LEADING BRANDS® — Wavebreak Podcast

Dylan Kelley
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Mar 29, 2021 • 44min

[172] Advanced Strategies For Scaling Your Ecommerce Business in 2021

Whether you like it or not, if you’re a brand selling online, you’re going to have customers that buy from you that are going to Amazon looking for you.In this episode Dylan and Andrew peel back the curtain to reveal what dozens of brands are doing differently to scale their ecommerce business successfully in 2021.In this episode you’ll learn:The most common misconceptions brands have about launching on AmazonHow your website and your Amazon presence can work in tandem to multiply resultsThings about Amazon that businesses only optimizing for web don’t understandAndrew Morgans is the founder of Marknology, an Amazon Brand Accelerator that’s worked with brands like Adidas, Nylabone, and Swiss to generate sales of over $200 million. The 5-Minute Ecommerce Email Marketing HackStop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.This is our secret sauce and we're giving it all away for free, no strings attached.Click here to download the checklist for free.Links:Q4Method.comWavebreakPrivate email list for ecommerce leadersMarknologyAndrew Morgans LinkedInBook an intro callLearn more about WavebreakThis episode is sponsored by...Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.Justuno - The best tool for conversion rate optimization is Justuno. Justuno customers see a 135% lift in revenue in the first year of using the platform thanks to features like their AI-powered upsells and cross-sells, and advanced targeting rules for tailored promotions to high-intent traffic segments. Sign up for a free trial and get 20% off your first year by using code WAVEBREAK.
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Mar 22, 2021 • 1h 3min

[171] How Industry Leaders Are Using Product Launches To Scale Past $100 Million

According to today's guest, product launches are your business.Jeremy Horowitz of Messenger Mastermind joins the Wavebreak Podcast to reveal how the fastest growing DTC brands are leveraging product launches to 'optimize for spikes' in their revenue. In this episode you’ll learn:How to use product launches to scale to $100 million and beyondWhy optimizing for 'spikes' is crucial to launch successJeremy's #1 strategy for selling out of product launches (hint: it has to do with community) Jeremy Horowitz is the host of the Messenger Mastermind. Jeremy previously helped propel Lumee, the phone case brand made famous by the Kardashians, into an industry leader.The 5-Minute Ecommerce Email Marketing HackStop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.This is our secret sauce and we're giving it all away for free, no strings attached.Click here to download the checklist for free.Links:Q4Method.comWavebreakPrivate email list for ecommerce leadersMessenger MastermindMessenger Mastermind PodcastJeremy Horowitz LinkedInBook an intro callLearn more about WavebreakThis episode is sponsored by...Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.Justuno - The best tool for conversion rate optimization is Justuno. Justuno customers see a 135% lift in revenue in the first year of using the platform thanks to features like their AI-powered upsells and cross-sells, and advanced targeting rules for tailored promotions to high-intent traffic segments. Sign up for a free trial and get 20% off your first year by using code WAVEBREAK.
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Mar 15, 2021 • 37min

[170] Scaling community into a multi-million dollar brand with Amy Miraflor, founder of Evy's Tree

Amy Miraflor has built the 'Supreme' brand equivalent for mom's. Her clothes aren't streetwear, but when they drop new products they sell out the same day. And some customers even resell their hard to get products at a profit.  She's built an incredibly strong community that drives powerful launches and referrals. Listen now to find out how.The 5-Minute Ecommerce Email Marketing HackStop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.This is our secret sauce and we're giving it all away for free, no strings attached.Click here to download the checklist for free.Links:Q4Method.comWavebreakPrivate email list for ecommerce leadersEvy's TreeBook an intro callLearn more about WavebreakThis episode is sponsored by...Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.Justuno - The best tool for conversion rate optimization is Justuno. Justuno customers see a 135% lift in revenue in the first year of using the platform thanks to features like their AI-powered upsells and cross-sells, and advanced targeting rules for tailored promotions to high-intent traffic segments. Sign up for a free trial and get 20% off your first year by using code WAVEBREAK.
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Mar 8, 2021 • 52min

[169] 20 Years of Ecommerce with Edward Wimmer, co-founder of ROAD iD

Edward Wimmer co-founded ROAD iD with his father over 20 years ago. They started their company as an ecommerce business when ecommerce was just beginning. And they haven't just survived, they've thrived over the last 20 years, while many other early ecommerce businesses have come and gone. In this interview Edward shares the timeless principles that keep ROADiD ahead of the pack - everything from technology to branding. The 5-Minute Ecommerce Email Marketing HackStop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.This is our secret sauce and we're giving it all away for free, no strings attached.Click here to download the checklist for free.Links:Q4Method.comWavebreakPrivate email list for ecommerce leadersROAD iDBook an intro callLearn more about WavebreakThis episode is sponsored by...Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.Justuno - The best tool for conversion rate optimization is Justuno. Justuno customers see a 135% lift in revenue in the first year of using the platform thanks to features like their AI-powered upsells and cross-sells, and advanced targeting rules for tailored promotions to high-intent traffic segments. Sign up for a free trial and get 20% off your first year by using code WAVEBREAK.
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Mar 1, 2021 • 58min

[168] Generating $400 Million For Top Brands With Build Grow Scale

Today’s guest is an expert when it comes to leveling up ecommerce brands.In this episode we’re joined by Matt Stafford, Co-Founder and Principal of Build Grow Scale.Matt takes us behind-the-scenes to see what it looks like working with a ton of top brands and generating over $400 million in revenue for them.We also cover how to scale a business without going crazy in this competitive marketplace, and how to build a culture and team that will really go to bat for you. This one is a must listen.Enjoy!The 5-Minute Ecommerce Email Marketing HackStop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.This is our secret sauce and we're giving it all away for free, no strings attached.Click here to download the checklist for free.Links:Q4Method.comWavebreakPrivate email list for ecommerce leadersBGSBook an intro callLearn more about WavebreakThis episode is sponsored by...Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.Justuno - The best tool for conversion rate optimization is Justuno. Justuno customers see a 135% lift in revenue in the first year of using the platform thanks to features like their AI-powered upsells and cross-sells, and advanced targeting rules for tailored promotions to high-intent traffic segments. Sign up for a free trial and get 20% off your first year by using code WAVEBREAK.
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Feb 22, 2021 • 44min

[167] The 8-figure Brand Shipping Orders From An Apartment With Jaxxon

Today’s guest left his work in marketing with the desire and drive to gain more from his daily work.He went from being a marketing manager in NYC, to sleeping in his car in California, to co-founding an 8-figure ecommerce brand.In this episode we’re talking with Josh Pierce, Co-Founder of Jaxxon.We talk about his journey so far, and cover some topics such as:-Insight on branding and marketing -How they’ve been affected by the pandemic-Their plans for 2021 and beyondThis one’s an interesting, inspirational story you don’t want to miss.Enjoy!The 5-Minute Ecommerce Email Marketing HackStop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.This is our secret sauce and we're giving it all away for free, no strings attached.Click here to download the checklist for free.Links:Q4Method.comWavebreakPrivate email list for ecommerce leadersJaxxonEmail Josh Pierce: jp@jaxxon.comBook an intro callLearn more about WavebreakThis episode is sponsored by...Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.Justuno - The best tool for conversion rate optimization is Justuno. Justuno customers see a 135% lift in revenue in the first year of using the platform thanks to features like their AI-powered upsells and cross-sells, and advanced targeting rules for tailored promotions to high-intent traffic segments. Sign up for a free trial and get 20% off your first year by using code WAVEBREAK.
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Feb 8, 2021 • 47min

[165] The Profitable Turnaround of a 9-Figure Brand With AutoAnything

Today’s guest is an expert when it comes to building and scaling ecommerce brands.In this episode I’m joined by Michael Epstein, CMO of AutoAnything. AutoAnything was originally owned by AutoZone, then acquired by a private equity company who brought in Michael and CEO Drew Sanocki.They were given the reins to a 9-figure brand with declining revenue and a leftover corporate culture.Michael and Drew took over, and were able to quickly turn things around, become profitable, and establish a healthy work environment.We talk about how they did it, including the organization changes made to the over 150 employee company.As of late, they’ve been acquiring and building other brands.And it all starts with culture. Listen to this episode for secrets to growing strong, well-cultured brands.The 5-Minute Ecommerce Email Marketing HackStop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.This is our secret sauce and we're giving it all away for free, no strings attached.Click here to download the checklist for free.Links:Q4Method.comWavebreakPrivate email list for ecommerce leadersAutoAnythingPostPilotBook an intro callLearn more about WavebreakThis episode is sponsored by...Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.Justuno - The best tool for conversion rate optimization is Justuno. Justuno customers see a 135% lift in revenue in the first year of using the platform thanks to features like their AI-powered upsells and cross-sells, and advanced targeting rules for tailored promotions to high-intent traffic segments. Sign up for a free trial and get 20% off your first year by using code WAVEBREAK.
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Feb 1, 2021 • 50min

[164] How To Maximize What You Already Have With SplitBase

We’ve been fortunate to watch ecommerce evolve over the years.As brands and trends come and go, a few things have remained constant.One thing in particular, that we’ve talked about a ton on this podcast, is conversion rate optimization.And luckily, today we’re talking with an expert on the topic, Founder and CEO of SplitBase, Raphael Paulin-Daigle.SplitBase specializes in helping brands increase conversions, maximize landing pages, design data-driven websites, and ultimately make the most of what they already have.In this episode we cover topics such as:- How to maximize the effectiveness of paid traffic- The secrets of effective landing pages- Optimizing websites and the biggest competitive advantageAnd this all comes from Raphael’s data that he’s gathered and tested throughout the years, working with brands like Dr. Squatch, Kiehl’s, and more.You don’t want to miss this one.The 5-Minute Ecommerce Email Marketing HackStop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.This is our secret sauce and we're giving it all away for free, no strings attached.Click here to download the checklist for free.Links:Q4Method.comWavebreakPrivate email list for ecommerce leadersSplitBaseBook an intro callLearn more about WavebreakThis episode is sponsored by...Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.Justuno - The best tool for conversion rate optimization is Justuno. Justuno customers see a 135% lift in revenue in the first year of using the platform thanks to features like their AI-powered upsells and cross-sells, and advanced targeting rules for tailored promotions to high-intent traffic segments. Sign up for a free trial and get 20% off your first year by using code WAVEBREAK.
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Jan 25, 2021 • 52min

[163] Wilderness Guide To Market Leader With Peter Goodwin, Founder Of Groove Life

 Today’s guest has one of the most unique stories we’ve heard here on the Wavebreak Podcast.In this episode we’re talking to Founder and CEO of Groove Life, Peter Goodwin.Just 5 years ago he was in the Bush of Alaska, living off the land and working as an outdoor guide.Peter and his family we’re living so remotely that there wasn’t really a need for a car. If they wanted to buy groceries, they’d have to jump in a plane and fly there.While he loved the life of an Alaskan outdoor guide, he wanted to find a way to make some extra income.So he started Groove Life, and has since grown it into a leader in their space with over 150 employees and a headquarters just outside of Nashville.We talk about culture, hiring, why he landed on active lifestyle accessories, and some different ways he’s shifted his model throughout the years.This episode will challenge you, but it’s an easy listen, and Peter shares some amazing insights.The 5-Minute Ecommerce Email Marketing HackStop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.This is our secret sauce and we're giving it all away for free, no strings attached.Click here to download the checklist for free.Links:Q4Method.comWavebreakPrivate email list for ecommerce leadersGroove LifeBook an intro callLearn more about WavebreakThis episode is sponsored by...Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.Justuno - The best tool for conversion rate optimization is Justuno. Justuno customers see a 135% lift in revenue in the first year of using the platform thanks to features like their AI-powered upsells and cross-sells, and advanced targeting rules for tailored promotions to high-intent traffic segments. Sign up for a free trial and get 20% off your first year by using code WAVEBREAK.
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Jan 18, 2021 • 44min

[162] 2021 Ecommerce Marketing Trends

Dylan and the Wavebreak team dive into the most important trends facing ecommerce in 2021 and what you can do to be ahead of the pack in every way. In this special episode, we cover:Which Wavebreak clients grew the fastest and how they did itTop trends facing ecommerce brandsFacebook ads in 2021 The impact of big retail on ecommerce in 2021The 5-Minute Ecommerce Email Marketing HackStop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.This is our secret sauce and we're giving it all away for free, no strings attached.Click here to download the checklist for free.Links:Q4Method.comWavebreakPrivate email list for ecommerce leadersBook an intro callLearn more about WavebreakThis episode is sponsored by...Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.Justuno - The best tool for conversion rate optimization is Justuno. Justuno customers see a 135% lift in revenue in the first year of using the platform thanks to features like their AI-powered upsells and cross-sells, and advanced targeting rules for tailored promotions to high-intent traffic segments. Sign up for a free trial and get 20% off your first year by using code WAVEBREAK.

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