

Sales Game Changers | Tips from Successful Sales Leaders
Fred Diamond
Institute for Effective Professional Selling founder Fred Diamond interviews top business-to-business sales leaders from companies such as AWS, AT&T, Oracle, Microsoft, Salesforce, Hilton and others about their sales journey, career highlights, mentors, and lessons learned while asking them to offer tips to help emerging sales professionals and leaders to grow their careers. It's an interview-style podcast that has become even more popular as sales professionals look for solutions in the new world of selling.
Episodes
Mentioned books

Jul 30, 2024 • 19min
These are Today's 8 Necessary Selling Skills Says Brian Shea
This is episode 684. Read the complete transcription on the Sales Game Changers Podcast website. Register for the Hybrid IES Big Stage Program in-person at the Carahsoft Conference Center or virtual here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with Brian Shea, the headliner at the August 15 Big Stage program. BRIAN'S TIP: "If your call plan and your engagement strategy is not built outside-in, meaning what's important to the buyer and how am I going to show up different tomorrow with that buyer to show that I understand them, I understand their business, I understand their industry, I understand their headwinds. If I don't know all the answers, I have highly curious questions to ask them about the challenges that they have in achieving their corporate objectives. In other words, I can probably execute that meeting without any slideware."

Jul 25, 2024 • 30min
How Getting Past Childhood Abuse Led Jeff Giagnocavo to Sales and Business Success
This is episode 683. Read the complete transcription on the Sales Game Changers Podcast website. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with Jeff Giagnocavo, founder of The Big Ticket Life. JEFF'S TIP: "If I want to get myself amped up, I put myself back in time, and I keep this picture fishing with my grandfather as a little boy, right before the abuse started. Move yourself into that place. Get that mind in that good spot, that positive spot where you were that best person where everything was ahead of you. Then go make that call and I bet you you'll get the deal and you'll feel a lot better about getting it."

Jul 24, 2024 • 32min
Getting the Sales Fire Back with Stephanie Rowzie and Donald Kelly
This is episode 682. Read the complete transcription on the Sales Game Changers Podcast website. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. Subscribe to the Podcast now on Apple Podcasts! Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Register for the IES Women in Sales Leadership Development programs here. Today's show featured an interview with TalentRemedy Managing Director Stephanie Rowzie and Donald "The Sales Evangelist" Kelly. STEPHANIE'S ADVICE: "Put yourself back out there. I was recently at the IES awards ceremony with 200 plus people, dynamic salespeople and sales leaders. I walked out of there feeling like I was on fire. I was like, "I want to be one of these people. I want to be one of these people who get up and show up and have the energy and make conversations and represent my company well." DONALD'S ADVICE: "The biggest thing that I go back on whenever I see my motivation wane, is I look back at why am I doing what I'm doing? This couldn't come at a better time because of stuff that we're doing within our organization, and also things that I've done in my personal life. I feel that for me though, I go back and evaluate the why. Why am I selling this? Who am I selling to? Do I enjoy this?"

Jul 23, 2024 • 27min
Building Winning Culture in Appian's Public Sector Sales Org with Sales Leader Dave Dantus
This is episode 681. Read the complete transcription on the Sales Game Changers Podcast website. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with Dave Dantus, Vice President Sales– US Public Sector for Appian Corporation. DAVE'S TIP: "You just need to allocate time on developing strategy and culture. If you're micromanaging account executives and you overfocus on dashboards, you won't have the time to focus on it."

Jul 18, 2024 • 12min
A Clever Networking Tactic Led Barry Toser to a Nice, New C-Level Customer
Barry Tozer, President of TNT Advisory, shares his expertise in overcoming sales challenges through clever networking. He discusses the power of building relationships, highlighting a strategic connection with a telecom CEO that boosted opportunities. Tozer emphasizes the importance of identifying key decision-makers and engaging with them at industry events. Listeners learn innovative networking techniques, like taking prospects to dinner, and the value of offering genuine support to help customers achieve their goals.

Jul 17, 2024 • 30min
Aluminum Leader Pyrotek Sales Development Strategies with Joe Tarulli and Dennis Been
This is episode 679. Read the complete transcription on the Sales Game Changers Podcast here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Register for the IES Women in Sales Leadership Development programs here. Today's show featured an interview with Joe Tarulli, GM and Dennis Been, Sales Development Leader at Pyrotek. JOE'S ADVICE: "if you want to be successful, model success. Find a mentor in their organization who's having the type of success that they want to have, invite them to coffee, take them to lunch, pick their brain, ask them good questions. What are they doing? How are they structuring their days? Who are they calling on? What questions are they asking? I've looked at people who were already doing what I wanted to do, and I've asked, and people are generally very happy to share that with you." DENNIS' ADVICE: "Being one step ahead is a mantra, is a phrase we use continuously in our company. It comes back to being proactive as well. But being one step ahead with everything you do is going to make the difference going forward for you."

Jul 16, 2024 • 30min
Generative AI for Proposal Development with Rohirrim Sales Leader Brian Shealey
In this insightful discussion, Brian Shealey, Vice President of Sales at Rohirrim, dives into the fascinating world of generative AI for proposal automation. He shares his vision for streamlining complex proposal processes, especially in government contracting. Brian emphasizes the significance of security and compliance while navigating the challenges of sales within venture-backed startups. He also highlights the importance of continuous learning and building relationships in sales, encouraging colleagues to embrace curiosity and adaptive strategies for sustained success.

Jul 10, 2024 • 36min
Sales Development Success Strategies with Alleyoop Women in Sales Leaders Nicole Wasilnak and Holly Sauer
This is episode 677. Read the complete transcription on the Sales Game Changers Podcast website. Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Register for the IES Women in Sales Leadership Development programs here. Today's show featured an interview with Alleyoop Women in Sales leaders Nicole Wasilnak and Holly Sauer. IES Women in Sales Program Director Gina Stracuzzi conducted the interview. NICOLE'S ADVICE: "The SDR job is tough but keep doing it because the experience that you will get out of that role is something that you can't learn in any other role in sales. All of my program directors started out as SDRs" HOLLY'S ADVICE: "My advice is for the people who SDRs call. Be curious about a value proposition that is presented in a way that made you lean in, because they might be calling with a solution to something that's going to change your entire organization."

Jul 9, 2024 • 8min
A Turkish Shoe Shiner's Sales Trick Gave Stephen Steers This Insight
This is episode 676. Read the complete story on the Sales Game Changers Podcast website. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. This is a Sales Story and a Tip episode! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with sales content creation expert Stephen Steers. STEPHEN'S TIP: "What is going to get people to come towards me and ask me questions about things? Is that good content? Is that some things that you talked about on a podcast? Is that great lead magnets that are really adding so much value that they're overwhelmed and need to hit you up and have you do it them? Really take some time and leverage the personalization."

Jul 8, 2024 • 13min
Show Genuine Interest in Your Customers and the Results Will Be Huge Says Andy Miller
This is episode 675. Read the complete story on the Sales Game Changers Podcast website. This is a Sales Story and a Tip episode! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with sales expert Andy Miller of Big Swift Kick. ANDY'S TIP: "It's really about relationship. And you know, in sales you have to have whatever your service or product is, has to at least meet the minimal acceptable to get the job done. But relationship is everything in sales and RFPs and account management. People will help you succeed if they know you like you and trust you. Liking you is not enough. Trusting you is not enough. But they need to know you like you, trust you, and they will help you. And some of the components of that is, to me, get curious, get fascinated by people, get to really know them. Stop viewing them as somebody to get you to a transaction or a deal or a close, just get to know them."


