Sales Game Changers | Tips from Successful Sales Leaders

This is episode 659. Read the complete transcript on the Sales Game Changers Podcast website here. Purchase Fred Diamond’s best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Register for the IES Women in Sales Leadership Development programs here. Today’s show featured an interview with Bob McCarthy, Managing Director at the Resident mattress company. BOB’S ADVICE:  “Have a story about how your product that you’re selling positively impacts your customer’s P&L. Being able to articulate how your product impacts the P&L of your customer is extremely important. Have that story nailed when you’re talking to your customer.”

This is episode 658. Read the complete transcript on the Sales Game Changers Podcast website. Purchase Fred Diamond’s best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Register for the IES Women in Sales Leadership Development programs here. Today’s show featured an interview with Joe Marcoux, the Sales Sensei. Find his “Overcoming Objection Mastery” guide here. Contact Joe on LinkedIn to get your copy. JOE’S ADVICE:  “Step one is, we acknowledge what we’ve heard from the person so that they understand that they’re heard. Then we ask a question. It’s so simple. Simplicity is elegance. Acknowledge and ask a question. If I’m a sales leader, I want to be able to audit calls, and then I want to be able to practice. You have to train. Even if it was just an hour a week, the difference is massive. A lot of people, especially at enterprise levels, the belief is, “Hey, I’m here to talk to you about your numbers. Your numbers are off. Listen, if you’re supporting them and providing them the support they need and be able to do course corrections with them, that’s where their numbers are going to grow.”  

Explore the evolution of AI tools in sales prospecting and how to effectively blend them with human sales skills. Learn about customer-centric prospecting, localization strategies, and AI-powered personalization in sales engagement platforms. Discover how to navigate global challenges and leverage AI for sales success.

This is episode 656. Read the complete transscription on the Sales Game Changers Podcast website here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Register for the IES Women in Sales Leadership Development programs here. Today's show featured an interview with Jim Kelly, Senior Vice President and General Manager, Federal at Dell Technologies. Jim is the 2024 Institute for Excellence in Sales Lifetime Achievement in Sales Award Recipient. JIM'S ADVICE:  "Know your brief. Do the research, understand how each spoke in the tire actually impacts the other. That’s what we do a good job of, I think, at Dell, is understanding how security and zero trust impacts AI, which impacts user experience, which impacts the edge and multi-cloud environments, and then all the way into next generation US telco ecosystems. That is understanding not only what those products and solutions and outcomes are, but how they impact your customer. I’ve probably given the brief about 70 times in the last three or four months to almost every segment of customer, partner and community. It resonates when you know it.  It makes an impact."

This is episode 655. Read the complete transcription on the Sales Game Changers Podcast website here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Register for the Women in Sales Leadership Development programs here. Today's show featured an interview with Lori Richardson from Score More Sales and Women Sales Pros. It also featured Institute for Excellence in Sales Women in Sales Program Director Gina Stracuzzi. LORI'S ADVICE:  " Listen in your meetings and make sure that people are speaking up that might be sitting quietly. Just say, “We haven’t heard from you. What are your thoughts?” Then just ask individually, “How are we doing with women in sales here? What’s missing? What could I do better?” Don’t assume that just because you have a number of women on your team that you’re all set, because there may be things that you could do and improve on.?" GINA'S ADVICE:  "Investing in the professional development of all your employees really, is critical. A lot of companies will tell you, first thing out of the gate is, “We have a lot of internal resources, they have access to all kinds of programs.” When you ask them, “Well, how many people actually avail themselves at those? Is it a safe space if it’s live? Do they feel like they can talk about what’s of concern to them, or their fears, or their career aspirations? Usually the answer, if people are being honest, is no. Find outside resources, such as the IES to fill those gaps."

Steve Harris, President of Alteryx Public Sector, shares nearly 30 years of experience in public sector technology sales. He emphasizes personal responsibility in career development and the importance of holding managers accountable. Harris discusses the vital role of data analytics in improving citizen services and strategies for building strong client relationships in the public sector. He also highlights the need to adapt to a hybrid environment while fostering authentic connections. A focus on proactive skills assessment rounds out this insightful conversation.

This is episode 653. Read the transcript on the Sales Game Changers Podcast website. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with Gretchen Gordon, the author of "The Happy Sales Manager" and one of her clients, Mike Dorrington, VP of Sales and Marketing for AMAROK Security. GRETCHEN'S ADVICE:  "Adopt the mindset of adapt or die. Our world is changing and it’s not going to slow down anytime soon. It’s for salespeople, it’s for sales managers, it’s for leaders of managers, it’s for leaders of companies. It’s not a, “I did it and I’ve got it figured out.” You have to have that mindset of adapt or die, which is from the movie, Moneyball, but is also an adaptation of Darwin’s theory. You have to have that mindset that it’s going to be constant change and you’ve got to adapt." MIKE'S ADVICE:  "Embrace change technology, being a student of sales is my passion. That is part of what makes a difference between a good sales manager and a great one, or sales leader, is really that love of the game of sales. That really resonates. If you do that, you’ll see a difference in your results."

This is episode 652. Read the complete transcription on the Sales Game Changers Podcast website. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with Nick Sinai, He’s a venture capitalist, adjunct faculty at the Harvard Kennedy School, author, former senior official in the Obama administration. He's the coauthor of Hack Your Bureaucracy: Get Things Done No Matter Your Role On Any Team. NICK'S ADVICE:  "Help your customer be a hero, because it will help you and your company in the long run."

This is episode 651. Read the complete transcriptoin on the Sales Game Changers Podcast here. Purchase Fred Diamond’s best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today’s show featured an interview with Jennifer Ives, Co-Founder & CEO at Watering Hole AI. JENNIFER’S ADVICE:  “There are AI revenue generators, and that’s what we focus on. I am a revenue generator. Before I co-found this company, generating revenue, in addition to making sure that your customers are happy and satisfied and getting what they need from you, generating revenue is your next goal. You cannot be in business if you’re not generating revenue. That’s where we focus, and that’s what makes me really excited. It’s all about who’s around your watering hole, where are your like watering holes, and how can we help with use cases that help you generate revenue in your company.”

Barry Duplantis, VP and GM of North America Public Sector at Mattermost, shares insights on selling technology within the regulated public sector. He emphasizes the importance of daily pipeline creation and understanding priority opportunities. Duplantis discusses the role of the SBIR program in fostering innovation and collaboration with military branches. He also explores the impact of AI in public sector operations and the key to successful relationships with systems integrators, illustrating how adaptability is crucial in a complex sales landscape.