LEADING BRANDS® — Wavebreak Podcast

Dylan Kelley
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May 31, 2021 • 33min

[182] This Owned Marketing Channel Is On The Brink Of Blowing Up

Our guest today is a true expert on an underrated marketing channel about to see massive growth: messenger marketing. Nick Romaya joins the Wavebreak Podcast to talk about why now is the perfect time to get your foot in the door of messenger marketing.  In this episode you’ll learn:How iOS 14 has affected messenger marketing and why the hype around it has actually created new opportunities for savvy marketers.Which niches and demographics can’t afford to ignore messenger marketing any longer—because their competitors are CRUSHING with it!The steps you should be taking today to prepare for upcoming explosive growth in messenger marketing once Instagram and WhatsApp compatibility is launched.Nick Romaya is Head of Partnerships at Recart, a Shopify app designed to help you sell more with messenger marketing. The 5-Minute Ecommerce Email Marketing HackStop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.This is our secret sauce and we're giving it all away for free, no strings attached.Click here to download the checklist for free.Links:Q4Method.comWavebreakPrivate email list for ecommerce leadersRecartBook an intro callLearn more about WavebreakThis episode is sponsored by...Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.
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May 24, 2021 • 44min

[181] Building & Buying Assets With Recurring Cash Flow with Connor Gross

Our guest today built an Amazon business that sold $2.4 million dollars of product in his free time while attending college. And then he sold it just before his graduation. Connor Gross joins the Wavebreak Podcast to talk about his return to the world of entrepreneurial ecommerce.In this episode you’ll learn:How Connor dipped his toes into buying internet businesses by starting with a small tiny house blog that paid back his investment within 16 months.The checklist of “must-haves” every business buyer must be aware of before they purchase an internet business from a stranger.How you build a moat for your business by leveraging partnerships, not Facebook Ads.Connor Gross currently owns and operates Respoke Collection, a place for car enthusiasts to get custom art of their own car.The 5-Minute Ecommerce Email Marketing HackStop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.This is our secret sauce and we're giving it all away for free, no strings attached.Click here to download the checklist for free.Links:Q4Method.comWavebreakPrivate email list for ecommerce leadersRespoke CollectionBook an intro callLearn more about WavebreakThis episode is sponsored by...Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.
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May 17, 2021 • 44min

[180] Scaling Your Ecommerce Brand Past $10M

How does a 7-figure brand scale past 8-figure revenues?Chase Clymer joins the Wavebreak Podcast to talk about how his agency Electric Eye does exactly this (and more) for their ecommerce clients.In this episode you’ll learn:How to break out of the 7-figure ceiling most brands run into when trying to scale revenue.Why reaching the first million dollars in revenue might actually be more complicated than scaling from $1M to $100M.The exact questions you need to ask during the discovery process before you attempt any of this.Chase Clymer is the Co-Founder of Electric Eye, an agency that increases sales for ecommerce brands. Chase is also the host Honest Ecommerce, a weekly podcast providing online store owners with honest, actionable advice to increase their sales and grow their business.The 5-Minute Ecommerce Email Marketing HackStop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.This is our secret sauce and we're giving it all away for free, no strings attached.Click here to download the checklist for free.Links:Q4Method.comWavebreakPrivate email list for ecommerce leadersElectric EyeBook an intro callLearn more about WavebreakThis episode is sponsored by...Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.
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May 10, 2021 • 42min

[179] How DUDE Wipes Scaled To $30M+ In Sales

This company blew past $30M in revenue amidst a pandemic!  Sean Riley joins the Wavebreak Podcast to talk about how DUDE found success growing from a tiny bootstrapped company started by 4 longtime friends living in a small Chicago apartment. In this episode you’ll learn:The first step you need to take to bring your product idea to life—and why discovering “World of Wipes” was a key turning point.How DUDE convinced manufacturers to take a risk on their company back before they were a household name.Why getting listed on Amazon made it easier to convince brick and mortar stores to stock DUDE products.Sean Riley is the Chief Executive Dude at DUDE, a bootstrapped company out of Chicago known for their DUDE wipes.The 5-Minute Ecommerce Email Marketing HackStop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.This is our secret sauce and we're giving it all away for free, no strings attached.Click here to download the checklist for free.Links:Q4Method.comWavebreakPrivate email list for ecommerce leadersDUDEBook an intro callLearn more about WavebreakThis episode is sponsored by...Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.Justuno - The best tool for conversion rate optimization is Justuno. Justuno customers see a 135% lift in revenue in the first year of using the platform thanks to features like their AI-powered upsells and cross-sells, and advanced targeting rules for tailored promotions to high-intent traffic segments. Sign up for a free trial and get 20% off your first year by using code WAVEBREAK.
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May 3, 2021 • 47min

[178] Scaling Chirp to $40M/Year With a Marketing Team of <10 People

Chirp generated $3M the year before Brian Nielson joined the team. Then they did $6M the following year, $10M the year after. Last year they did over $40M—more than 10x their first year.Brian joins the Wavebreak Podcast to talk about how Chirp made millions by pivoting their marketing strategy to make back pain relief look cool. In this episode you’ll learn:How a marketing positioning play paid off HUGE for Chirp, and what you can learn from it.The email strategy template Brian borrowed from Dylan—before they even met—to make bank on Black Friday.Why Brian’s Mom played a key part in developing Chirp’s Facebook marketing strategy.Brian Nielson is the VP of Marketing at Chirp, a single-SKU bootstrapped back pain relief company that raised $1.2M on Kickstarter and appeared on Shark Tank.The 5-Minute Ecommerce Email Marketing HackStop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.This is our secret sauce and we're giving it all away for free, no strings attached.Click here to download the checklist for free.Links:Q4Method.comWavebreakPrivate email list for ecommerce leadersChirpBook an intro callLearn more about WavebreakThis episode is sponsored by...Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.Justuno - The best tool for conversion rate optimization is Justuno. Justuno customers see a 135% lift in revenue in the first year of using the platform thanks to features like their AI-powered upsells and cross-sells, and advanced targeting rules for tailored promotions to high-intent traffic segments. Sign up for a free trial and get 20% off your first year by using code WAVEBREAK.
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Apr 29, 2021 • 17min

[177] iOS 14.5

The new iOS 14 update is here... In today's emergency episode, Dylan covers the latest iOS 14 update, the impact to ecommerce, and what you can do to strengthen your marketing mix. Links Mentioned:Wavebreak: Ecommerce Email & SMS Marketing AgencySchedule a 30 min intro call with Wavebreak 
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Apr 26, 2021 • 40min

[176] This office furniture startup was nearly killed by COVID-19

Sib Mahapatra’s B2B office furniture startup was barely over a year old when COVID-19 forced offices across the country to shut down.Sib joins the Wavebreak Podcast to talk about the incredible pandemic pivot Branch had to make in order to survive their target market being uprooted by COVID-19. In this episode you’ll learn:The exact steps Branch Office Furniture took when working at the office was no longer an option for their entire target market.How they turned things around—with an entirely new business model—by testing their funnel in a lean, low-risk manner.Why they chose to retain their sales team with their entire world seemingly falling apart.Sib Mahapatra is a co-founder of Branch, a venture-backed company building office furniture for the 21st century. The 5-Minute Ecommerce Email Marketing HackStop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.This is our secret sauce and we're giving it all away for free, no strings attached.Click here to download the checklist for free.Links:Q4Method.comWavebreakPrivate email list for ecommerce leadersBranch FurnitureBook an intro callLearn more about WavebreakThis episode is sponsored by...Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.Justuno - The best tool for conversion rate optimization is Justuno. Justuno customers see a 135% lift in revenue in the first year of using the platform thanks to features like their AI-powered upsells and cross-sells, and advanced targeting rules for tailored promotions to high-intent traffic segments. Sign up for a free trial and get 20% off your first year by using code WAVEBREAK.
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Apr 19, 2021 • 58min

[175] Are you in business for the wrong reasons?

Most entrepreneurs come to this realization at some point. The sooner, the better.Adi Gullia joins the Wavebreak Podcast to talk about the dilemmas entrepreneurs face when they shift their focus away from their business and onto their reason for chasing the goals they chase.In this episode you’ll learn:The exact moment Adi realized he was defining success incorrectly and what his new definition of success looks like.How to catch yourself drifting away from your true goals in business before it’s too late to recover.Why defining why you’re NOT in business might be more important than defining why you are.Adi Gullia is a co-founder of Grace & Stella, a Canadian company focused on creating feel good moments through exceptional beauty products.The 5-Minute Ecommerce Email Marketing HackStop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.This is our secret sauce and we're giving it all away for free, no strings attached.Click here to download the checklist for free.Links:Q4Method.comWavebreakPrivate email list for ecommerce leadersGrace & StellaBook an intro callLearn more about WavebreakThis episode is sponsored by...Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.Justuno - The best tool for conversion rate optimization is Justuno. Justuno customers see a 135% lift in revenue in the first year of using the platform thanks to features like their AI-powered upsells and cross-sells, and advanced targeting rules for tailored promotions to high-intent traffic segments. Sign up for a free trial and get 20% off your first year by using code WAVEBREAK.
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Apr 12, 2021 • 40min

[174] The Ultimate Productivity Hack You’re Probably Ignoring

Have you made the realization that your quality of sleep is connected to your performance at work yet?Matteo Franceschetti joins the Wavebreak Podcast to share what he’s learned about the ultimate productivity hack (sleep) while founding Eight Sleep, the Lamborghini of mattress companies. In this episode you’ll learn:80/20 tips towards having the best sleep of your life every nightWhat factors are actually essential to sleep (and which ones are overrated)The next steps you can take right now to sleep better tonightMatteo Franceschetti is the Founder and CEO of Eight Sleep. Founded in 2014, Eight Sleep has since raised over $76M in funding. Prior to Eight, Matteo co-founded and led two clean-tech companies.The 5-Minute Ecommerce Email Marketing HackStop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.This is our secret sauce and we're giving it all away for free, no strings attached.Click here to download the checklist for free.Links:Q4Method.comWavebreakPrivate email list for ecommerce leadersEight SleepBook an intro callLearn more about WavebreakThis episode is sponsored by...Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.Justuno - The best tool for conversion rate optimization is Justuno. Justuno customers see a 135% lift in revenue in the first year of using the platform thanks to features like their AI-powered upsells and cross-sells, and advanced targeting rules for tailored promotions to high-intent traffic segments. Sign up for a free trial and get 20% off your first year by using code WAVEBREAK.
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Apr 5, 2021 • 37min

[173] Why ‘Stickiness’ is the Antidote to Rising Competition and Growing Your LTV

Our guest today was regularly pulled out of school at age 10 to work trade shows, was closing accounts at age 12, and was managing sales reps at age 14. Dominique Gagnon joins the Wavebreak Podcast to talk about the shifts brands need to make to focus on the long game and drive higher LTV in response to growing competition.In this episode you’ll learn:How Dominique found incredible success taking a product-first approach to grow a single-SKU business founded by a husband and wife team.Why ‘stickiness’ is the answer to rising competition and why you should spend even more time caring about LTV.The logic behind her counter-intuitive decision to make it harder for customers to buy, and how that decision paid off huge.Dominique Gagnon is a founding member and Chief Innovation Officer at Caldera + Lab, a clean prestige skincare brand.The 5-Minute Ecommerce Email Marketing HackStop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.This is our secret sauce and we're giving it all away for free, no strings attached.Click here to download the checklist for free.Links:Q4Method.comWavebreakPrivate email list for ecommerce leadersCaldera + LabBook an intro callLearn more about WavebreakThis episode is sponsored by...Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.Justuno - The best tool for conversion rate optimization is Justuno. Justuno customers see a 135% lift in revenue in the first year of using the platform thanks to features like their AI-powered upsells and cross-sells, and advanced targeting rules for tailored promotions to high-intent traffic segments. Sign up for a free trial and get 20% off your first year by using code WAVEBREAK.

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