LEADING BRANDS® — Wavebreak Podcast [178] Scaling Chirp to $40M/Year With a Marketing Team of <10 People
Chirp generated $3M the year before Brian Nielson joined the team. Then they did $6M the following year, $10M the year after. Last year they did over $40M—more than 10x their first year.
Brian joins the Wavebreak Podcast to talk about how Chirp made millions by pivoting their marketing strategy to make back pain relief look cool.
In this episode you’ll learn:
- How a marketing positioning play paid off HUGE for Chirp, and what you can learn from it.
- The email strategy template Brian borrowed from Dylan—before they even met—to make bank on Black Friday.
- Why Brian’s Mom played a key part in developing Chirp’s Facebook marketing strategy.
Brian Nielson is the VP of Marketing at Chirp, a single-SKU bootstrapped back pain relief company that raised $1.2M on Kickstarter and appeared on Shark Tank.
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