

We Are For Good Podcast - The Podcast for Nonprofits
We Are For Good
The We Are For Good Podcast brings nonprofit professionals + everyday changemakers into conversations with the most innovative, heartwired leaders in social impact. Hosted by Jon McCoy + Becky Endicott, each episode unpacks fresh mindsets, practical skills + inspiring stories designed to help you work smarter, build healthier cultures + accelerate our collective impact.Join our value-aligned community—it’s free—at weareforgoodcommunity.com.About We Are For GoodWe Are For Good is a storytelling, learning + activating community built for nonprofit professionals + everyday changemakers. Through our podcasts + media, purpose-driven activations + global gatherings, we equip for-good leaders with the connection, skills + inspiration to grow their impact. Because we believe community is everything—and together, we can create an Impact Uprising.Learn more at weareforgood.com.
Episodes
Mentioned books

Apr 7, 2023 • 43min
407. Nonprofit Digital Marketing 101 - Jon McCoy, CFRE, Becky Endicott, CFRE, Dana Snyder and Noah Barnett
Join Jon and Becky alongside two brilliant nonprofit digital marketers - Noah Barnett and Dana Snyder for a robust discussion about the basics of digital marketing📣 At a time when 97% of Americans own a mobile device and 85% own a smartphone, it’s clear we’re in a time of 24/7 connectivity. As a result, digital marketing strategies are no longer “nice to have” - they are absolutely essential for impact-driven organizations to meet this digital moment of connectivity. And it’s not too late to jump in the game! So let’s take a breath and get back to basics with the experts. 💡 LearnWhat Digital Marketing is + why it's importantChannels, Tools, Case studies (who's flexing it well + how they're doing it)Where to start Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Apr 5, 2023 • 56min
406. Proximity, Community, Compassion: How to Harness Humanity around Criminal Justice - Marc Howard
Meet Marc. He is one of the country’s leading voices and advocates for restoring humanity to the American criminal punishment system. He’s the Founder and President of the Frederick Douglass Project for Justice, a nonprofit that launched in 2020 and allows members of free society to connect with people in prisons to discover firsthand our common humanity and advocate for systemic change. As a professor at Georgetown University, his “Prisons and Punishment” course has become one of the most sought-after courses — co-taught with his childhood friend, Marty Tankleff, who was wrongfully imprisoned for almost 18 years. Students re-investigate likely wrongful conviction cases and create documentaries that suggest innocence and advocate for exonerations. Join us for this conversation that we hope will open your hearts to recognize the humanity in all of us. 💡 LearnOverview of the Frederick Douglass Project for JusticeWhat most people get wrong about the criminal justice systemHow members of free society can advocate for systemic changeExploration of what happens when everyday people visit prisonsFor more information and episode details visit: weareforgood.com/episode/406.About our Sponsor BloomerangSupport for this show is brought to you by our friends at Bloomerang. Bloomerang offers donor management and online fundraising software that helps small to medium nonprofits, like First Tee of Greater Akron, a nonprofit empowering kids and teens through the game of golf. To listen to the full interview with First Tee of Greater Akron visit bloomerang.com/weareforgood.About our Sponsor VirtuousVirtuous helps charities reimagine generosity through responsive fundraising, volunteer management, and online giving, and we love it because this approach builds trust and loyalty through personalized engagement. Learn more today at virtuous.org.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Apr 3, 2023 • 42min
405. Making Tech Human + Accessible for the Small Nonprofit - Cherian Koshy
Meet Cherian. This dynamic and innovative fundraiser believes that tech can be accessible to everyone especially the small to medium nonprofit. Following two decades of frontline fundraising, he founded Nonprofit Operating System, a comprehensive platform designed to help organizations streamline their operations and maximize their impact. If you tuned in for 2023 Trend #6: Humanize the Digital Experience this conversation is an excellent part two with practical applications and encouragement. Tune in to learn how technology can help make room for the human elements of our jobs - authenticity, creativity, and empathy 🙌💡 LearnHow tech tools can lead to more sustainabilityCase studies for using technology nonprofitsTools your nonprofit can try out todayToday’s GuestCherian Koshy, Founder, Nonprofit Operating SystemFor more information and episode details visit: weareforgood.com/episode/405.About our Sponsor BloomerangSupport for this show is brought to you by our friends at Bloomerang. Bloomerang offers donor management and online fundraising software that helps small to medium nonprofits, like First Tee of Greater Akron, a nonprofit empowering kids and teens through the game of golf. After just one year with Bloomerang they doubled their unique donors, improved donor stewardship, and raised more funds. Executive Director Josh Smith said, “We love Bloomerang. It saves time. It’s helped us raise more funds.” To listen to the full interview with First Tee of Greater Akron visit bloomerang.com/weareforgood.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Mar 31, 2023 • 36min
404. Good Jobs Friday Series (Pt. 2 For the Hiring Org): How to Find + Hire Remarkable Talent at Your Nonprofit This Year - Brooke Hodnefield and Tim Foot
Join us for a special two-part series of How to Find + Land a Good Job in the Nonprofit Sector This Year. This week is for individual job seekers. Jon and Becky are joined by Brooke Hodnefield and Tim Foot from Slingshot Group. Alongside our nonprofit hiring expert friends, we’re exploring cultures of hiring, where to start your journey, how to flex your network for good, and practical advice to keep moving forward. Tune in to get re-energized around your job search💼Today’s GuestsTim Foot, President + CEO with Brooke Hodnefield, Vice President of Nonprofit Staffing and Coaching at Slingshot GroupFor more information and episode details visit: weareforgood.com/episode/404.About our Sponsor BloomerangSupport for this show is brought to you by our friends at Bloomerang. Bloomerang offers donor management and online fundraising software that helps small to medium nonprofits, like First Tee of Greater Akron, a nonprofit empowering kids and teens through the game of golf. After just one year with Bloomerang they doubled their unique donors, improved donor stewardship, and raised more funds. Executive Director Josh Smith said, “We love Bloomerang. It saves time. It’s helped us raise more funds.” To listen to the full interview with First Tee of Greater Akron visit bloomerang.com/weareforgood.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Mar 29, 2023 • 42min
403. The Superpower of Listening + Centering Community - Alia Whitney-Johnson
Meet Alia. While studying engineering at MIT, she traveled to Sri Lanka for tsunami relief work. It was there that her world unexpectedly changed when she met an 11-year-old girl who would change the trajectory of her life forever. This encounter led her to found Emerge Global, an award-winning nonprofit that supports survivors of child sexual abuse in Sri Lanka in healing and developing their self-sufficiency. In her work with children who’ve endured trauma, sexual abuse, and exploitation, she’s centered her work on community, listening and ethical storytelling. Tune-in for an episode that’s heart-wrench and heart-warming💡 LearnAbout Alia’s work in global youth leadership developmentThe importance of centering community + ethical storytellingHow to listen and the role of listening in developing communityToday’s GuestAlia Whitney-Johnson, Chief Operating Officer, Latina American Leadership AcademyFor more information and episode details visit: weareforgood.com/episode/403.About our Sponsor BloomerangSupport for this show is brought to you by our friends at Bloomerang. Bloomerang offers donor management and online fundraising software that helps small to medium nonprofits, like First Tee of Greater Akron, a nonprofit empowering kids and teens through the game of golf. After just one year with Bloomerang they doubled their unique donors, improved donor stewardship, and raised more funds. Executive Director Josh Smith said, “We love Bloomerang. It saves time. It’s helped us raise more funds.” To listen to the full interview with First Tee of Greater Akron visit bloomerang.com/weareforgood.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Mar 27, 2023 • 35min
402. How to Build Donor Trust with Authentic Marketing - Javan Van Gronigen
Meet Javan. He’s on a mission to help nonprofits achieve the same level of impact and recognition as major brands. While working as an art director, he found himself pulled toward mission-focused work where his skills could make an even bigger difference. This led him to work with Invisible Children, an org gained worldwide attention through their creation of the Kony 2012 campaign. Javan then founded Donately and Fifty & Fifty to support the many causes and organizations that need that same level of storytelling and digital support. Javan is speaking out language in this episode and has so much wisdom to share with the We Are For Good community 👏Tune in for the playbook on how to take your nonprofit's brand to the next level🚀💡LearnWhy nonprofits need to think like Fortune 500 brandsThe importance of building trust with donorsHow to create an effective digital marketing strategyToday's GuestJavan Van Gronigen, Creative Director + Founder, Fifty & Fifty + DonatelyFor more information and episode details visit: weareforgood.com/episode/402.About our Sponsor BloomerangSupport for this show is brought to you by our friends at Bloomerang. Bloomerang offers donor management and online fundraising software that helps small to medium nonprofits, like First Tee of Greater Akron, a nonprofit empowering kids and teens through the game of golf. After just one year with Bloomerang they doubled their unique donors, improved donor stewardship, and raised more funds. Executive Director Josh Smith said, “We love Bloomerang. It saves time. It’s helped us raise more funds.” To listen to the full interview with First Tee of Greater Akron visit bloomerang.com/weareforgood.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Mar 24, 2023 • 33min
401. Good Jobs Friday Series (Pt. 1 For the Job Seeker): How to Find + Land a Good Job in the Nonprofit Sector This Year - Brooke Hodnefield and Tim Foot
Join us for a special two-part series of How to Find + Land a Good Job in the Nonprofit Sector This Year. This week is for individual job seekers. Jon and Becky are joined by Brooke Hodnefield and Tim Foot from Slingshot Group. Alongside our nonprofit hiring expert friends, we’re exploring cultures of hiring, where to start your journey, how to flex your network for good, and practical advice to keep moving forward. Tune in to get re-energized around your job search💼💡 LearnHow to find alignment in your life and workInterview tips and tricks to share your story Do This/Not that from hiring expertsToday’s GuestsTim Foot, President + CEO with Brooke Hodnefield, Vice President of Nonprofit Staffing and Coaching at Slingshot GroupFor more information and episode details visit: weareforgood.com/episode/401.About our Sponsor BloomerangSupport for this show is brought to you by our friends at Bloomerang. Bloomerang offers donor management and online fundraising software that helps small to medium nonprofits, like First Tee of Greater Akron, a nonprofit empowering kids and teens through the game of golf. After just one year with Bloomerang they doubled their unique donors, improved donor stewardship, and raised more funds. Executive Director Josh Smith said, “We love Bloomerang. It saves time. It’s helped us raise more funds.” To listen to the full interview with First Tee of Greater Akron visit bloomerang.com/weareforgood.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Mar 22, 2023 • 43min
400. Celebrating 400 Episodes of the We Are For Good Podcast 🥳 - Jon McCoy, CFRE, Becky Endicott, CFRE and Dana Snyder
We’re flipping the script on the 400th episode🥳 Our dear friend Dana Snyder is interviewing Jon and Becky about all things We Are For Good Podcast. We’re diving into the starting point of the pod, PRO, the community and so much more. Join us for a peak behind the curtain at what we’ve learned and what we're forecasting for the next 400 episodes. 💡LearnThe reason behind starting a podcast (BTS stories during launch🙈)Lessons learned from 400 episodesWhat’s ahead for We Are For GoodFor more information and episode details visit: weareforgood.com/episode/400.About our Sponsor BloomerangSupport for this show is brought to you by our friends at Bloomerang. Bloomerang offers donor management and online fundraising software that helps small to medium nonprofits, like First Tee of Greater Akron, a nonprofit empowering kids and teens through the game of golf. After just one year with Bloomerang they doubled their unique donors, improved donor stewardship, and raised more funds. Executive Director Josh Smith said, “We love Bloomerang. It saves time. It’s helped us raise more funds.” To listen to the full interview with First Tee of Greater Akron visit bloomerang.com/weareforgood.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Mar 20, 2023 • 36min
399. Using TikTok to Grow Your Impact -for Good - Brett Peters
Meet Brett. He’s the Global Lead for TikTok for Good, TikTok’s social impact content program that inspires and encourages users to have a positive impact on the planet and those around them😍 The TikTok for Good account highlights organizations that have used TikTok to grow their audience, activate supporters and raise awareness around specific causes. You don’t have to learn any dances or lip-sync to share your voice on TikTok. 📷 Join us for the conversation that makes leaning into the power of TikTok accessible and even fun! 💡 LearnThe Future of Digital Media + Nonprofit Marketing Overview of TikTok for Good The role of digital media in Gen Z + Gen Alpha’s philanthropy How nonprofits can get activated around TikTok todayToday’s GuestBrett Peters, Global Lead, TikTok for GoodFor more information and episode details visit: weareforgood.com/episode/399.About our Sponsor BloomerangSupport for this show is brought to you by our friends at Bloomerang. Bloomerang offers donor management and online fundraising software that helps small to medium nonprofits, like First Tee of Greater Akron, a nonprofit empowering kids and teens through the game of golf. After just one year with Bloomerang they doubled their unique donors, improved donor stewardship, and raised more funds. Executive Director Josh Smith said, “We love Bloomerang. It saves time. It’s helped us raise more funds.” To listen to the full interview with First Tee of Greater Akron visit bloomerang.com/weareforgood.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter

Mar 17, 2023 • 47min
398. 9 Nonprofit Trends That Matter in 2023: Normalize Rest - Jon McCoy, CFRE, Becky Endicott, CFRE and Kimberly O'Neil
Welcome back to our Friday Series, 9️⃣Trends that Matter in 2023. Today we’re lifting our final trend, Trend #9: Normalize Rest. We’re all about asking the bigger question here, “What if you cared as much about yourself as you did your mission?” Here to explore this topic with us is Kimberly O'Neil, an award-winning professor, executive leader, and social good expert who was the youngest African-American female city manager in the United States🤩 This powerhouse leader is currently the Founder and CEO of The Giving Blueprint, a Texas-based company that increases community engagement through social business development, strategic partnerships, advocacy, and civic education. Don’t miss this conversation - we need more voices and action pouring into rest across our sector💙💡LearnHow not prioritizing rest holds our sector back How we can normalize rest within our organizations Why rest begins with leadership modeling + advocacyExamples of organizations and leaders who are leaning into this trendFor more information and episode details visit: weareforgood.com/episode/398.About our Sponsor BloomerangSupport for this show is brought to you by our friends at Bloomerang. Bloomerang offers donor management and online fundraising software that helps small to medium nonprofits, like First Tee of Greater Akron, a nonprofit empowering kids and teens through the game of golf. After just one year with Bloomerang they doubled their unique donors, improved donor stewardship, and raised more funds. Executive Director Josh Smith said, “We love Bloomerang. It saves time. It’s helped us raise more funds.” To listen to the full interview with First Tee of Greater Akron visit bloomerang.com/weareforgood.Thank you to our partners 🩵Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter


