Chris joined Ryan Baker (VP of Digital Strategy @ 417 Marketing) on the 417 Marketing Podcast to talk about the importance of brand activities that cannot be directly attributed to revenue. They talked about marketing sourced qualified pipeline and revenue as a metric, the difference between brand and branding, and why playing the long game helps you get better results in the short-term as well. Chris also shared his insights on qualitative metrics and how to get feedback without asking for it.
For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts.
Tired of just listening?
Check out Refine Labs on LinkedIn and YouTube.
GTM Live