LEADING BRANDS® — Wavebreak Podcast [176] This office furniture startup was nearly killed by COVID-19
Sib Mahapatra’s B2B office furniture startup was barely over a year old when COVID-19 forced offices across the country to shut down.
Sib joins the Wavebreak Podcast to talk about the incredible pandemic pivot Branch had to make in order to survive their target market being uprooted by COVID-19.
In this episode you’ll learn:
- The exact steps Branch Office Furniture took when working at the office was no longer an option for their entire target market.
- How they turned things around—with an entirely new business model—by testing their funnel in a lean, low-risk manner.
- Why they chose to retain their sales team with their entire world seemingly falling apart.
Sib Mahapatra is a co-founder of Branch, a venture-backed company building office furniture for the 21st century.
The 5-Minute Ecommerce Email Marketing Hack
Stop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.
Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.
This is our secret sauce and we're giving it all away for free, no strings attached.
Click here to download the checklist for free.
Links:
Private email list for ecommerce leaders
This episode is sponsored by...
Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.
Justuno - The best tool for conversion rate optimization is Justuno. Justuno customers see a 135% lift in revenue in the first year of using the platform thanks to features like their AI-powered upsells and cross-sells, and advanced targeting rules for tailored promotions to high-intent traffic segments. Sign up for a free trial and get 20% off your first year by using code WAVEBREAK.