

Sales Game Changers | Tips from Successful Sales Leaders
Fred Diamond
Institute for Effective Professional Selling founder Fred Diamond interviews top business-to-business sales leaders from companies such as AWS, AT&T, Oracle, Microsoft, Salesforce, Hilton and others about their sales journey, career highlights, mentors, and lessons learned while asking them to offer tips to help emerging sales professionals and leaders to grow their careers. It's an interview-style podcast that has become even more popular as sales professionals look for solutions in the new world of selling.
Episodes
Mentioned books

Jul 3, 2024 • 33min
Finding the Best Sales Professional Within Yourself with Umar Hameed
This is episode 674. Read the complete transcription on the Sales Game Changers Podcast website. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with mindset specialist Umar Hameed, NLP Mindset Coach for Salespeople and Leaders. UMAR'S ADVICE: "I want you to know with certainty is there's a better you inside you. Instead of being something unreachable, what I want you to know is it's within your grasp. All you need to do is just ask the simple question, "What does my future look like if I actually reach my full potential?" Just let yourself daydream and the vision will appear. That'll be the first step to achieving it, is realizing, "Oh my God, I could effortlessly talk to clients and get them to say yes. I could feel comfortable and powerful going out there in my sales career. I could be a great mentor for people to help them grow and become better salespeople as well." All it takes is knowing that one truth, and this is a truth, is there is a better you inside you. It's a joyous journey to find that version of you so you become the person you were always meant to be."

Jul 2, 2024 • 8min
Sales Call Preparation that Blew the Customer Away with Tricia Fitzmaurice
Discover how strategic understanding transforms sales approaches, especially in the federal sector. A seasoned pro shares valuable tips on connecting with new clients, particularly CTOs. The importance of preparation shines through as the discussion emphasizes the need to grasp the inspiring missions of government IT professionals. By fostering relationships and aligning goals, sales teams can effectively support mission-driven clients and make a significant impact.

Jun 26, 2024 • 6min
Use Compensation Right to Get Optimal Sales Rep Performance Says Lee Salz
This is episode 672. Read the complete transcription on the Sales Game Changers Podcast website. This is a Sales Story and a Tip episode! Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with sales management strategist and best-selling author Lee Salz. LEE'S TIP: "The sensitivity that executives and business owners need to have with sales compensation is, first understand the needs of the business and the activities and behaviors you're trying to drive, and then use compensation as the lever to get those salespeople to do what you want them to do."

Jun 25, 2024 • 39min
Creative Sales Career Paths for Women and Underrepresented Communities from SkillStorm Leader Julianne Zuber
This is episode 671. Read the complete transcription on the Sales Game Changers Podcast website. Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Register for the IES Women in Sales Leadership Development programs here. Today's show featured an interview with Julianne Zuber, Vice President, Strategic Technology Ecosystems at Skillstorm. IES Women in Sales Program Director Gina Stracuzzi conducted the interview. JULIANNE'S ADVICE: "Women are 10% more likely to attain their quota than their male counterparts, and they only occupy 29% of the B2B sales roles in the workforce today. If you don't have a woman as a CRO in your company right now, you're doing your revenue a disservice. You're doing your shareholders a disservice,"

Jun 24, 2024 • 8min
The Timing Needed to Be Right for Jeffrey Wolinsky's Sale to Happen
This is episode 670. Read the complete transcription on the Sales Game Changers Podcast website. This is a "Sales Story and a Tip" podcast episode. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with Federal News Network sales leader Jeffrey Wolinsky. JEFFREY'S TIP: "The tip is how timing impacts your overall pipeline management. You need to have multiple companies, multiple prospects in all aspects of the sales process because timing is a factor that us on the selling side of the equation can't impact. Sometimes the timing has to be right for the prospect, even when all of the other aspects of the opportunity are lined up. Use timing in your favor but use timing to drive your pipeline to be more robust so that you can deliver the results that you want."

Jun 19, 2024 • 32min
How Large Sales Deal Expert Barbara Weaver Smith is Using AI Right Now
This is episode 669. Read the complete transcription on the Sales Game Changers Podcast website. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Register for the IES Women in Sales Leadership Development programs here. Today's show featured an interview with Women in Sales legend Barbara Weaver Smith, the author of Whale Hunting: How to Land Big Sales and Transform Your Company. BARBARA'S ADVICE: "The Whale Hunters model is scout, hunt, harvest. It's loosely derived from how the Inuit people hunted whales. We use a lot of their terminology and a lot of their belief and value system in our work. A whale hunting company is one that everybody in the company understands how they make money and their role in it. We do a lot of work with targeting ideal customers, which would be whales. A whale could give you a deal that's 10 to 20 times bigger than your current average deal."

Jun 12, 2024 • 36min
What Women in Sales Icon Jill Konrath is Doing to Make the World a Better Place
This is episode 668. Read the complete transcription on the Sales Game Changers Podcast website. Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Register for the IES Women in Sales Leadership Development programs here. Today's show featured an interview with Women in Sales legend Jill Konrath. She's the founder of What's Really Possible. She's the author of 4 influential sales books including "Selling to Big Companies." JILL'S ADVICE: "What do you care about? What matters? There are people whose passion is with the environment. There are other people whose passion is with health-related issues or fitness or whatever. To me, it doesn't matter what it is. What matters is that we throw ourselves into something and contribute to society and to our world to make it a better place. To stand back and go, "There's nothing I can do." Well, that's not true. Getting involved is something."

May 29, 2024 • 30min
Networking Internally and Externally for Sales Success with Stryker Sales Leader Tamara Sniffen
Tamara Sniffen, VP of Commercial Excellence at Stryker, shares her wealth of knowledge from 25 years in the medical device industry. She discusses the pivotal role of networking both internally and externally for career growth. Tamara emphasizes the importance of continuous learning and having a growth mindset. She highlights strategies for women in sales, including building connections through Internal Resource Groups. The dialogue also touches on collaboration in orthopedic sales, ensuring team cohesion and emotional well-being.

May 22, 2024 • 37min
Achieving Richer Sales Success by Shifting Energy and Internal Emotional Settings
This is episode 666. Read the complete transcription on the Sales Game Changers Podcast website. Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Register for the IES Women in Sales Leadership Development programs here. Today's show featured an interview with Antonia Van Becker and Greg Lee from the Self Health Institute. GREG'S ADVICE: "Our body really pays attention to what we do in our brain, and really pays attention to what we do in our body. If we can consciously take a breath when we go to do important actions, and that breath is actually anchored in some of the things that we learn in processing our emotions, a conscious breath is an amazingly powerful thing to do before we pick up the phone to make the call. "Aah," call. ANTONIA'S ADVICE: "When you're taking that breath, whether it's before you're going on stage or picking up the phone, you're breathing in and you are right here, right now. You're thinking of present moment awareness, not worrying about the past or fearing the future. You are right in the present moment where the love happens, the healing happens, the knowing happens so that you can project your true spirit right in the moment."

May 9, 2024 • 30min
How Women in Sales Can Take a Quantum Career Leap with Elyse Archer and Gina Stracuzzi
This is episode 665. Read the complete trancript on the Sales Game Changers Podcast website here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Register for the IES Women in Sales Leadership Development programs here. Today's show featured an interview with Elyse Archer, CEO & Founder of She Sells. The show was hosted by IES Women in Sales Program Director Gina Stracuzzi. Elyse's customer Amy Kniseley appeared on the show as well. ELYSE'S ADVICE: "Instead of making a list of reasons why you can't, in your head, why don't you make a list of reasons why you can and quit going from worst case scenario to best case scenario. You have to be your own best advocate, not just in sales, but in life, in all areas of life. Make a list of reasons why it's possible for you. Your customers, your money, your job opportunities, they're just going to mirror to you how you're feeling and thinking about you. You'll see things start to shift, but it has to start with you validating you first."


