GTM Live

We hosted our first Demand Gen Expert Session with Chris Walker and Gaetano DiNardi (Director of Growth Marketing @ Nextiva) and jammed for an hour on demand gen, performance marketing, and content. More specifically, we covered YouTube SEO & pre-roll ads, the CRO function as it relates to marketing, why you don’t need an expensive attribution modeling tool, and why exact match for PPC should rarely be used. We also covered how to repurpose excess sales resources and live chat vs. chat bots.

During last night's Demand Gen Live we set the stage with a few key topics: How to think about content quality, What parts of B2B marketing can be outsourced, and Early findings on testing intent data. We then opened the floor and answered questions in regards to podcasting and SME content creation, Google removing third party cookies, intent data, and the impact of privacy restrictions on ads. To register for our Demand Gen Expert Session with Gaetano DiNardi on Thursday 1/21 at 12pm EST, click here. For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts. Tired of just listening? Check out Refine Labs on LinkedIn and YouTube.

Nick Bennett (Director of Field Marketing @ Logz.io) joined Chris Walker on State of Demand Gen to talk about what field marketing is and how he sees it playing a part in demand as a whole. They also discussed KPIs for field marketing, how the team is typically structured, the importance of understanding functions outside of marketing, and the future of the CMO and CRO roles.  To register for our Demand Gen Expert Session with Gaetano DiNardi on Thursday 1/21 at 12pm EST, click here. For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts.  Tired of just listening?  Check out Refine Labs on LinkedIn and YouTube.

We broke a record last night for the longest Demand Gen Live to date! Thank you everyone who submitted questions in advance and live. We talked about everything from how to make entertaining & engaging content to what metrics should be used to measure growth at various stages of the funnel. To register for our Demand Gen Expert Session with Gaetano DiNardi on Thursday 1/21 at 12pm EST, click here. To register for future Demand Gen Live sessions, click here. For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts. Tired of just listening? Check out Refine Labs on LinkedIn and YouTube.

Chris joined Ryan Baker (VP of Digital Strategy @ 417 Marketing) on the 417 Marketing Podcast to talk about the importance of brand activities that cannot be directly attributed to revenue. They talked about marketing sourced qualified pipeline and revenue as a metric, the difference between brand and branding, and why playing the long game helps you get better results in the short-term as well. Chris also shared his insights on qualitative metrics and how to get feedback without asking for it.  For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts.  Tired of just listening?  Check out Refine Labs on LinkedIn and YouTube.

For this episode we recorded a call Chris held with a couple new podcast hosts. They asked him questions about all the things including recording logistics, guests, branding, finding your niche, process, and distribution. "Especially at the beginning, your content and distribution is far more important than what mic and camera you're using."  For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts.  Tired of just listening?  Check out Refine Labs on LinkedIn and YouTube.

We kicked off the first Demand Gen Live of 2021 last night on Zoom and were joined by several new and returning faces. We covered Chris Walker's 2021 B2B Marketing Predictions, International Demand Gen, The Future of the SDR role, and a handful of questions submitted in advance and live by our audience. Submit any questions you want us to cover next week to DGL@refinelabs.com and register for the series here: https://zoom.us/meeting/register/uJIpdO-vqDsoxeNkHjM_AAG9HFI9m9SKGQ For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts. Tired of just listening? Check out Refine Labs on LinkedIn and YouTube.

"Removing channel attribution inside of social channels is absolutely required in B2B companies moving forward." Today we tried out a new format and had Chris go deep on a topic that was top of mind. He talks about how much better your marketing can be if you strip away the need to attribute leads to specific channels. For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts. Tired of just listening? Check out Refine Labs on LinkedIn and YouTube.

Last night we hosted the last Demand Gen Live of 2020! Chris Walker and Megan Bowen talked through content creation, pipeline marketing, conversion tracking, and paid ad variations. As always, we hosted a live AMA as well. We're kicking off the 2021 Demand Gen Live series next week and whether you're a first timer or a returning guest, you'll want to register here to get it on your calendar: https://zoom.us/meeting/register/uJIpdO-vqDsoxeNkHjM_AAG9HFI9m9SKGQ For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts. Tired of just listening? Check out Refine Labs on LinkedIn and YouTube.

In the midst of the holidays we gathered 30 marketers on Zoom to resume our second to last Demand Gen Live installment of the year. We set the agenda with Why only having a small budget to start is an advantage, Why didn't a SaaS company start Thursday Night Sales or Demand Gen Live, and Important considerations when transitioning from Sales-led to Product-led. Thanks to the questions that were submitted ahead of time, we also went into depth on the iOS update's implications on Facebook ads, success on LinkedIn, podcasting, and Google ads. For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts. Tired of just listening? Check out Refine Labs on LinkedIn and YouTube.