We Are For Good Podcast - The Podcast for Nonprofits 380. 9 Nonprofit Trends That Matter in 2023: Giving is Identity - Jon McCoy, CFRE, Becky Endicott, CFRE and T. Clay Buck, CFRE
Welcome back to our Friday Series, 9️⃣ Trends that Matter in 2023🥳 This week, we’re exploring Trend #3: Giving is Identity. We believe everyone can be a philanthropist. Giving is part of what makes us who we are and when nonprofits can find value-aligned supporters and activate them something magical happens. Here to dive into this further with us is Clay Buck. Tune in for a conversation about the opportunities that exist when we invite people at all giving levels in a way that is open and inclusive.
💡Learn
- How to move beyond basic affinity to find alignment of identity + values
- PRO tips to make it easy for supporters to represent your org
- Data about how giving can become a part of your identity
Episode Highlights
- The Generosity Crisis (2:10)
- Everyone can be a philanthropist (4:25)
- Case Study for Giving is Identity: charity: water’s The Spring (5:15)
- Correlation between giving + Identity (11:20)
- The Generosity Ecosystem (12:40)
- Data around giving and identity (16:00)
- Philanthropic Psychology (22:20)
- Clay’s One Good Thing: Take care of you and honor your identity. (27:15)
For more information and episode details visit: weareforgood.com/episode/380.
About our Sponsor Givebutter 💛
Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes.
Thank you to our partners 🩵
Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.
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