛Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes. Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.Support the showBecome a Member and Get All-Access to Everything We Are For Good!Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter