Chris joined Mike Simmons on the Catalyst Sale podcast to talk through the importance of setting the right foundation in order to make marketing to revenue achievable. They discussed how to go about attacking a market where there's a lot of noise, scenarios in which marketing fails, the necessity of customer feedback, and quantifying the impact of speed in marketing.
For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts.
Tired of just listening?
Check out Refine Labs on LinkedIn and YouTube.
GTM Live