GTM Live

Last night's Demand Gen Live with Chris Walker and Megan Bowen revolved around the customer/buyer experience and how that comes into play in regards to your marketing strategy. They talked about how to go about using paid advertising to learn more about your buyers, testing new messaging, more useful ways to employ your SDR team, and the importance of a strong brand. Register here for our Demand Gen Expert Session with Udi Ledergor (CMO at Gong) on February 23rd at 5pm EST.

Justin Welsh, Founder at JW Strategic Advisory, joined Chris Walker on State of Demand Gen to break down how he used organic content on LinkedIn to build his personal brand. Justin shared his Content Matrix and how it helped him get over hurdles when he was first getting started, the importance of consistency and distribution, and the benefits of publishing content both for the individual and the associated company and brand.

Chris Walker (CEO, Refine Labs) and Dave Gerhardt (CMO, Privy) hosted an hour-long discussion about B2B influencer marketing, content marketing trends, modern PR, attribution, and the ins and outs of buying intent. They talked about the importance of modern PR and being the media company, building an audience, and how attribution starts with just a gut feeling. For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts. Tired of just listening? Check out Refine Labs on LinkedIn and YouTube.

Chris Walker and Megan Bowen hosted the 19th episode of the second season of Demand Gen Live last night. They covered three key agenda topics: (1) Refine Labs' Content Strategy - How a 3-person marketing team creates more content than most 1000+ employee companies, (2) SaaS Go-To-Market - It's time to get out a blank sheet of paper & start over, and (3) iOS 14 updates - Why Marketers that thrive in the unmeasurable will win. As always, they ended the session with a live AMA. To register for our Demand Gen Expert Session with Dave Gerhardt, taking place on 2/11 at 1pm EST, click here.

Sahil Mansuri (CEO at Bravado) joined us on State of Demand Gen to talk about the importance of marketers having empathy for sales. We also discussed unrealistic goals, transparency in the buyer’s journey, and the impact of misaligned goals across the organization.

Chris joined Mike Simmons on the Catalyst Sale podcast to talk through the importance of setting the right foundation in order to make marketing to revenue achievable. They discussed how to go about attacking a market where there's a lot of noise, scenarios in which marketing fails, the necessity of customer feedback, and quantifying the impact of speed in marketing.  For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts.  Tired of just listening?  Check out Refine Labs on LinkedIn and YouTube.

Today marks our 100th episode on the State of Demand Gen podcast! Thanks to all our subscribers, listeners, guests and the team behind the scenes for setting us up for success. Chris Walker and Megan Bowen hosted Demand Gen Live last night and dove into a few key topics - (1) Transitioning from Lead Gen to Demand Gen, (2) Why Direct Attribution Fails on Paid Social, and (3) Why Building an Effective, Sustainable Demand Engine Takes Time. They followed the scheduled agenda with a 1.5 hour long AMA. To register for our free Demand Gen Expert Session with Dave Gerhardt (CMO at Privy) on 2/11 at 1pm EST, click here: https://us02web.zoom.us/meeting/register/tZUsce6qrDksGtOV7IVAby_KWElcWvbilNyH

Rand Fishkin (Co-Founder & CEO, SparkToro) joined Chris Walker the other day to talk about his book Lost & Founder and break down his article “Something is Rotten in Online Advertising.” They talk about what you can do with your marketing dollars outside of paid advertising, the cost of optimizing for the wrong metrics, running effective ads, and building a product and brand that people love.

Patrick Campbell (Founder & CEO @ ProfitWell) joined Chris Walker on State of Demand Gen to break down his content journey at ProfitWell and share his recommendations for content creation and distribution.

Chris and Megan hosted another Demand Gen Live and set the high level agenda with The truth about website Content Experience Platforms and What parts of B2B marketing can be outsourced. The majority of the installment was geared towards the live AMA where they answered questions about case study distribution on paid social, thought leadership, how to evaluate a data-savvy marketing ops professional, and Google Ads. For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts. Tired of just listening? Check out Refine Labs on LinkedIn and YouTube.