GTM Live

We hosted another AMA using the questions you've asked us on LinkedIn. Listen in to hear Chris’s answers in regards to podcast advertising, why all MQLs are NOT created equal, what types of ads you should run instead of Get a Demo ads, and converting high-intent leads. We'll be running with this format one more time before the year ends.  If you have any questions you want us to answer either here or on Demand Gen Live, submit them to DGL@refinelabs.com.  For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts.  Tired of just listening?  Check out Refine Labs on LinkedIn and YouTube.

We opened up the chat to questions early this week on Demand Gen Live with Chris Walker and Megan Bowen. They answered questions regarding Facebook audience targeting and campaign structures, podcast distribution, and how to measure marketers if not on channel metrics. For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts. Tired of just listening? Check out Refine Labs on LinkedIn and YouTube.

We’ve been getting a ton of questions submitted via email and on LinkedIn and are trying out this new format to keep up with the volume. In this session we answered questions about what marketers should be doing instead of virtual trade shows, why the traditional webinar as we know it is outdated, and how to get executives on board when experimenting with brand activities.  If you have questions you’d like Chris to answer, send them to DGL@refinelabs.com

"Whether or not your content marketing will be successful comes down to your INTENT." On this installment of Demand Gen Live Season 2, Chris and Megan talked about why direct response demo ads don't work, why Google gets more credit than it actually deserves, and how to choose the right company to work for as a demand marketer. We opened up the floor to a live AMA and answered questions relating to intent, paid social targeting, retargeting, and organic content.

Chris was interviewed by Luigi Prestinenzi (Co-Founder and Head of Growth @ Sales IQ Group) on the Sales IQ podcast. They talked about how important it is for marketers to have sales conversations and frame results to your executives to get things done. Chris also talks about how not all MQLs are created equal and how different lead sources close at vastly different rates.

Chris Walker was back for Demand Gen Live this week and co-hosted the installment with Megan Bowen. They covered: Key steps Refine Labs took to create market demand; How marketers can develop business acumen; and Why changing from lead-based to account-based may not fix your marketing. We also hosted a live AMA and answered questions submitted live and in advance from our audience. For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts. Tired of just listening? Check out Refine Labs on LinkedIn and YouTube.

Chris Walker hosted Cassidy Shield on State of Demand Gen to talk about marketing in 2021. The pandemic has forced companies to focus on CREATING demand, not just capturing it. Cassidy shared his insights on how they know what’s working and what’s not, and how to reevaluate current channels and repurpose them for new objectives.

"If you can figure out how to scale culture, it will be way easier for you to win." Chris hosted Kyle Lacy (CMO of Lessonly) on State of Demand Gen. They jammed on how to measure your demand team, getting rid of the lead goal, ditching metrics when it comes to brand activities, and scaling culture.  For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts. Tired of just listening? Check out Refine Labs on LinkedIn and YouTube.

"Market the way you buy." Daniel Murray hosted Chris Walker on The Marketing Millennials podcast the other day. They talked about how buyers have changed over the past 10 years, what it really means to be buyer-centric, what marketers should be measuring and reporting on, and the only 2 cases in which Chris will run direct response campaigns.  For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts. Tired of just listening? Check out Refine Labs on LinkedIn and YouTube.

Chris Walker and Megan Bowen hosted Demand Gen Live again and tackled several detailed questions submitted in advance and live from our audience. Some of the topics we covered include: Why you should stop measuring marketing influenced revenue; LinkedIn spam; Marketing regression; How to create true buying intent; and Why not all MQLs and SQOs are created equal. For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts. Tired of just listening? Check out Refine Labs on LinkedIn and YouTube.